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Customer Ratings & Reviews

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Your price for this item is $1,499.99
The comparable value price is $2,999.99

Customer reviews

Rating 4.8 out of 5 stars with 274 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers appreciate the 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025) for its exceptional picture quality and superior OLED technology. Many praise the vibrant colors, deep blacks, and excellent brightness, resulting in a stunning visual experience for movies and sports. The beautiful picture and impressive display are frequently highlighted in positive reviews. Overall, the television receives overwhelmingly positive feedback regarding its image quality.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 274 reviews
  • Rated 5 out of 5 stars

    LG OLED 77 B5 TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, color and contrast. Black Friday deal at half price was great value. TV is very light and thin. Tested sound from TV without the sound bar and it was surprisingly louder and clearer than expected.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    LG OLED 77 inch TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new TV I had no idea what I was missing until my husband hooked up our new tv. The picture and channel guide are amazing. Great customer service

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    As reviewed

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Worth evey penny. Was debating between oled and mini qled. Definitely made the right choice

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks really good, the image quality is so sharp and crisp

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great buy!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m glad that I decided to jump from a 65” to 77” inch screen. The picture quality is incredible! This is my third LG OLED and have yet to be disappointed with any of them

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    I will recommend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv!! Great technology, image, sound!! Im glad i chosed lg

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Beautiful 77" LG TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this TV! Such a clear picture! It was an excellent value!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love my new TV from Best Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV it was such a good buy. The whole process from purchase to pick up was fantastic

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Only thing I don’t like is that it goes to commercials if you just have it on the app page.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Surprise

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My husband and our boys LOVE their new LG 77" tv. Larry handled the installation and he was FLAWLESS!!! The color, clarity and sound are all amazing. Best Buy made this a quick, easy and timely purchase and it was on SALE. Thank you! The Wolfe Family

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    LG 77 INCH TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was able to watch the first nfl game of the season in my man cave on the new 77 inch LG TV from best buy and it was fabululous. The colors were bright and vivid, the sound quality was very good , and the quality of the picture was excellent.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    My new tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it. The picture is amazing. Im glad i made the upgrade.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv! Great purchase! No complaints! Feels like I’m in the tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    LG tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are Very happy with this tv…..Awesome picture !!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Very impressed

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it this tv is an amazing value for the price also beautiful colors!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Worth it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve owned, love the color, audio, screen size

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Love this TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture looks amazing — super clear and colorful. Setup was easy, the apps run smooth, and it’s perfect for movie nights or gaming. Really happy with this purchase!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    LG 77" OLED AI 4K

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    satisfied picture quality, delivered on time. reliable and professional. Loved the 4K video.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has great picture and super thin and sleek. I plan on Mounting it which should make it look even better!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    B5 switched on C4

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought B5, but after reading comments decided to return and switch with C4. It fits so perfectly in my house. Great resolution.

    I would recommend this to a friend
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