Customers have good things to say about the picture quality of the 65” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many reviewers praise the clarity and brightness of the screen, describing the image as excellent and very clear. There were no negative customer comments reported.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 427 reviews
Pros mentioned:
Brightness, Picture quality
Rated 5 out of 5 stars
Q to O
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I already have 2 q90’s B and C models. Loved the quality of picture. Decided to go with a S90F for living Room. Once the salesman demonstrated how this TV blocks glare and the black to white ratio, especially on night scenes with headlights or any particular light city scenes, etc. I was sold. Happy with my choice.
I would recommend this to a friend
Pros mentioned:
Oled quality
Rated 5 out of 5 stars
This TV is spectacular!
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This reviewer received promo considerations or sweepstakes entry for writing a review.
Perhaps this review is exaggerated because i have never had or an OLED tv before. I was blown away by the clarity and precision of this tv. First thing I did was test out GOT season 8 episode 3 "The Long Night" on it to see how it performed. That episode is notoriously dark and hardly anything was visible from all my past viewings (still an epic episode!). With the S90F, it was absolutely stunning! The way the armor was detailed and the contrast between the fire, ice and darkness was hypnotic. Overall a great TV and I am extremely satisfied with this purchase.
I would recommend this to a friend
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Great TV
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Picture is so crisp. No glare at all. OLED lives up to its name
I would recommend this to a friend
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Best TV ever.
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Went in there for OLED TV. And the moment I saw it on display I was like that's the one. This TV is a monster. Totally recommend it. Won't be disappointed
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
What a unit.
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This reviewer received promo considerations or sweepstakes entry for writing a review.
Coming from a 10 year old 1080p backlit LED so for me the picture quality is stunning. The nature shows in AI mode are extremely immersive and filmmaker mode has rich and vibrant cinema quality colors. Not disappointed in any way.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
S90F, your next TV for the next 10+ years
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great TV, is one of the highest rated from rtings.com for 2025. Absolutely get the 65" version and follow rtings guide on configuration to get the best picture. Highly recommend, this tv will last me the next decade!
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 1 out of 5 stars
Returned
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Posted . Owned for 2 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I kept seeing good reviews everywhere about this tv, so I was convinced that this was the best value at its price point. The picture quality (color and brightness) was great, but the motion was off. I tried playing with the refresh rate of both my computer (120hz, 60hz, etc.) and the tv (whatever gimmicky 'motion' name it had), and it never really worked. Something would always be off. I would always get some ghosting, or skipping, or weird frame artifacting; it was too distracting and would take you out of whatever you'd be watching.
Picture settings also kept resetting on me, and I had to constantly re-set them to the correct values (extremely annoying). I had to update the tv manually to get HGiG for gaming working, which was annoying to do as well, since the update was not available through the tv itself. What made me return the tv, however, was some panel bugs(?). It hasn't even been two months since I bought the thing and I already was getting some weird green pixels in the picture. I tried the good ol' IT technique of turning it off and on, and it did not work. I then factory reset the tv and then it was gone. But I had to go through the whole setting it up, again. Then, it happened again, but a bit different this time. It was green pixel/artifacting at random spot of the screen. They were faint, but noticeable. They eventually went away on their own, but by then I had decided to return this thing.
I probably got a bad panel, but I'm not willing to risk getting another of the same model/brand. So, I'm gonna use my store credit to get something else. If you decide to get this tv, hopefully none of the issues that happened to me happen to you, except for the motion part, I think there's nothing that can be done about that one. Good luck.
No, I would not recommend this to a friend
Brand response from Samsung
Posted .
GabrielN,
We’re sorry to hear that your experience with Samsung’s S90F TV has led to this level of disappointment. While we regret that we couldn’t meet your expectations this time, your feedback will be shared with our product teams for ongoing improvement. Should you ever reconsider in the future, we’ll be here to assist in any way we can. You can always reach us at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or visit the ‘Support’ section of our website for LiveChat, manuals, and more.
~ Samsung Specialist
Rated 5 out of 5 stars
Reason to buy better technology
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This reviewer received promo considerations or sweepstakes entry for writing a review.
I’ve always been a bargain shopper with things. I bought my last tv 2 years ago from Best Buy. Fast forward to now, and I happen to be in my local. EST Buy for a power cord purchase and saw the pictures on new televisions… I was shocked at the quality and advancements. I ended up spending a bit more than I wanted to, but the upgrade was well worth it. This Samsung offers active glare reduction, and other crispness that my 51 year old eyes definitely welcomed. Well worth it!
I would recommend this to a friend
Rated 5 out of 5 stars
Samsung 65-inch TV review
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This reviewer received promo considerations or sweepstakes entry for writing a review.
This TV is incredible. I have not seen clarity like this before while watching tv. You can see the imperfections on people's faces it is so clear. Sports look amazing. I did notice on an episode of Stranger Things when some scenes with alot of reds and yellows it looked a little funky but that could have been the show itself. All in all this is the best tv that I have purchased in quite some time. I did purchase it when it was on sale (Black Friday). Extremely satisifed with this purchase.
I would recommend this to a friend
Rated 5 out of 5 stars
Showpiece
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The picture is amazing. The image is supremely detailed with boisterous colors and deep blacks. There are many other features which make this tv stand out amongst the rest. To name a few, there is optional voice recognition and control, motion detection that will turn the tv on when you renter a room, and a nice ambient mode to make the tv seem like a painting or serves as a display portraying the weather, time, date and much more. Great purchase!
I would recommend this to a friend
Pros mentioned:
Oled quality
Rated 5 out of 5 stars
TV review
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Love my new Samsung 65" OLED TV. It fits my space perfectly, and has an amazing picture. Merry Christmas to me!
I would recommend this to a friend
Rated 5 out of 5 stars
My new Samsung OLED TV for Christmas
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
I received incredible support from Magnolia staff member in explaining the OLED technology and other technical aspects of the latest TVs. I have a 40" Samsung TV I bought @Best Buy 15 years ago so its been awhile. I finally made my decision to purchase this Samsung OLED S90C 65" with great Magnolia staff support. I installed the wall mount assembly myself which I also purchased along with my new TV and the recommendation was also an excellent choice Thank you Best Buy Magnolia Samsung staff expert.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 3 out of 5 stars
S90F worth the cost?
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This reviewer received promo considerations or sweepstakes entry for writing a review.
Im a long time Samsung TV product user and for the cost and performance I am on the fence for this TV. For me I look at 3 categories 1. Gaming, 2. Regular TV and 3. STREAMING.
1. The gaming performance with my PS4 ai have no issues with usage or the TV
2. REGULAR TV- this is where I have my issues. We all know doesn't look like retail mode, however I just don't think the regular TV quality is as good as my other TV. Theres lag, tried serting and color adjustments. Using HDMI2 port as well. The faces are blurry and just not happy with picture.
3. STREAMING - the picture is great for 4k and streaming apps vs Xfinity tv. There is some picture lag at times.
I can't figure out why theres picture lag on regular tv shows and movies.
No, I would not recommend this to a friend
Brand response from Samsung
Posted .
KevinJ,
We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.
First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators
You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
Rated 5 out of 5 stars
May Burn Retinas with vibrant colors!
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This reviewer received promo considerations or sweepstakes entry for writing a review.
Beautiful, thin, dynamic. This TV is amazing. Super thin bezel around the entire TV, thin, thin thin, and the colors... beware, if you set this up, turn off the lights and play a movie in 4k you may burn your retinas.
Had to adjust the wall mount and lower it 8 inches because the mounting position on this TV sat a lot lower then the previous TV. I have ZERO complaints, this TV was amazing for the holiday movie season.
I would recommend this to a friend
Pros mentioned:
Oled quality
Rated 5 out of 5 stars
Samsung S90F makes my old LED tv look obsolete!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Had to replace my old TCL 65 in led Roku tv. Thought it would be easy until I saw the Samsung 90f oled. Wow! No comparison! Much brighter colors that I never saw. Better contrast! Won’t own another tv that isn’t OLED! I’m spoiled!
I would recommend this to a friend
Rated 5 out of 5 stars
Excellent TV with great picture and brightness
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We love this TV. Very nice picture quality. We use this TV in our living room that has a lot of natural light. There have been no issues with glare. (Our old TV had quite a bit of glare when we would watch during the day)
Can't really think of anything negative to say about the TV. We are really enjoying it.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Samsung 65”
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
really good. 4K. Enjoy watching the football games Amazing Sound.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great Television, Buy this now!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great Television,color is fantastic! Clear and crisp, I would not hesitate and buy this while it is on sale at Best Buy!
You will not be disappointed.
I would recommend this to a friend
Rated 5 out of 5 stars
Very happy with picture, Tizen takes time
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very nice upgrade from a 7 year old TCL/Roku.
Live sports are much sharper.
Super thin panels-be careful, get help hanging on the wall.
A few weeks in, still getting a grasp on the Tizen, so we usually use the AppleTV box instead.
We bit for the Samsung soundbar & that seems better than our old Yamaha
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Loving our Samsung OLED 65”
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This reviewer received promo considerations or sweepstakes entry for writing a review.
Great TV, works as store associate said it would in a bright daylight room with an over the fireplace mount. Sonos ARC soundbar a great addition. Geek Squad a bit expensive but worth it. Jacob and Matt did a great job