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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.7 out of 5 stars with 1712 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers commend the 65" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV for its exceptional picture quality, describing it as beautiful, incredible, and perfect. They also appreciate its user-friendly setup and reasonable price point compared to OLED TVs. While some users have concerns about glare and the limited number of HDMI 2.1 ports, overall, customers are highly satisfied with the TV's performance, especially for gaming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,712 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Strongest TV in its budget class

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV for this budget. Needs some slight manual calibration, but overall, this TV is the strongest in its class.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi arosero007, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best TV out there

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Oleds are cool but the risk of burn is still not worth the effort or the money for me right now. The colors are just ridiculous andys there is so much depth and detail in fhe picture . Great tv worth every penny

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pinky,

      Wow! We are truly happy to hear you are satisfied with the outstanding picture quality- especially the colors, depth, picture details, and overall performance of our X90J. We appreciate your input with the OLED TVs.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you so much for your purchase and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv has super smooth motion rate. Very very live and vibrant colors. Tv performance is amazing no matter if the room is light or dark. Compliments the Sony z9f sound bar very well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Boxlive, We are so glad to hear that you are happy with picture quality and performance of your new TV paired with your Z9F soundbar! Thank you so much for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia X90J Series

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and the whole style of the flatscreen TV - I believe it fits perfectly right above the fireplace. Some others have told me they feel it's too big for the space, but I don't agree.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UNKYDUNKY, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn't be happier. Have had for over 6 months now and still love it every day. Well worth the money My pictures don't do it justice of how clear it is

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevin, We are thrilled to know that you love your Sony BRAVIA 4K smart Google TV. You chose the best TV brand. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this tv, it replaced our 55 inch Sony which lasted about 20 years. It has a very good, crisp clean picture and matched up with our new Sony sound bar everything works seamlessly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bojack! We're glad that you're satisfied with your TV and with your Sony soundbar as well. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my new TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing, paired it with some bias lights to really make the picture pop. If you’re not ready to shell out another thousand or so for an OLED this is the way to go.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lance, We are so glad to hear that you are happy with your new X90J TV! Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast. -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravo 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bravo XR 65" is an excellent TV set. It perfectly fits the wall area between two narrow windows in my house. I enjoy watching Sport, News, and all other programs that my TV provider has offered me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, we're glad you are enjoying our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love it. Crisp images, gorgeous colors. Love the smart tv options to log directly onto apps and youtube. Its big and its beautiful!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the Best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My okd Sony has lasted over 25 years. Picture quality is excellent on this Bravia I just purchased. Love Sony tv’s.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MbStearns, We're glad that you are happy with the picture quality of this TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    SUPER SONY

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV great, color is awesome. Audio is very clear and cripsy picture. My family lovwa this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HOlu, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony xr65x90j

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im choosing this model betweek the x900h. Wen to see it on bestbuy display and blown away how clear this is agaist 900h

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Agent44, we're glad you like the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV. I am obsessed over the screen picture quality amd it is super easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steelerschick, we're glad you love the ease of use and picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 65 inch TV is beautiful. The picture and sound quality our stellar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkjW, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing TV!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is PHENOMENAL!!! The picture clarity,the 4k is breath taking!!! Was torn between Sony Bravia and Samsung QLED. Glad I made this decision!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steveo282, we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you again for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love tv has great sound and picture. Works perfect in the space. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kevhansel, Thank you for the great review! We're very pleased to hear you love the excellent picture and sound quality of your new Sony X90J.With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY. -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Super Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our Sony TV! Great picture and looks great mounted in our living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Geno, we're glad you love the picture quality of our product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Hope this helps. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65 inch TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far we love it! Nice picture. Learning to use the apps for streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fred,

      Fantastic! We are really thrilled that you love your new X90J. We are also delighted that you are satisfied with its beautiful picture quality.

      With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      In the future you need information or technical assistance with our product, please feel free to contact us and we'll be more than happy to assist you. You may send us an email at socialsupport@am.sony.com with the following:

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and smart tv interface. Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV,
      we're glad you like the picture quality of our newest product. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    South Korea (Samsung) take notice: Japan is back i

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. Great tv! Sony's back in a big way. South Korea better take notice now!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi hotROD, We're glad that you are enjoying your new TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US