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Customer Ratings & Reviews

Your price for this item is $979.99
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The comparable value price is $1,399.99

Customer reviews

Rating 4.8 out of 5 stars with 657 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, vibrant colors, and deep blacks of the Sony A90J OLED TV. They appreciate the immersive sound experience and find the TV to be great for gaming. While some find the TV to be expensive, many believe it is worth the price for the quality it offers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 657 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nooooiiicceee picture quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television has a wonderful picture and looks good even when off. The speakers actually sound pretty good for thin tv.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV, I already own the 65” Bravia which is about 18 months old. The new 55” just purchased from Best Buy is just as good or better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelM, We are glad that you like your new Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony -- The One and Only (as the ad used to say)

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Previous to the A90J TV purchase I have enjoyed the Sony STR-ZA810ES Audio Visual Receiver hooked up to another brand flatscreen. Even though my older TV said it had eARC offering universal remote it was spotty, hit-and-miss. ARC -- signals passed to the components via the HDMI cables was a desired feature. Because I had the Sony AVR it made sense to buy Sony for my TV. It took a learning curve to get the AVR properly linked with the 55 inch A90J. I had no sound from the TV with HDMI when it was playing! I could only get sound with TOSLINK cable. I knew an optical cable connection defeats Dolby audio features. I dusted off an old BluRay DVD and played that and wow, the audio was superb! The disc is true Dolby signal. I learned later that A90J Sony turns off the TOSLINK connection when it senses a Dolby signal and the HDMI works as expected. Even when using a streaming service, such as Netflix, unless you are paying for a premium monthly subscription, you don't have Dolby. The universal remote feature does work and runs the TV sound to switch to Amp/external, switching streaming box back to TV antennae signal. The Sony TV is a SMART in that Google-TV is the OS. My preference is Android-TV and that is only because the latter uses Google Play-Store -- more apps available including foreign-language news apps, games, etc. Besides, my streaming box is the Nvidia Shield and it enhances the picture on the Sony TV a small bit because the streaming box upscales if it can. I'll let the other reviews rave about the picture. I like it too. I like that I bought a Sony appliance that works great with Sony AVR and other brand products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for sharing your experience with the 55 inch A90J Series 4K TV. We're happy to hear that you are enjoying it together with your home theater system. he BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    OLED IS THE BEST

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture OLED true blacks all shade of it. Great product

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I Luv it so much

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely gorgeous OLED picture quality and 120hz refresh rate. Hooked up PC to play ToTK and Hades. 10/10 would buy again.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia a90j 55"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The family enjoys the TV. Good picture and good sound without a sound bar. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisS,

      You made the right choice! We're thrilled that you and your family are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great purchase!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV picture and sound, very pleased with our purchase. Perfect timing as this particular TV we wanted happened to be 1/2 price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheresaK,

      Very nice! Thank you for the purchase and we're glad to hear that you're pleased with the picture and sound quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Perfect Cinema & Gaming

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing, everything from graphics, light glare, refresh rate, tv speakers and the TV remote. I can see why this tv has been TV of the year.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisV,

      Perfect! We're thrilled that you like the sound, picture quality, and remote of the A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    imax tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The OLED are the way to go to experience anytime of motion picture. Truly bring home a imax tv to our home

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I’ve owned hands down. The picture it gives is incredible! Watching my favorite sports team play has never looked as good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, AlindN! We're glad that you are impressed with the picture quality. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you very much for the perfect star review and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! I love the picture quality and Sony has the best processor in the market.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheronM, We are glad that you love the picture quality of your Sony BRAVIA 4K smart Google TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Strong contender for best OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great OLED, perhaps the best OLED consumer panel to be released by any manufacturer. Compared to the LG CX this tv does a great job handling darker scenes without black crush. A very nice upgrade from the CX. However priced at nearly 3k, is it double as good as the CX that comes in at half the price. No, certainly not. But if you are a film buff and want crisp deep blacks and vivid deep colors in HDR this set is fantastic. TV DOES NOT yet support ALLM OR Vrr. There is some sort of firmware bug with eARC and LPCM 5.1 surround playback. Front audio plays in the rear and vice versa. Can be worked around turning eARC off but on a set this expensive and considered “Master series” this bug should have been worked out before release. Sony support is also very very lackluster. It taken about 9 contact attempts to Sony to even get some attention drawn to the matter. Would have been nice to have dedicated support for the Master Series products.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jata323,

      We regret to hear that you're having an issue with the TV. VRR will be coming via a future firmware update. Please check your TV model at our Sony eSupport website for product updates and announcements. We'd also love to help you to diagnose the issue of your TV.

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the A90J:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Waited 4+ years for this TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You don't know what you're missing until you watch an OLED TV. I also love that the stand keeps the overall height to a minimum.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FelixY, That's awesome! We are glad that you now have the OLED you have been waiting for. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 55 Oled

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is incredible, i did not really believe my nephew who kept telling me the picture would fkaw me but he was right!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianeB,
      You definitely made the right choice! We're delighted to hear your enjoyable experience with the incredible picture quality of your new TV. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great for price

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    had this couple months and works well. good picture. tv is heavier than expected. requires two peeps to move. the legs ar farther apart than expected and would not fit on mantel old tv was on. purchased table top mount to solve that issue

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new tv! My wife and I was looking for a new tv since our tv at our apartment was small. Sadly the day of the purchase of my Sony tv my old tv broke down (it was meant to be!). I love the color, sound. The only sad thing I’ll say is I wish I had the 65 inch instead of 55 but I couldn’t say no to such a great deal I had on this one. I recommend this tv if you guys don’t have a good smart tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndyV, Sorry to hear about what happened with your old TV. We are happy you now have a great smart Google as a replacement. Our BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TRULY UNIQUE!!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A definite must-have to enjoy fine 4K movies on! A+++ Thanks Best Buy for making it affordable!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great TV!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had the Sony Bravia A1E prior to this and we thought it was great. We had to have our 1st service call on it and when they said they couldn’t fix it I almost cried. I didn’t think we would find a replacement as good but when I called the replacement center, they matched this tv to ours and I am certainly NOT disappointed! The picture is better, the sound is much better, almost everything is better except one thing. We can no longer turn our tv on directly with our comcast remote! It turns the tv on but then we have to push the TV button on the Sony remote to get the television to come on. That is an extra step that we should NOT have to take. I don’t know if it is a setting that was not enabled when the Geek Squad set the tv up or if that is the way this tv is but I have not had the time to call in yet to see. We normally do not use the Sony remote in our daily use so that is why it is is an issue. I would rather not have to always have it on top of the table and just use our cable remotes. Hubby has his and I have mine, lol. Besides that, I don’t think you could get a better tv! One negative comment on the design is the feet, they could have designed them better then they are. They look terrible and cheap. We don’t use the tv for gaming, it is just a home tv but it is on most of the day. I really don't think there is a better tv on the market! I wish we had room for the larger 65”!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Debbie, thank you for sharing your experience with our product.

      We are really sorry about what happened to your A1E and that it had to be replaced. However, we are pleased to hear that the replacement TV live up to your expectations. We greatly appreciate your feedback with our A90J.

      For your issue, depending on the TV settings, the Home screen will be displayed when the TV is turned on. If you change the following setting, you can change the screen that is displayed when the TV is turned on to the TV broadcast channel or external input such as HDMI that you were watching before turning off the TV.
      1. Press the settings (gear) button on the remote control.
      2. Select [Power on behavior], and then select [Last input].

      The next time the TV is turned on, the TV broadcast channel or external input such as HDMI that you were watching before turning off the TV will be displayed.

      If this does not help or you need more assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for the 5 Star review and for trusting Sony!

      Sincerely,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture deatailing.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing! The perfect size for any bedroom. Not a bad choice for a decent size living room too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Meghaa, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Your BRAVIA A90J features COGNITIVE PROCESSOR XR, a revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors. You will feel immersive depth and realism with ultimate blacks and our brightest-ever OLED picture with its XR OLED CONTRAST PRO feature. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Oled has great viewing angles and the best picture I’ve seen. It is discontinued but it was a very good price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Epnr, Thank you for the positive feedback! We're pleased to hear you like the great viewing angles and superb picture quality of your Sony A90J.
      The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! -Sam Sony_US