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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 576 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 576 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is one amazing tv. I got it open box and it works like a charm!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, DarianR! We're glad that you are all set with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Satisfied

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV, it is very bright for OLED, I wish I had gotten larger but this is good too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adren, Thanks for the 5-star rating! We're glad to hear that you like the picture color quality of the Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Joy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s has been a great addition to my student setup! Perfect size for my 60” desk set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonahP, Awesome! Thank for you for the 5-star rating! We're happy that you like the outstanding picture of this TV and it suits your needs! At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A90K. Take your gaming to a whole new level of immersion, even in a smaller size, on this compact OLED TV, powered by Cognitive Processor XR. Thank you so much for purchasing the 48" A90K and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Ronsbavktoom

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent sale person product the top of the mart.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldB, thanks for commenting! We are happy to know that you're satisfied with your purchase. Thank you very much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Sony OLED…

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love ❤️ love the picture quality and it looks perfect in my family room over my fireplace.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TanDB, Thanks for the 5-star rating! We're glad that you are satisfied with your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4k@120

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great best tv of 2022,if u have new Xbox or PS5 this is peak tv performance for gaming Right now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bite, We are glad to hear that you now have a great TV for your PS5. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Expensive tv w little doc on how to fine tune it.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Expensive tv w little documentation on how to fine tune it. Picture is bright and crisp. I love the sound that comes directly from the screen. But I run most of the time through my sound system. I would like to know how to fine tune some of the features. The 3d appearance from the display processing has my wife hating this tv. I imagine there is a way to tune this down, but no doc on that. I also set up the cable, but for a different HDMI port since I have comcast, and not sure best way to correct that. Maybe just move HDMI cable? But, I dont want my wife to HAVE to figure out google tv on top of comcast. Not sure if I want to run through google tv or through cable box. Doc on benefits of each would be great. I have not been able to get sound from TV back to sound system through digital fiber optic cable. I have a pretty extensive system, and purchased this tv since it has the best display for a 48" screen and was replacing a plasma. Maybe should have gone w LG? I hope this lasts as long as the Panasonic plasma it replaces.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BagBoy, Thanks for sharing your experience with the new Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We're sorry to hear that you are having trouble hooking up your cable box and external speakers. Kindly follow the link below. This contains steps and few settings that can help you set up your sound system and cable box properly. https://www.sony.com/electronics/support/articles/00231150 As for the picture, you can check some presets and settings in your TV menu to configure the display of your TV. https://www.sony.com/electronics/support/televisions-projectors/articles/00263533 . Hope this helps. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    48"A90K PICS

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the 48" getting a little bigger but they dont make past 48", so im getting A95K 55"

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexR,

      We appreciate the 5-star rating and we're glad to hear that you love the television. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We are hoping for your next Sony purchase and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony Bravia, my last tv and still working is a Sony Bravia 15 years and still working. I wanted to upgrade so i went with Sony Bravia XR, the sound and smart tv are awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, Cinandre! We're glad that you are enjoying your new Sony TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Sorry to hear about your concern. We take all user input seriously and will make sure your comments reach the appropriate person. Your continued support means so much to us. Thank you for trusting Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Brightness is really low

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I planned to use this as a monitor, but during the day, its extremely low brightness makes it almost impossible to work with. For low ambient lighting conditions, it performed well. Overall this TV is not for me.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SayedmashroorM, thanks for sharing your experience with the A90K.
      We're sorry to hear it didn't meet your expectations as a daytime monitor–while the A90K excels in picture quality and contrast, especially in low-light environments, we understand it may not suit every setup. That said, it might be worth reaching out to our support team to explore brightness and picture settings that could help in brighter conditions.
      We truly appreciate your feedback, as it helps us continue to improve! Please don't hesitate to contact the support at https://us.esupport.sony.com/support/s/support-contact?language=en_US if you want to try different picture adjusments.
      Thanks for choosing Sony!
      Sincerely, Jenn. Sony_US

  • Rated 4 out of 5 stars

    Love the TV but....

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV but the saleperson stated it would go on sale within the next 30 days and I could getba rebate. The 30 days are almost up, I check daily, and that has not happened. That now makes me a dissatisfied customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JeBsad,
      We're glad that you like our Sony XR48A90K TV for its quality and performance. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    My last SONY device

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My last SONY device! Short story: I’m using this TV as a computer screen and it is not able to show a full 4K image, it keeps cropping pixels at the top, bottom, left, right or a random combination of it. Sometimes it shows snow or a black screen only and you have to restart the TV (restart, not power off/on). The SONY support first blamed me and my devices, then NVidia and then they admitted that this is a known issue and they are looking into it. Another feature I don’t like: the TV dims down, if there is no (or not enough) movement and you cannot disable this. It’s apparently to protect the OLED panel, but it means that the TV dims down, while you are writing something, for example this review. Typing is not enough change, apparently. So every few minutes you have to move a window around on your screen in order to “wake it up” again. I’m very unhappy with this TV, to say it politically correct. SONY customer support: "We don't offer refunds or replacements!". Unfortunately, I'm out of my Best Buy return window and now I'm stuck with a $1300+ TV that does not even show a 4K image properly. My last SONY device, thank you SONY, goodbye SONY! Long story: I bought this TV last December to use it as a computer monitor. Soon after using it, I realized that pixels are cropped randomly at one or more sides of the image. The cropping changes while I’m using it. The pictures I provided are taken within a couple of minutes while just letting the computer and TV sit, not doing or changing anything. I tested two different computers, one Windows PC with Nvidia GPU and one Ubuntu laptop without GPU (Intel Xe graphics), both show the same issue on this TV. I tested and used both computers with other TVs and monitors and do not have any issues. I tried all kind of settings on the TV, but nothing helped, so I contacted SONY. I told all support people what I just wrote and what I tested. They all asked me, if I could test it with another device. Didn’t I just explain to them that I already did this? Are they not listening to what I say? 1st level support: After long back and forth and discussion about testing different devices, this clueless person gave up and transferred me to the 2nd line of defense … 2nd level support: Repeating the whole story and the whole discussion about testing a different device, he ended up blaming my devices and Nvidia for it. How can it be Nvidia’s fault, if my Ubuntu laptop does not even have a GPU? One wonders … He took my data and promised a 3rd level support call, which happened a day later. 3rd level support: At this point you might guess, yes, we are going back to square one and telling the same story again and having the same discussion about testing different devices … until we come to the point where he admits, that this is a known issue and they are working on it. Oh, wait, what?! It is not me, not my devices nor Nvidia suddenly, but a known issue?! When will it be fixed? No idea. Will it be fixed? No idea. Well, I do not want to hope and wait. After all I paid $1300+ for this TV and I would prefer my full 4K image and not just some part of it, depending on how the TV feels. At this point I would prefer my money back, I said … so I’m transferred the last level of defense, the customer relationship person. Same story, so sorry, but we do not offer refunds or replacements, wait for an update! Yeah, thank you SONY! After having numerous SONY devices, TVs and PlayStations among others (basically a new TV every other year), my journey with SONY ends with this TV. I could have saved hundreds of dollars, if I would have bought the LG 48” OLED 120 Hz TV, but I went with SONY. SMH. I won’t make this mistake again. Thank you SONY, it was nice as long as it lasted and came to this TV. Goodbye SONY, hello LG, hello Samsung.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi abikns, Thanks for sharing your experience and we're sorry that the TV did not meet your expectation. In most cases, the quality of the picture that is displayed on the TV screen depends on the source. The higher that resolution means that higher quality of picture to appear on your TV screen plus upscaling. Does this issue happen when you try other inputs? Does this happen when you watch from your streaming apps like Netflix or Disney Plus? Are you using a high-speed HDMI cable? As for the dimming, as it turns out, this is a feature to protect the panel. It is not a malfunction. In the meantime, make sure turn the Auto-update feature of your TV to on so that you'll get notified once there's an firmware update for your TV is available. Again we apologize for the inconvenience.

      In any case that you need our assistance, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I received my tv perfect on time and i assess with this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tvperfec,
      Many thanks for the 5-star rating! We're glad to hear that your TV arrived on time. Thanks for purchasing our Sony A90K TV and enjoy watching! - Kris Sony_US

  • Rated 4 out of 5 stars

    Excellent but too small for living rooms

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is excellent but sizewise it's only good for pro gaming setups or a bedroom TV. You're better off with the 55" OLED for a small living room TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NvidiaBoseSonyFan, Thank you for your feedback on your Sony A90K! We're glad you're enjoying your new Sony TV.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great smaller OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed a smaller TV to fit in my cabinet and this Sony Bravia XR OLED TV is best out in the market. Fantastic picture and great feature and a cool compact remote. Picture is so clear feels like your part of movie or at the game when watching sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasY,

      You made the right choice! We're glad that you like the size, picture quality, and remote design of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    TV is MID.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Haven’t had tv for that long and it started giving me issues. First my tv was picking up my PS5 HDMI input now my tv was displaying a screwed up image. I pretty much use this thing everyday. Switching to LG C2. Good tv but it’s giving me issues.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV very good upgrade from my old Sony. Very clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vickie,

      Fantastic! You've made a great choice! Thank you for upgrading to our XR-48A90K. We are so happy to know that you are well pleased with the exceptional quality and superb performance of this TV.

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best TV I've Ever Owned!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought our 48" Sony Bravia A90K from Best Buy about a year ago, and it's by far the best TV I've ever owned! I would have opted for a 55" or larger screen, but my wife didn't want a larger screen dominating our living room -- so this size is a perfect compromise. I absolutely love the Sony picture quality -- stunning color and clarity. I tweaked the settings using most of the recommended calibrations provided on the rtings website (https://www.rtings.com/tv/reviews/sony/a90k-oled/settings) with just a few of my own brightness modifications added on. We watch TV mostly in a darkened room at night, so the brightness level this model achieves is absolutely great. The sound is not bad on its own, but I added a Sony soundbar which includes a sub-woofer on the floor -- and it really makes a huge difference. And finally, I'm a big fan of the Google TV OS. My son has an LG TV, and I absolutely hate the WebOS on that brand. Google TV is much more user friendly -- especially when you want to play around with the settings. Yes, the home screen has too many ads that clutter things up. There is an "Apps Only" mode that gets rid of some of the clutter. However, a better solution is an app I downloaded called "FLauncher" (see photo) which gives me a clean totally ad-free home screen showing nothing but my apps. I highly recommend this Sony Bravia TV! It's not cheap, but worth every penny!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Great TV!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My tv was put up in my bedroom it works great and looks great too

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyBraviaXR, Thanks for the 5-star rating. We're glad that you are happy with your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 4 out of 5 stars

    Sony the Best.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Supercool for bedroom setup. It really proportions to the ambience of my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's perfect, Justinloveapple! We're glad that you are happy with your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

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