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Customer Ratings & Reviews

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The comparable value price is $2,999.99

Customer reviews

Rating 4.8 out of 5 stars with 19 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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95%would recommend to a friend

Customers are saying

Customers praise the 77” Class S85F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025) for its exceptional picture quality. Many users describe the picture as beautiful. There are no cons mentioned for this product.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-19 of 19 reviews
  • Rated 5 out of 5 stars

    Cinema at Home, Perfected: Samsung S85F 77” OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After almost a month of daily use, I can confidently say this is one of the best tech purchases I’ve made. The OLED picture quality is on another level. Perfect blacks, incredible contrast, and rich colors make everything look cinematic, movies, sports, and even regular streaming. Dark scenes finally look the way they’re supposed to, with detail instead of gray haze. SamsungVision AI genuinely shines over time. Upscaling older or lower-resolution content looks clean and sharp, motion stays smooth during fast sports and action scenes, and the sound automatically adjusts based on what I’m watching. It’s one of those features you stop thinking about, because it just works. The 77-inch screen feels immersive without being overwhelming, and the ultra-thin design looks premium on the wall. Tizen OS remains fast and responsive, with apps loading quickly and no lag when switching inputs. Gaming performance has been excellent, smooth, responsive, and visually stunning. The built-in speakers are better than expected for such a thin TV, though pairing it with a soundbar makes it feel like a true home theater. Final thoughts: After a month, the “wow factor” hasn’t worn off. This TV consistently delivers premium picture quality, smart AI enhancements, and a polished overall experience.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Wonderful for our Den

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV resolution is so sharp, it was a marvel to veiw and we had to get used to how breathtaking it looks. It comes with Sansung TV and all our existing services transferred seamlessly using Samsung Smart things. The menu system is well organized and the remote is small and is easy to use. Delivery and haul away was on time and professional.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My 77 inch Samsung TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and spectacular value. Above and beyond service at Palm Beach Gardens Best Buy. From salesperson to folks in shipping and loading into my vehicle

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has it all! I have vision problems, so this tv has been an answer to problems. The picture is so crisp and clear! I couldn't be happier!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing. Syncing with Samsung soundbar was simple. The sound of Q-symphony is unbelievable. So glad I chose Samsung

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Will buy again!!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has brighten up my living room and I love it. The screen picture is picture perfect!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Let the AI handle the picture settings

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the 77 inch version of this TV. The main new feature of 2025's version is AI enhanced image and settings. It supposedly is smart enough to automatically change the image settings based on the content that you are viewing. In my case, I mostly use my Xbox X. Going from a regular Samsung LED to an OLED is certainly noticeable. The image seems much more brighter, clearer, with nice contrasts. But I dont know how much of that is AI driven rather than just the difference between going from LED to OLED. I do like the idea of not havign to manually configure the picture settings all the time, and let the AI handle it (note, its not set by default, you have to turn it on). The UI is super fast, as to be expected at this price range. All the usual smart apps and streaming options are there. Physically, it looks very minimalistic, just a thin slab of oled glass, nothing noteworthy. I do like that the leg stands have multiple slots, so if you have a small tv stand, this would still fit. As for sound, I have a Samsung soundbar with a 5.1 setup, and it detected automatically after connecting it via Optical. The TV remote also controls the soundbar too, so that is nice. Speaking of the remote, Samsung remote controls keep getting smaller and smaller. Eventually, it will be the size of a mini SD card. Its like 1/6th the size of the control that came with my LG TV I bought earlier this year. Overall, I dont think AI is a gamechanger quite yet, but its nice to have, if you are someone who doesnt want to mess around with the picture settings all the time. I think as AI improves in general, this feature will become standard, and people will wonder why we messed around with brightness, tint, etc in the past. I will update this review if I have any technical issues down the road, but so far, so good.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    ’m extremely impressed with the Samsung 77” Class

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m extremely impressed with the Samsung 77” Class S85F Series OLED (2025). The picture quality is absolutely stunning—deep blacks, vibrant colors, and incredible contrast that really shows off what OLED is capable of. Movies and shows look cinematic, and sports and gaming are smooth and immersive with no noticeable motion issues. The Samsung Vision AI processing does a great job upscaling content, making even older or lower-resolution sources look sharp and clean. The large 77” screen size feels immersive without overwhelming the room, and the slim OLED design looks premium mounted on the wall or on a stand. Tizen OS is fast, responsive, and easy to navigate. All major streaming apps are readily available, and the interface feels polished and intuitive. I also appreciate how quick the TV boots and switches between apps—no lag or frustration. Sound quality is better than expected for a flat panel, and while a soundbar will always improve the experience, the built-in audio is clear and well balanced for everyday viewing. Overall, this TV delivers excellent performance across the board—picture quality, smart features, design, and ease of use. It’s a fantastic choice for anyone looking for a high-end OLED TV in 2025, and I would absolutely recommend it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ideal for it's price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, ideal dark even during daylight. Was a great price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for us

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My wife and I had an early 4k tv for newrly 11 years, had started giving us some HDMI and audio issues along with pixels going out on the screen. Replaced with this Samsung and it has been amazing, highly recommend, got it onsale at 77” and picture quality is outstanding.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung 77” Class S85F Series OLED 4K 5 Stars!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is as close to “perfection” as you can get, my opinion.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV looks very sharp. Images come out clear, details stand out easily, and even small things are easy to see. Even when the content isn’t 4K, it cleans it up well so everything still looks crisp. Overall, it gives a very clear and clean picture.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Consistent Quality and Reliable Performance

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We chose to remain consistent with our Samsung brand purchases for the televisions in our home and this model fully meets our expectations!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Samsung 77" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Would purchase this TV again! The clarity, sound, sizing is all amazing! Just purchased our Xbox controllers for the built in Xbox!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wow! Great TV!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this TV. The picture is just beautiful!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Movie

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the way it plays the color on it amazing sound

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is very good. I like its size at my home.Its sound is good

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    77 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this and looks in Perfect picture quality

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Not bad but not impressed.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The OLed display in this model is not very Impressive compared to Sony and LG's Higher end models.

    No, I would not recommend this to a friend
    • Brand response from Samsung
      Posted .

      Jam23,

      We appreciate your input on the picture quality of Samsung’s S85F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.

      First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now

      Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
      1. Standard – Default mode for general viewing
      2. Dynamic – Brighter and clearer in well-lit rooms
      3. Eco – Optimized for energy saving
      4. Movie – Best for watching in dark environments
      5. Filmmaker Mode – Preserves content exactly as intended by creators

      You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode

      If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.

      ~ Samsung Specialist Samsung

  • Customer reviews from Samsung US

    User rating, 4.9 out of 5 stars with 115 reviews on Samsung US.

    See all Samsung US reviews
    Samsung US
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