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  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV brings together movies, shows, live TV, and more from across your apps and subscriptions and organizes them just for you. For you. Live Apps Library. Google TV. YouTube. Oppenheimer. Trending. Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb. Top picks for you. L - - XMEN. Disney+. i - - Mr. & Mrs. Smith. - MASTERS OF THE UNIVERSE. JAIR HOULDIE. - Your apps. NETFLIX. Free TV channels. Prime Video. Disney+. TV Max. Hulu. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
6578574
Your price for this item is $2,199.99
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 492 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers have good things to say about the picture quality, color accuracy, and ease of use of the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024). However, some customers reported issues with the TV unexpectedly turning off and on, and a limited number of HDMI 2.1 ports. A few users also mentioned software-related problems, such as freezing or restarting. Overall, the positive feedback on image quality outweighs the negative comments regarding reliability and connectivity.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 492 reviews
  • Pros mentioned:
    Picture quality

    Amazing for gaming and movies.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv especially paired with the ps5 pro! I watch a lot of sports too and the picture quality is unmatched.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alpham4le

      Thanks for the five-stars rating!

      We're thrilled to hear you're loving your BRAVIA 8, especially when paired with your PS5 Pro thanks to it's Auto HDR Tone Mapping and Auto Genre Picture Mode that optimizes picture quality for gaming and streaming!

      It's also great that the outstanding picture quality is enhancing your sports viewing.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    SONY Bravia 8

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing .. great picture in any lighting. It is a clean crisp picture without any noticable blurr. I am 100 percent satisfied with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanA, thank you so much for your fantastic review! We are truly heartened to learn you're enjoying the clean, crisp picture quality of your Sony - Bravia 8, no matter the lighting. Knowing that you're 100% satisfied with your purchase truly means a lot to us. Thank you for choosing Sony and we hope this TV continues to impress you every time you watch! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture !!! Real life looking picture! Love the size of the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JR1961, thank you for the five stars. We feel privileged to know that you're enjoying the BRAVIA 8 lifelike vibrant colors and high definition screen! Thank you for choosing Sony. Sincerely -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Sony is the best.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia 8 is the real deal beautiful pitcher fast motion sports is just unbelievable the pitcher quality is the best I have had lg c4 returned it for the Sony much better television thank you Best Buy and Sony one happy customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigRon,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    I love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Great color. I love it. I have always liked Sony TVs and this one definitely does not let me down.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Quality and innovation

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv at the market rn. Sony it is! You need to remember that. Quality in all areas. More expensive but worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Excellent sound quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I waited and purchased the product, i was fully satisfied, I likes the picture quality and sound especially thats out of the box. Only bit compromise on brightness but i do know of oled. That's okay .. i will recommend the product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Srini,

      Thanks for sharing your review and experience with the BRAVIA 8. We're glad that you like the sound and picture quality of the TV. Your feedback about its brightness is also appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Worth the money

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture clarity and sound. I will be getting another one for my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, AnoopM,

      Thanks for the review and the 5-stars rating! It is amazing to hear how much you are loving your Sony BRAVIA TV! With a fantastic 4K resolution screen and over 8 million self-lit pixels that are precisely controlled to produce pure black with high brightness, we are sure you'll enjoy watching your favorite movies at the best resolution possible!

      Thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The perfect OLED for a dimly lit room! No OLED is going to be perfect in a bright room, but this one is excellent for movies and streaming. The Google TV UI is superior to LG, and Sony’s processors are the best in the biz.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matt,

      It brings us great satisfaction to hear that. Thank you so much for sharing your 5-star rating and letting us know how seamless your online experience and delivery were. It's wonderful to hear your Sony BRAVIA TV is bringing such joy right from the start—the stunning OLED picture quality of the XR65A75L is designed to make every viewing moment truly extraordinary.

      Thank you for choosing Sony—wishing you a fantastic day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Top television set on the market.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    II highly value the superior quality of Sony products. Excellent television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BehnazA, thank you so much for the wonderful 5-star review! We're really happy to hear you're enjoying the astonishing OLED picture of the Sony - 77" Class BRAVIA 8! With over 8 million self-illuminating pixels for deeper blacks and more dazzling colors, this TV produces a truly immersive viewing experience. Thank you for trusting Sony. Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony no baloney

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony by far has the best picture quality the whites whites, the blackest blacks you don’t need to do a thing and now the Bravia 8OLED has improved everything

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertP,
      Thank you for your fantastic review! We're thrilled to hear that you're enjoying the exceptional picture quality of your BRAVIA 8 OLED, with its rich contrast and vibrant colors.
      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    My best Sony ever

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 3 Sony TV and this Bravia 8 is incredible with the soundbar 8 and sw5 sub

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidP, it's great to hear that you're enjoying your Sony TV setup!

      We're thrilled to know that your BRAVIA 8 is delivering an incredible experience, especially with the soundbar 8 and SW5 subwoofer. It's fantastic to hear such positive feedback about the K77XR80 model.

      Thank you for choosing Sony and for sharing your excellent review! Your satisfaction is our top priority, and we're delighted that our products are meeting your expectations. Enjoy your home entertainment setup!

      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Showtime

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gotta have a Sony ..completed my TV room...all set for movie nights and sports games

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Sony 77”

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is amazing! Feels like looking through a window!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldW,

      Thank you so much for your kind words! We’re thrilled to hear that you’re enjoying the picture quality of our Sony TV. It’s wonderful to know that it feels like you’re looking through a window!
      With the K-77XR80 you can enjoy brilliant pictures and pure black OLED.

      Enjoy your viewing experience!
      Warm regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    77 inch sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and color clarity very pleased with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ArthurW, thank your this excellent review! We're delighted to hear that you're satisfied with the exceptional picture quality of the BRAVIA 8. Thank you for choosing Sony! Regards, Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Bravia 8 is amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pictures and sound. Good quality , The best TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Juanfra5000, thanks for taking the time to share your 5-star review of the BRAVIA 8!

      It brings us great satisfaction to hear you're experiencing great picture/ and sound quality. We really appreciate that you've called it "The best TV", we're so glad you're enjoying it!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Sony 77

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color display really awesome. Wall mount and geek squad where very professional and did a great job installing the product we order

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BruceM,

      That is wonderful to hear! We're truly heartened to learn that you are enjoying the Sony - BRAVIA 8 and are so impressed with it! This TV is engineered to deliver stunning, lifelike colors and incredible contrast, and we are delighted that you are experiencing its visual excellence firsthand. It truly brings movies, shows, and games to life!

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony bravia oled 4k k77xr80

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Sound.very detailed color variation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JeanV, thank you for the five-star rating! We're delighted to hear you're enjoying the BRAVIA 8 exceptional picture and sound quality. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Awesome TV, works well in my bright living room.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, works well in my bright living room. Very clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobC, thank you for sharing your experience with the BRAVIA 8! We're delighted to hear that the picture remains clear and vivid, even in a well-lit room. Its light-sensor is built to adapt to real-world conditions like yours, and it's great to know it's delivering the vibrant and crisp image expected! Thank you for choosing Sony. Best regards, –Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Best tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s an amazing tv. Extremely high quality. Operating system works flawlessly. Picture is realistic and high HD. Couldn’t be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BSav, Thank you for sharing your experience with us! We're glad you're enjoying your Sony BRAVIA 8 TV, and that you find it's overall quality amazing. Thank you for choosing Sony! Enjoy! -Maria Sony_US

Page 2, Showing 21-40 of 492 reviews
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