Customers are positive about the Alpha ZV-E10's camera quality, ease of use, compact size, and lightweight design, frequently praising its ability to take great photos and videos. They also appreciate its affordability. However, customers are negative about the battery life and lack of a built-in flash, with some also mentioning overheating concerns during extended use and less-than-ideal stabilization. A few users found the menu system somewhat challenging to navigate.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 89 reviews
Pros mentioned:
Camera quality, Ease of use, Weight
Rated 5 out of 5 stars
Awesome Camera for Beginners and Vloggers!
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I’m really impressed with this camera! The Sony Alpha ZV-E10 is super easy to use, even for someone like me who’s not a pro. The picture and video quality are amazing, and it’s perfect for vlogging or creating content. I love the compact design—it’s lightweight and easy to carry around. The 16-50mm lens it comes with is great for a variety of shots, and the autofocus works like a dream. Definitely worth it if you want something beginner-friendly but still packed with features!!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AlyssaM, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an awesome camera especially for beginners. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 1-10-2025 Sony Social Support
Pros mentioned:
Camera quality, Ease of use, Size
Rated 5 out of 5 stars
The Best Vlogging camera every Creator needs
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Amazing 4K camera Under 1K! Easy to use and small enough to carry it anywhere! This is your confirmation.. I am a vlogger and use this camera everyday ..Get the camera!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello TriciaB, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great vlogging camera. We are happy you are enjoying your unit. If you have any questions please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/07/2025) Sony Social Support
Pros mentioned:
Camera quality, Ease of use, Size
Rated 5 out of 5 stars
Sony ZV-E10
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Run to get this camera! The quality is amazing. It is clear, crisp, and vibrant. Easy to use and compact enough to bring on the go.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi NicoleSmith, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved it because of its great quality. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 12-9-2023 Sony Social Support
Pros mentioned:
Camera quality
Rated 4 out of 5 stars
Great for indoor & Outdoor Vlogging!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
After taking this Camera both indoors to my studio and outside to film a round of golf, this camera can do it all. HIGHLY reccomend paring with a set of RODE wireless mics when outdoors however not needed as the mic quality indoors is quite solid when you're within 5-10 feet and have no wind to fight. The video quality is top notch ONCE you get your settings dialed. Does not come out of the box with the best settings to set you up for the greatest success however a 10 minute YouTube video will get you ready to crank out high quality content in no time. The stock lens that comes with the pack is a great starter but I will be looking to upgrade my lens soon. Outdoor quality can suffer slightly without the right lens combo. Other than that excited to start my camera ownership journey with Sony and this camera deifnitely packs a punch!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi DeardorffGolfs,
Sony commitment to customer satisfaction is our top priority.
Thank you for your feedback on our ZVE10 camera. We're happy to hear that our camera works really well for you both indoor and outdoor. Your positive experience encourages us to continue delivering exceptional products.
If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.
Rubychelle 10-16-2023
Sony Social Support
Cons mentioned:
Overheating
Rated 5 out of 5 stars
Great camera for a beginner!!!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I love this camera. I'm using it to film my YouTube videos, and it only took me a couple of hours figuring out how to use this camera. Love the zoom! I tried a go pro last year, and that is a horrible, hard to use camera. I filled 5 videos in a row, along with thumbnail pictures, and no issues with overheating, etc. Great camera for a beginner.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JeanetteV, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as a great camera for beginners. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 3-16-2024 Sony Social Support
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
Captures the moment
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Posted . Owned for 2 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
After doing some research, I thought the ZV-E10 would meet my needs however it was sold out everywhere. One Night, I checked Best Buy said it was available and ordered it immediately. I went to pick it up in-store the box said it was black, I ordered white. Got home and to my surprise it was white. After a few YouTube videos on settings, my pictures and video with the kit lens are amazing. (Upgrade from iPhone but not full frame quality is fine with me) For the price I am very happy with my purchase and I have room to grow and buy additional lenses as I grow in photography/videography
I would recommend this to a friend
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
Best Camera I’ve had so far!
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Best investment I made so far. It products high quality images and video for my social media content. I’m so happy with my purchase
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Amber, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are loving this camera and that its been a great asset to your social media content creations. Thank you for choosing Sony. -Linda Sony Social Support
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
It’s perfect
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Coming from Panasonic’s lumix, I am thoroughly enjoying this. I’m not pro or anywhere near it, and mainly use this to capture moments for my children, I love it for indoor living room setting, and quality is better than my other camera.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi wends, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved it and found it to be perfect. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 12-8-2023 Sony Social Support
Pros mentioned:
Ease of use
Rated 5 out of 5 stars
Buy it now !
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Posted . Owned for 3 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I love it so so much ! So easy to use and so pretty
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi YeseniaM, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found loved this camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 8-1-2024 Sony Social Support
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
Very nice camera!!
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Posted . Owned for 3 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very nice camera, especially when paired with the 50mm F/1.8 Sony lens. Very crips and clean image quality. Highly recommend as a starter camera!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi KevinW,
Sony commitment to customer satisfaction is our top priority.
Thank you for sharing your feedback on our ZVE10 camera. We're happy to hear that you're satisfied with our camera, especially when paired with your SEL50F18 lens. Thanks again for choosing Sony.
If you have any other concerns or questions, feel free to contact us at 239-245-6360.
Rubychelle,
Sony Social Support
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
Finally!
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This camera has been sold out and discontinued for the longest. Im glad I was able to finally catch the restock. Great camera for beginner vloggers.
I would recommend this to a friend
Rated 5 out of 5 stars
Picture quality is amazing!!!
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I was very happy with my purchase as soon as I read all the good reviews, but when I finally opened mines and started setting it up the way I wanted my pictures to look let just say I am in LOVE.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi BeautifulUnika, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera can create amazing images for your project. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support)
Rated 5 out of 5 stars
Love creating memories!
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Posted . Owned for 5 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I purchased this for myself to take memories whenever we travel. I started creating videos for social media using this. This is perfect for me!!! Love the color too!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi MarilynR, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 5-25-2024 Sony Social Support
Rated 5 out of 5 stars
My concert and travel camera!
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great video camera!! My first camera and it’s super easy to use!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Mase, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a great camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 8-27-2024 Sony Social Support
Pros mentioned:
Camera quality, Ease of use
Rated 5 out of 5 stars
Amazing Camera
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This camera delivers outstanding image quality, capturing every detail with remarkable clarity. Its intuitive controls make it easy for both beginners and professionals to use, ensuring a seamless shooting experience. With advanced features and durable build, it's a perfect choice for anyone looking to elevate their photography.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello GlennT, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! We are happy you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/21/2025) Sony Social Support
Pros mentioned:
Camera quality, Ease of use
Rated 5 out of 5 stars
Great Product
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Works just as described. Great for vlogging and entry-level videography. Happy with my purchase.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Donatella, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera. Thank you for choosing Sony. -Linda 1-16-25 Sony Social Support
Pros mentioned:
Camera quality, Ease of use
Rated 5 out of 5 stars
Worth the money, justifies every dollar :)
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Posted . Owned for 2 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
An excellent portable camera for all occasions. 1/ pretty easy to setup and use, 2/ Very good picture quality, 3/ Loves the screen adjustment for selfie videos/pictures 4/No noise in videos.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi KrishnaS, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an excellent camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 8-10-2024 Sony Social Support
Pros mentioned:
Camera quality, Size
Rated 5 out of 5 stars
Best Camera Ever!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The Best Camera ever for social media content! Very light, nice in size and lenses are interchangeable. Bluetooth/Wifi options are great too. This camera is definitely a game changer vs using your mobile device.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi HoneyDandridgeDesigns, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved and found it the best camera ever for social media contents. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 11-25-2023 Sony Social Support
Pros mentioned:
Camera quality, Ease of use
Rated 5 out of 5 stars
Sony Camera
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I bought this camera about a month ago and omg I love it, easy to use and takes amazing pictures. Definetely worth every dollar!!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Wendy19, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 4-13-2024 Sony Social Support
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
BUY IT! :)
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Lovveeeee this camera! I definitely recommend to someone who is a beginner and wants to start vlogging. The quality is amazing.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi KimC, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 5-10-2025 Sony Social Support