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  • C2 3 2 OLONE 1 a M 6 S SONY NO OFF 3.5-6.6/28-70 a H Cnnad 50 9C B 70 7 3.5-5.6/28-70 II FE 55 0-fee.omE.0 0.3m/0 1 45m/ 48ft
  • OFF 50 2 7 M 0 be CU MIO 9 K SONY TF p 09 1-86/01-96 FE 70 a 7 FE 3.5-5.6/28-70 II 55 Q 0.3m/0.99ft-0.48ft 45m/1.48ft
  • 28 35 50 70 - Optical SteadyShot II 3.5-5.6/28-70 FE
  • 0.55 A8ft 1.45m/1.0-1.166 0.3m/0.28 35 50 70 Optical SteadyShot II 3.5-5.6/28-70 FE
  • 70-300mm f/4-5.6 FE E-mount
  • Alt View 4. Sony - Alpha 7 IV Full-frame Mirrorless Kit with SEL28702 Lens - Black.

Sony - Alpha 7 IV Full-frame Mirrorless Kit with SEL28702 Lens - Black

Model:
ILCE7M4MB
SKU:
6670597
Highly rated by customers for:
$2,199.99
Save $500
The comparable value is $2,699.99

Customer reviews

Rating 5 out of 5 stars with 15 reviews

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100%
would recommend
to a friend

Customers are saying

Customers are enthusiastic about the Alpha 7 IV Kit with SEL28702 Lens, particularly its overall performance. Reviewers find it to be an excellent camera. There were no cons mentioned about this product.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-15 of 15 reviews

  • Best camera for content creation

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you are looking for a lightweight mirrorless camera, this is the one to choose! It offers amazing quality, is easy to use, and convenient. I switched from a Canon 60D to this one and wouldn’t go back.If you are looking for a lightweight mirrorless camera, this is the one to choose! It offers amazing quality, is easy to use, and convenient. I switched from a Canon 60D to this one and wouldn’t go back.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello YULIANAS, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/30/2026) Sony Social Support Sony_US

  • Sony a7 iv game changer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was very confused about what camera to buy and after reading doing research and checking reviews i decided to buy this Sony A7 iv for long term use reasons. And I’m very happy to have it now, it’s actually worth the investment

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DANIELAC, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/25/2026) Sony Social Support Sony_US

  • I have liked it so far

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this cause i wanted full frame, i should have skipped kit lens 24-70 with this purchase, looking to buy 85mmf1.8 and another all in one lens probably 18-105 or 24-135 like that

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Anil, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/2/2026) Sony Social Support Sony_US

  • Awesome!!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing deal for the price. You get really good camera for it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Leandro, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4/B is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/9/2026) Sony Social Support Sony_US

  • 10/10 Purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This cameras photo quality is extremely sharp, colors look natural, and the autofocus is incredibly good especially for portraits, sports, and low-light shooting. It performs amazing for both photography and video. Although you must do research on how to properly use the camera to use it to its full potential if you are just starting to get into photography! If you have the money buy it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ADRIAN, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/30/2026) Sony Social Support Sony_US

  • Very pleased with my first Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Camera takes beautiful shots. Fast autofocus. Good eye tracking for people and pets. Good color composition. Helpful dedicated video/photo switch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi burgatory, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera as your first Sony camera. Thank you for choosing Sony. -Linda 5-2-26 Sony Social Support Sony_US

  • Absolutely amazing!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My husband is obsessed with his new camera! The quality of the pictures come out beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AMAURYS, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/25/2026) Sony Social Support Sony_US

  • THIS IS TGE BEST

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this one of the best Best quality camera i have ever used

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SULDANW, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/30/2026) Sony Social Support Sony_US

  • Ngt press

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera. Does great even in low light with no flash. Steady shots

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnN, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4/B is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/9/2026) Sony Social Support Sony_US

  • BEST CAMERA

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing camera extremely high quality best camera for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesF, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving the quality images you are getting from this camera. Thank you for choosing Sony. -Linda 5-2-26 Sony Social Support Sony_US

  • Great camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera for all events. Very happy with my purchasw.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mer3, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera kit. Thank you for choosing Sony. -Linda 5-2-26 Sony Social Support Sony_US

  • Great camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent camera, definitely worth the money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyP,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ILCE7M4 camera. We are glad to hear that you love it and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 4-24-2026
      Sony Social Support Sony_US

  • sony alpha a7iv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent camera! they also did price match. awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AshisS, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera kit. Thank you for choosing Sony. -Linda 4-11-26 Sony Social Support Sony_US

  • Sony the best camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great camera I really recommend High quality so easy to use and best picture and professional videos

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ABDULMALEKS, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/25/2026) Sony Social Support Sony_US

  • Great value for electronics purchases

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely worth it for anyone buying expensive electronics. The extended return period gives real peace of mind, especially when testing cameras and other tech. Member pricing and exclusive offers are a nice bonus too. Easy to use, useful benefits, and definitely a good value overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello IevgenC, Sony's commitment to customer satisfaction is our top priority. The ILCE-7M4
      is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (5/10/2026) Sony Social Support Sony_US

Page 1, Showing 1-15 of 15 reviews
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