Customer Ratings & Reviews
- Model:
- K65XR90
- |
- SKU:
- 6578568
Customer reviews
Rating 4.6 out of 5 stars with 155 reviews
(155 customer reviews)Rating by feature
- Picture Quality4.9
Rating 4.9 out of 5 stars
- Sound Quality4.6
Rating 4.6 out of 5 stars
- Brightness4.9
Rating 4.9 out of 5 stars
Customers are saying
Customers find value in the exceptional picture quality, with many noting its improvement. The TV's brightness is also a highlight for users. However, some customers have reported issues with connecting audio to the TV.
This summary was generated by AI based on customer reviews.
Rated 2 out of 5 stars
no digital out
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.said it had a digital audio out, but it did not. this was needed to attach headphones.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi BillyC,
Thank you for your feedback. We appreciate your time and thoughts on this matter. We're here to help.
The Sony K-65XR90 is equipped with a DIGITAL AUDIO OUT terminal (optical), which allows the connection of digital audio devices.
To connect headphones using this output, you cannot plug them directly into the DIGITAL AUDIO OUT port. Instead, you will need an external device—such as an optical-to-analog converter and a headphone amplifier or transmitter (like the Sony WLA-NS7)—to enable headphone use. The TV does not natively support direct headphone connection via the digital audio out port, but it can be adapted using appropriate external accessories designed to convert the digital signal and drive headphones. Detailed information can be found here: https://helpguide.sony.net/tv/lusltn1/v1/en-003/01_10.html?hl=headphones
For further assistance, we strongly encourage you to contact our technical support team https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thanks for considering Sony products!
Best regards,
Stephanie
Rated 5 out of 5 stars
Sony Bravia 65inch TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV packaging was undated and delivery team was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JudyB, Thank you for the 5-star rating! We're glad you had a great experience with the delivery team. Thanks for choosing Sony! -Sam
Rated 1 out of 5 stars
Doesn't Power On
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Bought in Aug. 2024. Died Dec. 2025, just outside of warranty. When powering on it will make clicking sounds, but never turns on. Had it looked at and was told that to replace one board it's $500.00, if both boards (Main and Power) need replacing it's $1200.00.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your feedback, Thatguyfromboulder.
We are incredibly sorry to hear about the power issues you are experiencing with your K-65XR90. We understand how frustrating it is to deal with a technical failure and high repair estimates, especially so shortly after the warranty period has ended. This is certainly not the long-term reliability we aim for with our premium Bravia televisions.
While the standard manufacturer's warranty typically covers one year from the date of purchase, we would like to look into your specific case to see if there is any way we can assist or provide further guidance. Please contact our specialized support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv so we can review the details of your situation.
We value you as a Sony customer and regret the disappointment this has caused.
Best regards,
Gus, Sony Social Media Team
Rated 1 out of 5 stars
Issue with TV/Best Buy
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV is great. The problem is that I purchased it in the store as new and when I got it home & unboxed it, It was used. I am struggling with this company to get this corrected.
I would recommend this to a friendRated 1 out of 5 stars
Meh
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Not any better than my old Samsung LED. Definitely not worth all the hype or price tag
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JosephT, Thank you for your feedback on your new Sony Bravia 9 and we're sorry to hear that it didn't live up to your expectations. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products.
If you’re interested you can schedule a one-on-one consultation with our experts here:  https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351
And for future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help.
Thank you for choosing Sony, and we're here to help with any other inquiries you might have.
Regards,
Sam
Rated 2 out of 5 stars
Overated
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.For 3 grand i expected a lot better picture than this.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Disappointed, Thank you for your feedback on the Sony BRAVIA 9. We understand your concerns regarding the picture quality. Our goal is to provide the best possible experience with our products, and we regret that this was not the case for you.
There are various settings that can be configured in [Picture] settings to improve the overall picture quality and the viewing experience on your Google TV. More information about the picture adjustment settings of the TV can be found on the link below:
REF: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html
Also, ensure your TV has the latest firmware updates installed, as these can improve performance and add new features.
If you’re interested you can schedule a one-on-one consultation with our experts here:  https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351
And for future reference, we can offer assistance on how to set up or operate the features and functions, and troubleshoot the issue of your Sony TV by visiting our Sony Support website to download the help guide and look for additional information about your product. Also, you can reach out to one of our agents through this link: https://us.esupport.sony.com/support/s/service?language=en_US. who would be glad to help.
Should you need further assistance, please email us at socialsupport@am.sony.com with the following details:
Name:
Username:
Model Number:
Issue:
Telephone Number:
Regards,
Sam
Rated 1 out of 5 stars
BRAVIA 9
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Poor resolution and performance! However the audio is excellent!
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Jimmie, Thank you for recognizing the Multi Acoustic Audio+ advantages but the resolution is 4K the most common resolution also the technology that was used to create this product was also used in the BVM-HX3110 reference monitor. Maybe adjusting the picture mode to Professional or Cinema for your streaming content. Last the XR Clear Image feature does an amazing job at Upscaling all your HD and digital content to bring back lost detail.
If you’re interested you can schedule a one-on-one consultation with our experts here: https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351
Sincerely,
Sam
Rated 5 out of 5 stars
Sony Bravia 9 65" Qled 4K HDTV
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The picture is vibrant and very bright. Sound is good.TV is heavier and thicker than most so be aware.Its a beast.4K picture is breathtaking and has 2.1 HDMI 120 hz inputs for gaming, blueray etc Flagship performance for Sony in 2024 and in 2025 and can compete with OLED.Worth the money.
I would recommend this to a friend- Pros mentioned:Picture quality
Rated 4 out of 5 stars
Ronnie Anderson
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Real good quality picture. Would be happy to recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RonnieA!
Thanks for the feedback! It brings us great satisfaction to hear that you're so happy with the picture quality of your K-65XR90 and that you’d recommend it to others.
We appreciate you choosing Sony!
Best regards,
Estefany
Rated 5 out of 5 stars
Best TV and Service
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great pic and sound. Very happy with the TV and service with Best Buy!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JIMMY,
We are very glad to hear that you are enjoying the great picture and sound of your new television and that you are very happy with your purchase!
As our flagship Mini LED model, the BRAVIA 9 represents the pinnacle of our cinematic technology. The incredible brightness and contrast you're seeing are driven by thousands of high-density Mini LEDs, all precisely managed by our XR Backlight Master Drive. This system uses a professional-grade dimming algorithm to ensure sparkling highlights and deep blacks without the typical "glow" found on standard LED TVs. To complete the experience, we've equipped it with Acoustic Multi-Audio+, featuring the world's first Beam Tweeter in a TV. This projects sound upwards and sideways, making it feel as though the audio is coming directly from the action on screen for a truly immersive, theater-like atmosphere.
Thank you for choosing Sony!
Regards,
Dominick
Rated 2 out of 5 stars
Beauty with Fatal Flaws
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful picture with fine sound but for me had two critical faults: 1. Not really compatible with BOSE Ultra sound bar. Well it is BUT the BOSE won't leave the TV off; it self powers up after 10 minutes of off, Zombie mode not OK by me. 2. After I replaced BOSE with Sonos ARC problem 1 goes away but the Sony TV does not power up reliably after it is down for a few minutes. I have to try several times, then it finally starts after some kind internal reboot. These may be a simple software fix away, but not in time for me. :(
No, I would not recommend this to a friend- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Brian Moberly
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new TV! We enjoy watching college and pro football. It also works great for movies.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrianM, That's great! We're very happy to hear that you love your new Sony BRAVIA 9 and that it enhances your experience of watching college and pro football as well as movies. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Your own personal theater!
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing picture, just darken the room and it's like being at the movies.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jeanie2018, Thank you for your fantastic review of the Sony BRAVIA 9! We're thrilled to hear that you find the picture quality to be amazing. We appreciate your tips on darkening the room for a cinematic experience. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Rated 5 out of 5 stars
Picture just like in store.
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture in Best But, Great picture at home. Worth the money.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LionelT,
Thank you for sharing your experience! We're delighted to hear that the stunning picture quality of your Sony BRAVIA 9 looks incredible at home. It's wonderful to know you feel it’s worth the investment. Thank you for choosing Sony! Enjoy! -Maria
Rated 4 out of 5 stars
Sony Bravia
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Disappointed with tv because we continue to have a "flickering" issue. Best Buy has been great and sent a replacement but still have issue. Geek squad did great.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DarleneW,
Thank you for the review and we're glad our customer service representative was able to resolved your issue. Thank you for choosing Sony!
-David






























