Customer Ratings & Reviews

In my opinion, this is an excellent TV. The picture is superb, and the sound is amazing. I am 65 years old. It was quite heavy to mount to a wall bracket by myself, so I would suggest finding a second person to help. The setup was very easy, and the remote works nicely. It should be noted that the remote does not light up. Brightness seems to be fine.

Works great no issues. Great picture highly recommend Sony. Color is good sound is good. Just a very nice TV.

WOW! We can't believe how clear the picture is! It lights up our entire, mostly dark living room! Set up was so easy and it has so many available features/functions. Can't wait to explore them all. GREAT product for the price too! Arrived at BB at 4:00 (just to look) and had the new TV home, set up and playing by 5:30!

9/10 tv. Great brightness and picture but my only minor complaint is the halo you get when theres white letters or images against a black background. Coming from an older tv though this was breathtaking to say the least. The airplay works really great and the apps all work flawlessly. If you can look past that minor issue then this is for you.

I managed to snag this beauty as on open box item for a very significant $400 discount; no damage whatsoever and runs like its brand new out of the box. The picture quality despite it being a full-array LED is stunning, and a night and day upgrade from a non-HDR Vizio LCD that was almost 10 years old. This TV is located in a moderately sunny location, so there is ample ambient and natural light, and this thing gets plenty bright without even having to max out the brightness. Which really aides in minimizing light reflection. Once I had it calibrated to my liking from a variety of tech sites, I went right into testing all sorts of content to put it through its paces. Dolby Vision and HDR 4K content look absolutely stunning. I haven't encountered much of anything that this TV struggles to make look amazing; including video games. While this may not be the best TV money can buy, it is the best all around picture quality you can purchase at this price point compared to Hisense U8K or TCL QM8. Much of this due to Sony's image processing engine, which stands second to none. I can't speak to the sound quality as I use a soundbar. The Google OS is suitable and responsive, but I use an Apple TV 4K steaming box which in my opinion compliments the TV's picture quality even more. The only regret I have is that I didn't get a 75" size, but for the discount I got on this open-box item, I can't complain.

Love this TV - the clarity and brightness is spot on. We initially bought the 65 inch mini LED'S and the screen with scenes with a lot of light was blinding and had to be toned down. The contrast was too dark for our liking and white was too bright. But you cannot go wrong with the full array LED. Second one we've owned. Again, tried the more expensive Bravia XR mini led's but needed sunglasses to watch in dark room due to brightness of some scenes.

Came from a Vizio M55-E0 and was surprised with the brightness and clarity of this tv. It’s a solid performer for a midrange tv from Sony. There is some blooming and vertical banding but I don’t think it’s a deal breaker or that bad at all. It’s a balancing act for tv manufacturers. If they try to cut down on the blooming then you get black crush and loss of detail. If you prioritize detail you get blooming. The tv looks great on my stand and I really like the low profile look of the feet. The tv has a premium look as well. I cannot comment on how helpful Best Buy staff was to my purchase since I already knew what I wanted when I walked in. I have been researching tvs for the better part of a year. Their staff did locate the tv and seemed professional and willing to help.

Bright screen and deep colors. Does have halo effect, but I have my settings on high and vivid.

Television is an excellent product. It is user-friendly to configure, boasts exceptional image and sound quality, and offers a competitive price point.

Excellent TV. Perfect for my son's work/gaming room. Beautiful color and sound.

The Sony BRAVIA XR X90L LED 4K UHD Smart Google TV offers an immersive viewing experience. The 65" screen delivers stunning clarity, vibrant colors, and deep blacks, enhancing every movie night or gaming session. What sets this TV apart is its intuitive interface powered by Google TV. Navigating through apps, streaming services, and settings is seamless, thanks to the user-friendly design and voice command capabilities. The XR Cognitive Processor ensures smooth performance, reducing motion blur and enhancing picture quality. Plus, with HDMI 2.1 compatibility, gamers can enjoy responsive gameplay and high frame rates. One drawback is the lack of local dimming zones compared to higher-end models, resulting in slightly less precise contrast control in dark scenes. However, this is a minor flaw considering the overall exceptional picture quality. In conclusion, the Sony X90L is a top-tier choice for anyone seeking a premium 4K Smart TV experience. Its combination of stunning visuals, user-friendly interface, and advanced processing technology make it a standout option in the market.

Easy to set up. Great picture. Clear in all light and from all angles.

We had a bargain television from another company that started having issues after only two years of ownership. After some research, I checked out the Sony Bravia XR X90L. The difference between the Sony and the former brand TV is night and day. The X90L's picture quality is much brighter with more definition, more color and more accuracy overall. We used Goggle TV on the previous TV and it works the same on the Sony. Very easy to access apps. In fact, the apps are much faster to boot up now. Both movies on Ultra 4K discs and streaming look excellent on the Sony. What came across right away, to my eyes, was how much more depth there was to the picture. Actors and local newscasters on the X90L appear more dimensional and lifelike. Another surprise I discovered was the difference in sound quality in my home theater/stereo system. My preamplifier works like a 5.1 channel preamp. I use the optical output from the preamp to the Sony's optical input for surround and stereo sound. The X90L audio passthrough is a lot cleaner than the previous TV's optical jack. I don't use the Sony's speakers for sound, in other words. The X90L is an excellent television.

Our 5 year old Sony was sometimes struggling on its own (no Apple or Google TV dongle) with 4k streaming. Since I don’t like extra remotes for dongles, I decided to update to a newer model instead. Since most of my smart devices are associated with Google, I limited my search to that OS and went with another Sony. Since it was the same brand and size, the physical replacement went quite well. Once in place, I realized how much better the picture was. The full array backlighting really is noticeable - with much blacker blacks. This is a great TV that I would highly recommend.

This sony has a rich, realistic picture quality that is fantastic! The colors are vibrant, skin-tones are realistic, details are sharp, the viewing angle is more than adequate for a small group, and the brightness is there when you need it. It surpassed my expectations and is way better than the Samsung QLEDS that I was previously looking at. The sound is pretty decent without a soundbar - but if you're looking for a little more power, then go with a soundbar. I couldn't be happier with this tv - my tv viewing experience has rocketed to a whole new level - and at this Black Friday deal price, you can't go wrong!

I picked up the Sony 65" BRAVIA XR X90L and I’m honestly blown away. Setup was so quick and painless that I had it up and running before the popcorn was done. It connected seamlessly with my Klipsch speakers and Denon receiver, so now my living room doubles as a mini theater. The picture quality is stunning. Sports feel like I’m right in the stadium, movies pull me straight into the story, and gaming is smooth and crystal clear. The size makes everything immersive, but the clarity really steals the show. Navigation is simple and intuitive. Whether I’m streaming the latest series or flipping over to my digital antenna for live TV, everything works flawlessly. It’s easy to use, easy to enjoy, and hard to turn off. This TV makes every night feel like an event. If you’re on the fence, don’t be, this is the upgrade that turns your living room into the best seat in the house.

great color and viewing angles. would highly recommend this TV. Sony is one of the best out there.

Great color and picture. The only down side is remote only channels up and down, and doesn't have feature to section numbered local stations.

The picture quality on this television is truly exceptional, offering vibrant colors and deep contrasts. Watching movies and shows feels like an immersive experience, with every detail rendered beautifully. The sound quality is also impressive, providing a rich and clear audio output. Navigating the smart features is intuitive and user-friendly, making it easy to access a wide range of content. The sleek design complements any living space, adding a touch of modern elegance. Furthermore, the responsiveness of the interface ensures a smooth and enjoyable user experience. It's a device that genuinely enhances entertainment at home.

I was told this is a good TV for highlight rooms can see it in the middle of the day perfect at night.