Customer Ratings & Reviews
- Model:
- K98XR50
- SKU:
- 6625581
Rating by feature
- Picture Quality
Rating 4.7 out of 5 stars
- Sound Quality
Rating 4.4 out of 5 stars
- Brightness
Rating 4.6 out of 5 stars
Customers are saying
Customers love the impressive picture quality of the 98" Class BRAVIA 5 Mini LED 4K UHD Smart Google TV (2025), praising its clarity, natural and sophisticated colors, and immersive viewing experience. Many enjoy watching their favorite shows on the large screen. There were no negative customer comments reported.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Loving Sony Quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Loving the size and picture quality. I didn’t want to wall mount so finding a stand was difficult, but Salamander Synergy 245 works perfect. Sony’s excellent processors also make all menus smooth and fast, which is why I went with Sony versus other brands.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DouglasK,
That's fantastic to hear! We're so glad you're loving your new Sony - BRAVIA 5. The stunning picture quality and vibrant colors are a direct result of the powerful XR Processor, and we're thrilled that you've noticed the difference in the menu speed and overall performance. It's great to hear that you found a stand that works for your space. We designed our TVs to offer flexibility in setup, whether it's on a stand or wall-mounted, to ensure they can be the perfect centerpiece for any living space.
Thank you for choosing Sony and for taking the time to share your experience. We hope you continue to enjoy the smooth, fast performance and incredible picture for years to come!
Regards,
Dominick
- Pros mentioned:Picture quality
98” Sony Bravia 5
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv. Just hope there are no issues further down the line. Get a little glare during the day but where it really shines is at night in a dark room feeding it a high resolution source. Added a Sonos Arc Ultra which was a big plus. Best Buy install was painless. I wouldn’t want to try it on my own.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LivermoreLarry, thank you for your fantastic 5-star review! We're happy to hear that the Sony - BRAVIA 5 is shinning in your dark room where its deep contrast and vivid colors really stand out. The addition of a Soundbar is a fantastic complement for immersive sound, and we're glad the installation process went smoothly. Thank you for choosing Sony! Best regards, -Dominick
- Pros mentioned:Picture quality
Amazing 98” TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I LOVE this tv! I am lucky enough to own this 98” Bravia 5 and an 85” Sony Bravia 9 for comparison in a different room. The picture quality is almost as good as the Bravia 9 (latest model) even at this gigantic size. It is phenomenal. If you have the space for it, it’s a great tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HuePlayLights,
That is truly outstanding feedback! We are thrilled that you love your 98" BRAVIA 5 and are finding the picture quality so phenomenal, especially when comparing it to our flagship BRAVIA 9. We are delighted that we could deliver such a brilliant cinematic experience, even at that impressive size.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Sony 98" Bravia 5
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We had this 98" Sony Bravia 5 TV along with a Sony theater sound system installed in our home. The colors appeared to be much brighter than the other TV's we saw at the store. So far, the sound and colors are great. We are very happy with our purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your enthusiastic review, Snow!
We are absolutely thrilled to hear that your new 98" BRAVIA 5, paired with your Sony theater sound system, is delivering such an outstanding experience in your home!
It's wonderful to know that the colors are great and living up to your expectations for brightness, and that you are enjoying the fantastic sound. We design these flagship TVs to create a truly immersive, cinematic centerpiece, and we are so happy you are very satisfied with your purchase.
Thank again for choosing Sony for your home entertainment needs!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
sophisticated color, low brightness.
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I changed my hisense U8 100 for sony bravia 5 98. The 2 inches does not make a difference. High sense is very bright and the color is very bright. Sony is not as bright as the high sense but the color is more natural and more sophisticated. The color is more natural like you see in the movie theater.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MohamedRehman,
Thank you for your review of the K98XR50 television. It's great to hear your perspective after switching from another brand. We appreciate you highlighting the more natural and sophisticated color representation. We believe that a more cinema-like and accurate color profile is a key feature of our BRAVIA televisions, aiming to deliver an experience that is true to the creator's intent. While it may not be as bright as some competitors, we're glad to hear that you find the color quality to be a significant improvement, providing a more authentic viewing experience.
Thanks for choosing Sony, have a cinematic day!
DiegoV
- Pros mentioned:Picture quality
Excellent TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is absolutely superb—crisp, vibrant, and incredibly immersive. This is hands down the best 98-inch TV I’ve seen, with a level of quality that clearly stands above other brands. Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Aaron,
Thank you so much for this incredible feedback! It's fantastic to hear that you're so impressed with the BRAVIA 5. The XR Processor and Mini LED technology work together to create that "crisp, vibrant, and incredibly immersive" picture you're describing, and we're thrilled to know it's living up to the hype.
Thanks for the high recommendation and choosing Sony!
Sincerely,
Jenn | Sony North America.
It’s Nice, It’s Big But…
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I still have my reservations, I’ve had it for about 3 weeks now and… I’m not really sure how I feel about it honestly. It’s huge and it feels the space supremely but the picture quality is still pretty up in the air and hit or miss. I mainly stream YouTube TV and that may be my problem but sometimes I get a wonderful picture and sometimes it’s just a little dull and fuzzy. Brightness leaves a lot to be desired as well but if you put on a high definition full 4K formatted movie a show like on Netflix or Prime Video and then you get a very high level output from this thing. It’s much better from distances I would say considering I watch it mainly from my kitchen opposed to sitting on my couch in front of it. Basically… I’m still kinda torn on it but obviously it isn’t that bad because I haven’t returned it yet. PS5 looks awesome too so if you want BIG and to fill in a lot of space, this is an option
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MorganW,
We appreciate your honesty, and it’s great to hear that the 98" screen and PS5 performance are making a big impact in your home! Since such a massive display can easily expose the lower resolution of apps like YouTube TV, we recommend turning off Power Saving and the Light Sensor in your settings to immediately boost the brightness and eliminate that "dull" look. For the "fuzzy" picture, try setting your Picture Mode to Standard or Vivid when streaming cable content, as this adds extra sharpening and "pop" to help lower-quality signals look crisp on such a large canvas. We hope these quick tweaks help you finally fall in love with your new BRAVIA!
Thanks for choosing Sony.
Best regards,
Eliab
Great color and clarity
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV. Awesome color and clarity. Just watch the nailbiter game on Thursday night football and was awestruck just loving every minute. Also blutetooth connection to my older sound bar and wow. Booming audio.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SamM,
We are elated to hear that you are loving your new BRAVIA 5! It is wonderful to know that the color and clarity made your Thursday night football experience so immersive. We are also glad to hear that the Bluetooth connectivity worked seamlessly with your existing soundbar to deliver that "booming" audio you enjoy.
Thank you for elevating your entertainment with Sony.
Regards,
Dominick
Best Sony TV yet
|Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Although the panel is a mini led, it looks like an OLED one. The pixels get so dark they look like they’re off, and the glare from white on black is almost unnoticeable. If you were to put this TV side by side to a 24’ Bravia 9, you wouldn’t be able to tell this is a Bravia 5. I have the brightness set to 60 and yet it still lights up the whole room no problem. 10/10 would recommend.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Souce,
Thank you for choosing Sony!
We're thrilled that you're loving your new K98XR50 TV and how its mini-LED panel delivers an OLED-like experience with incredible blacks and minimal glare. We're particularly pleased that you find it comparable to a Bravia 9—that's a fantastic compliment! Thank you for the outstanding 10/10 recommendation!
Best regards,
-Fred
Bad Best Buy experience
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV great. Store experience poor. 2 issues, one of which was finally resolved, one never resolved. Price and free installation. Best Buy team couldn’t figure out how to honor price online, said they would call back, never did. Had to come back in twice to finally meet with GM who honored pricing but wouldn’t honor installation clearly represented on the ad. All I was expecting was online ad to be honored. See photo below-“free installation”….team did not honor because it was “open box”. Ad clearly shows free installation next to open box.
I would recommend this to a friend- Pros mentioned:Picture quality
Great Buy
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV the only complaint i can think of is I wish the remote lights light up in the dark, and maybe they do I just havent played around with it long enough to figure it out. But this is a fantastic TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CharlesT,
Thank you for the wonderful 5-star review! We are thrilled to hear you think the BRAVIA 5 is a "fantastic TV" and that you are enjoying the viewing experience.
We completely understand the desire for a backlit remote, especially during movie nights! While the remote included with this model does not light up, we do offer premium remote options with that feature.
You can purchase an officially compatible backlit remote control directly here:
https://sony.encompass.com/item/14910977/Sony/1-019-554-11/
We hope this addition helps make your viewing experience even better!
Thank you for choosing Sony.
Regards,
Dominick
98" Sony Bravia 5 Mini LED - Simply Magnificent!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.WOW! An amazing picture and in-home experience for movies, sporting events, music videos! We mounted it on our stone fireplace above the mantel. While 98" seems super big in the store, when it got installed by Best-Buy on the recommended brackets, it looks just right! (We did have reinforced wood installed where the TV was to be mounted and no stone in this area since the fireplace was recently built.) We have been using it without any additional speaker system and it sounds good! The image on the bigger screen is crystal clear without any blurriness. Highly recommend this product for that in-home theater experience without the huge ticket price of some of the 98" + TV's on the market!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JeffF,
We are beyond pleased to hear that your new 98" BRAVIA 5 has transformed your home into a true theater environment. It sounds like the installation above your fireplace was perfectly planned, and we are delighted that the crystal-clear picture quality and internal sound system are making your movies and sporting events so immersive.
Thank you for making Sony part of your daily viewing.
Regards,
Dominick
Great for bright rooms!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was a little worried about the blacks since this was replacing a smaller OLED but I wanted the extra size. It actually turned out better than expected. The room it was placed in is bright, so it actually honestly looked better during the daytime then the OLED. Built in OS is snappy and does exactly what I need it to. The geek squad team (there was 3 of them!) that came out for free to wall mount it was very professional and had it all done and cleaned up in less than 30 mins.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ChrisW,
Thank you so much for the 5-star review! We're very glad to hear that the BRAVIA 5's picture quality is performing so well for you, especially in a bright room. It's great to know you're pleased with the black levels, and that you're finding the built-in OS to be so snappy and responsive. We're happy everything went smoothly with the installation process.
Thank you for choosing Sony!
Best regards,
Dominick
- Pros mentioned:Picture quality
Sony 98"
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love it! Best Theater experience, yet! Can't wait to play PS5 On it
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Mejia,
Thank you for choosing Sony!
We couldn't be happier to hear that you love your K98XR50 TV and are enjoying the best theater experience so far. The excitement of playing PS5 on it sounds fantastic, and we hope it brings you many hours of immersive entertainment. Thank you for sharing your enthusiasm!
Best regards,
-Fred
- Pros mentioned:Picture quality
Bravia TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.TV has great picture quality, very large. Happy about this purchase
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for the fantastic review, RobertP!
We are so pleased to hear that you love your new K-98XR50 television. It's rewarding to know that you are happy with the great picture quality and the impressive size. We're thrilled that you're happy with your purchase.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony Bravia 98”
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This Sony Bravia 98” TV is exceptional. The picture quality makes faces look like real life. The on screen setup tools are easy to use along with the remote . If you want to bring cinema to your home this is the big screen to buy. Excellent product.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello ThomasH,
Thank you for the fantastic review of our K-98XR50 TV! We are excited to hear that you find the picture quality exceptional and that it brings a cinematic experience right to your home. It's a true pleasure to know that the on-screen setup tools and remote are user-friendly, making your viewing experience even more enjoyable.
The BRAVIA 5 is designed to deliver an unparalleled visual experience, with its stunning 4K resolution and advanced image processing technology. This ensures that every detail is crystal clear, making faces and scenes appear incredibly lifelike.
Thank you for becoming a Sony customer!
Warm regards,
Estefany
Giant 98” Sony TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is one of its kind. The resolution is extraordinary. It connected to my Denon receiver with no issues. Sound management, screen management is straight forward. Day or night, the image is clear and smooth. So far no glitches. I use Playstation 4 to play movies, games. Sound and connection are flawless. Price is high. I was considering a throw-back projector which would have given me another 20 inches of screen. I went with Sony because setting it up and installation was a lot easier than a throw-back projector. It was also cheaper and because the TV is a Sony, it will likely last longer than any projector in the market (I still have a 40 inch Sony that I have used as a monitor that I bought 20 years ago). I also want to mention that I could have not done it without the GEEK SQUAD team who installed, offered advice and recommendations that were really valuble. To install this type of TV, you will need a solid frame to hang it from your wall and two people. Paying the GEEK SQUAD services it was well worth it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Axelander,
Thanks for taking the time to share your detailed review of the BRAVIA 5. We're thrilled to hear how much you're enjoying the extraordinary resolution and smooth performance. It's great to hear the TV connected to your receiver and PlayStation 4 with no issues, and we also appreciate you sharing your thought process on choosing a BRAVIA TV over a projector.
Thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Great Television
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I have had the TV for about 10 days. Love the big immersive screen. Great picture although I'm not sure it's much different than other high end TVs I've seen. I have it connected to the Sony Bravia sound system so I cannot comment on the sound from the TV speakers. The free delivery and set up by Best Buy was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lawguymn,
Thank you for the 5-stars review! It brings us great satisfaction to hear you're loving your new BRAVIA 5 TV! We're especially glad the big, immersive screen and great picture are standing out.
With features like its advanced picture processing and vibrant color reproduction, it's designed to make every viewing experience exceptional.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
98” TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The television is very high quality. It has excellent sound and amazing picture. I really enjoy watching sports on it. It makes you feel like you’re at the game.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mrobert1,
We are immensely pleased to hear that your new BRAVIA 5 is providing such a high-quality experience! We specifically design our TVs to deliver excellent sound and an amazing picture, and it is wonderful to know that the immersive viewing is making you feel like you are right there at the game. Thank you for choosing Sony!
Best regards,
Dominick
Perfect Impression
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I purchased the Sony 98-inch Bravia about four weeks ago, and I’m very happy with it. The picture quality is beautiful, with natural and accurate colors. The built-in sound is good, but I have it paired with my Sonance speakers, a Marantz receiver, and a REL subwoofer — and together the system sounds amazing. Overall, an excellent TV with impressive performance.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your fantastic review, Xcepttj!
We are absolutely thrilled to hear that you are very happy with your new BRAVIA K-98XR50 television! It's rewarding to know that you find the picture quality beautiful, with natural and accurate colors.
We are also pleased that it integrates seamlessly with your premium Sonance, Marantz, and REL audio system, resulting in an amazing overall sound experience.
Thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
