Customer Ratings & Reviews

This TV is absolutely gorgeous. Coming from a plasma with great inky blacks I did not want to upgrade at all but I am glad to have gone OLED. And don't let the "entry level" tag placed on this tv fool you, it's OLED through and through. Beautiful colors and deep pure blacks. And with the right settings, the picture is natural and sharp. I am beyond happy. The speakers are way better than I would have ever thought. My only negative is that OS is sluggish. I like it better than some others but it's a little slow which is where the price probably comes in. But it's not bad enough for me to pay the difference for the next model up. Overall I highly recommend this TV for exceptional movie watching and gaming.

This LG OLED B5 AI 77” is absolutely worth it. The picture quality is stunning — deep blacks, vibrant colors, and excellent brightness for both movies and sports. Dolby Vision and HDR really make a huge difference. The motion handling is smooth, perfect for fast-paced action or gaming. The AI processor does a great job optimizing the image and upscaling lower-resolution content. Sound is surprisingly good for a slim TV, but pairing it with a soundbar takes the experience to another level. The design is sleek and modern, and it looks beautiful mounted on the wall. WebOS is very fast and user-friendly, with all the apps I use (Netflix, Prime, Apple TV+, YouTube) running smoothly. Overall, an excellent purchase — premium quality at a great price. Highly recommend it if you’re looking for a large screen OLED with amazing performance.

I am absolutely blown away by the infinite contrast and vibrant colors on this LG OLED. Coming from a standard LED TV, the difference is night and day; the "perfect blacks" make movies feel like a true cinema experience. Even in a brightly lit room, the picture remains crisp and clear. If you’re a movie buff looking for the best visual experience possible, this is worth every penny.

We bought this to upgrade from a seven year old LG 65” 4K LED tv. The difference is amazing. This 77 inch 4K OLED LG has a noticeably better picture, blacks are blacker, and colors are more vivid. The new style magic remote is definitely an upgrade. The TV was delivered and installed by Best Buy. They did a wonderful job on the installation as well as explaining the features. They installed an in wall wire kit and did a professional job. I bought this during the Black Friday sales and saved almost 50% off the list price. I’ve used Best Buy for years and plan to continue using them in the future.

I’m extremely impressed with the 77" B5. The picture quality is absolutely stunning, and the OLED really shines with vibrant colors, deep blacks, and excellent brightness. When I’m watching movies or sports, the images are incredibly immersive and crisp. This TV consistently delivers an impressive viewing experience. Overall, I couldn’t be happier with the image quality, and it easily exceeds my expectations.

Great picture, easy setup, and worth the deal. I compared this TV to others but this one took the cake when it came to picture quality, user ability and size.

Overall, great purchase. Picture quality is very vivid colors are bright has a lot of cool features to prevent screen burn with a wide variety of screensaver options. some of the apps can be a bit clunky at times, but not a dealbreaker.

Best TV I’ve ever seen. The darks are so dark and the lights are so light. It almost feels like I’m IN the show/movie I’m watching because of how good it is. The sound????? CRAZY!! I usually can’t have it over 20 because the sound quality is just so amazing. Game night was taken to the next level with this TV. It’s big enough that I almost feel like I’m at a movie theater but not too big to where I feel like my whole room is a TV.

I'm amazed with the 77" LG tv. The picture quality is absolutely stunning, and really shines with vibrant colors and excellent brightness. Whatever I'm watching the images are sharp. I am very happy with the image quality, and very impressed.

LG Oled products are the best value and quality in the current market. Been owning several of there Oled TVs like the Oled EVO C model for more than 3 years and its never given me issues. One thing I dont like is that the remote the tv came with is nothing like the remote from my other tv I previously mentioned. It feels hollow, fragile, and cheaply made in comparison to other remotes LG has released with other oled TVs. (First image is the remote the Tv came with, second image is from the other Oled Tv)

This LG OLED B5 is absolutely stunning! The picture quality is crystal clear, with deep blacks and vibrant colors that make movies and games look incredible. The AI 4K upscaling works perfectly, and the webOS interface is super fast and easy to use. The sound is surprisingly good even without a soundbar. It’s ultra thin, elegant, and looks great on the wall. Totally worth the price — I’d buy it again without hesitation!

love this tv way better than my old curved lg oled ,, blacks are nice and colors just pop very smooth and graphics when playing video games ,, magic remote is better than the old model and sound is amazing

Amazing TV. Picture quality outstanding. The sound is also good but using a soundbar with it is the superior choice. If you can’t afford to upgrade your tv to a full “OLED EVO” TV without sacrificing the size you want and that is out of your budget, then this TV will be perfect for you. We had just an LG LED TV and upgrading to an LG OLED made a huge difference which you definitely notice. So I guess what I’m saying is if you want a better quality tv compared to your current one and you don’t care about size, then go for an OLED EVO TV. If you don’t want to sacrifice size but still have the best quality upgraded tv then this one would be perfect for you.

Excellent picture, color and contrast. Black Friday deal at half price was great value. TV is very light and thin. Tested sound from TV without the sound bar and it was surprisingly louder and clearer than expected.

This was my first OLED TV ever and let me tell you it does not disappoint! I was looking at the specs between the C5 and the B5 and for the money it just seemed more worth it to get the B5 and I can tell you it looks amazing! Actually thinking about buying another one for upstairs.

Tv has great picture and super thin and sleek. I plan on Mounting it which should make it look even better!

First OLED tv that I've purchased and im happy that this was the one i chose. Got it on the black Friday sale and I couldnt pass up the discount. Colors are fantastic, no issues with brightness. Only thing is the AI sound focuses too much on voice when watching anime or other animated shows so when watching those I switch the sound to standard.

Excellent picture with amazing color and brightness.Amost a non glare screen,very thin with a 1/4 inch bevel. Highly recommend

really nice tv, the quality is amazing. has really comfortable remote control with ai. The size of tv is perfect

Love it my heart was set on a C5 television for my basement but I got this on sale. So I decided to go for it no regrets at all the picture quality is fantastic and brightness level is perfect for my area I believe the C5 is a lot brighter if you are placing it in a when lit room. No complaints here.