Customer Ratings & Reviews

Was skeptical about buying this TV at first, coming from a neo-qled 8k TV I didn't think this TV was gonna be bright enough but it's plenty bright and the deep blacks and vibrant picture make this TVs picture pop. Mounted in my living room which has tall windows and I get no reflections. Definitely changed my mind about OLED TVs Samsung knocked it out the park and at this price you cannot beat it. My only regret is I didn't get the 77" I got a 65 but I bought this TV when it was a new model so I paid the premium price. Still worth it, chilset is fast in the TV navigating through apps and load times are fast.

I didn’t think having an OLED would be this exciting. But I purchased the 65” version and I have zero regrets. I’m happy and excited every time I use it and turn it on. The gaming experience is INSANE, the BRIGHTNESS IS CRAZY. I mean seriously, I don’t normally hype things up this much, but this tv is seriously worth every penny. Obviously I gotta wait for the long term review, but after having it for about a month, I can say I am more than happy with my purchase and will ALWAYS GO OLED.

The brightness, clarity, colors, and blacks on this thing are insane. I didn't think I was missing that much not switching to oled yet but even all of my favorite older movies feel like I'm watching an entirely new or remastered movie. I see and notice things I never realized after all these years of watching them. What a pleasure it is to watch absolutely anything. I havent played any games yet but I'm sure it will be epic.

Did a long overdue upgrade on my main tv. The color range and anti glare have been a really nice change with the window in the room normally making the old tv unviewable, now minimally impacted. This is my second oled, first one from samsung. There are a few features I miss like the option for art screen savers like lg offers, while samsung does have its own screen savers none have the same character that the lifelike art lg provides really showcasing the oled. The free channels have been a really nice perk to the samsung as I dont pay for cable, but having the option for local news through the tv with minimal ads has been nice. The ui for the apps and some menus does leave things to be desired, the remotes minimalist design does force you to navigate the menus slightly more. (I switch inputs a decent amount and it requires you to goto the menu and flip through the tabs. I like lg having it as a button standard on the remote.) I currently have a LG C4, a Sony X85J, and now this samsung S90F. The tv is a little harder to set up with a PC than the lg in terms of ui and it occasionally resetting when nothing changed but the high refreshrate being there was really needed with the old tv maxing out at 30hz. The sound is overall okay on its own, but when you step into this price range, I'd assume you are either already planning on a soundbar or speakers. Tl;dr the color is great, the anti glare fixes about 80-90% of really bad glare from a large window. The features are great. Would still recommend a soundbar or speakers. Only miss small niche things.

This is my first OLED and I couldn’t be happier. The picture quality is fantastic, deep blacks and vibrant colors. Sound quailty is exceptional and the remote is extremely easy to use. It was also a excellent value. I am very happy with my purchase.

Excellent television. Picture quality is incredible. Colors are vibrant, and of course, blacks are true blacks in this OLED. Priced fairly, easy setup. If you’re looking to make the jump to OLED this is the perfect tv to do it with.

I’ve always been a bargain shopper with things. I bought my last tv 2 years ago from Best Buy. Fast forward to now, and I happen to be in my local. EST Buy for a power cord purchase and saw the pictures on new televisions… I was shocked at the quality and advancements. I ended up spending a bit more than I wanted to, but the upgrade was well worth it. This Samsung offers active glare reduction, and other crispness that my 51 year old eyes definitely welcomed. Well worth it!

The bells and whistles on this TV are incredible. The pictures Sharp and the sound is full. Very easy to add apps and to switch between them. Seamless integration with SmartThings and Bluetooth devices.

I knew how highly recommended OLED's were from the research & reviews I'd seen before making my purchase and they were absolutely right. The Samsung 65" S90F OLED is an incredibly stunning TV, with it's deep and true blacks and bright vivid colors you will be impressed every time you turn this TV on. Watch a movie or video on 4K and crisp is the first word that'll come to mind. Photos won't do this TV justice on quality.

The picture is amazing. The image is supremely detailed with boisterous colors and deep blacks. There are many other features which make this tv stand out amongst the rest. To name a few, there is optional voice recognition and control, motion detection that will turn the tv on when you renter a room, and a nice ambient mode to make the tv seem like a painting or serves as a display portraying the weather, time, date and much more. Great purchase!

Picture is so crisp. No glare at all. OLED lives up to its name

I had the S90F, LG C5 and QM8K all 65" side by side. The S90F won. The colors are amazing. It is definitely bright. The best 65" OLED out you can buy

I had a Sony X90J 50”, and I been looking around for the next best thing. I found in this TV, I have windows all over my living room. So if you hear it ruin the quality of the tv, don’t listen. Colors are so vibrant! This tv has bright hightlights. I am telling you won’t disappointed.

I already have 2 q90’s B and C models. Loved the quality of picture. Decided to go with a S90F for living Room. Once the salesman demonstrated how this TV blocks glare and the black to white ratio, especially on night scenes with headlights or any particular light city scenes, etc. I was sold. Happy with my choice.

Absolutely love this TV. A good upgrade from my last tv. And i liked the discount i got. End of year a good time to buy tvs. Samsung OLED hasnt let me down. Im impressed

Amazing picture quality, auto adjust brightness, great contrast and glare reduction. A very nice slim and sleek design with great built in audio as well. I would highly recommend!

Perhaps this review is exaggerated because i have never had or an OLED tv before. I was blown away by the clarity and precision of this tv. First thing I did was test out GOT season 8 episode 3 "The Long Night" on it to see how it performed. That episode is notoriously dark and hardly anything was visible from all my past viewings (still an epic episode!). With the S90F, it was absolutely stunning! The way the armor was detailed and the contrast between the fire, ice and darkness was hypnotic. Overall a great TV and I am extremely satisfied with this purchase.

Awesome tv. Great picture. Games play great as well

We upgraded our previous 65" TV with this one, and we couldn't be happier. I play Switch 2 and PS5 games on the TV and... Pokopia looks AMAZING hahaha! The "smart tv" features are really nice, seems to be quick and haven't had any issues. We also got a sound bar with it. I never had a sound bar before and can't believe the difference it makes.

This TV is incredible. I have not seen clarity like this before while watching tv. You can see the imperfections on people's faces it is so clear. Sports look amazing. I did notice on an episode of Stranger Things when some scenes with alot of reds and yellows it looked a little funky but that could have been the show itself. All in all this is the best tv that I have purchased in quite some time. I did purchase it when it was on sale (Black Friday). Extremely satisifed with this purchase.