Customer Ratings & Reviews

This our 4th OLED. Once you get used to OLED it is hard to watch anything else because there is nothing else that looks as amazing. We wanted to upgrade our 65in OLED in our main room to a larger size. The 77in OLED was a bit pricey so we shopped around for larger TVs (75in - 85in range) that were not OLED but a little cheaper. After comparing many, we realized we just couldn’t lose the picture quality we are used to for a larger screen. A few months later we just decided we had to do it so we purchased the LG OLED 77in from Best Buy and had it delivered to our door! What can I say other than it was well worth it! The 77” OLED is amazing and has a wow factor with Movies and for Gaming. As you would expect, the picture and details are unmatched with the signature contrast and black levels that you can only get from OLED. The colors are deep and rich and are more than impressive and able to retain the smallest of details in an image without color bleed. The eARC supports full ATMOS, which is important to be able to stream ATMOS content from the TV and run it through an Atmos receiver. The OLED has a fast, slick UI and great magic remote. The viewing angle is perfect from anywhere and the TV is super thin and looks great hanging on the wall. Friends and family that watch the TV that usually doesn’t notice or care about the picture even comment on how amazing the picture is. If you love the amazing picture quality, love to game, want the best audio for your Atmos system, and If you are thinking about this TV - just go for it.

After doing so much research I finally went for the LG - 77" Class - OLED - C9 Series. The price is definitely on the high side but if you have the money and not worried about spending that extra cash then you'll like this TV for sure. The overall picture quality and performance is excellent! Just make sure to buy extra warranty from Best Buy otherwise if anything goes wrong... you're on your own. I also bought the Best Buy installation package. The Geek Squad team; Rafa M. and Clara Q delivered the TV to my house and mounted it on the wall. Their work was excellent! They kept the working area clean and tidy. They also helped me carry the empty box downstairs to my garage. They really went above and beyond and I'm very happy to recommend them.

I talked my fiance out of the sony 85 inch 950 to get the 77inch LG c9 and she even agreed it was the best choice. I usually don't win many of those arguments but I'm glad I won this one. Picture quality is amazing and looks great above my fireplace. Sound is good but I can't wait to hook it up to my sonos sound system that's on the way. If you want an oled go with LG. Scored a great deal on labor day and saved 1800.

Bought this tv about 1 1/2 months ago and let me tell you this 77 C9 has the most vivid screen I have ever seen. The HDR is amazing and 4K content and games are just pop out of the screen beautiful. I have not been paid or promoted to make this review I am a homeowner that loves TEC and only buys the best in its class. If you want the best of the best and are in the market for a tv look at the C9 series of lg’s lineup of OLED TVs you can’t go wrong.

I bought a 65 inch OLED previously and had to move it to the main room after the old 13 year old TV died. I decided to go a little bigger since I use this in the basement. It serves as the main TV for me as well as my kids for video games. I had the other OLED for 3 years and have no burn in with lots of Fortnite and other games. I decided to go with OLED again and with it going on sale this helped tremendously in making this decision. Highly recommended

Love, love, love this TV. Way too expensive but I don't have any regrets. The picture quality is very impressive! True 4k from DVD, Netflix, Amazon Prime, VUDU, etc. The upscaling of 1080p content is also very good. The ability to play Dolby Atmos from various sources such as Netflix via eARC HDMI is also a big plus. I still have my 60" Pioneer Kuro Plasma in the family room, which has the best non OLED picture I've ever seen. But the picture on this LG 77OLED is way better! I'm also a fan of the LG smart TV operating system with a very easy to use menu.

Awesome picture, easy setup, and my favorite included television remote control.

Amazing TV, absolutely incredible picture and just beautiful to look at. 4k, Dolby Vision, HDR10, HD all look phenomenal on this TV. I got this as an open box item for $2,299 but the tv was still in the box with all the plastic on it. Just cant beat that price for a TV this good. My highest recommendation.

Absolutely happy with this purchase, and so glad I went with the 77” version. Picture clarity is so amazing. Pseudo 4K broadcast of the Super Bowl was incredible - hope more sports are available in 4K soon. Only drawback is that it is expensive compared to the 65” or other brands 75” offerings.

The OLED picture is next level when you are streaming 4k!

Increíble tv, great colors out of box. Ultra thin.

Awesome tv and great picture. Not a gaming tv. Refresh rate to low to run 4k.

Wonderful TV recommend having it installed by them.

Spent a lot of time researching a new TV purchase (in person viewing of various models plus reading lots of reviews and following the technical details), and ultimately settled on this (final decision was between C9, CX, and Sony A9G OLEDs which all came in the 77" size and were all about the same price at the time). As the largest consumer-priced OLED 77" is a great size, noticeably larger than the 65" Sony and LG both offer, and in my room the larger size makes a difference. To the picture: it's great with all types of video (we've watched true 4k HDR, 1080p, and even some SD stuff), with good resolution and accurate color matching. But it's really with the HDR material that this shines, and honestly OLED is probably not worth the price premium over LED/LCD options if you're not going to watch a significant amount of HDR content. If you are... WOW. Colors pop where they're supposed to, are subtle where they're supposed to be, and great shadow detail. The truly black blacks of OLED are amazing, and in a dark room it really looks like the image is projected on the wall even with 2.39:1 content where there are black bars on the top and bottom - you can't see them AT ALL. No reservations recommending this in terms of the quality; in terms of value that's in the eye of the beholder. You can probably get 90-95% of the picture quality from a good QLED model at half the cost... but if you really want that last level of quality, you get it here. Only gripe is that the settings are a bit wonky and not well-organized in the menus, so took a couple days to get everything sorted out and looking exactly right, but once it was done it looked fantastic. No idea if the sound quality is any good since it's hooked to a home theater system with separate speakers - and truth be told if you're spending this kind of $$ on a TV you want to pair it with better sound than the internal speakers on any TV. Also if it's an issue for anyone, I know some people hooking a TV into a home theater system have had issues with ARC/eARC as those standards are still being sorted out, so for what it's worth mine has been working fine running eARC with my system, including both sending sound from things playing on the TV itself back to the processor and vice-versa.

This our 4th OLED. Once you get used to OLED it is hard to watch anything else because there is nothing else that looks as amazing. We wanted to upgrade our 65in OLED in our main room to a larger size. The 77in OLED was a bit pricey so we shopped around for larger TVs (75in - 85in range) that were not OLED but a little cheaper. After comparing many, we realized we just couldn’t lose the picture quality we are used to for a larger screen. A few months later we just decided we had to do it so we purchased the LG OLED 77in from Best Buy and had it delivered to our door! What can I say other than it was well worth it! The 77” OLED is amazing and has a wow factor with Movies and for Gaming. As you would expect, the picture and details are unmatched with the signature contrast and black levels that you can only get from OLED. The colors are deep and rich and are more than impressive and able to retain the smallest of details in an image without color bleed. The eARC supports full ATMOS, which is important to be able to stream ATMOS content from the TV and run it through an Atmos receiver. The OLED has a fast, slick UI and great magic remote. The viewing angle is perfect from anywhere and the TV is super thin and looks great hanging on the wall. Friends and family that watch the TV that usually doesn’t notice or care about the picture even comment on how amazing the picture is. If you love the amazing picture quality, love to game, want the best audio for your Atmos system, and If you are thinking about this TV - just go for it.

I was able to grab an open box item for this so value is excellent. It's been running for over 3000 hours as a demo unit and haven't had any problems! The blacks is the best as blacks can get on an OLED. Viewing angles are awesome. Magic remote for mouse like navigation. Easy to navigate menus. Gaming mode for 120hz GSync/Freesync after firmware update. Thin form factor with small bezels. It's one of the few TVs now that has HDMI 2.1 for future proofing. LG Thin IQ ecosystem. WebOS apps. There was a dead pixel but it went away after a screen refresh. Just remember to calibrate it once you get it for even a better picture. There are examples of settings you can use online. Some say the Sony master series a9g is better but Sony uses the same LG panels so it will look just about the same. The difference is the Sony has a better processing chip and better integrated sound which matters if you don't connect a home theater system to it. But it lacks the HDMI 2.1 and gaming mode.

Before buying this tv I had 55" LG55SK80 that I bought last year. That tv pales in comparison. The blacks are perfect, no added glow from other colors that brighten the black. At first I thought I had over done it with the 77" but after mounting it on the wall and giving it some time, the size is perfect. The price is steep but if you want the best, even in comparison to the latest 8K TVs, it is well worth investing in.

Just replace my old Panasonic Plasma TV (old). Picture is beyond wonderful. Amazing sharpness and deep, rich colors, and the purest blacks. You can view at 45 degree angle with no loss in picture quality. I do not regret this purchase. Amazing!

I mounted this on my wall with the Sanus BXF230-G1 also purchased at Best Buy. 4k through my PS4 looks simply amazing especially the games. There is no lag whatsoever. The blacks are deep and even when the sun comes through the windows this TV doesn't washout. This TV is huge but I do have it in a very large room so it doesn't look out of place. I'm coming from 65" Sony and this of course makes me not miss that TV. Of course as always use the THX Tune-up app if so desired. Obviously this is an expensive piece of equipment, but I'm so glad I purchased it. I can't wait to watch more sports in 4k.

The LG 77 inch OLED TV is a great purchase. The clarity is exceptional. Very crisp picture. The colors are very realistic. The 77 inch size is better than being in a movie theater. Researched this TV for several years before deciding to replace our Pioneer Plasma TV. This is the only TV that could be considered better than the Plasma.