Customer Ratings & Reviews
- Model:
- K98XR50
- SKU:
- 6625581
Rating by feature
- Picture Quality
Rating 4.6 out of 5 stars
- Sound Quality
Rating 4.4 out of 5 stars
- Brightness
Rating 4.6 out of 5 stars
Customers are saying
Customers love the impressive picture quality of the 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025), praising its clarity, natural and sophisticated colors, and immersive viewing experience. Many enjoy watching their favorite shows on the large screen. There were no negative customer comments reported.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Loving Sony Quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Loving the size and picture quality. I didn’t want to wall mount so finding a stand was difficult, but Salamander Synergy 245 works perfect. Sony’s excellent processors also make all menus smooth and fast, which is why I went with Sony versus other brands.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DouglasK,
That's fantastic to hear! We're so glad you're loving your new Sony - BRAVIA 5. The stunning picture quality and vibrant colors are a direct result of the powerful XR Processor, and we're thrilled that you've noticed the difference in the menu speed and overall performance. It's great to hear that you found a stand that works for your space. We designed our TVs to offer flexibility in setup, whether it's on a stand or wall-mounted, to ensure they can be the perfect centerpiece for any living space.
Thank you for choosing Sony and for taking the time to share your experience. We hope you continue to enjoy the smooth, fast performance and incredible picture for years to come!
Regards,
Dominick
- Pros mentioned:Picture quality
sophisticated color, low brightness.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I changed my hisense U8 100 for sony bravia 5 98. The 2 inches does not make a difference. High sense is very bright and the color is very bright. Sony is not as bright as the high sense but the color is more natural and more sophisticated. The color is more natural like you see in the movie theater.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MohamedRehman,
Thank you for your review of the K98XR50 television. It's great to hear your perspective after switching from another brand. We appreciate you highlighting the more natural and sophisticated color representation. We believe that a more cinema-like and accurate color profile is a key feature of our BRAVIA televisions, aiming to deliver an experience that is true to the creator's intent. While it may not be as bright as some competitors, we're glad to hear that you find the color quality to be a significant improvement, providing a more authentic viewing experience.
Thanks for choosing Sony, have a cinematic day!
DiegoV
- Pros mentioned:Picture quality
98” Sony Bravia 5
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. Just hope there are no issues further down the line. Get a little glare during the day but where it really shines is at night in a dark room feeding it a high resolution source. Added a Sonos Arc Ultra which was a big plus. Best Buy install was painless. I wouldn’t want to try it on my own.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LivermoreLarry, thank you for your fantastic 5-star review! We're happy to hear that the Sony - BRAVIA 5 is shinning in your dark room where its deep contrast and vivid colors really stand out. The addition of a Soundbar is a fantastic complement for immersive sound, and we're glad the installation process went smoothly. Thank you for choosing Sony! Best regards, -Dominick
Best Sony TV yet
|Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Although the panel is a mini led, it looks like an OLED one. The pixels get so dark they look like they’re off, and the glare from white on black is almost unnoticeable. If you were to put this TV side by side to a 24’ Bravia 9, you wouldn’t be able to tell this is a Bravia 5. I have the brightness set to 60 and yet it still lights up the whole room no problem. 10/10 would recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Souce,
Thank you for choosing Sony!
We're thrilled that you're loving your new K98XR50 TV and how its mini-LED panel delivers an OLED-like experience with incredible blacks and minimal glare. We're particularly pleased that you find it comparable to a Bravia 9—that's a fantastic compliment! Thank you for the outstanding 10/10 recommendation!
Best regards,
-Fred
Excellent TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is absolutely superb—crisp, vibrant, and incredibly immersive. This is hands down the best 98-inch TV I’ve seen, with a level of quality that clearly stands above other brands. Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Aaron,
Thank you so much for this incredible feedback! It's fantastic to hear that you're so impressed with the BRAVIA 5. The XR Processor and Mini LED technology work together to create that "crisp, vibrant, and incredibly immersive" picture you're describing, and we're thrilled to know it's living up to the hype.
Thanks for the high recommendation and choosing Sony!
Sincerely,
Jenn | Sony North America.
Giant 98” Sony TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is one of its kind. The resolution is extraordinary. It connected to my Denon receiver with no issues. Sound management, screen management is straight forward. Day or night, the image is clear and smooth. So far no glitches. I use Playstation 4 to play movies, games. Sound and connection are flawless. Price is high. I was considering a throw-back projector which would have given me another 20 inches of screen. I went with Sony because setting it up and installation was a lot easier than a throw-back projector. It was also cheaper and because the TV is a Sony, it will likely last longer than any projector in the market (I still have a 40 inch Sony that I have used as a monitor that I bought 20 years ago). I also want to mention that I could have not done it without the GEEK SQUAD team who installed, offered advice and recommendations that were really valuble. To install this type of TV, you will need a solid frame to hang it from your wall and two people. Paying the GEEK SQUAD services it was well worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Axelander,
Thanks for taking the time to share your detailed review of the BRAVIA 5. We're thrilled to hear how much you're enjoying the extraordinary resolution and smooth performance. It's great to hear the TV connected to your receiver and PlayStation 4 with no issues, and we also appreciate you sharing your thought process on choosing a BRAVIA TV over a projector.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have had the TV for about 10 days. Love the big immersive screen. Great picture although I'm not sure it's much different than other high end TVs I've seen. I have it connected to the Sony Bravia sound system so I cannot comment on the sound from the TV speakers. The free delivery and set up by Best Buy was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lawguymn,
Thank you for the 5-stars review! It brings us great satisfaction to hear you're loving your new BRAVIA 5 TV! We're especially glad the big, immersive screen and great picture are standing out.
With features like its advanced picture processing and vibrant color reproduction, it's designed to make every viewing experience exceptional.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Sony 98' Bravia
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We absolutely love this tv! So much that we purchased a second one for pur theater room after the backlight in our 85 inch Sony that we had for about 15 years went out!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CandyC,
It's absolutely fantastic to hear such a wonderful story.
We feel honored to hear your previous Sony TV lasted for about 15 years, and it's the highest compliment we can receive that you chose to purchase not one, but two new BRAVIA 5 TVs for your home! We're so glad to know you're loving them and that we could continue to be a part of your entertainment experience.
Thanks for continuing to choose Sony!
Sincerely,
Jenn | Sony Social Media.
- Pros mentioned:Picture quality
Bravia 5
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.IIn my opinion bravia 5 98 is better than bravia 9 85 inch. Yes the bravia 9 is a little bit bright but the picture quality is the same to be honest.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Abel1623,
Thank you for choosing Sony!
We couldn't be happier to hear that you are enjoying the K98XR50 TV! It's truly wonderful to know that you find it superior to the Bravia 9, especially in terms of picture quality. Your feedback is invaluable, and we appreciate you taking the time to share your thoughts. Thank you for your support!
Best regards,
-Fred
- Pros mentioned:Picture quality
Sony 98”
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV is fantastic. It fills our movie wall so well and the picture is very clear. Happy we bought this one.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WBat,
Thank you for choosing Sony!
It's most rewarding to hear that your K98XR50 TV fills your movie wall so well and that the picture is very clear. Your enthusiasm for the product is truly appreciated, and we’re delighted to know it enhances your viewing experience.
Best regards,
-Fred
Great for bright rooms!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was a little worried about the blacks since this was replacing a smaller OLED but I wanted the extra size. It actually turned out better than expected. The room it was placed in is bright, so it actually honestly looked better during the daytime then the OLED. Built in OS is snappy and does exactly what I need it to. The geek squad team (there was 3 of them!) that came out for free to wall mount it was very professional and had it all done and cleaned up in less than 30 mins.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisW,
Thank you so much for the 5-star review! We're very glad to hear that the BRAVIA 5's picture quality is performing so well for you, especially in a bright room. It's great to know you're pleased with the black levels, and that you're finding the built-in OS to be so snappy and responsive. We're happy everything went smoothly with the installation process.
Thank you for choosing Sony!
Best regards,
Dominick
- Pros mentioned:Picture quality
Great tv
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent picture, vivid colors and exceptional deep dark blacks. Awesome tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hello DavidB,
Thank you for your fantastic review! We are so glad to hear you are loving the excellent picture, vivid colors, and deep dark blacks on your new Sony BRAVIA 5 TV.
The XR Backlight Master Drive is what powers those exceptional deep blacks and incredible contrast you're seeing. This technology precisely controls thousands of tiny, high-density Mini LEDs to create a stunning picture with amazing brightness and detail, while the XR Triluminos Pro display ensures those colors are vivid and lifelike.
Thanks for choosing Sony, and have a beautiful day!
DiegoV
- Pros mentioned:Picture quality
My best TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent tv. Extremely happy with my purchase. Colors are bright and it’s excellent for gaming. Also the install went great. They guys who came did an amazing job and they were very helpful with all info on the TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Angel, that's fantastic to hear! We feel privileged to hear you're so happy with your new Sony - 98" Class BRAVIA 5. It's wonderful to know that the vibrant colors and excellent gaming performance are standing out for you, we put a lot of effort into combining features that everyone will enjoy. Thank you so much for choosing Sony! Best regards, -Dominick
- Pros mentioned:Picture quality
Great TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love the clarity and colors a sharp with amazing picture quantity
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic feedback, EduI! We are delighted to hear that you love the clarity and colors of your TV and that you find the picture quality amazing. We designed our BRAVIA TVs with technologies like the Cognitive Processor XR to deliver lifelike color and contrast, so it's wonderful to know that you're enjoying a truly immersive viewing experience.
Thanks again for choosing Sony!
Best regards,
Gus Sony Social Media Team
98” SONY
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Bright and fully integrated- love the tv so far. Angled viewing is great
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BrianS, thank you so much for your amazing review! We're really happy to hear you're loving your new Sony - 98" Class BRAVIA 5, especially its brightness, seamless integration, and wide viewing angles. It's fantastic to know it's delivering the premium experience it was designed for. Thank you so much for choosing Sony and enjoy every moment on your new screen! Regards, -Dominick
Brilliant Display!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is my second large screen Sony - there's quite a difference in overall quality with lesser brands. Mini Led technology is brilliant. Sports are a blast!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Adrian,
That's fantastic to hear! We're thrilled you're enjoying the overall quality and the brilliant Mini LED technology on your new 98" BRAVIA 5, especially for sports. Thanks for choosing Sony. Best regards, Eliab
- Pros mentioned:Picture quality
Home theater system
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent! We love this purchase for our home theater!
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you so much for sharing your feedback, JadeB! We're thrilled to hear that you're enjoying the K98XR50 in your home theater. Knowing our products contribute to an excellent viewing and audio experience means a lot to us. If you ever have any questions or need tips to get the most from your setup, please don't hesitate to reach out.
Thanks for being part of the Sony community!
Best regards,
Gus
Sony Social Media Team
98” TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The television is very high quality. It has excellent sound and amazing picture. I really enjoy watching sports on it. It makes you feel like you’re at the game.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mrobert1,
We are immensely pleased to hear that your new BRAVIA 5 is providing such a high-quality experience! We specifically design our TVs to deliver excellent sound and an amazing picture, and it is wonderful to know that the immersive viewing is making you feel like you are right there at the game. Thank you for choosing Sony!
Best regards,
Dominick
Large screen TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Geek squad delivered and installed it. I have never had a TV larger than 55". This is great and perfectly fits my space.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RobertH, thank you for your feedback! We are thrilled to hear that your new K-98XR50 is a great fit for your space.
The BRAVIA 5 offers stunning picture quality with vibrant colors and sharp details, plus smart features like easy streaming and voice control to enhance your viewing experience.
Thank you for becoming a Sony customer!
Best regards,
Estefany
Does Size Matter? For this TV… yes!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Feels like we have our own mini movie theater at home! Amazing quality. We wanted to splurge on a nice TV and felt this was the way to go!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GCKK,
That is absolutely wonderful to hear! Thank you for choosing the Sony BRAVIA 5 and for sharing this incredible 5-star review.
Making you feel like you have your very own mini movie theater at home is exactly what we designed this TV to do. We poured our best picture technology into that magnificent 98-inch screen to deliver truly immersive, amazing quality.
Enjoy every cinematic moment—from the deepest blacks to the brightest highlights—and thank you again for being a valued Sony customer!
Best regards,
Dominick
