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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 210 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.8 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality of the 65” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). Many reviewers praise the clarity and brightness of the screen, describing the image as excellent and very clear. There were no negative customer comments reported.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 210 reviews
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Q to O

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I already have 2 q90’s B and C models. Loved the quality of picture. Decided to go with a S90F for living Room. Once the salesman demonstrated how this TV blocks glare and the black to white ratio, especially on night scenes with headlights or any particular light city scenes, etc. I was sold. Happy with my choice.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    This TV is spectacular!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perhaps this review is exaggerated because i have never had or an OLED tv before. I was blown away by the clarity and precision of this tv. First thing I did was test out GOT season 8 episode 3 "The Long Night" on it to see how it performed. That episode is notoriously dark and hardly anything was visible from all my past viewings (still an epic episode!). With the S90F, it was absolutely stunning! The way the armor was detailed and the contrast between the fire, ice and darkness was hypnotic. Overall a great TV and I am extremely satisfied with this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Best TV ever.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in there for OLED TV. And the moment I saw it on display I was like that's the one. This TV is a monster. Totally recommend it. Won't be disappointed

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    S90F, your next TV for the next 10+ years

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, is one of the highest rated from rtings.com for 2025. Absolutely get the 65" version and follow rtings guide on configuration to get the best picture. Highly recommend, this tv will last me the next decade!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Returned

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I kept seeing good reviews everywhere about this tv, so I was convinced that this was the best value at its price point. The picture quality (color and brightness) was great, but the motion was off. I tried playing with the refresh rate of both my computer (120hz, 60hz, etc.) and the tv (whatever gimmicky 'motion' name it had), and it never really worked. Something would always be off. I would always get some ghosting, or skipping, or weird frame artifacting; it was too distracting and would take you out of whatever you'd be watching. Picture settings also kept resetting on me, and I had to constantly re-set them to the correct values (extremely annoying). I had to update the tv manually to get HGiG for gaming working, which was annoying to do as well, since the update was not available through the tv itself. What made me return the tv, however, was some panel bugs(?). It hasn't even been two months since I bought the thing and I already was getting some weird green pixels in the picture. I tried the good ol' IT technique of turning it off and on, and it did not work. I then factory reset the tv and then it was gone. But I had to go through the whole setting it up, again. Then, it happened again, but a bit different this time. It was green pixel/artifacting at random spot of the screen. They were faint, but noticeable. They eventually went away on their own, but by then I had decided to return this thing. I probably got a bad panel, but I'm not willing to risk getting another of the same model/brand. So, I'm gonna use my store credit to get something else. If you decide to get this tv, hopefully none of the issues that happened to me happen to you, except for the motion part, I think there's nothing that can be done about that one. Good luck.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      GabrielN,

      We’re sorry to hear that your experience with Samsung’s S90F TV has led to this level of disappointment. While we regret that we couldn’t meet your expectations this time, your feedback will be shared with our product teams for ongoing improvement. Should you ever reconsider in the future, we’ll be here to assist in any way we can. You can always reach us at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or visit the ‘Support’ section of our website for LiveChat, manuals, and more.

      ~ Samsung Specialist Samsung

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Samsung S90F makes my old LED tv look obsolete!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to replace my old TCL 65 in led Roku tv. Thought it would be easy until I saw the Samsung 90f oled. Wow! No comparison! Much brighter colors that I never saw. Better contrast! Won’t own another tv that isn’t OLED! I’m spoiled!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Television, Buy this now!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Television,color is fantastic! Clear and crisp, I would not hesitate and buy this while it is on sale at Best Buy! You will not be disappointed.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. Picture quality is awesome, especially when I'm playing the PlayStation 5. Sound is great with or without surround sounds.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Loving our Samsung OLED 65”

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, works as store associate said it would in a bright daylight room with an over the fireplace mount. Sonos ARC soundbar a great addition. Geek Squad a bit expensive but worth it. Jacob and Matt did a great job

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my S90F

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this tv. I currently have the LG G4, the S90F is just barely a step below, thtavsays alot about how good this tv is.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    QD-OLED rocks

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors on this tv are insane, super bright compared to my old tv, and game mode is unbelievable. I bought this mostly for improved gaming visuals but I’ve been impressed with anything I watch on it

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Blown away

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first OLED and honestly I’ve been blown away by the quality. Gaming on it has also been super smooth and didn’t notice any considerable increase in input lag. I would recommend 100%.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV Review

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with this TV. The picture is very clear. I also bought a sound bar. I feel like I am in a movie theater in my own home now.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    5 star all the way around.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Picture quality is incredible. Colors are vibrant, and of course, blacks are true blacks in this OLED. Priced fairly, easy setup. If you’re looking to make the jump to OLED this is the perfect tv to do it with.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Slim and sleek

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one decision I made with no single reg regret. The purchase is worth it for the price. Thanks to bestbuy for making this possible,. The sharpness and black background had made me a movie freak. I long to go home to my tv all the time. You can never go wrong with this tv.,with its slim sleeky body. For gamers,this is it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfection

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is beautiful, simple as that, fast easy setup

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    S90F worth the cost?

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im a long time Samsung TV product user and for the cost and performance I am on the fence for this TV. For me I look at 3 categories 1. Gaming, 2. Regular TV and 3. STREAMING. 1. The gaming performance with my PS4 ai have no issues with usage or the TV 2. REGULAR TV- this is where I have my issues. We all know doesn't look like retail mode, however I just don't think the regular TV quality is as good as my other TV. Theres lag, tried serting and color adjustments. Using HDMI2 port as well. The faces are blurry and just not happy with picture. 3. STREAMING - the picture is great for 4k and streaming apps vs Xfinity tv. There is some picture lag at times. I can't figure out why theres picture lag on regular tv shows and movies.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      KevinJ,

      We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.

      First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now

      Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
      1. Standard – Default mode for general viewing
      2. Dynamic – Brighter and clearer in well-lit rooms
      3. Eco – Optimized for energy saving
      4. Movie – Best for watching in dark environments
      5. Filmmaker Mode – Preserves content exactly as intended by creators

      You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode

      If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Rated 5 out of 5 stars

    Great T.V

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound great for gaming also with Xbox gaming hub for cloud gaming with a Xbox game pass you can bluetooth your control and Headset

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product! Color is Amazing. Want to buy another

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Awesome TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've owned several tvs and so far this one has been the best! Included Samsung live TV is a great benefit for those who don't pay for cable TV. Definitely a must have for gaming.

    I would recommend this to a friend