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Customer Ratings & Reviews

Your price for this item is $329.99
The comparable value price is $499.99

Customer reviews

Rating 4.5 out of 5 stars with 489 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

91%would recommend to a friend

Customers are saying

Customers often highlight the great picture quality and setup ease of the 65" Class QF Series QLED 4K UHD Smart Fire TV, with some noting its lightweight design. However, some customers have expressed concerns about the responsiveness of the TV and issues with the functionality of the remote control.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 489 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Responsiveness

    Rated 5 out of 5 stars

    A perfectly serviceable budget TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My kids broke my Samsung OLED TV and I needed a cheap replacement. Coming from OLED, this is less of a downgrade than I anticipated. This is a perfectly serviceable budget TV set. Remote responsiveness is slow, motion blur is pretty noticeable, speakers are a bit weak, but I use external speakers anyway so it doesn’t bother me. The part that surprised me is the color and contrast of the picture. Picture quality is really good with Dolby Vision contents. For SDR contents, some quick tweaks in the settings are required. I’m not an expert, but here are the settings that look the best to my eyes: Picture Mode: Standard Backlight: 100 Contrast: 50 Brightness: 0 Color: 0 Tint: 0 Sharpness: 0 Mid Luminance Gamma: 0 Dynamic Backlight: On Dynamic Contrast: Low HDR Enhancer: Off Local Contrast Enhancer: Low Super Resolution: Off MPEG Noise Reduction: On Dynamic Noise Reduction: Low Dynamic Color Boost: Off Motion Processing: Low

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size, Weight

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with great quality picture and super easy to mount even by yourself. TV is light and thin with a good amount of HDMI ports which is always important for me as a gamer. Video game video quality is great, good refresh rate. Best part of all is the price and that assurance of the best buy guarantee. 1000% recommend.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Size, Weight

    Rated 4 out of 5 stars

    Insignia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the size of this tv. I do wish that the app layout was different but I had a Roku before. The sound is nice the tv is really thin to and light weight easy to move.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Insigni-Awesome!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So this 65 inch Insignia QLED is a replacement for our 43 inch bedroom TV. What a huge improvement this is!! The picture on this set is bright, detailed, and comparatively huge. I love the remote has a direct tune button for Prime. Easy access for Thursday night football! When you get this set, do not default to factory settings, but rather access the picture menu setting, and change it to suit your room, and your eyes. After some audio tweaking in the menu, I got the sound to……….meh….. After all, it is factory speakers. I might try a sound bar with it. Sadly, this set does not have an HDMI sound output. But it does have an optical audio out. Bottom line for me, Insignia has never let me down on any other appliances or items, and this QLED will be no different. I’m normally a Samsung TV guy, but at this price point, I’m very happy I went with this set.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Insignia TV 65 inch

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV for the price! Very simple set up with Prime account and built in Firestick. Speakers are ok but we already had a sound bar so not much of a problem. Picture quality is very good and colors are bright and vibrant. Only complaint is remote is ver basic but I plan to get a multi-device remote so I can operate my satellite box, sound bar and TV with one remote. If you need a lot of source inputs, it is limited to three HDMI inputs, one cable and one optic audio output. Not an issue for me as I don’t need more than that. I do like the voice command feature. It makes navigating the apps a breeze. Overall, a great TV with a great deal of features and functionality for the price range.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed feedback. We’re glad to hear you’re enjoying the TV and found the setup process simple and seamless, especially with the built-in Firestick and Prime integration. It’s great that the picture quality and vibrant colors met your expectations, and that the voice command feature is making navigation easier. We appreciate your thoughts on the remote and input options—your insights help us continue to improve our products.

      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    Youre gonna like this TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wasnt sure what to expect at this price point but wow im very impressed. Bright, colorful picture, blurays look amazing with the 4k upscaling. Has a 'motion processing' option in the advanced pucture settings, makes it like a 120 hz tv. Im very picky about picture quality and all i can say is this TV wont disappoint. Also its quite slim and sleek, very thin bezel and my 65 inch only weighs 27 lbs. As usual though, better to get a soundbar if you want that theatre experience. Very nice TV though

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Value for a Stunning 4K QLED Experience

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve been using the Insignia 65-inch 4K QLED TV for a few weeks now, and I’m genuinely impressed by the overall quality and performance. Right out of the box, the setup was quick and straightforward. The build feels solid, and the slim bezels give it a sleek, modern look that fits beautifully in my living room. The picture quality is where this TV really shines. The QLED panel delivers vibrant colors, deep blacks, and excellent contrast—especially noticeable when watching movies or playing games in 4K. HDR content looks fantastic, with impressive brightness and detail. The motion handling is smooth, and I haven’t experienced any noticeable lag or ghosting. The built-in Fire TV platform is intuitive and easy to navigate, with all the popular streaming apps like Netflix, Prime Video, and Disney+ readily available. Voice control through Alexa is a nice bonus and works surprisingly well for searching content or adjusting settings hands-free. For the price, this TV offers incredible value. It delivers premium features at a much more accessible cost than other big-name brands. If you’re looking for a high-quality 65-inch QLED TV without breaking the bank, the Insignia 4K QLED is a fantastic choice.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for taking the time to share such a detailed and thoughtful review. We’re thrilled to hear that the Insignia 65-inch 4K QLED TV has exceeded your expectations in both performance and design. It’s great to know that the setup was simple, the picture quality is vibrant and immersive, and the built-in Fire TV platform is delivering a smooth and convenient streaming experience. We’re especially glad to hear that features like Alexa voice control and HDR support are adding value to your viewing. Your feedback truly highlights the strengths of this model, and we appreciate your recommendation.
      Keith | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality, Weight

    Rated 5 out of 5 stars

    BEST ALL AROUND TV FOR PRICE, COLOR, & WEIGHT.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Insignia™ - 65" Class QF Series QLED 4K UHD Smart Fire TV is my perfect TV for the money. It gives fantastic color & weighs in at 27.6 pounds (without the stand) and 27.8 pounds (with the stand). If not wanting to mount on the wall, the base stand is only 11.5" and is able to fit on most fireplace mantles.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mis 2 insignia

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Relatively speaking for me a TV of very good sound quality image design all very innovative some maximum live colors and for a super price, I bought right there Best Buy my first TV insigninia class f30 almost 2 years ago I still keep it in my bedroom and I got this new QLED class when I decided to get a new TV for my living room I told myself without a doubt it has to be badge excellent product and excellent attention from the entire Best Buy team

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Insignia 65 inch TV QLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the 65-inch Insignia QLED TV, and I couldn’t be happier with it. The picture quality is outstanding — vibrant colors, deep blacks, and excellent brightness that makes every movie and game look stunning. The QLED technology really shines, delivering sharp detail and lifelike images. Setup was quick and easy, and the built-in smart features work seamlessly. Apps load fast, and the interface is intuitive to navigate. The sound quality is surprisingly good for a flat-screen TV, but it also pairs perfectly with a soundbar for an even better experience. Overall, this TV is an incredible value for the price — big, beautiful, and packed with features. Highly recommended!

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for the fantastic and detailed review of the Insignia™ 65" QF Series QLED Smart Fire TV! We're thrilled to hear how much you're enjoying the vibrant picture quality, deep contrast, and smooth smart features. It’s great to know the setup was easy and that the TV delivers both visually and in sound — especially when paired with a soundbar for that extra cinematic touch.

      Your recommendation means a lot, and we’re so glad this TV has exceeded your expectations. Enjoy every movie night and gaming session! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Responsiveness

    Rated 4 out of 5 stars

    Excellent TV for the price point

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv, picture is clear enough for the price point only complaint is the responsiveness of the menu and the apps after a week everything it’s a tad slower. Can’t beat that price though

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality over quantity!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were a bit skeptical in getting this brand of tv, but past great experiences with the Insignia brand made the choice easier. We absolutely love the tv and the true colors and vibrancy is brings to the movies. Couldn’t have asked for a better tv, and very pleased with our amazing purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great brand

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. I’ve had this model of TV for a few weeks now. The picture and sound are nice. I like that it’s linked to my Amazon account. I have 3 insignia TV’s now. I am coming up to a year of using this brand with no issues. Very happy with my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Insignia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Clearest picture I’ve seen, sound quality great ( and I have some hearing problems). Definitely worth more than I paid! Thank you Best Buy! Am still trying to get help mounting it on the wall, but enjoying it as it is!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    5 stars product

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought an Insignia TV from Best Buy and have been really impressed with the quality for the price. The picture is sharp, colors are vibrant, and setup was quick and easy. Streaming apps run smoothly, and the interface is straightforward to navigate. The Best Buy experience was excellent—friendly staff, fast checkout, and helpful guidance made the purchase simple and stress-free. Overall, it’s a great value purchase for anyone looking for an affordable TV that delivers solid performance without breaking the bank.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv performance best tv on the market

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is amazing we have since had multiple movie nights while watching this tv and I have Hooked my PlayStation to it as well and it has an perfect picture on it we we’re watching a movie and you could see the actors chest hairs can’t ask for a better quality picture

    I would recommend this to a friend
  • Pros mentioned:
    Features, Picture quality

    Rated 5 out of 5 stars

    Insiginia tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and awesome features unlike any other brand i already purchase 4 in total and very reasonable prices this 65 inch was really cheap

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your review, EddieC! We're thrilled to hear that you're enjoying the Insignia™ 65" Class QF Series QLED 4K UHD Smart Fire TV and that you find it to be a great value. It's fantastic to know you've purchased four in total. Enjoy the amazing picture and features!

      - Shiela | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for great price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just moved into the house and treated ourselves to a new bigger tv to upgrade the 10-year-old 55”. Tv has great picture quality, nice and big for a great price. Love having fire tv installed, rather than the fire stick.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent weeks deciding on whether I wanted the non-QLED version or this one. In the end I chose this one because of the picture quality and advanced sound capability (EQ, selectable audio processing, dialog enhancement, volume leveling) and it really is great. Insignia TVs are the only ones that I have purchased since probably 2010.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      Thank you for your detailed and thoughtful review of the Insignia™ 65" Class QF Series QLED 4K UHD Smart Fire TV! We're thrilled to hear that the picture quality and advanced audio features made it the right choice for you after careful consideration.

      It’s especially meaningful to know you’ve been choosing Insignia TVs since 2010—that kind of loyalty means the world to us. We’re so glad this model continues to meet your expectations and enhances your viewing experience.

      Thanks again for your continued support and recommendation! Ivy | Insignia Support BBY-ExBrand_Insignia

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great computer monitor.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent in every way. I don't use it to watch TV. I use it as my computer monitor. I write music. I use my studio monitor system to for audio. The built in speakers are good but can't compete with a Mackie mixer and Crown Amplifiers through 1000W Cerwin Vega speakers with 18inch woofers.

    I would recommend this to a friend
    • Brand response from InsigniaCustomerSupport
      Posted .

      That's absolutely fantastic to hear! We're thrilled that your Insignia TV is excellent in every way as a computer monitor for your music writing, and that you're making the most of it with your powerful studio monitor system. It sounds like you have an incredible setup! - Carl | Insignia Products BBY-ExBrand_Insignia

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