Customer Ratings & Reviews

The stand is a nice touch but the power block is huge. It's like having a laptop power brick on your counter. Unit works well and has some nice features like a battery indicator and magnetic charger cable (and the base station). Little bulky all around from the device (bc of the battery), the base, and the charging brick.

Gave this as a gift. She straightens her hair on a daily basis, and she has very fine hair. Her previous straightener takes multiple passes to achieve the effect, and causes a good amount of frizzing unless she uses a lot of product. This allows her to straighten her hair in one pass, without overheating her hair. She absolutely loves this. Her only complaint was that the handle is somewhat heavy due to the rechargable batteries, but since she is taking less time to accomplish what she needs to, it hasn't been a problem.

Nothing but good things to say about this product. I LOVE that it is wireless and it heats up to your preferred temperature in seconds.

Love it!! The battery lasts about 30 mins, however it straightens pretty fast taking smaller sections. It heats up super fast too!

Quality is good but it’s a bit pricey and also a lil heavy.

This is a great gift for my wife. She found it to straighten hair very easily. Copper plates and lack of wire make her life so much easier.

It’s not worth the money. Battery dies quite fast even if you have it plug into the power outlet. The cordless convenience is mostly for touch ups. But if you don’t have much hair, medium length and is wavy you can make it work within 10-15 min with full battery. It leaves your hair super soft and shiny. I love that my hair feels and looks healthy but really is not that worth it.

Kind of weird to get used to because of the flexing plates, but once you get past that it's great. I have fine hair, slightly wavy when air dried, but it can be frizzy AF. I'm able to straighten/de-frizz in like 5 minutes with this at the lowest heat setting. My hair is super shiny and doesn't feel crispy or smell burnt when I use this. I'd never pay full retail for this, but I got it when it was on sale and had some gift cards.

The best straightener I'v ever had. It doesnt pull on my hair like th3 cheap ones do

Apart of the device being heavy, love that I can straighten my hair on the go. Feels less damaging as well

Per my wife’s input: very easy to set up, salon quality results in much less time with no burning of hair as with previous straightener.

It is the best hair straightener, it leaves it super soft and without damaging it.

I will first confess that I love Dyson products, especially the hairdryer. I purchased the complete styling set, but I rarely use it. So I was on the fence about the straightener. I’m so happy I bought it. It’s completely different from any straightener I’ve ever had. I also love that I can use it cordless or with the cord if it’s not charged. Works great!

The best purchase in my life for my hair, there is not damage any more even when I used every day

I like this straightener for the convenience of charging it and taking it on the go. I am able to straighten my hair in my car or wherever I am. I have fine hair so it straightens easily and fast. I can straighten and curl and still have about half of the charging time left before I need to charge again. The things I do not like is the price and it is a little heavy.

Great item, but pricey Easy to use and even better coz it’s cordless

It was expensive, sheesh $500 for a flat iron? Bought this for my wife, and luckily she loves the iron. Replaced the $40 one we got from costco, You can keep the power cable plugged in to use it like a wired iron. The only downside is the battery life only lasts ~15 mins on a full charge. Luckily I was able to order the gift set when they restocked it, and there was a $100 off offer when I bought it, so total cost was $399 + tax

Love the straightener. My only issue with it is that when wireless, it doesn’t last very long. Maybe 20 minutes. With a lot of hair, it’s not super convenient. The cord doesn’t stay on very easily especially with a lot of movement. Overall the straightener is good.

My wife has loved this iron since day day, I also bought her the dryer also.

Heats up quickly and is great on very thick hair. Love the fact that it does not require any cords to be used.