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Customer Ratings & Reviews

Your price for this item is $1,199.99
The comparable value price is $1,799.99

Customer reviews

Rating 4.7 out of 5 stars with 124 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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94%would recommend to a friend

Customers are saying

Customers find value in the exceptional picture quality of the 55” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many praise the vibrant colors and excellent image clarity. The natural color reproduction is also frequently highlighted. There are currently no reported negative customer experiences.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 124 reviews
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Amazing View

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The deep blacks and vibrant colors plus clarity makes this worth EVERY PENNY

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Samsung TV! Its everything i have every wanted and more! Excellent quality!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Frank

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv beautiful color easy set up Recommend

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love me new Samsung, The picture is just simply amazing. Very happy with my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung S90f OLED

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Great look. Great value. Had a Sony XBR. Glad we came back to Samsung.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Best brightest TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best brightest TV around. Thin as your cell phone.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brilliant

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brilliant picture and sound. We didn't purchase a sound bar yet because the sound is great.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is absolutely spectacular and the service to buy it was outstanding.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the vibrant color! Can view from any angle and still clear picture, some shows almost seem 3d. Was unsure if was worth the higher price at purchase but think so after using for awhile.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Awesome Clarity

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is excellent, very bright. It is so good, that it seems like you are right there with everything. I only wish it had a setting to get it to a more movie setting. Not so much as tho you are in it, but it is extremely detailed and I am enjoying it.

    I would recommend this to a friend
    • Brand response from Samsung
      Posted .

      NICE,

      We appreciate your input on the picture quality of Samsung’s S90F TV. Please note there are several adjustments you can make to improve your viewing experience.

      First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now

      Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
      1. Standard – Default mode for general viewing
      2. Dynamic – Brighter and clearer in well-lit rooms
      3. Eco – Optimized for energy saving
      4. Movie – Best for watching in dark environments
      5. Filmmaker Mode – Preserves content exactly as intended by creators

      You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode

      If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Samsung TV. Beautiful, sharp picture. The soundbar is a wonderful upgrade.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Buy has done it again - selection & pricing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Samsung 55" Class S90F Series OLED 4K has incredible color & clarity.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture, with no backlighting the image is so much more impressive and sharp.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to setup. Picture good quality with easy adjustments to room conditions.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the TV . Picture quality and brightness are outstanding, and the Q symphony sound system paired up with my Samsung soundbar, creates outstanding sound quality.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top notch............................................. .........

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture, great tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and I have it in a bright room. The colors and the blacks are amazing!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The picture ranks with movie theater quality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Samsung TV 55

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv,light weight and clear HD image! 1 out of 10

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice Upgrade

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture clarity. The sound is great as well.

    I would recommend this to a friend
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