See more imagesSony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
- Model:
- XR98X90L
- SKU:
- 6544731
Highly rated by customers for:
BrandonB Posted
The only TV that can beat the X90L in pure picture quality is an OLED — but at 98”, you’d have to spend enough to buy a used luxury SUV to get one. The brightness on this beast is absolutely insane, yet somehow the black levels rival Sony’s own mini-LED models. Motion is smooth, colors are rich, and the sheer immersion of a screen this size is cinematic. If you’re in the market for a true home theater experience and catch this TV on sale, don’t hesitate. Just make sure you have the space — because once it’s in, you won’t want to watch anything else anywhere else.
Posted
Hi BrandonB,
Thanks for your outstanding 5-star review of the Sony BRAVIA X90L!
We're delighted you recognize the sheer quality that makes this TV the perfect centerpiece for a premium viewing setup. The stunning luminosity combined with deep, true black tones rivals the performance of many premium displays, a feat achieved by the precise control of our Full Array LED backlight. We also appreciate you noting the fluid motion handling and vibrant, accurate colors. This model is engineered to deliver a truly captivating and immersive experience at any size, especially at 98 inches!
Thanks for trusting Sony.
Best regards,
Dominick
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
JackieJ Posted
We have been very happy with the Sony 98" X90L TV to say the least. The picture is amazing. Even older SD DVDs and SD cable TV broadcast look spectacular. Setup and integration with our existing A/V equipment was easy. We recommend getting the Best Buy delivery and setup which was flawless. The TV is massive and needs a sturdy stand to put it on (like we did) if you are not hanging it on a wall. Make sure you consider the clearances of the entire path from front door to where the TV will sit before you consider it. This TV creates a very impressive presence in any room! It's the closest thing you'll get to having a movie theatre in your home.
Posted
Hi JackieJ,
You made the right choice! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!
-Ralph
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
WilliamM Posted
The best value for 98" TV's. Lots of great features like dolby vision and has a great brightness. Vibrant picture and all you could need for size.
Posted
Hi WilliamM,
Perfect! We're thrilled that you like the size, sound, and picture quality of the TV. Thank you for choosing Sony!
-Ralph
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
7210 Posted
Just love this tv. Had been eyeing a large 77 or 83 inch Sony when I came across this beast. 98 inches of pure bliss.
Posted
Hello 7210,
Thank you for choosing Sony!
We couldn't be happier to hear that the XR98X90L TV has brought you such joy with its impressive 98-inch display. It’s wonderful to know you found exactly what you were looking for and are enjoying this remarkable viewing experience.
Best regards,
-Fred
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
LeeH Posted
The Sony 98” Bravia exceeds my expectations. Whether you’re looking for a Home Theater or simply to watch local tv, it’s simply a joy pleasure to watch. Its sheer size prompted me to have it installed processionally. The Geek Squad crew did this professionally. They both delivered and installed it in my home exactly as I wanted. Watching tv is now a completely different experience for me!
Posted
Hi LeeH,
You made the right choice! We're glad that you like the size and picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Gabe Posted
Traded up from a Hisense 100 inch U8 that wouldn't connect properly to my Denon 3700. This TV is seamless and flawless in almost every way. The upscaling, the brightness, eARC connectivity, sound decoding and ease of use is amazing. I picked it up when it went on sale for 6800 a couple of weeks ago. I cant imagine anyone would be disappointed with this massive beauty.
Posted
Hi Gabe,
You definitely made the right choice! We're extremely grateful that you are satisfied with the excellent upscaling, brightness, seamless connection, sound, features, and overall performance of your X90L TV. Thank you so much for your positive feedback and for choosing Sony! - Kris
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Ouchgdddfghtewvgg Posted
I originally purchased a TCL 98 inch and the quality was not good at all. It would get stuck in the menu. I would have to unplug it and plug it back in so that it worked. I went back to Best Buy and I upgraded to the Sony 98 inch Beautiful TV. Everything works perfect perfectly I recommended.
Posted
Hi Ouchgdddfghtewvgg,
You made the right choice with the Sony X90L! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!
-Ralph
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
OtisP Posted
Aplus tv besy buy customer service help me decide and im happy with the Sony 98" 4k tv
Echoshow Posted
Love this tv picture is amazing well built love best buy
Posted
Hello Echoshow,
Thank you for the fantastic five-stars review!
We are delighted to know that you are enjoying your X90L! It's wonderful to hear that you find the picture quality exceptional and the TV to be well-constructed.
Thanks for choosing Sony!
Sincerely,
Jenn.
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
NunoA Posted
Amazing TV best of both worlds tv image with projector size and good in any kind of light. Awesome for video games too.
Posted
Hi NunoA, Thank you for the 5-star rating! We're thrilled to hear you like the amazing picture quality and screen size of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
B2stunt Posted
Pull the trigger and get it. I went from a projector with a 120 inch screen to this. The colors pop the brightness is great.
Posted
Hi B2stunt, Thank you for sharing your experience! It's wonderful to hear that you've transitioned from a 120-inch projector screen to this BRAVIA XR X90L TV, and that you're enjoying the vivid colors and remarkable brightness. It certainly seems like you made a great choice! Thank you for choosing Sony, and enjoy your incredible new viewing experience! -Maria <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Bobo Posted
Great picture, its a very nice tv. Installation was ausome, everything went very smooth. Everyone thats has seen it loves it. Im very happy.
Posted
Hi Bobo,
Perfect! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
ZsaineG Posted
Best picture, easy to navigate the settings. Would buy this TV again!!
Posted
Hi ZsaineG, We're thrilled to hear that you're enjoying the picture quality and user interface of the Sony BRAVIA XR X90L TV! Thank you for choosing Sony! Enjoy! -Maria <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Vacationhome Posted
The Best thing smoking When you think of Quality Sony is the best!!
Posted
Hi Vacationhome,
Great! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!
-Ralph
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
RonaldS Posted
Great size of TV for the wall and excellent pictures
Posted
Hi RonaldS, Thank you so much for sharing your experience! We're pleased to hear that you are satisfied for the great size and excellent pictures of your Sony BRAVIA XR X90L TV. Thank you so much for choosing Sony! Enjoy! -Maria <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
Cory Posted
The entire order process had been a disaster. TV was delivered with guys complaining, then I opened it to find it broken. I should have known because the box was slightly damaged. I'll update review once the new TV arrives in a week and a half (should be rushed for all the inconvenience).
Preetam Posted
I recently purchased the Sony 98” TV, and I couldn't be more thrilled with my decision! From the moment I set it up, the picture quality blew me away. The 4K resolution is incredibly sharp, making every scene come to life with stunning detail and vibrant colors. Whether I'm watching movies, sports, or playing video games, the immersive experience is unmatched.The size is perfect for my living room, creating a true home theater atmosphere. I love having access to my favorite streaming services right at my fingertips. The remote is intuitive, and the overall interface is smooth and responsive. In summary, the Sony 98” TV is a fantastic investment for anyone looking to enhance their viewing experience. It offers incredible performance, stunning visuals. Highly recommend!
Posted
Hi Preetam,
Thank you for sharing your excitement! The Sony BRAVIA XR X90L sounds like the ultimate addition to your living room, turning it into a true home theater. It’s great to hear it’s exceeding your expectations in every way.
Thank you for choosing Sony! Enjoy your BRAVIA moments! -Maria
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
SaeidS Posted
There is an extensive range of settings to fine-tune, making the TV extremely versatile and easy to optimize for different room brightness levels and personal preferences. The picture quality is exceptionally clear and crisp across all content. I thoroughly enjoy watching everything on this TV from 4K UHD movies to local broadcast channels. The built-in ATSC 3.0 tuner makes a noticeable difference, significantly improving the picture quality of local channels compared to older standards. At 98 inches, this TV offers outstanding value for the price, especially considering the overall performance and feature set. With the current discounts available, it’s an even better deal. An amazing TV overall and highly recommended.
Posted
Hi SaeidS,
Thanks for the detailed review! It is truly wonderful to know that you are finding the XR-98X90L TV so versatile and easy to set up for your space. We’re glad that everything from high definition movies to your local news looks so crisp on that massive screen.
We're genuinely thankful you decided on Sony!
Best regards,
Estefany
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
MatthewW Posted
I don’t typically write reviews for products, but this one is worth it. The picture quality is fantastic even with older movies. Sure you are paying a bit extra for buying a Sony tv but the built in processor was worth it for me compared to other manufacturers in the same size category. The color accuracy is on point. If I had any criticism, it would be the built in speakers but if you are seriously looking at buying any tv at this size odds are you were planning on buying a sound bar anyways. I bought Geek Squad’s installation service along with the tv and was so glad that I did. The Geek Squad staff were professional and took care of everything.
Posted
Hi MatthewW,
Thank you for sharing your experience! We're delighted to hear that the BRAVIA XR X90L exceeded your expectations with its picture quality and color accuracy. It's great to know that the built-in processor stood out for you. We appreciate your thoughtful note about the speakers and agree that a soundbar complements a TV. We're also glad that the team provided a seamless installation experience. Thank you for choosing Sony! Enjoy your cinematic viewing!-Maria
<img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
JasonB Posted
I was so torn between all the OLED tvs and the different 98” options. I figured that the processing power of Sony Bravia would be the difference maker. Man was I blown away wirh the quality and color of the image. I didnt have to tweak anything. The Vivid setting renders the most explosive color and brightness you can even imagine. I own an LG 86” OLED which I do love, but this Sony Bravia blows it away. Now granted there is a big price difference, but you will not be disappointed at all.
Posted
Hi JasonB, You've made an excellent choice! We're very pleased to hear that the picture quality and colors of your new Sony X90L have exceeded your expectations. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam <img src="https://s3.amazonaws.com/stratos-logos/logos/Sony_US.jpg" alt="Sony_US" title="Sony_US" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" />
See more imagesHighly rated by customers for: