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Customer Ratings & Reviews

Your price for this item is $1,499.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.8 out of 5 stars with 137 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers appreciate the 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025) for its exceptional picture quality and superior OLED technology. Many praise the vibrant colors, deep blacks, and excellent brightness, resulting in a stunning visual experience for movies and sports. The beautiful picture and impressive display are frequently highlighted in positive reviews. Overall, the television receives overwhelmingly positive feedback regarding its image quality.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 137 reviews
  • Rated 4 out of 5 stars

    Happy customer

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with the TV. Right size for the space. I also love the magic remote... it gives you option to use a mouse / cursor

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    can read screen again.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy setup. Wish it had stand that connected in middle of unit so it could be set up on smaller table.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Incredible picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv I’m so glad I went with an oled tv. The colors are insane . Main thing is turn of eco settings. I had 75 inch lg before so I went with lg again .

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Lg OLED 77” tv. .

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture so far and ease of basic operation. Delivery and installation was excellent and informative. Installers were very knowledgeable and friendly.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Easy to use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality very clear picture and was very easy to set up and easy to use connecting to smart phone makes this so easy to use

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LG OLED B5 77” TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is fantastic. Outstanding picture and AI audio. Quick delivery and setup by Geek team.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    The B5 is great, the C5 is fantastic.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV in all aspects ( motion handling could be better ) in some movie scenes with the motion set to cinematic, you can see a fair amount of artifacts. Coming from and still owning a Sony A80j, the motion clarity is stark. Other than that, it stacks up well against it. Which, is a pretty great accomplishment as the B series is LGs entry level and the A80j ( 4 years ago, was one rung below their top model ) With that being said, I did exchange it for the C5 as it was only a $200 different. The C5, beats my Sony is all aspects, now. However, I’d still recommend the B5, as long as the C5 is $500 plus more expensive. Anything less, make the upgrade.

    I would recommend this to a friend
  • Cons mentioned:
    Brightness

    Rated 3 out of 5 stars

    LG b5 77 inch

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It may be a little early to review, but I’m not really happy with this TV. It seems like it’s a little dark. The picture is not much better than my old TV but I might not know how to use it. It doesn’t upscale old programs very well. Maybe time will tell. I’ve only had this for a week.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is superb and the guys who installed were top notch, were on time and professional.

    I would recommend this to a friend
  • Best Buy Employee

    Rated 4 out of 5 stars

    Amazing TV, Questionable Quality Control

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    Best Buy Employee
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. The only issue with it is the tv has a barely noticable bow in the top right corner, only barely noticeable if yoh look dead on from the right side. Apparently this is common with OLEDs and is grounds for a return, but I didn't want to re-box a 77 inch TV and haul it down two flights of stairs, then rent a truck just to return it. The blacks on this TV are incredible. The biggest downside to this TV per other reviews is it doesn't get as bright as the higher end models, but unless you're in an absolutely sun-drenched room, the picture will be visible. The reflective screen can cause issues viewing darker contwnt if you have any lights opposite the TV, but if you're getting a TV like this you'll be turning off the lights anyways for anything you really want to enjoy. Sound is average. Better than most TV speakers but still very hollow on the lows. But again, if you're spending this much on a TV, you can spend another $200 on a soundbar.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect upgrade

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m pleased. I made this purchase the perfect upgrade from a number of other televisions I’ve had in the past. The picture quality and sound are superior to any other product I’ve had previously.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had it 10 days - awesome tv so far. Great picture and adjustable to your preference. Easy to set up. Lots of features built in. No regrets so far

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV! The clarity and sharpness of this one is absolutely amazing that I'm buying a second one!! Definitely worth the price and highly recommended...

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great value for an OLED TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the size of the screen. Got it on sale for 40% off, so it's a great value in that sense. My only criticism is that, since it's a B class, the refresh rate is lacking at times for sure. Watching hockey games, the puck movement gets very choppy at times. But other than that, the picture quality is absolutely gorgeous.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LG OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a very nice tv large and slim ,great picture and quality so far so good and very happy.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love my LG

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture quality! Great operating system and magic remote. Had to replace a 4 yr old Sony because Sony either couldn't or wouldn't fix their crappy Android operating system! I'll be buying LG from now on. Also has voice command AND Alexa built in. AI automatically adjusts display and/or audio as needed. This is an awesome television.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    77 LG 4K OLED B5 SERIES TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was planning on purchasing another brand that had been my "go to" in the past, but after speaking with a Best Buy associate regarding other potential options, I chose this TV instead based on their recommendation and I couldn't be happier. Picture is great in bright rooms, connects seamlessly to a/v receiver and so far it's a great TV and I have no complaints. Highly recommend.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Stunning Picture Quality and Deep Blacks!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m absolutely impressed with this LG OLED TV! The picture quality is stunning — colors are vibrant, and the blacks are truly deep. Sound is clear even without an external speaker. Easy to set up, super sleek design, and perfect for movies and gaming. Worth every penny highly recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    Awesome

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    Best Buy Employee
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good product. Picture quality is great and it is pire black

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    77 LG TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV. Great picture. Size is perfect for our living room.

    I would recommend this to a friend