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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 68 Showing 1,341-1,360 of 1,796 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv for the price. Would definitely buy again. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Leah,

      That's great! We're glad to hear that you like the picture quality and price point of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony Television

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are happy with the quality of the picture and sound of our Sony TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raymie, we're glad you are happy with the picture and sound quality of our product. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv. Definite upgrade for my home. Clear and crisp. If I had to nit pick one thing it does “bloom” with white words but who cares

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickR, We are glad to hear that you love your new Sony BRAVIA X90L 4K smart Google TV. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Jim's TV review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think this TV has the best picture I have ever seen. I just love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesT, That's great! We are happy to hear that you love your new Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv great picture great size and great company

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SR27909, We are happy that you like the picture quality of your new Sony BRAVIA 4K smart TV. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV always been a fan of the sony brand still have my tv from 14 yeara ago built to last

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AdrianM! Thank you so much for the five-star rating! We are thrilled to hear that you are enjoying your X90L TV. Your loyalty to Sony over the past 14 years means the world to us. Reviews like yours inspire us to keep innovating and developing new technologies. We truly appreciate your support! Best regards, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Completes the room

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear picture. Big, but not obnoxious. Highly recommend to fill a room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RachelP, we're glad you like the picture quality our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Sony 4k TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is good for a 4k tv. The speaker quality is not vey good though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmyH, We're glad that you like the picture quality. We're sorry if the sound did not meet your expectations. We'd love to help you troubleshoot your problem and turn this into a better experience. You can customize the sound settings to suit your preferences. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      Hope this help. Should you need further assistance, please email us at socialsupport@am.sony.com. Best regards,
      Erin Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture at good price easy setup. Come wit stand is stable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamK,

      Amazing! We're glad that you like the picture quality, design, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! The colors are so vibrant and the picture quality is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ToddS, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality is great and is very clear and colorful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandraM,

      Awesome! We're happy to hear that you like the color picture quality of the TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    65 inch sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new tv. It is totally clear and the sound is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebraP,

      Amazing! We're glad that you are enjoying the sound and picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture controls are somewhat easy I would recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KJJJ, We are happy that you like the picture quality of your Sony BRAVIA smart TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im totally happy with the picture quality on this Sony TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JanB,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv.beautiful picture.lots of features.nicest tv ive ever had

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyB, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Packaging design was great to set up for wall mounting. Great picture too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff, We are happy that you like the picture quality and packaging of your Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Haven't had it for very long, but so far it is working out just fine. Picture is clear, vivid and just outstanding. I would recommend this TV to my friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FastEddie,

      Thanks for commenting! We are thrilled to hear your satisfaction with the amazing picture quality and superb performance of your XR65X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for recommending our X90L and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Great picture ok sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picturr quality. Good for gaming and great live tv options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonathanC,

      Awesome! We are very happy to hear your satisfaction with the incredible picture quality and amazing Live TV feature of your XR65X90L. With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 5 out of 5 stars

    Robert J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv provides a superior image and works as advertised.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertJ,
      Wow! Thank you for your 5-star review! We're glad that our Sony XR65X90L works as advertised and provides awesome image quality. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! Enjoy! - Marco Sony_US

  • Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good for watching movies and videos on. Definitely recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinS, You made the right choice! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Craig Sony_US