Customer Ratings & Reviews
- Model:
- XR98X90L
- SKU:
- 6544731
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers value the 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) for its exceptional picture quality, with many customers raving about its great quality.
This summary was generated by AI based on customer reviews.
Amazing TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Traded up from a Hisense 100 inch U8 that wouldn't connect properly to my Denon 3700. This TV is seamless and flawless in almost every way. The upscaling, the brightness, eARC connectivity, sound decoding and ease of use is amazing. I picked it up when it went on sale for 6800 a couple of weeks ago. I cant imagine anyone would be disappointed with this massive beauty.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Gabe,
You definitely made the right choice! We're extremely grateful that you are satisfied with the excellent upscaling, brightness, seamless connection, sound, features, and overall performance of your X90L TV. Thank you so much for your positive feedback and for choosing Sony! - Kris
- Pros mentioned:Large screen
Sony 98” Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony 98” Bravia exceeds my expectations. Whether you’re looking for a Home Theater or simply to watch local tv, it’s simply a joy pleasure to watch. Its sheer size prompted me to have it installed processionally. The Geek Squad crew did this professionally. They both delivered and installed it in my home exactly as I wanted. Watching tv is now a completely different experience for me!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi LeeH,
You made the right choice! We're glad that you like the size and picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Large screen
98 inch Sony
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing TV best of both worlds tv image with projector size and good in any kind of light. Awesome for video games too.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NunoA, Thank you for the 5-star rating! We're thrilled to hear you like the amazing picture quality and screen size of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam
Bigger is better
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great picture, its a very nice tv. Installation was ausome, everything went very smooth. Everyone thats has seen it loves it. Im very happy.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bobo,
Perfect! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
A sweet spot for size, quality and price!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Without being obsessive about one particular result, like contrast or blooming (FALD vs OLED) this is the best TV I've owned to date. Why? Because it's a true jack of all trades: -Price. I just replaced a 100" Sony that was 3-4 time the price of this. -Immersive 98", -Picture quality (upscaling, motion, color accuracy) -good brights and darks (contrast), -local dimming is good enough to not notice (unless turning the lights off and staring at the black bars instead of watching the movie). If you're on the fence about it choose between this for size or 85" Bravia 9 if you want the next level up in picture quality. OLED can take a backseat for now (My kids are still enjoying our 77" A80J).
I would recommend this to a friendBrand response from SonyListens
Posted .Hi WalkingTalkingBaby,
You made the right choice! We're thrilled that you are enjoying the size and picture quality of the TV. Thank you for choosing Sony!
-Ralph
Unbelievable Quality and Massive Size
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We got this installed last week by Geek Squad. They did an outstanding job installing the unit and took the time to explain the features. All i can say is wow! This replaced a Sony 85” 900F and it is impressive. Gaming is smooth and enveloping but i am upgrading our AVR to a Denon 4800H to get the 120HZ pass thru and VRR features. This is currently on sale for $4999 and the Denon was priced matched to $1799 with additonal incentives. This is highly recommened.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KathyS,
You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Easy to mount great picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Replaced my 100” projector with the Sony 98”. Wow what a difference with the picture quality on the new television. The picture and the smart menu are perfect with the benifit of now not having to connected an Apple TV since it is pre installed on the tv. I am very happy with my choice. When we took the tv out of its package it had easy to hold handles on the backside making the mounting to the wall easy with only two people.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Theaterjunkie,
You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality, Google software, supported apps, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Large screen
Love it!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the size and picture resolution of this TV. The perfect addition to our theater room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MarendaC,
Amazing! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Smart
TV purchase
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV and service by the geek squad! I love you guys!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ToddB,
Thank you for the purchase! We're glad to hear that you like the TV and had a great experience with our customer service. Thank you for choosing Sony and enjoy your TV!
-David
- Pros mentioned:Picture quality
98" Sony XRX90L
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is absolutely incredible. Switching from a 105" projector to this TV was an absolute no brainer in regard to enhancing the cinema experience. We couldn't be happier with the quality of this 98" tv for the price.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Cameron, awesome! Thanks for letting us know how happy you are with your new TV! Oh, you're gonna enjoy this! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. You may visit our Support site for more details. Thanks for choosing Sony. ~Earl
Best TV money can buy
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I was so torn between all the OLED tvs and the different 98” options. I figured that the processing power of Sony Bravia would be the difference maker. Man was I blown away wirh the quality and color of the image. I didnt have to tweak anything. The Vivid setting renders the most explosive color and brightness you can even imagine. I own an LG 86” OLED which I do love, but this Sony Bravia blows it away. Now granted there is a big price difference, but you will not be disappointed at all.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JasonB, You've made an excellent choice! We're very pleased to hear that the picture quality and colors of your new Sony X90L have exceeded your expectations. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam
- Pros mentioned:Large screen
Excellent ~100" TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing quality and love the big size. Google TV built in as well which is great!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MatthewV,
Awesome! We're thrilled that you like the picture quality, size, and Google software of the TV. Thank you for choosing Sony!
-Ralph
Mr
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am extremely pleased with my Sony 98" tv. The picture is amazing. Installation in my theater went smoothly and was finished in just one day. Tech support in setting up the speakers was excellent.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi theater,
Perfect! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
Form fit function it's got all
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Well priced TV, good clarity sharp resolution extremely user-friendly
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MartyD,
Amazing! We're glad that you like the picture quality and user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Big TV make sure you get the correct mount.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV great picture, This is heavy and larger than you think it will be. Con the this large and $$ I would like to have see a 1gb wired nic,
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JosephW, Thank you for your positive feedback on the XR98X90L! We're thrilled to hear that you love the picture quality. We understand that the TV's size and weight can be surprising, and we appreciate your suggestion regarding the inclusion of a 1GB wired NIC. Your input is valuable to us as we strive to improve our products. Thank you for choosing Sony! -Sam
GREAT TV
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is just as advertised...bright, LARGE and simple to operate.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SuzanneW,
Thank you for the purchase! We're glad to hear that you like the bright picture quality and size of the TV. We appreciate the 5-star rating and thank you for choosing Sony!
-David
Great TV!!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is an amazing TV! Great picture quality. Geek squad did a great job of installing!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GregW,
Awesome! We're glad that you are enjoying the picture quality of the X90L TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
Mr
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My dream comes true. I was waiting for some time to get this tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MauricioB, Thank you for the feedback on your experience with your Sony X90L TV. We're truly delighted to hear you like the exceptional picture and sound quality of this TV. You chose the best TV brand! Thank you so much for leaving us such a wonderful review of your new BRAVIA TV! Enjoy! -Jess
Big hundo!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Loving my new home theater. Its a great quality TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DanielW, we're glad you love your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. You may visit our Support site for more details. Thanks for choosing Sony. ~Earl
Tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Too bright it hurts the eye otherwise it is a very good tv but not worth the price
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AhmedB, thanks for choosing and purchasing our product. We understand your feedback regarding the brightness of your Sony unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:
https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_01.html?hl=picture
If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:
Thanks for choosing Sony. ~Earl
What experts are saying
- Digital TrendsCaleb Denison on August 17, 2023
Sony Bravia X90L TV review: a surprise hit from SonySony's X90 Series TVs have always been a bit of a tough sell for me, with specs outclassed by some much cheaper competitors. The X90L is here to change that.
Full Review - What Hi-Fi?Tom Parsons Ketan Bharadia on June 23, 2023
Sony X90L (XR-55X90L) reviewSony's latest X90 LCD TV could be king of the mid-range
Full Review - FlatpanelsHDRasmus Larsen | on June 20, 2023
Sony X90L reviewThe successor to X90K has more dimming zones, comes in sizes up to 98 inches
Full Review