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Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model: XR98X90L
SKU: 6544731
$4,499.99
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Comp. Value: $6,199.99
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Highlights

  • Key Specs
    • Display Type: LED
    • Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
    • Screen Size Class: 98 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
    • High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
    • High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
    • LED Panel Type: Standard LED
    • Backlight Type: Full Array Local Dimming (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
    • Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
    • Motion Enhancement Technology: X-Motion Clarity (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
    • Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
    • Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+, Max, Peacock (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
    • Number of HDMI Inputs (Total): 4
    • Works With: Google Home, Amazon Alexa (Compatible with or able to be connected to other smart devices or applications.)
    • Voice Assistant Built-in: Google Assistant, Amazon Alexa (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
  • General
    • Brand: Sony
    • Model Number: XR98X90L
    • Product Name: 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
    • Color: Black
    • Series: LED 4K - X90 (Part of a group of the same product type with similar features.)
    • Model Year: 2023
  • Dimensions
    • Product Height With Stand: 51.5 inches
    • Product Width: 86.62 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
    • Product Depth With Stand: 18.37 inches
    • Product Height Without Stand: 49.5 inches
    • Product Depth Without Stand: 3.37 inches
    • Product Weight With Stand: 151.8 pounds
    • Product Weight Without Stand: 148.1 pounds
    • Stand Width: 60.5 inches (The horizontal measurement of the stand/base, or the distance from the outside of one leg to the outside of the opposite leg, as it is attached to the product.)
    • Stand Depth: 18.37 inches
    • Adjustable Stand Width: false (Whether the stand can adjust to have more than one measurement either between the legs or the base itself.)
  • Display
    • Display Type: LED
    • Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
    • Screen Size: 97.5 inches (Size of the screen, measured diagonally from corner to corner.)
    • Screen Size Class: 98 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
    • High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
    • High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
    • Picture Quality Enhancement Technology: Cognitive Processor XR
    • LED Panel Type: Standard LED
    • Backlight Type: Full Array Local Dimming (Edge-lit: lights are on the edges of the display with ~10 zones of vertical LEDs. Direct-lit: lights are on the edges and behind the screen for more light uniformity than Edge-lit. Full array: direct-lit with local dimming for greater contrast with up to 100 zones of LEDs.)
    • Curved Screen: false
    • Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
    • Motion Enhancement Technology: X-Motion Clarity (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
    • Closed Captioning: true (The text version of spoken audio displayed on the screen. Devices that can display closed captioning typically have the option to toggle the feature on or off.)
  • Features
    • Remote Control Type: Voice control
    • Smart Capable: true (Smart, or smart-capable devices are able to connect directly to your home network in order to stream content from the Internet, run Internet-based apps, or connect to other smart devices.)
    • Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
    • Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+, Max, Peacock (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
    • Screen Mirroring: true (Casts the screen of one device onto another wirelessly, using a common protocol (typically Bluetooth).)
    • Screen Mirroring Technology: Miracast, Apple AirPlay
    • Content Sharing: Mobile to TV (The device is capable of connecting to another device in order to send or receive streaming content. Share content from your mobile device to your TV or vice versa.)
    • Indoor Or Outdoor Use: Indoor (Indicates the appropriate environment product was designed to be used in.)
    • Video Description: true (Indicates whether the device features descriptive video service (DVS). This service provides narration of key elements in the program, such as actions, costumes, and scene changes, to help engage visually-impaired audiences.)
    • V-Chip: false (Feature that blocks television programming if it has a content rating outside of the acceptable rating(s) configured by the user.)
    • TV Tuner: Digital (The ATSC TV Tuner is a component built into conventional TV sets or other devices for receiving over-the-air broadcast TV without a cable/satellite box. Digital tuners may be purchased separately and connected to a device if it does not have one built in.)
  • Connectivity
    • Number of HDMI Inputs (Total): 4
    • Display Connector(s): 1 x Composite video, 4 x HDMI 2.1 (The number and type of connectors used to connect to an external display.)
    • Network Connector(s): 1 x LAN, 1 x RS-232
    • Audio Only Outputs: 1 x Optical digital audio
    • HDMI Audio Return Channel (ARC): ARC
    • Wireless Connectivity: Wi-Fi, Bluetooth (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
    • RF Antenna Input: true (This input is used to connect devices such as antennas or cable boxes to a TV via a coaxial cable.)
    • Number Of USB Port(s) (Total): 2 (The total number of USB ports including all generations and versions.)
    • Bluetooth Version: 4.2 (The Bluetooth specification formalized by the Bluetooth Special Interest Group. All versions of the Bluetooth standard are backwards compatible with previous versions.)
  • Compatibility
    • VESA Wall Mount Standard: 600mm x 400mm (VESA wall mount standards refer to the spacing of screw holes built into a TV in order to fit with standard TV wall mounts. These standards are implemented into most TVs and monitors.)
    • Works With: Google Home, Amazon Alexa (Compatible with or able to be connected to other smart devices or applications.)
    • Voice Assistant Built-in: Google Assistant, Amazon Alexa (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
  • Audio
    • Built-In Speakers: true
    • Built-in Speaker Type: Downward firing (Backward, downward, and front-firing speakers direct sound into the room from those respective directions. A soundbar is typically long and rectangular, and designed to act as an all-in-one speaker with greater sound production than that of a TV alone. An acoustic surface is the result of small sound actuators embedded directly behind the screen, turning the entire screen's surface into a speaker.)
    • Surround Sound Supported: DTS Digital Surround (Surround sound systems use multiple audio channels and speakers to create an immersive sound experience for the listener. There are also various proprietary technologies that imitate this kind of sound via a device's built-in speakers or soundbar.)
  • Power
    • ENERGY STAR Certified: false (Devices carrying the ENERGY STAR service mark, such as computer products and peripherals, kitchen appliances, and other products, generally use 20% to 30% less energy than required by federal standards.)
    • EPEAT Qualified: false (The Electronic Product Environmental Assessment Tool (EPEAT) was designed to provide an environmental assessment tool for purchasers. In order to qualify for EPEAT, a product must meet all 23 required criteria.)
    • Estimated Annual Operating Cost: 62 United States dollars (Predicted cost of operating the product under average conditions for one year.)
    • Estimated Annual Electricity Use: 510 kilowatt hours (Predicted amount of electricity needed to operate the product under average conditions for one year.)
    • Battery Chemistry (Remote Control): Alkaline
    • Voltage: 120 volts (Amount of power needed to support an electrical current.)
  • Included
    • Wall Mount Included: false
    • Stand Included: true
  • Warranty
    • Warranty - Parts: 1 year
    • Warranty - Labor: 1 year
  • Box Dimension
    • Height: 55 inches
    • Width: 91.75 inches
    • Depth: 11.25 inches
    • CubicDimension: 56770 inches
  • Other
    • UPC: 027242927414

See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness.

  • Intelligent and powerful TV processing: See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye.
  • Enhanced contrast and impressive brightness: Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast.
  • Billions of real-world colors: Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
  • The entertainment you love. With help from Google.: With 700,000+ movies and TV episodes, live TV and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you.
  • Movies on us with BRAVIA CORE: With the BRAVIA CORE app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases.
  • All your game settings in one place: With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer, apply a Crosshair overlay, and use the Screen Size feature to shrink your screen.
  • Level up your gaming with HDMI 2.1 features: Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games.
  • Perfect for PlayStation 5: Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStation 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5 console to the TV for detailed, high-contrast scenes.
  • Cinematic content as the creator intended: Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Vision makes scenes come to life with striking highlights, deeper blacks, and vibrant colors.
  • Sound and picture in perfect harmony: Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audio, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen.
  • Pairs perfectly with Sony soundbars: Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals.
  • Bring back lost texture and detail, the intelligent way: Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
  • Intelligent motion processing for fast-moving, blur-free scenes: XR Motion Clarity combats blur and judder by cross-analyzing key visual elements and precisely controlling the action in every scene to ensure picture quality stays smooth, bright, and clear.
  • Hands-free help from Google: With hands free voice control built into Sony TVs with Google TVs, you can set aside your remote and simply use your voice to search and access entertainment, get answers, control the TV and smart home devices and streamline your day. Just say “Hey Google” to get started.
  • All your favorite streaming apps in one place: Sony TVs with Google TV give you access to all your favorite streaming apps in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more.
  • Family-friendly smart TV: Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that can help you guide children to age-appropriate content. Set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.
  • Works with AirPlay: With Apple AirPlay support, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps, the Apple TV app, or even from Safari.
  • Intelligent and powerful TV processing: See how real your entertainment can be, with immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye.
  • Enhanced contrast and impressive brightness: Experience real-life depth and detail with the deep black and impressive brightness. By controlling brightness in sections of the screen independently, Full Array LED backlighting balances light output to ensure scenes are full of breathtaking contrast.
  • Billions of real-world colors: Access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.
  • The entertainment you love. With help from Google.: With 700,000+ movies and TV episodes, live TV and more available across 10,000+ apps, Google TV takes streaming and live TV to the next level – bringing together your favorite entertainment from across your apps and organizing it all, just for you.
  • Movies on us with BRAVIA CORE: With the BRAVIA CORE app, enjoy the latest Sony Pictures Entertainment titles and the largest IMAX Enhanced collection. Simply redeem the included credits to choose from hundreds of the latest releases.
  • All your game settings in one place: With Game Menu, quickly manage your gaming picture settings and exclusive assist features in a single convenient interface. Get access to features like Black Equalizer, apply a Crosshair overlay, and use the Screen Size feature to shrink your screen.
  • Level up your gaming with HDMI 2.1 features: Sony TVs deliver a thrilling gaming experience with support for 4K/120, VRR, and ALLM as specified in HDMI 2.1. With 4K/120 you get up to 120fps in 4K resolution on compatible games.
  • Perfect for PlayStation 5: Get detailed, responsive game play and feel the action all around you with Sony TV exclusive feature for the PlayStation 5 console. Auto HDR Tone Mapping automatically adjusts the HDR settings of the PS5 console to the TV for detailed, high-contrast scenes.
  • Cinematic content as the creator intended: Get extraordinary picture quality and enjoy your favorite content the way it was designed to be seen. Dolby Vision makes scenes come to life with striking highlights, deeper blacks, and vibrant colors.
  • Sound and picture in perfect harmony: Hear an exceptional audio experience with more realistic sound and clear dialogue. With Acoustic Multi-Audio, sound positioning tweeters on the sides of the TV produce a wider, elevated soundstage, enabling audio to follow the action on screen.
  • Pairs perfectly with Sony soundbars: Paired with select Sony soundbars, our latest TVs go even further to bring you an unmatched audio-visual experience. Acoustic Center Sync synchronizes the TVs speakers with the soundbar, reinforcing the center speaker channel for clearer, fuller vocals.
  • Bring back lost texture and detail, the intelligent way: Bring back lost texture and detail, with reduced noise and blur, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.
  • Intelligent motion processing for fast-moving, blur-free scenes: XR Motion Clarity combats blur and judder by cross-analyzing key visual elements and precisely controlling the action in every scene to ensure picture quality stays smooth, bright, and clear.
  • Hands-free help from Google: With hands free voice control built into Sony TVs with Google TVs, you can set aside your remote and simply use your voice to search and access entertainment, get answers, control the TV and smart home devices and streamline your day. Just say “Hey Google” to get started.
  • All your favorite streaming apps in one place: Sony TVs with Google TV give you access to all your favorite streaming apps in one place, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, HBO Max, Peacock, and many more.
  • Family-friendly smart TV: Discover a fun collection of movies and shows for the whole family. Create a Kids Profile that can help you guide children to age-appropriate content. Set parental controls to restrict what streaming services are shown, limit watching time, and even set bedtimes.
  • Works with AirPlay: With Apple AirPlay support, you can share pictures, video, or audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from your favorite apps, the Apple TV app, or even from Safari.
Whats Included
  • Television
  • Remote Control
  • Batteries
  • AC Power Cord
  • Operating Instructions
  • Quick Setup Guide
  • Warranty
  • Table Top Stand
  • Television
  • Remote Control
  • Batteries
  • AC Power Cord
  • Operating Instructions
  • Quick Setup Guide
  • Warranty
  • Table Top Stand
Product Manuals
Documents
  • Energy_Guide_PDF
  • Energy_Guide_PDF
Disclaimers
  • Web-based services and content require high-speed Internet service. Some services may require a subscription.
  • Web-based services and content require high-speed Internet service. Some services may require a subscription.

Q: What is the screen size of this Sony TV?

A: The screen size of this Sony TV is 97.5 inches.

Q: What type of display does this Sony TV have?

A: This Sony TV has an LED display.

Q: Does this Sony TV come with a stand?

A: Yes, this Sony TV comes with a stand.

Q: Is this Sony TV compatible with Google Assistant?

A: Yes, this Sony TV is compatible with Google Assistant and has it built-in.

Q: What is the refresh rate of this Sony TV?

A: This Sony TV has a refresh rate of 120Hz.

Q: Does this Sony TV support Bluetooth?

A: Yes, this Sony TV supports Bluetooth version 4.2.

Q: Is there a significant meaning for me personally that this Sony Bravia XR X98L weighs 148 lbs. without stand, and at my pre-op hernia surgery, my weight had dropped from 161 lbs. to the same 148lbs. as this 148 lbs. 98" Sony? Geek Squad needs to mount it.

A: Hi CaliforniaUnderwater, Thank you for your question. The weight of the TV is 148.1lbs without the stand and with a surgery done recently, we would recommend getting help with the installation from a company like Geek Squad. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. -Ralph

Q: Are the legs adjustable ;my stand is 62 inches?

A: Hi Ron, Thank you for your question. Unfortunately, the legs of the TV can only be installed in one position (STANDARD POSITION). The width measures 60.5" (1,536 mm) and will fit a 62" stand or base. Make sure that it is stable and secured. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. -Ralph

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Upgrade your home theater with this stylish 4K TV featuring vibrant colors, rich contrast and an advanced 4K processor. Stay endlessly entertained with thousands of on demand shows and movies for free and enjoy peace of mind as watch thanks to our proprietary triple layer security that protects your personal data across all connected devices at once.

Pros for Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
Picture Quality, Brightness, TV SizePicture Quality, Brightness, OLED Quality, Black LevelPicture Quality, OLED Quality, Black Level, Brightness, Setup EasePicture Quality
Cons for Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
There were no cons for this productThere were no cons for this productRemote ControlThere were no cons for this product

Specs

Reviews

Customers are saying

Customers are impressed with the 98" Class BRAVIA XR X90L TV's picture quality, with many describing it as amazing. The TV's brightness and vibrant colors have also garnered positive attention. Finally, customers appreciate the large TV size and overall quality.

This summary was generated by AI based on customer reviews.

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Home Theater Perfection (Without the OLED Price Ta

    The only TV that can beat the X90L in pure picture quality is an OLED — but at 98”, you’d have to spend enough to buy a used luxury SUV to get one. The brightness on this beast is absolutely insane, yet somehow the black levels rival Sony’s own mini-LED models. Motion is smooth, colors are rich, and the sheer immersion of a screen this size is cinematic. If you’re in the market for a true home theater experience and catch this TV on sale, don’t hesitate. Just make sure you have the space — because once it’s in, you won’t want to watch anything else anywhere else.

    Posted by BrandonB

  • Rated 5 out of 5 stars

    Amazing TV

    Traded up from a Hisense 100 inch U8 that wouldn't connect properly to my Denon 3700. This TV is seamless and flawless in almost every way. The upscaling, the brightness, eARC connectivity, sound decoding and ease of use is amazing. I picked it up when it went on sale for 6800 a couple of weeks ago. I cant imagine anyone would be disappointed with this massive beauty.

    Posted by Gabe

  • Rated 5 out of 5 stars

    Awesome TV!

    We have been very happy with the Sony 98" X90L TV to say the least. The picture is amazing. Even older SD DVDs and SD cable TV broadcast look spectacular. Setup and integration with our existing A/V equipment was easy. We recommend getting the Best Buy delivery and setup which was flawless. The TV is massive and needs a sturdy stand to put it on (like we did) if you are not hanging it on a wall. Make sure you consider the clearances of the entire path from front door to where the TV will sit before you consider it. This TV creates a very impressive presence in any room! It's the closest thing you'll get to having a movie theatre in your home.

    Posted by JackieJ

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