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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 1,846 reviews
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    An okay TV but I'd go for an OLED or better

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Let me start by saying its a solid TV but its nothing spectacular. The upscale feature is nice if you're into older films, but the processor that EVERYONE brags about and uses as their selling point is not that noticeable for the average viewer. The factory cinema settings appear flat and dull and vivid blows out all the colors and contrast . I have found if you can go in and tweak all the picture settings yourself, then you can get a fairly respectable clear crisp picture. However considering the price and all the praise that this set gets, I found that it isn't all that much better than my 7 year Samsung LED. I was actually on the verge of returning it when I realized I waited a day too late to make my decision.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeauS, We appreciate your feedback and we are happty that you like the featues and picture quality of your TV after some tweaking. We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at [email protected]. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is fantastic. Two different associates recommended this TV and we are very pleased with the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jackson8,

      We're so glad to hear that your Sony BRAVIA TV delivers a fantastic picture and that two associates recommended it to you! Thank you so much for your wonderful 5-star rating. It's great to know you're pleased with your choice—the XR65X90L truly shines with its vivid display and immersive viewing experience.

      Thank you for choosing Sony—wishing you a bright day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our TV! Very good pricing and easy to install as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, ThanhB!

      We are absolutely thrilled to hear that you love your XR65X90L TV! It's rewarding to know that you found the pricing very good and the installation process easy. We design our TVs for both premium performance and user-friendly setup, and your feedback is a wonderful validation of that effort.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture and brightness, representative was very helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandCH,

      We are excited to hear that you are enjoying the great picture and brightness of your X90L TV! We really appreciate your positive feedback on the visual quality. Thank you for being a Sony customer!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been really pleased with this tv. Picture quality is good, sound is good and the price was good. I only wish the remote was backlit.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaCha,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound and picture quality of the TV. Your feedback about the remote is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A title new TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV amazing picture great value, but with the current and recent a 17 flaw of the iPhone and hacks on my network, I cannot fully enjoy it, but it is one of the best TVs I’ve ever owned and would buy again and I’m usually a Samsung guy and it totally turned me onto Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaredM, It's incredible to hear that this TV has not only met but exceeded your expectations, even coming from a background of Samsung preference. The picture quality and value seem to be top-notch, making it one of the best you've owned. Sorry to hear about the external issues with your iPhone and network security, hopefully, those can be resolved so you can enjoy your TV to the fullest. Thanks for sharing your experience, and for being open to switching brands. It's a strong endorsement for Sony! -Jess Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Greatest TV ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony TV - It is Clear, Bright and True joy to watch Thank you to the Wonderful Staff at BestBuy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LawrenceSS,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV at a great price...

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Excellent picture, features and easy to setup and use. My PS5 games look amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaF, Excellent! We're so pleased to hear you like the exceptional picture quality, features, ease of setup and use, and amazing PS5 gaming experience with your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic picture. Can't go wrong with Sony!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic value. would recommend! Always great service w/ Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaRx,

      Thank you for the wonderful 5-star review! We're beyond pleased to hear that you are experiencing the fantastic picture quality we strive for with the BRAVIA X90L. Knowing that you also feel it's a great value makes us incredibly proud. We hope you continue to enjoy the vibrant colors and sharp detail for years to come!

      Thanks for trusting Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great features are great easy to setup and it's android os

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lyricalpoet, We're glad that you like the picture quality, features, and ease of setup. Thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome Tv, good quality, picture and sound are great ,highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MohamedM,

      Thanks for the fantastic 5-star review! We are excited to hear that you find the Sony BRAVIA X90L to be an awesome TV with excellent overall quality, and it is highly rewarding for us to know that both the vivid display and the robust audio performance are hitting the mark. Thank you for your strong recommendation and for trusting Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony in bedroom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great to watch,pictures are smooth and colorful, sound is ok. Will add a sound bar,tv is in bedroom so doesn't need to be that dramatic. Overall I'm getting another Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertK, thanks for the five stars!

      That's fantastic to hear you're loving your X90L and you find the picture quality to be smooth and colorful, making it great to watch. It's also wonderful that the built-in sound is serving you well, and we're sure adding a soundbar will elevate your audio experience even further.

      Thank you for considering get another Sony TV; we truly appreciate it!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been amazing. The video quality is comparable to a higher end OLED but with a much more affordable price point. The black colors for darker scenes are actually black with very little light bloom. It also comes with a decent amount of preset options for picture quality that are actually worth tweaking depending on what you are watching. The specific performance options for PS5 compatibility are a definite plus as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Abraham,

      Great! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV/Great Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is exceptional. It's not mini led but does just as well. Does a great job upgrading sdr. Got the tv on sale at Best Buy for $1100-great price for a Sony. Movies in IMAX are a little darker than expected but that may be how the movies are made. Sound quality from the TV speakers is alright. Unfortunately, Sony does not have a good selection of soundbars in the midrange so had to purchase one from another company.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TopGun, Thank you for sharing your positive experience with your new Sony X90L! Good to hear you like the exceptional picture quality, near 4K upscaling, and overall performance of your Sony X90L. We appreciate your feedback about the sound and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV for gaming on my PS5 and the quality is absolutly amazing games like god of war look crazy nice on them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eduardo,

      Thank you for your fantastic 5-star review of the XR65X90L television! We are so glad to hear that you are having an amazing gaming experience and that games like God of War look so impressive. We've designed this TV to be "Perfect for PlayStation 5," and a key feature is Auto HDR Tone Mapping, which automatically optimizes the TV's HDR settings to match the PS5, ensuring you get the best possible picture quality and a truly immersive experience right out of the box.

      Thanks for choosing Sony, have a great gaming day!
      DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and great price on Black Friday. Love the picture quality of Sony vs Samsung and LG for a more realistic color pallet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Army101,

      You made the right choice with the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is much brighter and clear compared to our TV we had before the replacement. The installers did a great job on the installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErnieB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture for the price

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You could spend a lot more and not get a much better picture for the $$'s spent, Great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesV,

      We're really happy to hear that your Sony BRAVIA TV delivers such outstanding picture quality and great value for your investment. Thank you for awarding it a fantastic 5-star rating—the vibrant displays and impressive clarity truly set it apart, making every viewing experience enjoyable without breaking the bank.

      Thank you for choosing Sony—wishing you a spectacular day!
      DiegoV. Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Super choice!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this Sony television. Great color and clarity.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarilynJ, Congratulations on your new loving Sony TV! We're glad to hear that you're enjoying the great color and clarity display of your new Sony BRAVIA XR X90. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 4k UHD

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    love it! Beautiful picture/ sound Google tv makes the tv intuitive and easy to operate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Patrick, Fantastic! We're pleased to hear you love the beautiful picture and sound quality, ease of use, and intuitive Google TV OS of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

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