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Customer Ratings & Reviews

Your price for this item is $183.99
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The comparable value price is $849.99

Customer reviews

Rating 4.7 out of 5 stars with 571 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, color, and sound of the 50" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They find the TV easy to set up and are happy with the price. However, some customers have concerns about the viewing angle and screen issues, while others find the smart TV features limiting.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 571 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, its done what was advertised. Its shows images very well and projects sound. The Google TV interface is easy to understand, operate and its easy to set up apps. The native sound is not that great but we added a sound bar that works great. The onboard memory is not enough and we had to add a USB flash drive to store apps and the necessary memory.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NYCWaHi, We are happy to hear that you are enjoying the quality and easy setup for your new Bravia LED 4K TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We value your input and appreciate your feedback. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    this sony is on the money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    wonderful just wonderful The Sony X90J offers nearly everything we’d want from a mid-range 4K LED-LCD TV. For the money, there are few LED-LCD TVs that can match it in terms of picture quality and feature set, making it top of its class for mid-range models.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi way007, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality on this TV. It was a major upgrade from the Samsung 4k tv that I had. The color quality on Sony seems to be light years ahead of other brands. I liked this TV so much that I bought the 75 inch version for my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SixburghRob, Wow! We're glad to hear that you love the picture quality of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV! Especially for PS5.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had my TV for 2 months now and I could not be happier with my purchase. I bought it to upgrade my TV for my PS5. They work together beautifully!!!! Just wish I had done it sooner!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherB,
      Thank you for sharing your great experience so far with your X90J TV! We're so happy to hear your enjoyable viewing and gaming experience. This is definitely a great choice for a TV upgrade. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Rated 4 out of 5 stars

    SONY 50" TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    WORKS FINE AND INSTALL WAS A BIT COMPLICATED! NEEDED TO REPROGRAM COMCAST BOX!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesM,
      Thank you for your time writing this review. While we are glad you like your X90J TV, we're sorry to hear your difficulties in setting up your devices and installing the TV. We highly value your feedback and we take it seriously. Should you need further assistance, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks again for purchasing Sony. - Kris Sony_US

  • Rated 5 out of 5 stars

    Love this TV.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been outstanding. It’s next gen console ready with HDMI 2.1 and VRR, it supports Dolby Vision, and it’s a whole lot of TV for the price. I would recommend this tv for anyone needing a TV for brightly lit rooms or rooms with a lot of windows. The screen glare is present but the brightness of the TV makes it nearly unnoticeable except for the darkest of scenes. In dark rooms you will notice a bit of halo effect, but that is to be expected for a non OLED. There are plenty of local dimming zones and that helps a lot with minimizing the halo effect that is present. I cannot really comment on the onboard speakers because we have it set up to a Bose soundbar, but the best I can describe it with the little bit I played around with the onboard audio is decent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JRaduhbaw, Awesome! We are glad tat you are enjoying the TV features and picture quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible picture & sounds

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture & sounds from this Sony LED TV. This is a very well built TV with many useful features. A friend staying with us couldn't beleive the sound was coming from the TV screen. This Sony speaker technology is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Duragodave, Fantastic! We're glad that you are loving the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV for this price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had to return the cheaper X85J Sony due to a malfunction. Glad I paid the extra money to upgrade to this. Full array LED and more powerful processor definitely make a truly observable difference. Great sound for a TV, too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Viewerfive, We are sorry to hear that the X85J had to be returned. However, we're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony next gen TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Bought it for my room and I think it’s perfect there. Not to say having it in the living room wouldn’t be great but I prefer my 55 LG oled BX. Either way awesome tv and it has everything you need for next gen gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johel,

      You made the right choice! With the BRAVIA XR X90J, Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Upgrade

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is beautiful, and plenty bright for a bedroom wall mount. I much prefer the Google TV interface on this new TV than the Android version that was on the 5 year old Sony Bravia that it is replacing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John456,

      Great! We're glad that you are happy with the upgrade. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great 4K TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from the Sony X950H to this model and this is a much better TV. The software behind the TV is much better and faster. eARC works much better and the interface is easier to use. Picture is fantastic. Very pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doug, Great! We're glad that you like the picture quality, features, ease of using the interface, the OS of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Is There A Way to have Everything Done at Once?

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia is great on picture and sound. In my large downstairs room, the sound is wonderful. Set-up by Geek Squad was easy and explanations were concise. ATT however prevented adding Netflix and I spent 3 hours trying to get it set-up again. Finally, ATT added an alternate internet account. Frustrating beyond belief!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BraviaBravo, we're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. 4K HDR streaming content looks fantastic. Maps to my tube audio amp via Bluetooth so I can control the volume with the remote and have that tube sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sparky,

      Great! We're glad that you like the picture quality and Bluetooth function of the TV. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No regrets.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is everything it was advertised as. My eye sight has deteriorated over time and this platform enhances both the image and the color spectrum. A bit pricey but what isn't these days. It's my entertainment dollar investment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael, Excellent! We're thrilled to hear that you love the picture quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy User

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. To me these are the most important features. It was heavier than I expected but I suppose that makes it a sturdier product. All in all I am enjoying it, in particular for movies. I would recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Happyuser, We're glad to hear that you appreciate the picture and sound of this BRAVIA XR X90J.
      With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    50" x90j review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great, but digital tuner for antenna signal sucks. It will wipe out channels already added and when you try to add them back in ,you have to do a complete re scan . Sony needs to fix this issue.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tunersucks,
      Thank you for your time writing this review. We're glad to hear you like your new X90J TV especially with its amazing picture quality. However, we're sorry to hear some issues that you are experiencing with regard the channels. Please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements. You may use this link as your guide to troubleshoot if channels are still missing after performing Auto program: https://www.sony.com/electronics/support/televisions-projectors/articles/00009969

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. I also have a Samsung Q70 2019 and this blows it out of the water. The Dolby vision 4K looks amazing. I plan on buying a Dolby atmos sound bar soon but the tv speakers are the best I have heard on a newer tv. Great buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J, Full-Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony the one and only..maybe

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture I guess ? I think a tv like this is so complicated to know if I have settings correctly set to watch 4K or Dolby Vision. I think it’s a good picture overall and fulfilled a life long dream to own a Sony TV but from my 2015 Samsung 1080p I can’t really tell it’s that much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BriFlyGuy, Awesome! Glad to hear that you are happy with the picture quality of your Sony TV. To ensure that you get the best picture quality, we recommend checking the picture on the built-in applications such as Netflix and YouTube. Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    .

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV provides a Great picture, Colors are rich and clear. The sound from the improved speaker system is good enough a separate sound system is not needed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bigefromtx, Awesome! We're glad that you like the picture and sound quality of your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BRAVO for BRAVIA

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A stunning picture, especially while watching 4K programming! the seamless cooperation between Dish and the television is perfect. The Vizio surround sound system integrates perfectly with the Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luvit, Great! We're glad that you like the picture and sound quality of your new TV. We're also pleased that you like the picture and sound quality. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US