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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 497 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers value the excellent picture and OLED quality, along with the impressive brightness of the 65” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Customers also find the TV very easy to set up and appreciate the ease of installing apps. However, some customers have experienced connectivity issues with accessories.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 497 reviews
  • Pros mentioned:
    Oled quality, Picture quality, Setup ease

    Rated 5 out of 5 stars

    Love this TV. Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first OLED and I couldn’t be happier. The picture quality is fantastic, deep blacks and vibrant colors. Sound quailty is exceptional and the remote is extremely easy to use. It was also a excellent value. I am very happy with my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Picture quality, Setup ease

    Rated 5 out of 5 stars

    5 star all the way around.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Picture quality is incredible. Colors are vibrant, and of course, blacks are true blacks in this OLED. Priced fairly, easy setup. If you’re looking to make the jump to OLED this is the perfect tv to do it with.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Reason to buy better technology

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve always been a bargain shopper with things. I bought my last tv 2 years ago from Best Buy. Fast forward to now, and I happen to be in my local. EST Buy for a power cord purchase and saw the pictures on new televisions… I was shocked at the quality and advancements. I ended up spending a bit more than I wanted to, but the upgrade was well worth it. This Samsung offers active glare reduction, and other crispness that my 51 year old eyes definitely welcomed. Well worth it!

    I would recommend this to a friend
  • Pros mentioned:
    Black level, Picture quality

    Rated 5 out of 5 stars

    Showpiece

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing. The image is supremely detailed with boisterous colors and deep blacks. There are many other features which make this tv stand out amongst the rest. To name a few, there is optional voice recognition and control, motion detection that will turn the tv on when you renter a room, and a nice ambient mode to make the tv seem like a painting or serves as a display portraying the weather, time, date and much more. Great purchase!

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Oled quality, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is so crisp. No glare at all. OLED lives up to its name

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 1 out of 5 stars

    Second Samsung to be returned.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second Samsung TV that has had to go back in about four weeks. Either Samsung has really dropped in quality or I am TV cursed. Within 15 days, large black squares appeared on screen. They come and go at random. The picture, when it is behaving, is quite stunning and vibrant. There is some glare from the glossy screen but the brightness tends to overcome most reflections. Sound is pretty ok and the stand looks presentable. Remote is a royal pain. Why they keep cheapening the one item used the most is baffling. Few buttons, no backlighting and a silly small size. No manual of course, they force you to go online and scroll endlessly. I'm afraid of buying another Samsung, so the search is on. Such a shame because the picture quality is great. Reading the reviews on BB, there does not seem to be a high quality TV made these days. Sad. The only plus here is Best Buy, very professional and very helpful. I am replacing a 14 year old Sony Bravia that finally died. The last of the well made TV's.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Lambchop,

      We're sorry to hear that your experience with the S90F TV led to a return. Your feedback matters to us and will be shared with our product team.

      If you decide to explore Samsung TVs again in the future, we’re always here to support you - whether it’s setup, features, or troubleshooting. Reach us anytime at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or visit the ‘Support’ section of our website for LiveChat, manuals, and more.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Samsung S90F 65” chef’s kiss!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had a Sony X90J 50”, and I been looking around for the next best thing. I found in this TV, I have windows all over my living room. So if you hear it ruin the quality of the tv, don’t listen. Colors are so vibrant! This tv has bright hightlights. I am telling you won’t disappointed.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Amazing Picture and Sound! Highly Recommend!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality, auto adjust brightness, great contrast and glare reduction. A very nice slim and sleek design with great built in audio as well. I would highly recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Q to O

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I already have 2 q90’s B and C models. Loved the quality of picture. Decided to go with a S90F for living Room. Once the salesman demonstrated how this TV blocks glare and the black to white ratio, especially on night scenes with headlights or any particular light city scenes, etc. I was sold. Happy with my choice.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Smasung TVS

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this TV. A good upgrade from my last tv. And i liked the discount i got. End of year a good time to buy tvs. Samsung OLED hasnt let me down. Im impressed

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung 65-inch TV review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is incredible. I have not seen clarity like this before while watching tv. You can see the imperfections on people's faces it is so clear. Sports look amazing. I did notice on an episode of Stranger Things when some scenes with alot of reds and yellows it looked a little funky but that could have been the show itself. All in all this is the best tv that I have purchased in quite some time. I did purchase it when it was on sale (Black Friday). Extremely satisifed with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    This TV is spectacular!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perhaps this review is exaggerated because i have never had or an OLED tv before. I was blown away by the clarity and precision of this tv. First thing I did was test out GOT season 8 episode 3 "The Long Night" on it to see how it performed. That episode is notoriously dark and hardly anything was visible from all my past viewings (still an epic episode!). With the S90F, it was absolutely stunning! The way the armor was detailed and the contrast between the fire, ice and darkness was hypnotic. Overall a great TV and I am extremely satisfied with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    May Burn Retinas with vibrant colors!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, thin, dynamic. This TV is amazing. Super thin bezel around the entire TV, thin, thin thin, and the colors... beware, if you set this up, turn off the lights and play a movie in 4k you may burn your retinas. Had to adjust the wall mount and lower it 8 inches because the mounting position on this TV sat a lot lower then the previous TV. I have ZERO complaints, this TV was amazing for the holiday movie season.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV with great picture and brightness

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. Very nice picture quality. We use this TV in our living room that has a lot of natural light. There have been no issues with glare. (Our old TV had quite a bit of glare when we would watch during the day) Can't really think of anything negative to say about the TV. We are really enjoying it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very happy with picture, Tizen takes time

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice upgrade from a 7 year old TCL/Roku. Live sports are much sharper. Super thin panels-be careful, get help hanging on the wall. A few weeks in, still getting a grasp on the Tizen, so we usually use the AppleTV box instead. We bit for the Samsung soundbar & that seems better than our old Yamaha

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a great picture and sound. It was easy to set up. The only problem I have with it is, since it is not glare free, there is a lot of light in my living room and I am seeing a lot of glare. I am debating if I should exchange it for a glare free one.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AMAZING PICTURE

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Thinnest TV we have ever had before, which we love! Very easy set up, took me all of 5 minutes to get the stand on it and another 5 to get it all up and running. The picture is ABSOLUTELY AMAZING! Best we have seen yet. I would definitely recommend this TV.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Best TV ever.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in there for OLED TV. And the moment I saw it on display I was like that's the one. This TV is a monster. Totally recommend it. Won't be disappointed

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung QLED Gaming

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed a new TV for a while now and I highly recommend the Samsung QLED Gaming it’s picture quality is amazing and sound quality is amazing I also love the AI and Brightness adjusting over all a great TV for gamer’s I highly recommend it

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    What a unit.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from a 10 year old 1080p backlit LED so for me the picture quality is stunning. The nature shows in AI mode are extremely immersive and filmmaker mode has rich and vibrant cinema quality colors. Not disappointed in any way.

    I would recommend this to a friend
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