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Customer Ratings & Reviews

$1,999.99
Save $800
Comp. Value: $2,799.99

Customer reviews

Rating 4.6 out of 5 stars with 155 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

90%would recommend to a friend

Customers are saying

Customers find value in the exceptional picture quality, with many noting its improvement. The TV's brightness is also a highlight for users. However, some customers have reported issues with connecting audio to the TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 8 Showing 141-155 of 155 reviews
  • Rated 2 out of 5 stars

    no digital out

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    said it had a digital audio out, but it did not. this was needed to attach headphones.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillyC,
      Thank you for your feedback. We appreciate your time and thoughts on this matter. We're here to help.
      The Sony K-65XR90 is equipped with a DIGITAL AUDIO OUT terminal (optical), which allows the connection of digital audio devices.
      To connect headphones using this output, you cannot plug them directly into the DIGITAL AUDIO OUT port. Instead, you will need an external device—such as an optical-to-analog converter and a headphone amplifier or transmitter (like the Sony WLA-NS7)—to enable headphone use. The TV does not natively support direct headphone connection via the digital audio out port, but it can be adapted using appropriate external accessories designed to convert the digital signal and drive headphones. Detailed information can be found here: https://helpguide.sony.net/tv/lusltn1/v1/en-003/01_10.html?hl=headphones

      For further assistance, we strongly encourage you to contact our technical support team https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for considering Sony products!
      Best regards,
      Stephanie Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV packaging was undated and delivery team was great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudyB, Thank you for the 5-star rating! We're glad you had a great experience with the delivery team. Thanks for choosing Sony! -Sam Sony_US

  • Rated 1 out of 5 stars

    Doesn't Power On

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought in Aug. 2024. Died Dec. 2025, just outside of warranty. When powering on it will make clicking sounds, but never turns on. Had it looked at and was told that to replace one board it's $500.00, if both boards (Main and Power) need replacing it's $1200.00.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback, Thatguyfromboulder.

      We are incredibly sorry to hear about the power issues you are experiencing with your K-65XR90. We understand how frustrating it is to deal with a technical failure and high repair estimates, especially so shortly after the warranty period has ended. This is certainly not the long-term reliability we aim for with our premium Bravia televisions.

      While the standard manufacturer's warranty typically covers one year from the date of purchase, we would like to look into your specific case to see if there is any way we can assist or provide further guidance. Please contact our specialized support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv so we can review the details of your situation.

      We value you as a Sony customer and regret the disappointment this has caused.

      Best regards,
      Gus, Sony Social Media Team sony-global

  • Rated 1 out of 5 stars

    Issue with TV/Best Buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The problem is that I purchased it in the store as new and when I got it home & unboxed it, It was used. I am struggling with this company to get this corrected.

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Meh

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not any better than my old Samsung LED. Definitely not worth all the hype or price tag

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Overated

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For 3 grand i expected a lot better picture than this.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Disappointed, Thank you for your feedback on the Sony BRAVIA 9. We understand your concerns regarding the picture quality. Our goal is to provide the best possible experience with our products, and we regret that this was not the case for you.

      There are various settings that can be configured in [Picture] settings to improve the overall picture quality and the viewing experience on your Google TV. More information about the picture adjustment settings of the TV can be found on the link below:

      REF: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Also, ensure your TV has the latest firmware updates installed, as these can improve performance and add new features.

      If you’re interested you can schedule a one-on-one consultation with our experts here:  https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351

      And for future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help.

      Should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Sam Sony_US

  • Rated 1 out of 5 stars

    BRAVIA 9

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Poor resolution and performance! However the audio is excellent!

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia 9 65" Qled 4K HDTV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is vibrant and very bright. Sound is good.TV is heavier and thicker than most so be aware.Its a beast.4K picture is breathtaking and has 2.1 HDMI 120 hz inputs for gaming, blueray etc Flagship performance for Sony in 2024 and in 2025 and can compete with OLED.Worth the money.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Ronnie Anderson

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Real good quality picture. Would be happy to recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnieA!
      Thanks for the feedback! It brings us great satisfaction to hear that you're so happy with the picture quality of your K-65XR90 and that you’d recommend it to others.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Best TV and Service

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pic and sound. Very happy with the TV and service with Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JIMMY,

      We are very glad to hear that you are enjoying the great picture and sound of your new television and that you are very happy with your purchase!

      As our flagship Mini LED model, the BRAVIA 9 represents the pinnacle of our cinematic technology. The incredible brightness and contrast you're seeing are driven by thousands of high-density Mini LEDs, all precisely managed by our XR Backlight Master Drive. This system uses a professional-grade dimming algorithm to ensure sparkling highlights and deep blacks without the typical "glow" found on standard LED TVs. To complete the experience, we've equipped it with Acoustic Multi-Audio+, featuring the world's first Beam Tweeter in a TV. This projects sound upwards and sideways, making it feel as though the audio is coming directly from the action on screen for a truly immersive, theater-like atmosphere.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 2 out of 5 stars

    Beauty with Fatal Flaws

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture with fine sound but for me had two critical faults: 1. Not really compatible with BOSE Ultra sound bar. Well it is BUT the BOSE won't leave the TV off; it self powers up after 10 minutes of off, Zombie mode not OK by me. 2. After I replaced BOSE with Sonos ARC problem 1 goes away but the Sony TV does not power up reliably after it is down for a few minutes. I have to try several times, then it finally starts after some kind internal reboot. These may be a simple software fix away, but not in time for me. :(

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brian Moberly

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new TV! We enjoy watching college and pro football. It also works great for movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianM, That's great! We're very happy to hear that you love your new Sony BRAVIA 9 and that it enhances your experience of watching college and pro football as well as movies. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Your own personal theater!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, just darken the room and it's like being at the movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeanie2018, Thank you for your fantastic review of the Sony BRAVIA 9! We're thrilled to hear that you find the picture quality to be amazing. We appreciate your tips on darkening the room for a cinematic experience. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture just like in store.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture in Best But, Great picture at home. Worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LionelT,
      Thank you for sharing your experience! We're delighted to hear that the stunning picture quality of your Sony BRAVIA 9 looks incredible at home. It's wonderful to know you feel it’s worth the investment. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 4 out of 5 stars

    Sony Bravia

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed with tv because we continue to have a "flickering" issue. Best Buy has been great and sent a replacement but still have issue. Geek squad did great.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarleneW,

      Thank you for the review and we're glad our customer service representative was able to resolved your issue. Thank you for choosing Sony!

      -David Sony_US