Customer Ratings & Reviews

This is one of, if not THE strongest chords I've ever purchased. So many other chords end up breaking at the bending point, but this one really looks like it's going to last a long time!

Cord is long and appears to be sturdy my son likes it it allows him mobility, we have only had for a week so I don’t know if it will actually hold up like I hope but it look like it will.

ABSOLUTELY LOVE this wire! It's so durable and easy to wrap up. Love the fact that it has its own leather bound wrapper to keep it nice and tight and snug! LOL LOVE LOVE LOVE!! <3

I bought this cable over 2 years ago and I have used it almost every single day since. I wrap it up with the leather strap nearly daily and it is still in great shape. I have never had a single phone cable last this long with use like that. I will surely buy another if mine ever dies. I will likely get a few extras as well. I have been thoroughly impressed with this cable.

I bought this as a replacement. It was expensive for what it does, but in store special buy 3 get 25% off helped. This charging cable is well built, and works for use in my car.

this cord is a lot stronger than normal cords! I like that it’s also a different color. I’ve knly had it for about a week, but it’s worked really well so far. The box also says it has some sort of life time warranty!( just haven’t had a chance to look into it yet)

I love the length, durability of the cable and the leather strap which makes it easy to pack

The charging cord for my iPhone was showing signs of wear (e.g,, insulation gaps). This product is a tough version of it which works well and, I hope, will be long lasting.

I've been using this cable for a couple weeks now and it works well. The main thing is that it does look very strong and well made. I do think this type of cables are expensive, but other than that, it's a great buy (Way tougher than the original apple ones)

This is a long cord it works really well as long as it’s plugged in. Save the box for the cord it has a one-year warranty if it is damage Best Buy real replace it for free

Reaches the length I need it too and it's got a great design to it. Had an issue with it but Native Union resolved it very quickly, even over the Thanksgiving holiday.

I bought this awesome 10 foot power cord and I love the material it is made out of , I just have problems with it sometimes not totally connecting into the power brick

When you consider the cost for any  Product, you would think that  would provide a study, robust charging cable. But  isn’t exactly in the business of selling High-End Charging cables, so thankfully, companies like Native Union have filled the need for a Study and Economical Charging Cable that can take a beating and not show a hint of fraying, splitting, or pull-apart many experience with ’s “in-the-box” cable as well as the deluge of “Cheap” Charging Cables that flood the market, only to last a few days. This is my second Native Union cable that I’ve owned. The first was purchased 2 years ago from the  Store, and it’s still going strong! But when Best Buy ran a sale recently on these Native Union Cables, I had to jump at the opportunity to acquire an additional 10’ Charging Cable that I knew would meet my needs for years to come. To give an example of just how sturdy these cables are, I fiund that I’d accidentally closed my car door with half of the cable hanging out. After driving around town for a few hours, I’d arrived at home and discovered what had happened when I opened my door! I couldn’t believe that not only did the cable still perform as it should, I’m hard pressed to find any scuff marks that you would think would be present after it being dragged on the road for many miles.

I was initially tired of the traditional Apple lightning cable, since it kept bending and eventually not working. I then decided to buy a Belkin MIXIT braided lightning cable, which was actually worse than the traditional lightning cable, as it bent badly in over a month of normal use. The Native Union Cable was around the same cost but had twice the length and so far, seems to be pretty durable. The part of the wire that's close to the connector itself is quite stiff and doesn't bend that easily compared to the previous cables and the extra length is definitely convenient.

Love the construction of this cable. The leather retainer helps control the cable clutter. I have never had a problem with cords in the past. Very sturdy cables.

I’m very happy with this charging cord. I’ve had it in my car for a few months now, and it shows no sign of wear and tear or any fraying at the connections.

I purchased this cord a few days ago, and several co-workers have borrowed it, and they seem impressed. I’ve got to take it on assignment in the field and see if it can survive the daily rigors of MY field usage. (It looks like it can)!!!!

I love my new USB charging cable. I bought it to replace my old cable. Once I took it out I can feel the difference. It feels thicker. I like how it's stylish and has the leather strap to hold it together when I wrap it up. My main use is for the cable is when I am in school. I am able to store it in my back pack without it feeling bulky and it doesn't now get tangled with my laptop cable.

I was looking for a strong and long cable for travel. This one is doing the job perfect. I recommend this if you travel a lot and stay often in Hotelrooms.

These cables are no plastic coated like the Apple ones. They are a braided which are more flexible. We liked them so much we bought one more for the car