Deals Worth GiftingShop now

Main Content

Customer Ratings & Reviews

Your price for this item is $41.99
Clearance
The comparable value price is $189.99

Customer reviews

Rating 4.6 out of 5 stars with 5648 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers love the 43" Class F30 Series LED 4K UHD Smart Fire TV's picture quality, ease of use, and its affordability. Many appreciate the smart TV functionality and the vibrant colors. While some customers mentioned that the remote control could be improved and expressed concerns about the TV's longevity, the positive feedback on picture quality and ease of use outweighs these concerns.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 5,648 reviews
  • Pros mentioned:
    Price, Smart tv

    Rated 5 out of 5 stars

    Great Smart TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have two of these TVs and am considering a third. I really like how lightweight it is and how thin the bezel is around the edges. The price was reasonable for a 4K TV, and having the FireTV built in saves me from having an external device attached for streaming services and streaming TV. This allows me to hang the TV on the wall and only have to content with a power cord. Overall it's a nice TV and I'm happy with it. I've had the first for about a year and the second for about a month.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    An Exceptional Entertainment Experience

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV, and I must say that it has exceeded all my expectations. This television truly delivers an exceptional entertainment experience that is both immersive and enjoyable. First and foremost, the picture quality is outstanding. The 4K UHD resolution ensures sharp and detailed visuals, making every scene come to life with stunning clarity. Whether I'm watching my favorite movies, TV shows, or playing video games, the vibrant colors and impressive contrast ratios make the viewing experience truly immersive. The integration of Amazon's Fire TV platform is another standout feature of this television. With Fire TV built-in, I have easy access to a vast library of streaming content, including popular apps like Netflix, Prime Video, Hulu, and more. The interface is user-friendly, allowing me to navigate through the menus and discover new content with ease. Additionally, the voice control feature works flawlessly, enabling me to search for shows, adjust settings, and even control smart home devices with just my voice. The sound quality of the Insignia F30 Series is surprisingly good. The built-in speakers provide clear and balanced audio, delivering a rich and immersive soundstage. However, for those seeking a more cinematic audio experience, connecting external speakers or a soundbar would be a worthy addition. The design of the TV is sleek and minimalistic, fitting seamlessly into any living room or entertainment setup. The 43" screen size strikes a perfect balance between immersion and practicality, ensuring that the TV is suitable for a wide range of room sizes. In terms of connectivity, the Insignia F30 Series offers an ample selection of ports, including multiple HDMI inputs, USB ports, and an Ethernet port for a stable internet connection. Setting up additional devices such as gaming consoles or sound systems is effortless, providing flexibility for customization. Overall, the Insignia™ 43" Class F30 Series LED 4K UHD Smart Fire TV is an incredible television that delivers a superb viewing experience. Its exceptional picture quality, seamless integration of the Fire TV platform, and convenient features make it a top choice for entertainment enthusiasts. Whether you're a movie buff, an avid gamer, or simply enjoy streaming your favorite shows, this TV will undoubtedly enhance your home entertainment setup. Highly recommended!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price, Smart tv

    Rated 5 out of 5 stars

    Perfect Gaming TV for my boys

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV for my living room. I needed a gaming tv for my 4 and 5 year old in the living so they stop using our family movie tv. This TV is perfect. I used to have a 32” insignia TV about 10 years ago when I used to play COD and for its unbeaten price it work perfectly. So I decided to get this for my boys. You really can’t beat the price and the brightness is perfect. The sound is nice and loud at like 20/100. All in all it does its job and my boys love it.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Price

    Rated 5 out of 5 stars

    Insignia for the win

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was exactly what I was hoping for. A lower priced tv that has great features, excellent picture, and is simple to operate. Shipping was super-fast, and it was very well packaged. I had it unboxed, mounted, and watching in around 45 minutes. I see this as an excellent choice, especially for the price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is perfect for my small apartment. It fits nicely in my space. It was easy to set up, all the instructions were very easy to follow. The picture is clear and it doesn't strain my eyes. I dont have an external speaker, the TV speaker works great. I like that I have the option of using my phone as a remote.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great tv!

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying this new tv in the bedroom. Great size and quality especially for the price. Also, got a wall mount but haven’t had a chance to set that up. Easy tv set up. Very well packaged in the box. Friendly staff at Best Buy.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Gorgeous Picture. Almost too good to be true

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very impressed by the stunning picture quality on this bargain TV! The colors are so realistic and 4K is very accurate and true-to-life. I bought this TV because it was on sale, and certainly read the reviews before doing so, and believe me when I say that I was not lied to! I didn’t expect this TV to be THIS GORGEOUS. Sometimes, during certain movies, it even feels like I’m looking through a window. I am very glad I made this purchase, such a nice TV at an affordable price that proves you don’t have to spend a lot of money to get something really beautiful and worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Insignia 43”

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Great picture, sound is great. user friendly. Light enough that I hung it myself. Don’t be fooled by the low price. I’m going to buy a larger one very soon.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Insignia™ - 43" Class F30 Series LED 4K UHD Smart

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a Samsung tv loyal customer. I was reluctant to purchase another tv brand. The plan was to purchase a 32” Samsung for my patio. The sales clerk at the store convinced me to purchased the 43” Insignia Fire TV. He was very knowledgeable and was honest about the pros and cons of the Insignia brand. I just had it mounted on my patio today. I am enjoying the convenience and ease of downloading all of the Fire apps that are included with the tv as well as watching Live tv through my cable provider. The picture color and clarity are excellent as well as the sound. I am very happy so far with this tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Perfect TV for My Son’s Room — Great Picture and E

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the 43” Insignia Smart TV for my son’s room, and he absolutely loves it! The picture quality is bright, clear, and super sharp, perfect for gaming, watching YouTube, and movie nights. The sound is impressive too — loud and crisp without needing extra speakers. Setup was so quick and simple — we had it up and running in minutes. The built-in Fire TV feature makes it easy for him to stream his favorite shows and music without any extra devices. For the price, this TV is a great value — sleek design, easy to use, and just the right size for a bedroom. My son couldn’t be happier, and honestly, neither could I!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Buy, Just In Time...

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So, I was debating whether to go for an Insignia instead of a fancy brand like Samsung. I mean, my last TV, the Vizio D Series, was a total letdown. And get this, I actually paid $60+ more for it than the Insignia F30 4K UHD Fire TV! Can you believe it? After just 4 years, the screen on my Vizio completely died on me. And let's not even talk about the terrible user experience, the lousy picture quality, and the overall unreliability. It was a hot mess, to say the least. So naturally, I had my doubts about going for an Insignia over big names like Samsung, RCA, or Westinghouse. But guess what? It's only been 15 days since I got the Insignia, and let me tell you, it's a game-changer. This TV is exponentially better than my previous one. No regrets here, my friend. None at all. The Pros: 1. So, this bad boy has got the 2.4Hz and 5G WIFI connectivity capability. That's right, folks, you'll be surfing the web faster than a cheetah on roller skates! 2. Let me tell you, the picture quality on this thing is top-notch. It's clear, bright, and oh-so-colorful. And the best part? You've got all these setting options to play around with, so you can customize it to your heart's content. 3. Can you believe it? Bluetooth connectivity is not a standard feature on all TVs. But fear not, my friends, because this TV has got it covered. You can connect all your Bluetooth devices and enjoy a seamless experience. 4. Now, here's where things get really cool. This TV comes with an Alexa voice remote control and Fire TV platform. That means you can easily integrate it with all your Alexa-enabled smart devices. It's like having your own personal assistant right in your living room. 5. And let's not forget about the apps and streaming services. Amazon Fire has got you covered with a wide range of options. Plus, you can control your privacy, data, and security settings, just like you would on a tablet or phone. It's like having a mini computer right on your TV. 6. Say goodbye to lag and grainy images, my friends. Thanks to the 5G WiFi connectivity capability, screen mirroring is a breeze. You'll be able to enjoy all your favorite content without any interruptions. 7. Who needs over-the-air broadcasts when you've got improved quality right here? This TV takes your viewing experience to a whole new level. Trust me, you won't miss those old-fashioned broadcasts. 8. Now, let's talk about sound. This TV delivers clear sound that actually resembles surround sound. And the best part? You won't need to crank up the volume to the max. Even in a medium-sized room, a volume level of 20 is more than enough. Your ears will thank you. 9. Convenience is the name of the game with this TV. The remote gives you quick access to all your options, and the wall mounting is a breeze. You can do it all by yourself in less than 10 minutes. No need to call in reinforcements. So there you have it. This TV is a good buy. With its impressive features and user-friendly design, what more needs to be said? Get ready to be pleasantly surprised by this tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Exceeds Expectations

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the 43 inch insignia 4K television for a Bedroom TV. It was replacing a Vizio. The Vizio was supposed to be a 4K TV but I couldn’t stand to look at the picture. It was just bad. My main TV in the living room is a 65 inch Samsung. So going from the Samsung to the Visio was a giant let down . The insignia 4K exceeds my expectations. I love it. I love the Amazon fire interface as I am used to Roku’s. I think the Amazon fire is quicker. I can also mirror cast easily from my iPhone. If I was looking for a new big screen for the living room, I wouldn’t hesitate to buy an insignia.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great tv at a great price

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is worth every penny and more! I have three of them in my home and they were purchased at different times. The oldest is at least 5 years old and still working perfect. The one I’m reviewing now is about 7 months old and it’s just great. I would not hesitate to purchase this brand or the same tv again. They have a great picture and work with Alexa seamlessly. I also love you can use verbal commands like you do with Alexa. You won’t be disappointed with this tv and her price is always affordable

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Good TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best investment to replace my old TV and the size is perfect for me due to space I have in the living room. It just replace having to use the fire stick to a fire stick TV. Color is great and sound good had to add a sound bar to get more sound but minor adjustment. Overall is a good investment for me.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Satisfied Customer

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a Samsung tv loyal customer. I was reluctant to purchase another tv brand. The plan was to purchase a 32” Samsung for my patio. The sales clerk at the store convinced me to purchased the 43” Insignia Fire TV. He was very knowledgeable and was honest about the pros and cons of the Insignia brand. I just had it mounted on my patio today. I am enjoying the convenience and ease of downloading all of the Fire apps that are included with the tv as well as watching Live tv through my cable provider. The picture color and clarity are excellent as well as the sound. I am very happy so far with this tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv
    Cons mentioned:
    Reliability

    Rated 5 out of 5 stars

    Insignia F30 43"

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    F30 43" excellent tv. I returned it because I had enough room for a 55". I'm a Insignia fan now that my expensive Samsung quit after 16 months. Save your money and buy Insignia.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    You won’t be disappointed!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up, just a few minutes. Great picture, easy to use remote. Light weight and easily hung on the wall by myself.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 5 out of 5 stars

    Great quality TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv! The sound is surprisingly loud for the size of tv. Love only having to plug it in and start streaming. Took a little bit to connect to my wifi but I do have it outside under the gazebo. I installed a quick mount so when I am done using it I but in a deck box.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Insigna review

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price, excellent quality and to be honest I wont purcase another brand ever again. We now have 4 Insignas in our home. The ease of use is great for older folks too!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    The TV has updated features for a great price!!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is 4K It is clear Connects with Alexa, reminders pop up on the screen can be a little annoying. The screen is not as big as my previous TV but it works. It’s the size of 2 average laundry basket. Best size I can describe as funny as it sounds. The features are great! The Remote is Alexa connected and sensitive. It can be annoying when you accidentally touch button or sit on it. Smooth transition between channels. So many apps options. Tubi TV, Prime video, ESPN, Paramount, Netflix etc. The sound is so much more important as the video view. The sound is nice. It is stable and not far away or echoes. The color and brightness has a beautiful hue. I am sooooo Thankful I found a good deal because our TV was started to fail.

    I would recommend this to a friend
Sponsored