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Rating 4.9 out of 5 stars with 172 reviews
AirTag Posted
build quality is top tier battery life is very long just overall great watch
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Gray Ocean Band - Natural - (2026)
GUSV Posted
Coming from the Apple Watch Series 8 45mm, upgrading to the Apple Watch Ultra 4 has been a great experience so far. The battery life is a big improvement, and I can go much longer without worrying about charging it. I also really like the fitness features, especially the heart rate monitoring, GPS tracking, and detailed workout stats that help me keep track of my progress. Overall, it feels like a solid upgrade for anyone who takes fitness seriously and wants a durable watch with great battery life.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
BuyingPort Posted
I’ve upgraded from a Series 10 to this and my god! Words can’t describe how fantastic this watch is! Talk about all day battery life I go 3 days without having to take my watch off not a single time!! And the water resistance it out of this world! I go swimming with it almost very day! And it’s still going strong! Would fully recommend if you are hesitant on getting on! You’ll love it too!
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Gray Ocean Band - Natural - (2026)
Brittgecko Posted
I've had the Ultra 1st gen since they came out. Resisted the upgrade due to lack of trade in value and difference in capabilities. The Ultra 4 though is a significant step up on battery life, speed, 5G, GPS and regular monitoring of vitals particularly heart rate. All my old Ultra bands fit as well. Definitely worth the upgrade and Best Buy in particular was seamless on the trade in and offered the best valuation. Don't hesitate if you're a fan of the Ultra upgrade now.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Desert Alpine Loop - M - Natural - (2026)
TXTony99 Posted
I’ve owned several Apple Watches over the years, and this one is easily my favorite! The design is outstanding, the display is beautiful, and the overall experience feels like a major upgrade. As someone who runs regularly and takes fitness seriously, I especially appreciate the workout tracking, health features, and ease of use. The Ultra 4 looks great, feels premium, and fits perfectly into my active lifestyle. Apple really delivered with this one. Highly recommended!
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
MichaelM Posted
I'm very happy with my new Apple watch Ultra 4. The new are amazing. I traded my Ultra 2 for the purchase. The entire purchase and trade-in were completed on the Best Buy website. The watch and band combination was delivered to the store and arrived as scheduled. The process to remove user data from the watch was performed at the store.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Sand Trail Loop - M/L - Natural - (2026)
Ernestoo Posted
I’m really impressed with the Apple Watch Ultra! The battery life is excellent and the fast charging is a huge plus. I also love all the features especially the fitness track. It seems to be more accurate than the previous generations. Overall, very happy with my purchase. 
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
2longdidntwatch Posted
I’ve been using the Apple Watch Ultra 3 for a few weeks now, and it’s easily the most complete smartwatch I’ve owned. The titanium build feels premium yet lightweight, and the new Milanese Loop adds a sleek, professional look. Battery life comfortably lasts two full days with GPS and notifications active. I use it daily for workouts, hydration reminders, and to stay on top of my schedule — it’s become essential. If you’re on the fence about upgrading from a Series 8 or Ultra 2, this is the one that finally feels “complete.” Totally worth it.
This review is from Apple Watch Ultra 3 (GPS+Cellular) 49mm Titanium Case with Titanium Milanese Loop - Large - Black - (2025)
WALTERWJ Posted
The Ultra 4 watch is fantastic, especially the fitness features. The health features are top notch. Battery life is better than the Ultra 3 by almost a day. Overall, I would never switch to another watch brand.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
ArnoldZ Posted
Upgraded from an Ultra one to the Ultra four. Battery life is much better. Brighter display. There are many reviews on YouTube. It is an expensive investment. To me, it was worth it. Watch the reviews and make up your own mind.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Burgundy Trail Loop - M/L - Black - (2026)
I like the improved speed, battery life, as well as improved health sensors (and thus health features) just why I upgraded very happy with purchase and would recommend to anyone considering this watch.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
GreatService Posted
Absolutely the best. Can't function without it. I have purchased 1,2,3 and now 4. They keep getting better and better.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
jham16 Posted
Awesome watch with enhanced features. Definitely better than the previous Ultras.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
IrvinA Posted
Best watch ever and I use it with my old bands I would love everybody had it
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Gray Ocean Band - Natural - (2026)
DANIELC Posted
Upgraded from the Ultra 2 and to be honest the Ultra 2 felt more premium - I understand the concept was to make it “lighter” but the band and watch does not make it feel like I upgraded. However, what’s inside is what counts and love the improvements there - so instead of a “win win” it felt like just a plane ol “win”
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
ROMEO Posted
Love it and the new features is as, The health features, the sleep tracking.
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
CoolSavings Posted
This watch offers so much. I've only had the watch for a couple of weeks and discover more everyday. I love it so far and would recommend it to anyone looking for a great look and functional watch
This review is from Apple Watch Ultra 3 (GPS+Cellular) 49mm Titanium Case with Titanium Milanese Loop - Large - Black - (2025)
Nice Posted
I bought this Apple Watch and is very Nice product I’m very happy
This review is from Apple Watch Ultra 4 (GPS + Cellular) 49mm Titanium Case with Translucent Black Ocean Band - Black - (2026)
KARTHIKEYANK Posted
Am using this product for more than a month now it is too good. Thanks to Best Buy for keep on suggesting good products.
This review is from Apple Watch Ultra 3 (GPS+Cellular) 49mm Titanium Case with Titanium Milanese Loop - Large - Black - (2025)
REGS Posted
Upgraded from a series 7 watch - huge upgrade. Love the Milanese strap and the natural color