Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1791 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 16 Showing 301-320 of 1,791 reviews
  • Rated 5 out of 5 stars

    Sony x90l

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was in the market to replace my Hisense u8h and the 65 inch Sony x90l checked all of the boxes. The upscaling, color and clarity are phenomenal. There is some blooming but it is minimal especially when viewing head on. Looking forward to purchasing the 85 inch for my home theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vipersmash,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Awesome TV

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv because the colors are incredible for my movies and video games. Even the upscale for dvds is impressive. My only complaint would be that the smart hub isnt the greatest. It freezes a lot and i have to restart the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there!
      Thanks for taking the time to share your review of the X90L!
      It is great to hear that you're loving the picture quality, especially the vibrant colors for your movies and video games. We also appreciate you mentioning the impressive upscaling for DVDs.

      We understand your frustration with the smart hub freezing. Dealing with glitches can definitely take away from the experience, and we want to help sort that out. Please contact our support team at your convenience. They can walk you through some troubleshooting steps or explore other options to get that freezing issue resolved.
      You can locate their contact information here: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony and for letting us know about this issue.
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great Tv!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is outstanding with a great LED display and in fact way better than an oled in person! The oled model was dim and non-colorful while this is brighter and much more vibrant! Totally recommend this tv for bright houses!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SMITHA,

      Thank you for choosing Sony!

      We're immensely pleased to hear that you find the XR65X90L TV outstanding! It's truly wonderful to know that you appreciate the vibrant LED display, especially in comparison to the OLED model. Your recommendation for bright homes is invaluable, and we're grateful for your feedback. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Excellent image quality.

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image quality. Mediocre audio. OS could use some refinement.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Scotto!
      Thanks so much for sharing your feedback on the XR-65X90L. We're really happy to hear you're enjoying the image quality.

      We appreciate you letting us know about the audio and the OS. Your comments are valuable, and we're always working to refine the user experience.

      Regarding the audio, if you're looking for an immediate and significant upgrade to complement that great picture, we would definitely recommend checking out one of our Sony soundbars. Something like the HT-A3000 or the HT-A5000 is designed to integrate seamlessly with the X90L.
      And for the OS, we take all feedback on board for future updates and development.

      Thanks for being a Sony customer!
      Warm regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TVus great! I got it as a graduation gift for myself. The picture quality holds up and the Bravia core was such a great addition to the purchase. I bought lights to put behind the tv and turned the living room into my own personal theater.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Congratulations on your graduation, DestinyL!

      What a fantastic way to celebrate your achievement. We are so happy to hear that the XR65X90L is helping you create that "personal theater" vibe. Adding those lights behind the screen is a pro move—it really helps the colors pop and makes the Full Array LED contrast look even deeper.

      We're especially glad you’re enjoying BRAVIA CORE! It’s one of our favorite features because it streams at such a high bitrate that the quality is nearly identical to a 4K Blu-ray disc. It’s the perfect way to show off what that Cognitive Processor XR can really do.

      Thank you for choosing Sony for such a special milestone. Enjoy your well-deserved movie nights!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Family Movie Nights Leveled Up

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everyone fights for the best seat now, and honestly, I don’t blame them. Amazing clarity, vibrant colors, and the sound pairs perfectly with our subwoofer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaseyV,

      We’re so glad to hear that your Sony BRAVIA TV brings everyone together with its amazing clarity, vibrant colors, and sound that pairs perfectly with your subwoofer. Thank you so much for the 5-star rating—it’s fantastic to know the viewing experience makes every seat in the house the best one.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Best Tv for PS5

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture and great features that work with a Playstation 5. Set up was simple and the perfect size for an apartment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimKar, Thank you for your positive review of the Sony X90L! We're thrilled to hear that you are enjoying the fantastic picture quality and great features, especially with your PlayStation 5. It's wonderful to know that the setup was simple and that the TV is the perfect size for your apartment. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Upgraded my TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is awesome, and the screen actually looks black when there is nothing on the screen. I always hated how I could see light in the corners etc on my other LED TV. When I'm watching something where there is a light bulb or light source in the show or movie it actually looks real, really impressive. Hands down the best TV I've ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonK,

      That is truly outstanding feedback! We are thrilled to hear you find the picture on your 65" BRAVIA XR X90L TV awesome, and we are especially glad you are experiencing the deep blacks and phenomenal local dimming that eliminate the light-in-the-corners effect you disliked on previous LED TVs. The fact that light sources in content look "real" highlights the impressive contrast and processing—we are delighted this is hands down the best TV you've ever owned!

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality, good sound brightness and clear screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuderobinsanP, thank you for the five-star review! We're glad to hear you're enjoying the X90L brightness, sound, and clear picture quality. It's great to know the TV is adapting perfectly to your needs. Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 65"

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely nice picture. Easy to set up. Sony provided written documentation as well as online help. The speakers are great. I no longer need my sound bar. Many features yet to explore. I'm happy with the purchase. Worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, DanT! Thank you for taking the time to write such a wonderful review of your experience with your X90L Sony Full Array LED 4K TV! We are extremely pleased to hear you appreciate everything about this TV, especially the exceptional 4K HDR picture and sound quality. Good to know your investment is worth it and you find it easy to setup. Get the most out of your TV through the Help Guide or BRAVIA usage tips page and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, please visit the link below.

      https://www.sony.com/electronics/support/articles/00291490

      Thank your for the 5-star rating and for choosing Sony!
      -Jess Sony_US

  • Rated 5 out of 5 stars

    Top tier performance at a more reasonable price.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brightness, color and clarity out of this TV is excellent. Sound is excellent as well. Could not beat the price with the current sale going on. Build quality is great and the number of inputs is excellent. It may not be the newest technology but it absolutely keeps up with the new stuff.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WayneR, thank you for taking the time to share such a detailed review! We are honored to hear that the X90L's brightness, color, clarity, and sound are exceeding your expectations. It's great to know the build quality and variety of inputs are working well for you too. While it may not be the latest model, we're proud that the X90L still delivers a top-tier experience that holds its own against the newest tech. Thanks for choosing Sony! Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Review on 65" Song Bravia TV

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new 65" Sony Bravia tv! Good clear picture & not too big!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your lovely review, Mapenguin!

      We are so pleased to hear that you love your new XR65X90L TV! It's rewarding to know that you are enjoying the good, clear picture and that the size is a perfect fit for your space.

      Thanks for choosing Sony!
      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Sony Bravia is a Solid Choice

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I chose a Sony for the sound quality and it does not disappoint. I do not use a sound bar and can clearly hear. I was warned that newer TV’s almost required a sound bar. The image, colors and ease of use made it a great choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EllenR,

      It is most rewarding to hear that the sound quality of your new BRAVIA X90L has exceeded your expectations! We are thrilled to know that you are enjoying clear, immersive audio right out of the box without the need for additional equipment. It is also wonderful that the vibrant colors and user-friendly interface are making your viewing experience so enjoyable.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, VERY bright. Had to turn the brightness way down. Pairs very well with my x-800 4k player. Great upscaling of bot discs and tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, thank you for the 5 Star. We appreciate you sharing your experience with your Sony BRAVIA XR TV! It's great that you find your new TV's picture quality excellent. Thank you for choosing Sony, and here's to more enjoyable viewing experience! - Maria Sony_US

  • Rated 5 out of 5 stars

    Great bright clear picture

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The full array is really nice to project a beautiful bright, but also clear picture. So happy with this tv purchase! You can never go wrong with a Sony product! Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ron!
      Thank you so much for the wonderful feedback and for recommending us!
      It brings us great joy to hear that you are so happy with your XR-65X90L.

      We truly appreciate your loyalty to the Sony family!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Great bedroom tv for a bright room

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was looking for a 65” tv for a bright toom and thr Sony doesnt disappoint. Picture quality is great and art TV features and apps easy to use. I have Lg Oleds in my main rooms and still satisfied with the picture quality and ease of use of this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    The best of the Mid Tiered TV's

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best picture quality and brightness you are going to get in the mid tier price point. If you prefer Google TV over fire stick this TV is perfect as the interface is great and eliminates the need for a Chromecast addon. Overall very pleased with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,

      Amazing! We're glad that you like the picture quality, Google software, and Chromecast built-in of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great tv.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Screen is clear and colors are vibrant. It does get a little off contrast looking at it from an angle, but nothing horrible. I only purchase Sony electronics and have for years. Never any problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fsmith,

      You made the right choice! We're glad that you like the picture quality of the TV. Your feedback about the viewing angle is greatly appreciated. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    65 Inch Sony Bravia

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new Sony Bravia is fantastic, the colors are bright and the picture is really clear. We watch a lot of sports and it seems like we're almost on the field (or ice). We had a smaller Bravia for almost 12 years, and our new Sony doesn't dissapoint

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gordie9,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Just what I wanted.

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    While I've only had it for a few weeks, I am pleased with the quality of the picture and the sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanH,

      That's wonderful to hear! We're beyond pleased to hear you're already enjoying the Sony BRAVIA X90L. We take pride in delivering exceptional visual and audio experiences, so we're thrilled that the picture quality and sound have impressed you right out of the box.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US