Sony Alpha 7 IV Full Frame 33 Megapixel Mirrorless Camera with SEL28702 Lens Black

Customer Ratings & Reviews

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Sony - Alpha 7 IV Full-Frame 33-Megapixel Mirrorless Camera with SEL28702 Lens - Black

Model:: ILCE7M4MB; |
SKU:: 6670597

Highly rated by customers for:

Save $500

$2,699.99

Top Mentions

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Customers are saying

Customers regard the image quality as outstanding, making it the most praised aspect of this product. Users also frequently highlight the fast and accurate autofocus performance, alongside the device's intuitive ease of use. Additionally, many appreciate the reliable battery life, which contributes to an overall positive user experience.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

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Page 1 Showing 1-20 of 91 reviews

Rated 5 out of 5 stars
Best camera for content creation
YULIANAS Posted 5 months ago
If you are looking for a lightweight mirrorless camera, this is the one to choose! It offers amazing quality, is easy to use, and convenient. I switched from a Canon 60D to this one and wouldn’t go back.If you are looking for a lightweight mirrorless camera, this is the one to choose! It offers amazing quality, is easy to use, and convenient. I switched from a Canon 60D to this one and wouldn’t go back.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 5 months ago
Hello YULIANAS, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/30/2026) Sony Social Support
Rated 5 out of 5 stars
Definitely recommend!
Isaiah Posted 1 month ago
The build of the camera is very nice! I absolutely love the extendable screen and being able to flip it around. I also love the hybrid function of it being able to produces amazing video with great lowlight and amazing high detailed photos. This was definitely worth every cent.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 1 month ago
Hi Isaiah,
Sony commitment to customer satisfaction is our top priority.
Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
For any questions or concerns, you can reach us at 239-245-6360.
Regards,
Larry 9-30-2026
Sony Social Support
Rated 5 out of 5 stars
Great camera
NATHANIELR Posted 2 months ago
I bought this camera package to get started with photography and have absolutely loved it. Sony has a lot of customization which lets you feel very in tune with your equipment. Highly recommend.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 2 months ago
Hello NATHANIELR, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/4/2026) Sony Social Support
Rated 5 out of 5 stars
Absolutely a must have
Acurasales Posted 3 months ago
Got this camera over a week now and so much to learn. Very easy to use for beginners. Great color. Don’t just take my review. Go out and get one. Thanked me later
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 2 months ago
Hello Acurasales, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/1/2026) Sony Social Support
Rated 5 out of 5 stars
Satisfied
Beatriz Posted 2 months ago
Loving this camera! Photo quality is great. Used it for my recent travel, it maybe too heavy but result is worth it
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 2 months ago
Hello Beatriz, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/1/2026) Sony Social Support
Rated 5 out of 5 stars
Sony alpha 7 IV full
JENYFERB Posted 1 month ago
I loved her for a long time, she takes incredible photo
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 1 month ago
Hello JENYFERB, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (9/14/2026) Sony Social Support
Rated 5 out of 5 stars
Best camera
Camera Posted 4 months ago
I love how more advance information on this camera. My picture looks so good am so happy
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 4 months ago
Hello Camera, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/27/2026) Sony Social Support
Rated 5 out of 5 stars
It looks good and amazing
IRVINM Posted 3 months ago
I just bought this camera Last month is amazing I finally start making great YouTube content with my camera This is why I recommend everyone to buy this camera right now for you guys to make great YouTube videos as well
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 2 months ago
Hello IRVINM, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/1/2026) Sony Social Support
Rated 5 out of 5 stars
Sony a7 iv game changer
DANIELAC Posted 5 months ago
I was very confused about what camera to buy and after reading doing research and checking reviews i decided to buy this Sony A7 iv for long term use reasons. And I’m very happy to have it now, it’s actually worth the investment
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 5 months ago
Hello DANIELAC, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/25/2026) Sony Social Support
Rated 5 out of 5 stars
I have liked it so far
Anil Posted 4 months ago
Purchased this cause i wanted full frame, i should have skipped kit lens 24-70 with this purchase, looking to buy 85mmf1.8 and another all in one lens probably 18-105 or 24-135 like that
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 4 months ago
Hello Anil, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/2/2026) Sony Social Support
Rated 5 out of 5 stars
Best gym camera
TONYTHEP Posted 4 months ago
Bought this camera for the gym and it has been a gem
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 4 months ago
Hello TONYTHEP, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/19/2026) Sony Social Support
Rated 5 out of 5 stars
Awesome!!
Leandro Posted 5 months ago
Amazing deal for the price. You get really good camera for it
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 5 months ago
Hello Leandro, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4/B is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/9/2026) Sony Social Support
Rated 5 out of 5 stars
Outstanding Hybrid Camera for Photo and Video.
SABRINAG Posted 3 months ago
The Sony Alpha 7 IV is a powerful full‑frame camera that delivers impressive results for both photography and videography. The 33‑megapixel sensor produces sharp, vibrant images with great dynamic range, and the low‑light performance is noticeably strong. Autofocus is one of the camera’s biggest strengths—eye‑tracking for humans and animals is fast, accurate, and reliable. The included SEL2870 lens is a solid starter option. It’s not the sharpest lens Sony makes, but it’s versatile enough for everyday shooting, travel, and family photos. If you want the best performance, you’ll eventually want to upgrade to a faster lens, but this kit lens gets the job done. Battery life is good, the grip feels comfortable, and the menu system is much easier to navigate than older Sony models. Video shooters will appreciate the 4K recording options and improved color science. I’ve been really happy with the Sony Alpha 7 IV. The photos are crisp, the colors look natural, and it performs well even indoors or at night. The autofocus makes it easy to capture moving kids, pets, or sports without missing the shot. The 28–70mm lens is a good all‑around lens for beginners. It’s not fancy, but it’s lightweight and covers the most common shooting situations. If you want a camera that’s easy to learn but still powerful enough to grow with you, this is a great choice. The Sony Alpha 7 IV has exceeded my expectations. The image quality is stunning, and the autofocus is unbelievably fast—perfect for capturing moments without worrying about blurry shots. The camera feels solid in the hand, and the touchscreen and updated menus make it easy to use. The included 28–70mm lens is a nice starter lens. It’s sharp enough for portraits, landscapes, and everyday photos, and the stabilization helps keep shots steady. If you’re upgrading from an older camera or moving into full‑frame for the first time, this kit is a fantastic value. Highly recommend! Overall: A fantastic hybrid camera with professional‑level features. Great for enthusiasts and creators who want high‑quality results without jumping straight into expensive pro gear.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 3 months ago
Hello SABRINAG, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (7/18/2026) Sony Social Support
Rated 5 out of 5 stars
The Best Hybrid Camera I’ve Ever Used
PHILIPV Posted 3 months ago
I’ve been using the Sony A7 IV for both automotive photography and cinematic video, and it has exceeded every expectation. The autofocus is incredibly reliable, even with moving cars, and the 33MP sensor produces sharp, detailed images with excellent dynamic range. Video quality is outstanding, especially in 4K, and the color science makes grading footage simple. The battery life, dual card slots, and comfortable grip make it perfect for long shoots. Whether you’re a content creator, photographer, or filmmaker, the A7 IV is an amazing investment that consistently delivers professional results. I couldn’t be happier with this camera and highly recommend it.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 3 months ago
Hi PHILIPV,
Sony commitment to customer satisfaction is our top priority.
Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
For any questions or concerns, you can reach us at 239-245-6360.
Regards,
Larry 7-23-2026
Sony Social Support
Rated 5 out of 5 stars
Sony Alpha 7 IV - Great Camera
EW78259 Posted 1 month ago
I’m extremely happy with the Sony Alpha 7 IV. The camera is easy to use, even for someone who isn’t a professional photographer, and the photo quality is fantastic. Images are sharp, detailed, and have excellent color and clarity. The autofocus is fast and reliable, which makes capturing people, events, and action much easier. I also really appreciate the versatility of the camera and the ability to change lenses depending on what I’m photographing. Overall, the Sony Alpha 7 IV has been a great camera and has made taking high-quality photos much more enjoyable. I would definitely recommend it to anyone looking for a quality, easy-to-use mirrorless camera.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 1 month ago
Hi EW78259,
Sony commitment to customer satisfaction is our top priority.
Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
For any questions or concerns, you can reach us at 239-245-6360.
Regards,
Larry 9-26-2026
Sony Social Support
Rated 5 out of 5 stars
Excellent camera with outstanding image quality
LEYLAR Posted 3 months ago
I’m very happy with this camera. The image quality is outstanding, the autofocus is fast and accurate, and it performs great for both photography and video. It’s easy to use and feels very well built. I highly recommend it to anyone looking for a professional camera.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 3 months ago
Hello LEYLAR, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (7/6/2026) Sony Social Support
Rated 5 out of 5 stars
Excellent Camera for Photos and Video
JOSEM Posted 3 months ago
I've been very impressed with the Sony Alpha 7 IV. The image quality is outstanding, the autofocus is incredibly fast and accurate, and the camera feels solid and well-built. It's easy to use once you get familiar with the controls, and the included lens is a great starting point. Whether I'm taking photos or recording video, the results have been excellent. I would definitely recommend this camera to anyone looking for a high-quality full-frame mirrorless camera.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 2 months ago
Hello JOSEM, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (8/1/2026) Sony Social Support
Rated 5 out of 5 stars
Fantastic camera
JOSEPHD Posted 1 month ago
This is everything that I could have wanted in a camera. It’s easy to use and navigate, it takes amazing photos, and the video is super sharp. Overall it is a good quality product from a store that has good quality customer service.
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 1 month ago
Hi JOSEPHD,
Sony commitment to customer satisfaction is our top priority.
Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it and found it as a fantastic camera. Thank you for choosing Sony.
For any questions or concerns, you can reach us at 239-245-6360.
Regards,
Larry 9-30-2026
Sony Social Support
Rated 5 out of 5 stars
10/10 Purchase
ADRIAN Posted 5 months ago
This cameras photo quality is extremely sharp, colors look natural, and the autofocus is incredibly good especially for portraits, sports, and low-light shooting. It performs amazing for both photography and video. Although you must do research on how to properly use the camera to use it to its full potential if you are just starting to get into photography! If you have the money buy it!
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 5 months ago
Hello ADRIAN, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/30/2026) Sony Social Support
Rated 5 out of 5 stars
Great camera!
KIMBERLYT Posted 3 weeks ago
We love it! It takes great pictures and has great battery life!
I would recommend this to a friend
Comment
Brand response from SonyListens
Posted 3 weeks ago
Hi KIMBERLYT,
Sony commitment to customer satisfaction is our top priority.
Thank you for sharing your experience with the ILCE7M4 . We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
For any questions or concerns, you can reach us at 239-245-6360.
Regards,
Larry 10-3-2026
Sony Social Support