Customer Ratings & Reviews

This LG OLED B5 AI 77” is absolutely worth it. The picture quality is stunning — deep blacks, vibrant colors, and excellent brightness for both movies and sports. Dolby Vision and HDR really make a huge difference. The motion handling is smooth, perfect for fast-paced action or gaming. The AI processor does a great job optimizing the image and upscaling lower-resolution content. Sound is surprisingly good for a slim TV, but pairing it with a soundbar takes the experience to another level. The design is sleek and modern, and it looks beautiful mounted on the wall. WebOS is very fast and user-friendly, with all the apps I use (Netflix, Prime, Apple TV+, YouTube) running smoothly. Overall, an excellent purchase — premium quality at a great price. Highly recommend it if you’re looking for a large screen OLED with amazing performance.

We bought this to upgrade from a seven year old LG 65” 4K LED tv. The difference is amazing. This 77 inch 4K OLED LG has a noticeably better picture, blacks are blacker, and colors are more vivid. The new style magic remote is definitely an upgrade. The TV was delivered and installed by Best Buy. They did a wonderful job on the installation as well as explaining the features. They installed an in wall wire kit and did a professional job. I bought this during the Black Friday sales and saved almost 50% off the list price. I’ve used Best Buy for years and plan to continue using them in the future.

Amazing TV. Picture quality outstanding. The sound is also good but using a soundbar with it is the superior choice. If you can’t afford to upgrade your tv to a full “OLED EVO” TV without sacrificing the size you want and that is out of your budget, then this TV will be perfect for you. We had just an LG LED TV and upgrading to an LG OLED made a huge difference which you definitely notice. So I guess what I’m saying is if you want a better quality tv compared to your current one and you don’t care about size, then go for an OLED EVO TV. If you don’t want to sacrifice size but still have the best quality upgraded tv then this one would be perfect for you.

Best TV I’ve ever seen. The darks are so dark and the lights are so light. It almost feels like I’m IN the show/movie I’m watching because of how good it is. The sound????? CRAZY!! I usually can’t have it over 20 because the sound quality is just so amazing. Game night was taken to the next level with this TV. It’s big enough that I almost feel like I’m at a movie theater but not too big to where I feel like my whole room is a TV.

This is my first LG & I've only had it for about 2 weeks now, but i love it so far. It's easy to set up & the picture is great but i don't think my pictures really do it justice. It also looks great during the day with minimal glare. Highly recommend it!

I bought this TV for myself as a Christmas gift and I’m honestly really glad I did. The picture quality is beautiful — the colors are rich, the blacks are truly black, and everything looks incredibly clear. Movies and shows look amazing, and it feels like a big upgrade from my previous TV. Setup was easy, and the smart features are straightforward to use. I mainly stream, and everything runs smoothly. The design is sleek and looks great in my living room. Overall, this was a great purchase and absolutely worth it. If you’re thinking about an OLED but don’t want to spend a fortune, this one is a solid choice. I’ve been really happy with it.

Great oled tv. Fast processor and nice remote features. Good up to date television for 2025.

Great picture..I love it.. I did have a problem with picking it up from Alex the manager he would not price match something that happened on Cyber Monday 3 days after.

I’m extremely impressed with the 77" B5. The picture quality is absolutely stunning, and the OLED really shines with vibrant colors, deep blacks, and excellent brightness. When I’m watching movies or sports, the images are incredibly immersive and crisp. This TV consistently delivers an impressive viewing experience. Overall, I couldn’t be happier with the image quality, and it easily exceeds my expectations.

The most beautiful and incredible quality view. The perfect TV. Love you this LG

First OLED tv that I've purchased and im happy that this was the one i chose. Got it on the black Friday sale and I couldnt pass up the discount. Colors are fantastic, no issues with brightness. Only thing is the AI sound focuses too much on voice when watching anime or other animated shows so when watching those I switch the sound to standard.

We love this tv it shows the best pictures and it looks so real

Love it my heart was set on a C5 television for my basement but I got this on sale. So I decided to go for it no regrets at all the picture quality is fantastic and brightness level is perfect for my area I believe the C5 is a lot brighter if you are placing it in a when lit room. No complaints here.

After a week and a half in, I’m very pleased. Easy to set up and connect with different devices, and amazing picture regardless of the source. No technical issues. Highly recommend so far.

Great picture quality but the internal speakers are very lacking. You WILL need an external sound system to make it viable.

I do miss the brightness of the C series a little, but the B series is perfectly fine for me, and I love the colors. The B5 is one of the TVs that offers excellent value for money; I recommend it if you're not too demanding and prefer a fairly natural brightness.

This LG OLED B5 is absolutely stunning! The picture quality is crystal clear, with deep blacks and vibrant colors that make movies and games look incredible. The AI 4K upscaling works perfectly, and the webOS interface is super fast and easy to use. The sound is surprisingly good even without a soundbar. It’s ultra thin, elegant, and looks great on the wall. Totally worth the price — I’d buy it again without hesitation!

love this tv way better than my old curved lg oled ,, blacks are nice and colors just pop very smooth and graphics when playing video games ,, magic remote is better than the old model and sound is amazing

Great picture and sound quality! Love the smart features the tv has and the fast controller and functions. Has a great clear bright screen and definitely exceeded my expectations.

My third of its kind and love the quality. I have a few Samsung TVs as well and this brand stands out. Easy purchase on Best Buy website