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Customer Ratings & Reviews

Your price for this item is $129.99
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The comparable value price is $349.99

Customer reviews

Rating 4.6 out of 5 stars with 2668 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers express satisfaction with the picture quality, price, and ease of use of the 55" Class F30 Series LED 4K UHD Smart Fire TV. Many also appreciate the ease of setup and the TV's size. However, some customers reported issues with performance, the remote control, and occasional screen problems. A few users also experienced connectivity difficulties.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 2,668 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I have ever owned.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV in August last year and it’s fantastic. The price for the size is the best out there. It’s very light which helps because I have it on a mobile stand. The TV easily picks up my home WiFi signal when I use it outside in the back yard. The remote is very quick and easy to navigate through apps and channels. It has great picture and sound. There are so many other features that I have begun to use. I highly recommend this TV!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price, Setup

    Rated 5 out of 5 stars

    Incredible picture; value...

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy setup, immaculate 4k picture and easy access to any number of streaming services. There is a lot to recommend the Insignia Fire TV. I was in love with the value of this set before picking it up as a Black Friday door buster. I paired it with a JBL soundbar for an amazing home theatre system

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Dream Come True !!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the most outstanding tv purchase I’ve ever made . The price , picture, sound , quality and weight of the flat screen is immaculate glad I stopped to make the purchase. Also the customer service I received was outstanding answering all questions with no issues . Great job will definitely return

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great Option and Affordable!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Value for Price and Performance! I couldn't be happier with my Insignia™ 55" Class F30 Series 4K UHD Smart Fire TV! For the price, it delivers exceptional picture quality with vibrant colors and crisp detail. The 4K resolution makes movies and games look stunning, and the built-in Fire TV interface is super easy to navigate. Setup was a breeze, and having Alexa integration is a game-changer for quick searches and smart home control. The sound quality is decent for a TV in this price range, but pairing it with a soundbar takes it to the next level. Overall, it’s an unbeatable deal for anyone looking for great performance on a budget! Highly recommend!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback on the Insignia™ 55" Class F30 Series 4K UHD Smart Fire TV! We're delighted that you're enjoying the vibrant picture quality and easy-to-use Fire TV interface. It's great to hear that setup was simple and Alexa integration is helpful. Pairing it with a soundbar for enhanced audio is a fantastic tip. We appreciate your recommendation and are glad to offer such great value. Enjoy your new TV!



      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    **Amazing TV and Exceptional Service from Best Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Insignia 55-inch TV from Best Buy, and I couldn't be happier with my decision. This TV is simply the best! The picture quality is outstanding, offering crisp and vibrant colors that make every viewing experience enjoyable. Whether I'm watching movies, sports, or playing video games, the visuals are consistently impressive. The 4K resolution truly brings out the finest details, making everything look more lifelike. The sound quality is also surprisingly good for a TV in this price range. The built-in speakers deliver clear and balanced audio, which enhances the overall experience. However, it also pairs effortlessly with my soundbar, taking the audio to another level. Setting up the TV was a breeze. The user interface is intuitive, and navigating through the menus is straightforward. I especially appreciate the smart TV features, which allow easy access to all my favorite streaming services. The remote is user-friendly and responsive, making it simple to switch between different apps and inputs. One of the best aspects of this purchase was the excellent customer service at Best Buy. The staff was knowledgeable and helped me choose the perfect TV for my needs. The delivery was prompt, and the TV arrived in perfect condition. Overall, the Insignia 55-inch TV is a fantastic value for its price. It combines great picture and sound quality with user-friendly smart features, making it a top-notch choice for anyone in the market for a new television. I highly recommend it!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience with the Insignia 55-inch TV from Best Buy! We're thrilled to hear that you're enjoying the outstanding picture quality, impressive sound, and user-friendly features of your new TV. It's great to know that the setup process was smooth and that you received excellent customer service from Best Buy. Your recommendation is truly appreciated. If you have any further questions or need assistance in the future, feel free to reach out. Enjoy your viewing experience! Keith | Insignia Support https://www.bestbuy.com/site/insignia-55-class-f30-series-led-4k-uhd-smart-fire-tv/6562188.p?skuId=6562188 BBY-ExBrand_Insignia

  • Rated 5 out of 5 stars

    Amazing Option!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m watching the new season of stranger things right now and i had to come and say this TV is amazing especially for the price i paid. The picture is good, and the way it connects to bluetooth headphones but doesn’t set the tv speakers to the same ear piercing volume after disconnect is PERFECT for late night watching. Love that it connects to my Alexa who can pull up anything for me which feels super time saving and most of the time it remembers my profile other times i just have to hit a button in the remote!! The biggest thing about it that i love is THE SPEAKERS! the tv speakers are amazing! you barely have to turn it up and it’s bassy and rich and bounces well! Love it!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality, Price

    Rated 5 out of 5 stars

    Good TV at a bargain price!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality at an economical price. Easy to mount on the wall.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your feedback. We're glad to hear that you are pleased with the picture quality and find it easy to mount on the wall. We appreciate your input and are pleased that our product meets your expectations at an economical price. Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good tv, visible lights on sides of screen.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sound is good, no lag, super thin and lightweight. The brightness is a little too bright for me, and during the dark scenes, you can see the lights shining on the sides of the tv screen, but I'm not that picky about tvs. For the price, it was worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for the price; easy to use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm really happy with this TV for the price point. So far, the FireTV integration has done the job. I'd love to switch to Google or Nvidia at some point but right now I've been really happy with the ease at which I was able to add all the apps I use for streaming services, login, and watch media. It's a good size and the picture quality is nice (again, for the price point). Also, I was (pleasantly) shocked by how good the sound is! Much better than my cheap sound bar, I don't even use it anymore. This will someday be a guest room or bedroom TV, but for now it's holding its own as my main and I couldn't be happier.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience with us. We’re thrilled to hear that you’re enjoying the TV and finding great value in its features, especially the FireTV integration and the ease of setting up your favorite streaming apps. It’s wonderful to know that the picture quality and sound performance have exceeded your expectations, even outperforming your sound bar. We’re glad it’s serving you well as your main TV for now, and we’re confident it will continue to be a great addition to your home in the future.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Great buy!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the tv for a few weeks now. I enjoy watching movies on it. The picture is clear and sound is great. When I am not actively watching it, I like that it turns off it saves energy and I can still return to what I was watching. Very good quality and the price was also great!!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your review, JessicaE! We're thrilled to hear that you're enjoying your Insignia™ 55" Class F30 Series LED 4K UHD Smart Fire TV. It's great to know that the picture and sound quality are meeting your expectations and that you appreciate the energy-saving feature. Your feedback on the quality and price is much appreciated. If you have any further feedback or need assistance, please feel free to reach out. Enjoy your TV! -Ed | Insignia Support | https://www.bestbuy.com/site/brands/best-buy-brands/pcmcat1596746025285.c?id=pcmcat1596746025285 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Plus+

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great! Quality is great! The only thing I would say is the remote is finicky sometimes it skips forward or backwards bunch of times before it stops. So just the remote issue, but using Alexa to find what you want is easier to just command what you want and what volume you want too.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your experience with the Insignia™ 55" Class F30 Series LED 4K UHD Smart Fire TV. We’re delighted to hear that you’re enjoying the great picture and quality. We appreciate your feedback about the remote and are glad to know that using Alexa has made it easier for you. Your input is valuable to us, and we’re thrilled that our product has met your expectations. Jeth | Insignia Support.  https://www.bestbuy.com/site/insignia-55-class-f30-series-led-4k-uhd-smart-fire-tv/6562188.p?skuId=6562188 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Budget-Friendly 4K Crispy Magic

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently got the Insignia 55" F30 4K Fire TV, and I'm pretty impressed for the price. The picture quality is great - everything looks super crisp in 4K. Those bezels, wafer thin. The built-in Fire TV is super convenient, with all my streaming apps right there. The Alexa voice remote is a cool touch too. Sound's okay, nothing special, but it does the job for everyday watching. Overall, this TV is a solid deal if you want a good-sized 4K screen without breaking the bank. It might not be the fanciest out there, but for streaming and casual use, it's more than enough. The price-to-performance ratio is spot on. I'd give it 4 out of 5 stars - not perfect, but definitely worth it for the money. If you're not too picky and want a good TV for less, this Insignia is a great choice.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for taking the time to share your thoughts on the Insignia 55" F30 4K Fire TV! We're thrilled to hear that you're impressed with the picture quality and the convenience of the built-in Fire TV along with the Alexa voice remote. Your feedback about the price-to-performance ratio is invaluable, and it’s great to know that you find it to be a solid option for streaming and casual use. We appreciate your insights and hope you continue to enjoy your viewing experience! Jeth | Insignia Support. https://www.bestbuy.com/site/insignia-55-class-f30-series-led-4k-uhd-smart-fire-tv/6562188.p?skuId=6562188 BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid budget TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV to replace an existing Insignia 55" TV that I've had on my covered porch for about 5 years. That one was starting to give out so I needed to replace it. For the price, especially when on sale which is often, it's a solid deal. The picture is acceptable, I'm convinced it is an improvement over my 2019 model even though it has less "features", motion smoothness etc. even though I disabled all of that. But I feel like the picture is more vibrant and colors are more impactful. Black levels aren't going to blow anyone away and there is some blooming, but for the price, that's to be expected, especially on an lcd. The fire tv features works well, and using the fire tv pro remote (sold separately) with it gives it a premium feel with the back lit keys and that was easy to pair up with the new TV. Here's to hoping I get another 5 years out of this one!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for sharing your detailed experience with the TV replacement! It’s great to hear that you found a solid deal on the new TV, especially considering the frequent sales. If you need assistance, feel free to reach out. - Carl | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Ease of use, Price

    Rated 5 out of 5 stars

    Great TV | Great Price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my daughters 1st apartment. A little skeptical since I’m a Samsung girl but she loved the tv, it was easy to set up. It’s got all of the apps that she uses. I think that it’s a really good tv for the price. No complaints so far.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    What a great buy for the money

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I didn’t have a lot to spend on a new tv I read the reviews on this one and for the money I wouldn’t be disappointed if it was a bad purchase. It was a great purchase the picture quality is good you can’t really tell from the photo but I’m glad I purchased!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      We're thrilled to hear that you were impressed with your purchase despite having a limited budget! We're proud to offer high-quality products at affordable prices, and it's great to know that you found the Insignia 55" Class F30 Series LED 4K UHD Smart Fire TV to be a great value. We understand that it can be tough to make a purchase decision when you're not sure what to expect, but we're glad that you took the chance and ended up being happy with your choice. Thank you for choosing Insignia and for taking the time to share your positive feedback with us! We appreciate your business and hope you enjoy your new TV! Jeth | Insignia Support.https://www.bestbuy.com/site/insignia-55-class-f30-series-led-4k-uhd-smart-fire-tv/6562188.p?skuId=6562188 BBY-ExBrand_Insignia

  • Rated 5 out of 5 stars

    Exploring Insignia 55" Class F30 Series LED 4K UHD

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    let's talk about the Insignia 55" Class F30 Series LED 4K UHD Smart Fire TV! If you're in the market for a solid, no-fuss TV that won't break the bank, you're definitely looking in the right place. I've spent some quality time with this particular model , and here's the lowdown. Right out of the box, setting up this TV was a breeze. It's not overly heavy, so getting it on its stand (or mounted) was pretty straightforward. Once plugged in, the Fire TV setup wizard guides you through everything. Connecting to Wi-Fi, signing into Amazon – it's all very intuitive. Even if you're not super tech-savvy, you'll have it up and running in minutes. Right out of the box, setting up this TV was a breeze. It's not overly heavy, so getting it on its stand (or mounted) was pretty straightforward. Once plugged in, the Fire TV setup wizard guides you through everything. Connecting to Wi-Fi, signing into Amazon – it's all very intuitive. Even if you're not super tech-savvy, you'll have it up and running in minutes.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Ease of use

    Rated 5 out of 5 stars

    Great TV!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Really bright, vivid colors. Sound is adequate, obviously better with your favorite sound bar. Easy to assemble and mount, watching tv 10 minutes after unboxing. Great buy for the money.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you, ElCamino, for your fantastic feedback on the Insignia™ 55" Class F30 Series LED 4K UHD Smart Fire TV! We're thrilled to hear that you're enjoying the bright, vivid colors and found it easy to assemble and mount. It's great to know that you're happy with your purchase and that it offers good value for the money. If you have any more thoughts or suggestions, we'd love to hear them! Jeth | Insignia Support. https://www.bestbuy.com/site/insignia-55-class-f30-series-led-4k-uhd-smart-fire-tv/6562188.p?skuId=6562188 BBY-ExBrand_Insignia

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    My Best Buy TV purchase.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've purchase numerous TV's and this one has exceeded my expectation, vibrant color, great sound and very easy to set up. I'm just one of the many reviews that have been uploaded for this TV. But, I guarantee you won't be disappointed if you consider purchasing this one.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for great price!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Insignia TV and I absolutely love the image quality. Slim design and size perfect for smaller living room or bedroom. Highly recommend!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Hi there! Thank you for your wonderful feedback! We're delighted to hear that you're loving your second Insignia™ - 55" Class F30 Series LED 4K UHD Smart Fire TV. It's fantastic to know that you're enjoying the great value it offers. If you have any more thoughts or need assistance, we're here to help. Happy viewing! |Angelica| Insignia Products| BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No regrets, great buy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I shopped around online for a new for weeks before i decided on this Insignia. I have lne already and decided to stick with the brand. It has great picture quality but the sound is pretty low unless i boost it up to 30+. Other than that, it's a great TV for the price.

    I would recommend this to a friend