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Customer Ratings & Reviews

Your price for this item is $139.99
The comparable value price is $209.99

Customer reviews

Rating 4.5 out of 5 stars with 114 reviews

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Rating by feature

  • Picture Quality

    Rating 4.5 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.6 out of 5 stars

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Cons mentioned filter

85%would recommend to a friend

Customers are saying

Customers find value in the 40" Class A4 Series LED Full HD 1080P Smart Fire TV (2025)'s excellent picture quality and lightweight design, which is also sturdy. Users appreciate its ease of setup and suitable size for medium-sized rooms, along with the convenience of effective voice control. There were no cons mentioned for this product.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 114 reviews
  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    Great Value for the Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Hisense 40" Fire TV is a solid choice if you're looking for an affordable smart TV. The picture quality is sharp, and the built-in Fire TV makes streaming super convenient. Setup was quick, and Alexa voice control works well. It’s lightweight and fits perfectly in my bedroom. It works great for everyday use. Definitely a good buy for the price!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely Perfect

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brought This 40 Inch TV For My 2023 Freighterliner Cascadia Along With The Apple TV 4K 128GB And I Must Say It Fit Perfectly In My Truck And Now I Am Able To Watch All Of College Football, NFL Games, NBA Games, And Netflix And Chill Once I’m Done Driving For The Day, The Setup Was Pretty Quick And The Picture Quality Is Clear And Sharp. I’m Very Impressed And Please With This Purchase And I Highly Recommend It As Well.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp Full HD picture, easy-to-use Fire TV interface, and Alexa built-in make this perfect for a bedroom or small living room. Lightweight, easy to set up, and has plenty of HDMI ports. Sound is decent but a soundbar would make it even better. Excellent buy for the money!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    Great deal, love this tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv works great, great picture. Extremely light weight but still sturdy. Bought it for my boat and it does not fall over even in rough conditions when docked. It did fall over once underway and did not get damaged at all. Money well spent!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely Perfect!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV went above and beyond my expectations. The picture quality is incredible—colors are vibrant, sharp, and crystal clear. Watching movies or shows feels like a true cinema experience. Setup was super easy, and I had it connected to all my favorite streaming platforms within minutes. Definitely a 10/10 purchase. I love everything about it and highly recommend it!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    40-Inch TV with Good Picture Quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is clear and sharp, ideal for watching series or movies. The sound is acceptable and easy to adjust. The size fits well in medium-sized rooms or bedrooms. Initial setup is simple and quick.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Fire Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture quality and easy to use. I get all the apps I need!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A highly recommended TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is clear and the sound quality is great, it's great!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great Picture and Easy to Use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Hisense 40" Fire TV is perfect for my living room. The Full HD picture is sharp and clear, and the sound quality is surprisingly good for a TV this size. Setup was quick, and with Fire TV built in, streaming apps are right at my fingertips. The remote is simple, and Alexa integration works smoothly. Great value for the price—very happy with this purchase!

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Dexent

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pretty good tv can’t complain isent the fastest but works well

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Easy pickup order

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The pick up was quick and easy and the customer service was decent.

    I would recommend this to a friend
  • Rated 2 out of 5 stars

    LizIzza

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When we first purchased the Tv for my mom, everything was great. But now the volume is not working properly. We have to set it to 89 on the volume scale. At first, it was between 15 or 18, and it was loud enough. We are taking it back today for an exchange.

    No, I would not recommend this to a friend
    • Brand response from HisenseProductExpert
      Posted .

      Hello LizIzza, Thank you for choosing the Hisense 40A4NF and for sharing your feedback with us. We are truly sorry to hear about your experience. Your unit is covered by a one-year manufacturer's warranty. If you require technical assistance, please reach out to our dedicated support team directly at 1-888-935-8880 or via email at [email protected] so that we can promptly address and resolve the issue for you. Thanks again, Harley with the Hisense Support Team. Hisense

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Bedroom TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Hisense 40" Class A4 Series LED Full HD Smart Fire TV (2025), and I couldn't be happier with my choice. The setup was incredibly easy—just a few minutes, and I was ready to stream. The interface is intuitive and user-friendly, making navigation between apps seamless. The picture quality is crisp and clear, and for the price, the value is unbeatable. The 40-inch size was exactly right for my bedroom—not too big, not too small, just perfect. Highly recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Product for the price.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works better than expected, Purchased for mother in law who lives with my wife and I and she loves it especially the ease of operation and the clarity of the Television Set.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 5 out of 5 stars

    Picture perfect!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture, perfect size for the space. Great purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size

    Rated 4 out of 5 stars

    It good

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The size is good and decent picture pleasantly surprised at the quality

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Weight

    Rated 4 out of 5 stars

    Bluetooth ready

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for price lightweight to mount good pictures

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Smart Features, Sharp Picture, and Smooth Perform

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Full HD picture looks crisp, and the built-in Fire TV makes accessing my favorite apps super easy. Using Alexa to control everything with my voice is fascinating—not just for the TV, but also for managing my smart home devices. The built-in speakers sound clear and are more than enough for a small room. I also use it for gaming, and the low-latency Game Mode makes everything feel smooth and responsive. In short, this TV is perfect for anyone looking for something practical, modern, and high-quality without spending a fortune.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Picture too pink, viewing angles poor

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was unable to remove the pink tint and red lips from the faces of most of the TV shows I watch. It was worse on both live shows and taped sitcoms. I read the manual that came with the TV. There was nothing in the pamphlet that provided instructions regarding calibrating the TV. I tried the 800# for Hisense, I was not able to speak to a human, unfortunatly I was guided through voice prompts to reset the TV to a factory spec. and then conduct another factory reset on the back of the TV. I was also instructed to remove anything that could create a Wi-Fi signal that might interfere with the TV's Wi-Fi signal. In 2026, who secures their cell phone away from the TV to watch the TV? What devices do NOT create a wi-fi signal in the average home? The viewing angle of the TV was poor; if you are not sitting directly in front of the TV, the colors become muted when viewing it from a side angle. When watching anything animated or video game commercials, I had no color issues at all, and the picture looked great. Sadly, I returned the TV. Sometimes, I guess, great deals aren't that great.

    No, I would not recommend this to a friend
    • Brand response from HisenseProductExpert
      Posted .

      Hi KeithB, Thank you for choosing the Hisense 40A4NF and for sharing your feedback with us. We are truly sorry to hear about your experience. We hope you choose Hisense again in the future and if you do, we are here to help you. Thanks again, Harley with the Hisense Support Team. Hisense

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GREAT VALUE FOR A VERY NICE TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with an excellent screen clarity and sound. Remote control frustrating to use. Added a Samsung soundbar and is a great addition. TV is a great value for the quality!

    I would recommend this to a friend
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