Customer Ratings & Reviews

I have sensitive skin and allergies however not allergic to the band. The fitbit has helped me be creative with my activity level. I just wished it detected climbing stairs but not a deal breaker. HR appears fairly accurate and not too far off compared to the gym equipment HR monitor. I have adapted well to wearing the fitbit most of the time. I like the sleep tracker as well. You can individualize your settings and goals. My sister has another fitbit tracker and loves hers also. People have seen me so excited about this product that they have purchased their own. I have a small wrist and the small size is perfect. Only wish is option for a nicer dressier band when not dressed so casual. I bought it on sale.

This fit bit is great because it provides all the essential tracking tools I need in a slim compact design. I previously had the Fitbit Blaze but it was just too bulky plus it had no heart rate monitor.

The Fitbit Ata HR does everything I want. It does a good job of keeping steps, sleep and heart rate. I like the smaller design and connecting to my phone for texts and incoming call notices is a plus.

This is my first fitbit and I love it. The battery life is great and the size is perfect (I don't like it when watches and bracelets cover my entire wrist). I would definitely recommend.

I bought this as a gift for my friend. I am using the FitBit Flex 2 which is much smaller and compact design. But this Alta HR comes with a display and is very handy. I checked with my friend after 3 weeks of usage. She love this one. And we guys are competing against each other for footsteps count everyday

I bought this to replace the Fitbit Charge 2 that I've been wearing for about half a year. The first thing I noticed is how much slimmer this is compared to the Charge 2. The slimness along with the new blue gray band has gotten me a few compliments on how it looks. Compared with the Charge 2, you're giving up the ability to measure floors climbed and the smaller screen shows less information (ex. instead of having the clock and steps on the same screen, you'll have to tap to the step screen from the clock screen. Overall, it was a worthy switch from the Charge 2.

I love my new Fitbit! My favorite features are the daily steps tracking, sleep charting and heart rate. Oh, and I appreciate the way that my incoming texts scroll across the screen. Very convenient!

Has cute designs, and options on what you want to show on the screen. Very efficient and easy to wear with any outfit! Easy access to clean and you can change the wristbands!

Makes everything easier. No longer have to pull your phone out every 2 minutes

I've had other fitbits in the past and this is by far the best one. I love being able to change the bands and the thinner shape of the Fitbit makes it so I can wear it everyday. Best Fitbit purchase!!

Purchased my Ulta for the heart rate and activity tracking but an unexpected bonus was the sleep tracking. I had no idea that you are awake so much during the night. So 8 hours sleep is not 8 hours. It is more like 7 or a little less. So interesting!

Got this tracker for my wife and she loves it. Has all the bells and whistles she wanted and especially the message notifications ! Light weight and ability to to change bands.

I bought this watch for my wife, she loves it, she tracks her steps every day and she can sees who is texting or calling when her phone is away, the size is just perfect and the battery last all week

This activity tracker is great for general use...I can track heart rate for exercise, and food/calories to manage weight. I like the narrow, easily interchangeable band.

I love the new Altra HR Activity tracker. You can monitor so much with it. It is slimming and doesn't weigh a lot either. You forget that you are wearing it. Great accessory!!

Overall this is a great fitness tracker. It has helped me improve my sleep time, as I noticed I wasn’t averaging very much. You can set it to show time, steps, calories burned, battery level, exercise time completed that day, etc. The only thing I don’t like is how hard I have to tap it to view things. Sometimes I feel like I’m really pounding on it to get the display to come up.

I love my Alta HR! It's small with all the features of larger fitness trackers. It continuously monitors heart rate and vibrates when I get calls or texts. You can also read messages on your watch.

I love the Fitbit. It tracks everything and gives me reminders about my status and steps walked. The only criticism is I wear it at the beach and I'm afraid to get it wet. I wish it was waterproof.

I bought one for my daughter and one for myself and am still getting used to it. It's great to monitor your fitness. It has reminders to move and is helpful with counting steps, etc. I love the heartrate monitor the best. Would highly recommend.

Purchased this as a gift for someone who needed to keep an eye on their heart rate. I have only heard good things from this person. Checking stats has been easy (for someone who is not too familiar with apps/tech). Definitely worth the purchase!