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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1791 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,791 reviews
  • Rated 5 out of 5 stars

    I Love This TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony 65X90L is outstanding. I’m very happy with the quality of the picture and sound. This is my first Sony tv and I love it. I was thinking about getting an OLED tv, but I’m so happy that I got the X90L instead. I was so worried about burn in with an OLED and I’m relieved to not have to worry about that. I’m extremely happy with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldG, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Perfect replacement TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! I love to play my PS5 on it. Love the picture and sound when watching movies and streaming. Easy enough to change things around to your liking. I love all the features including the new ones. And I love making it a photo album for standby

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MiguelM,

      Thank you for choosing Sony!

      We’re honored to hear your positive feedback on the TV XR65X90L! It’s wonderful that you’re enjoying the exceptional picture and sound quality while playing your PS5 and watching movies and streaming content. The ease of customization to your liking and the new features, including the photo album standby mode, truly make it a versatile and user-friendly TV. Enjoy your viewing and gaming experiences!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture! So much better than our 7 year old Samsung was. It had a nice picture, but this is so much better. Bigger, deeper colors. Everything is more lifelike. Highly recommend it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PassportHD, We are glad that you like the picture quality of your Sony BRAVIA X90L 4K smart Google TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Really nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv mounting system worked great with my stand picture is outstanding and dont know magic they are doing with sd content but everything I view on it looks great. Not to mention they it make my ps5 games look amazing would definitely buy another one when the time comes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherM, thank you for your wonderful review of the XR65X90L!

      We're thrilled to hear that you're enjoying the TV mounting system and that it integrates well with your stand. We take immense pride in the picture quality of our TVs, and it's great to know that our efforts in upscaling SD content are making a noticeable difference in your viewing experience. Additionally, we're excited that our TV enhances your PS5 gaming experience, delivering the visuals and performance you've come to expect. Your satisfaction means a lot to us, and we look forward to providing you with more exceptional products in the future.

      Thank you so much for choosing us!
      Gus Sony_US

  • Rated 5 out of 5 stars

    AMAZING 4K TV!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable Picture and Quality!!-Wouldnt expect any less from Sony!!-Top of the charts!!-Setup was quick and easy and the APPS are awesome!!-Highly recommend!-Replaced a 40” Toshiba that died after 13 years..And the Geek Squad did an outstanding job wall mounting it and making sure all my other devices were connected properly!!-100% Awesome!!-Best Buy,You guys Rock!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paulie, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony 65 (10/10)

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Overall, we love Sony, and it was an excellent price for an awesome TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KishaT,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you love your XR65X90L TV! It's fantastic that you are enjoying the excellent picture quality and got an excellent price for such an awesome TV. Thank you for sharing your experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture quality and very easy to set up and connect to a sound bar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the feedback, Davis! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Great picture for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was going back and forth between the full LED or OLED and ultimately decided to save on the TV to go big on sound and very glad i did. The picture quality is grat and the full LED really makes for a bright, clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi flipmode,

      You made the right choice with the Sony X90L! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Fan

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm really enjoying this tv. I've always been a Sony fan and I know the audio visual world is insane with quality just dreamed of not long ago...but these old eyes are happy with a great tv and in my budget!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, RobertM!

      We are so glad to hear that you’re a long-time Sony fan and that the X90L is making those "old eyes" happy! It’s true that the audio-visual world has evolved incredibly fast, but we designed this model to ensure that premium features—like the lifelike clarity of our Cognitive Processor XR—stay accessible and easy to enjoy.

      Welcome back to the Sony family, and thank you for choosing us!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    EXCEEDS EXPECTATIONS

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After a month of use this TV is exceptional for picture quality, speed, no. of ports, and a nice sound without having to have a sound bar. My previous VIZIO Smart TV can't hold a candle to it when changing channels, freezing up and having to be rebooted as well as the time it took just to start. Well worth the money my sons & daughters invested to gift it to me as a Christmas gift.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllTrue,
      Thank you so much for sharing your positive experience with your new Sony BRAVIA XR X90L! We're thrilled to hear that it has exceeded your expectations in terms of picture quality, speed, and overall performance. It's wonderful to know that the sound is great too.
      Thank you for choosing Sony, and we hope you continue to enjoy your TV for years to come! -Maria Sony_US

  • Rated 4 out of 5 stars

    Great picture but terrible remote

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought the XR65X90L TV. The picture is excellent (5 stars). The remote is terrible (1 star). They've obsessed trying to reduce its size to the point where now it's not practical. Go back to what worked! There is a small buy annoying LED light that comes on at the bottom edge of the frame and just stays on even when power is off. What's the purpose of that? Please remove it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Honest, You've made an amazing choice! We're thrilled to hear you like the excellent picture quality of your new Sony X90L. At Sony, we are always looking to improve our product quality and features. We have noted your input about the remote control and will be sure to forward this feedback to the appropriate department. If you have any specific suggestions or features you'd like to see with the supplied remote, feel free to share them and chat with us through this link: https://us.esupport.sony.com/support/s/service?language=en_US. Your insights are important to us as we work to meet and exceed your expectations.
      You can use the settings on the link below to turn off the LED indicator. https://helpguide.sony.net/tv/kusltn1/v1/en-003/08-13_03.html?utm_source=glean

      Hope this helps and thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    My Little Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I ordered the Sony as my Samsung was outdated and wouldn’t download apps. The picture on here is great and it works well with DirectTV streaming. The techs hung it on my wall and helped me get it started. Professional and came a few days after I ordered.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your fantastic review, Janice22!

      We are delighted to hear that you chose the XR-65X90L as an upgrade from your previous TV and that you are enjoying the great picture quality! It is wonderful that the TV is working seamlessly with your DirecTV streaming service.

      We also appreciate you highlighting the excellent service from the retailer's technicians who hung the TV on your wall and assisted with the setup. It is encouraging to know they were professional and prompt, providing a great start to your new viewing experience.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had the unit delivered but opted to install it myself. It arrived in good condition but was kind of heavy for an old geezer like me but I managed. The picture quality is terrific. I also bought the Sony sound bar and it sounds great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanE, we're honored to hear that you're enjoying the wonderful picture quality with vibrant contrast and vivid colors of the Sony - XR65X90L! The addition of a Sony soundbar is such an excellent complement to create a truly cinematic experience at home! Thanks for trusting Sony. Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv, good quality, picture and sound are great ,highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MohamedM,

      Thanks for the fantastic 5-star review! We are excited to hear that you find the Sony BRAVIA X90L to be an awesome TV with excellent overall quality, and it is highly rewarding for us to know that both the vivid display and the robust audio performance are hitting the mark. Thank you for your strong recommendation and for trusting Sony!

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a beautiful and clear picture and enjoying the ease of using all of the other features. Very pleased to say the least.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Weezie, Amazing! We're thrilled to hear you like the beautiful and clear picture quality and ease of use of your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    65" tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were looking for the best 65" tv for the best price. This the best we have ever had and the price was good. The picture is clear and the funtions are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertS,

      Thank you for your fantastic review of the Sony X90L 65" TV! We're absolutely thrilled to hear that you found the perfect balance of quality and price, and that you consider it the best television you've ever had!

      It's wonderful to know that you're experiencing such a clear picture and finding the functions easy to use. We designed the X90L to ensure a truly stunning visual experience that's also intuitive and user-friendly, even for those who aren't tech-savvy!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. sony-global

  • Rated 5 out of 5 stars

    65" Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, great picture. On lag when opening apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamW, we're glad you like our product. We're sorry to hear that you have an issue with lag when opening apps. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/articles/00108468?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. Two different associates recommended this TV and we are very pleased with the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jackson8,

      We're so glad to hear that your Sony BRAVIA TV delivers a fantastic picture and that two associates recommended it to you! Thank you so much for your wonderful 5-star rating. It's great to know you're pleased with your choice—the XR65X90L truly shines with its vivid display and immersive viewing experience.

      Thank you for choosing Sony—wishing you a bright day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Great Decision

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a beautiful picture; it's very easy to maneuver among apps. I'm hoping for a sound bar from Santa but if that doesn.t happen, I'll be back. I switched from Samsung to Sony and couldn't be more pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamelaD,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Tv, Great price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for the price! Fantastic picture and HDR. Features are great, easy to use, etc. Sony never disappoints! Someday I’ll get the soundbar to complete the setup, but as of right now I have no need for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinS,
      Thank you for the 5-star rating! We're delighted to hear your enjoyable experience with the amazing picture quality, HDR and 4K features, ease of use and overall performance of your new Sony TV. Adding a Sony soundbar is a great idea for an immersive surround sound experience. You may want to check our soundbar lineup by visiting our Sony website at https://electronics.sony.com/

      With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! - Kris Sony_US