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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1842 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,842 reviews
  • Rated 5 out of 5 stars

    Operation television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tvs have clear pictures that seem to adapt to the ps5 seamlessly. The menu is awesome and provides a wide variety of well organized streaming choices. The remote is compatable well the tv so that the bravia is easy to navigate. Finally, it is affordable and has beautiful colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ANDRE, thanks for the fantastic 5-star review! It is most rewarding to hear you're loving the Sony - XR65X90L. This TV is an excellent choice for any home entertainment setup. It brings stunning 4K picture quality to life with the Cognitive Processor XR, while Full Array LED ensures deep contrast and smooth motion across all your content such as movies, sports, or games. Crucially for gamers, its support for 4K/120fps, Variable Refresh Rate, and Auto Low Latency Mode make it a perfect option for your PlayStation 5. Thank you so much for choosing Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture is one of the reasons I bought this tv. I have another one in my basement that has been going for over 15 years. Built to last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, AngieH!

      We are delighted to hear that you love the beautiful picture on your new XR-65X90L! That stunning visual quality is exactly what we strive to deliver.

      Your feedback about your older TV in the basement is truly fantastic—it’s incredibly rewarding to know that a Sony television has been "going for over 15 years"! We are committed to building products that are reliable and "built to last," and your long-term experience is a great testament to that quality.

      Thank you again for your loyalty and for choosing Sony for your home entertainment needs!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Great tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Screen is clear and colors are vibrant. It does get a little off contrast looking at it from an angle, but nothing horrible. I only purchase Sony electronics and have for years. Never any problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fsmith,

      You made the right choice! We're glad that you like the picture quality of the TV. Your feedback about the viewing angle is greatly appreciated. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good picture, value, and checked all my requiremen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to unbox and setup. Product feels solid. Picture is what I expected, but wish it were better regarding window and light reflections. I do think you need a soundbar which I have. Really improves sound quality. Purchased on sale price which helped on value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the sound and viewing in bright conditions is greatly appreciated. You do have the option to adjust the sound and picture settings of the TV depending on your needs.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very satisfied

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great image.... we enjoyed the the movies and the shows

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamiraD!
      It is fantastic to know that you are having such a great time watching movies and shows on your XR-65X90L. We love hearing that the picture quality is making your favorite content come to life!

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TVs. This is my second. The picture quality in my opinion is the best. Deeper blacks and vivid colors. I've always felt Sony products were quality products. This goes all the back to when I couldn't afford them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a must buy! The picture quality and the sound quality are so crisp. We’re still getting used to the size but it’s been a great addition to our living room. Plus perfect for football season!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahS,

      We're so glad to hear that your Sony BRAVIA TV has made such a fantastic addition to your living room, especially with its crisp picture and sound quality. Thank you for your wonderful 5-star rating—it’s great to know the immersive viewing experience is perfect for football season and beyond. The XR65X90L’s advanced image and audio technologies truly bring your favorite moments to life.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Great 65” Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to attach to my VESA swivel mount. Setup was easy and quick. Only drawback is the remote is very limited so I am using the old Sony TV remote that has all the options and even works to control my surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dondi,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Your feedback about the remote is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV Price / performance

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    100% Satisfied. Wanted a great picture at a not too expensive price. At $950 for 65 in at BB this fit the bill. No, it's not an OLED but picture is great, it's energy cost is comparatively low, and no risk of OLED screen burn in. Wanted to keep all TVs in the house on the great Google Android easy use and fast interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the Sony XR65X90L, RalphV. We are delighted to hear that you are 100% satisfied with the picture quality, especially at the $950 price point at BB. The XR65X90L offers excellent picture quality, low energy consumption, and eliminates the risk of OLED screen burn-in. Additionally, the TV supports the great Google Android interface, ensuring ease of use and fast performance, which makes it convenient to keep all your TVs in the house on the same user-friendly system

      Your feedback is greatly appreciated and will help other customers make informed decisions. Enjoy your new television and thanks for choosing us!
      Gus Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, VERY bright. Had to turn the brightness way down. Pairs very well with my x-800 4k player. Great upscaling of bot discs and tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, thank you for the 5 Star. We appreciate you sharing your experience with your Sony BRAVIA XR TV! It's great that you find your new TV's picture quality excellent. Thank you for choosing Sony, and here's to more enjoyable viewing experience! - Maria Sony_US

  • Rated 5 out of 5 stars

    Amazing TV and Top-Notch Customer Support

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love my TV, the picture quality is outstanding and everything looks super crisp and vibrant. On top of that, the customer service I received when I bought it was excellent. They were helpful, patient, and made the whole process really smooth. Great overall experience

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TVs have always been good to me and this one is no different. I’ve had it for a year plus now and it’s still performing as good as it did when I bought it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smitherz,

      We are delighted to hear that your BRAVIA XR X90L is still performing as good as new after over a year of use. We truly value your continued loyalty to Sony TVs and appreciate you sharing your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this tv, the colors looks so vivid and the sound is good. My only issue is that it get stuck sometimes and I have to disconnect the plug to restart it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NelsonC, We are happy to hear that you really like your Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic but speakers suck. Definitely need to purchase a soundbar or external speakers. This replaced my 17 year-old Sony Bravia flat screen which works still and ended up gifting to a friend. Hoping this model will last just as long.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chefzman,

      Thank you for sharing your feedback on the Sony BRAVIA X90L. We are very pleased to hear that you find the picture quality fantastic, and it is wonderful that you were able to gift your older, still-working 17-year-old Sony to a friend—that speaks volumes about the longevity we build into our products!

      We understand your feelings about the built-in speakers. To potentially customize and enhance the audio settings before you purchase external speakers, please try adjusting the sound modes and settings using our guide. You can personalize the sound to your preference, which may improve your current experience:

      https://www.sony.com/electronics/support/articles/00302857

      Thank you for your loyalty to Sony. We certainly hope this new model provides you with many years of fantastic viewing!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Satisfaction and more

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far I'm really happy about this TV. Spent a few hundred more than my original plan, but to tell you the truth, it's well worth it. I can think of at least 5 things that were better than my previous one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi stfromli, That's awesome! We are glad to hear that you are really happy with your Sony BRAVIA 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality, good sound brightness and clear screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuderobinsanP, thank you for the five-star review! We're glad to hear you're enjoying the X90L brightness, sound, and clear picture quality. It's great to know the TV is adapting perfectly to your needs. Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV! Clarity and brightness is amazing! The colors explode of the screen and defined. I love this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PawelM,

      Thank you for sharing your enthusiasm about the Sony BRAVIA XR X90L! It’s fantastic to hear that the clarity, brightness, and vibrant colors have made such an impression. Thank you for choosing Sony! Enjoy every moment with your stunning new TV! -Maria Sony_US

  • Rated 5 out of 5 stars

    Bravia XR rocks!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really pleased with the picture quality and brightness. Colors are really great... even blacks. It's definitely a step above the Samsung Crystal it replaced, and was about 25-30% less than an equivalent Samsung version.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JSPeterson,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Replacement….

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this tv bcuz my last Sony went out and wouldn’t turn on. But it was covered under the warranty. So i this one as a free replacement. Great tv. Good sound. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vincent,

      Thanks so much for sharing this! We're sorry to hear about the issue with your previous TV, but we are genuinely thrilled to hear the warranty process was able to get you back up and running with a new one. It's great to know you're so happy with the great picture and sound on your new X90L.

      We appreciate your continued support of the Sony brand.

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV a few months ago and I absolutely love it. Great visual quality! Super sleek!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShriyaK,

      We couldn't be happier to hear that you absolutely love your Sony BRAVIA X90L and its great visual quality. Thank you for sharing your positive experience and for choosing Sony! Enjoy every moment with it!

      Regards,
      Dominick Sony_US

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