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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 71 Showing 1,401-1,420 of 1,796 reviews
  • Rated 5 out of 5 stars

    Live sports and gaming

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture streaming live sports and gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gary,

      Perfect! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    No

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good !!! I would definitely suggest this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EbonyW,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    NEW TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is the best that i have seen to this day

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelE, We are thrilled to hear that the picture quality of your BRAVIA is the best you have seen to this day. You chose the best TV brand. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a great Sony TV picture is out of this world.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RayB,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    My New Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV. Color is great. Makes me think I’m at the game!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryC, We are glad to hear that you love your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony X90L review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pluses: incredible resolution, contrast, upscaling accuracy, low glare, plenty of usable settings adjustment. Minuses: speaker quality, off angle viewing (although nearly the best I have seen from a non-OLED).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithR, Thank you for the positive review! We're glad you like the incredible 4K resolution, contrast, upscaling, low glare display, and tons of adjustable settings on your new Sony X90L. We appreciate your feedback about the speakers and viewing angles and will be sure to forward this feedback to the appropriate department. Your feedback is valuable to us as we continuously strive to improve our products. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Wonderful Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and installation was wonderful by Best Buy team

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShirleyG, we're glad you like the picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Good Quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has very good quality, and the smart system is very fast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kavoos, nice! We're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Blue family

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is natural with ease to install excellent remote handling

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LocksleyR, we're glad you like the ease of use and picture quality of our product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    ms

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    everything west smooth Love my new tv and the soundbar too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerrymS, That's awesome! We are glad that you love your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Worth buying

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my Purchase.Good quality TV.I will recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jonathan, we're glad you like your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased great picture, size is prefect for the space,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MaryluL, We are happy to hear that you are very pleased with the picture quality and size of your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Worth it

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only had it for a month, much better then my 12 year old samsung. Works god in bright rooms, looks great, hopefully it lasts.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi E1234,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    The product and my great experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great product and the treatment i got when i was picking the tv up was very great. I will always shop at bestbuy. Best buy is the only shop that has the best quality in electronics. Kidos to them

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Martinomeogu,

      Thank you so much for sharing your experience! It's great to know that you like the treatment that Best Buy provided you.
      With the XR65X90L you can hear an exceptional audio experience with more realistic sound and clear dialogue.
      Enjoy your new TV!

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Rated 5 out of 5 stars

    Love this Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony TV. I buy all Sony TVs and this one is far the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nethermae, we're glad you like our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, nice sharp and clear picture. Lots of apps built in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BobS, Thank you for the 5-star rating! We're pleased to hear you appreciate the sharp and clear picture and tons of built-in apps on your new Sony X90L. Apart from the built-in apps, you can install more apps from the Google Play Store. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product definitely one of my best purchase. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YolandaL, We are thrilled to hear that you love your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv excellent picture, goes great with the ps5 love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luigi, That's awesome! We are glad that you love your Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has a great picture and clear it has great sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert,

      Amazing! We're thrilled that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Sony TVs are not what they used to be

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is nice. But I don’t like how you turn it on. I had the guy from spectrum here for something and asked him to try to get it so I can turn them on with the spectrum remote. He said it could. But I also have to use the Sony remote to turn it on. And sometimes it comes on and says the boxes turned off. That is weird. I wish I had my old TV Some guy from spectrum said we had a bad chip so we gave it away I do not like having to use the spectrum remote, and then the Sony remote to turn it on. All these things come up. I just don’t like doing that I’m in my late 60s and I don’t like that at all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouannB,

      Thank you for sharing your review and feedback on the XR65X90L TV. We understand that using multiple remotes can be inconvenient, especially in your situation. The issue you're experiencing with needing to use both the Spectrum remote and the Sony remote to turn on the TV can indeed be frustrating.

      To troubleshoot and potentially resolve this remote control issue, you can try the steps outlined in the article "My TV remote control is not operating properly or doesn't work at all." Here are some relevant steps:

      • Verify TV Buttons Operation: Ensure that the buttons on your TV itself (on/off, volume up/down, etc.) are functioning properly without the remote.
      • Power Reset: Unplug the TV power cord from the wall outlet, wait about two minutes, then plug it back in to perform a power reset.
      • Remote Battery Check: Remove the batteries from your remote control, press and hold the Power button for three seconds, wait a minute, then reinsert the batteries correctly.
      • Update TV and Remote Software: Ensure that both your TV and any involved remote controls are updated to the latest software versions.

      Reference:
      https://www.sony.com/electronics/support/articles/00030297
      https://www.sony.com/electronics/support/articles/00231443

      Additionally, it may help to refer to the specific guidelines provided by your cable service provider, Spectrum, for configuring their remote to work with your Sony TV.

      If the problem persists or you may need more information, please email the below information to socialsupport@am.sony.com so we can better assist you.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Username:
      Telephone Number:
      Model Number:
      Issue/Concern:

      We value your input and are committed to improving our products based on customer feedback. Thank you for bringing this to our attention.

      Sincerely,

      Romeo
      Sony Social Support Sony_US