Customers value the Alpha ZV-E10 Kit Mirrorless Vlog Camera for its video quality, compact size, and beginner-friendly features. They appreciate the interchangeable lens system, which allows for versatility in photography and videography. While some users have concerns about battery life and stabilization, overall, customers are pleased with the camera's performance and price point.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 991 reviews
Pros mentioned:
Camera quality, Size
Cons mentioned:
Battery life
Rated 5 out of 5 stars
Small AND Mighty!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
There are about a million other reviews of this camera on the internet, so I'll try to keep this one brief, general, and not overly technical.
I got myself this camera to break into the world of video and mirrorless shooting without breaking the bank. I'm coming from almost two decades of shooting with bigger, heavier DSLRs, and I can honestly say this little camera has been a lot of fun to work with!
Yes, my go-to DSLR has video capability, but the ZV-E10 makes it so much more convenient and fun. I'm SO impressed with the precise, lightning-quick autofocus in video mode, and its compact size and light weight make it so much easier to maneuver.
Did I mention it also takes fantastic still images? The one I provided with this review was taken with the included kit lens. I bought the package that also included the 15mm f/1.4, and it's an awesome lens! Basically no focus breathing in videos, beautiful bokeh, and excellent sharpness and contrast.
Overheating hasn't been an issue for me, but I haven't shot with this camera for especially long periods of time, usually one or two hours. The only complaints I have are that the battery won't last you much longer than about an hour or two (because the camera lacks an electronic viewfinder and relies solely on the LCD display). I actually ended up getting the dummy battery AC adapter kit, and it's worked out excellently. My other gripe is I don't totally love that the SD card slot is located inside the battery compartment; it's kind of a pain to eject and pull out.
Overall, this is a solid, versatile little camera! Don't be put off by its diminutive size; that's actually one of its strengths! I feel like I could carry it around all day versus my much heavier DSLR. If you're looking for a budget-friendly (relatively speaking) way to get started with video and/or mirrorless shooting, I say start with this camera! You won't regret it!
Hi Luis, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think overall our camera is compact and solidly designed mirrorless camera with all the features for all type of users. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support)
Pros mentioned:
Camera quality, Size
Cons mentioned:
Flash
Rated 4 out of 5 stars
amazing camera for vlogging and pictures!
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Honestly this camera might even be better than the canon g7x that everyone have. i took a lot of time trying to review which camera i should get and i went with this. the settings might be a little bit confusing at first especially if youre new to digital cameras, but once you get a hang of the settings, your pictures can come out really nice. the only thing that i wish that came with it was a built in flash, but you can easily get an external flash on amazon for a reasonable price. overall, my experience so far with this camera has been amazing. its so easy to carry around in your purse. the quality for the pictures on these are so amazing! of course it helps at night to have the external flash if you like to take pictures in night time. but i have tested out this camera in daylight and night time. definitely did not disappoint. and i see a lot of people talking about how their pictures comes out too bright or too dark, its honestly the users issue, i like to play around with the settings when i do take pictures and sometimes when i dont even mean to hit a button, the pictures come out really well! , as for videos, i think its pretty good as well, i haven’t taken too many videos on it yet but from the ones i have , it does look really good. overall, if youre trying to invest in a good camera , i think this one would be a great start
Hi xylyn, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera for vlog contents. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 9-25-2024 Sony Social Support
Pros mentioned:
Camera quality, Ease of use, Weight
Rated 5 out of 5 stars
Awesome Camera for Beginners and Vloggers!
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I’m really impressed with this camera! The Sony Alpha ZV-E10 is super easy to use, even for someone like me who’s not a pro. The picture and video quality are amazing, and it’s perfect for vlogging or creating content. I love the compact design—it’s lightweight and easy to carry around. The 16-50mm lens it comes with is great for a variety of shots, and the autofocus works like a dream. Definitely worth it if you want something beginner-friendly but still packed with features!!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AlyssaM, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an awesome camera especially for beginners. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 1-10-2025 Sony Social Support
Pros mentioned:
Camera quality, Weight
Rated 5 out of 5 stars
Amazing Camera for Vlogging and Content Creation!
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Posted . Owned for 2 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I've been using the Sony Alpha ZV-E10 for a few months now, and I have to say, it's an outstanding camera! The image and video quality are incredible, and I love how sharp and vibrant everything looks. The 16-50mm lens is perfect for most situations, whether I'm shooting indoors or outdoors. It's lightweight, compact, and super easy to use, making it ideal for anyone starting out with vlogging or content creation.
One of my favorite features is how great the videos turn out, with smooth focus and crisp details even in challenging lighting. Plus, the microphone input and the flip-out screen make it so much easier to record myself. Overall, I'm really happy with my purchase and would highly recommend it to anyone looking for a high-quality, user-friendly mirrorless camera!
Hi AnthonyA, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera for vlogging and content creation. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 12-12-2024 Sony Social Support
Pros mentioned:
Camera quality, Weight
Cons mentioned:
Battery life
Rated 5 out of 5 stars
Sony ZV-E10 9/10
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Love this new camera ! Clear quality, lightweight, and I can change the lenses out. I have the kit lens and 11mm lens. Only thing I thought the screen would be touch screen but using the button work perfectly fine! Sound is good too, thinking about getting the Sony microphone and Sony tripod just to have the full package. I did buy the rechargeable battery and an extra battery to have because the camera only comes with battery and a wire to charge it. No separate outlet charger for the battery.
Sony commitment to customer satisfaction is our top priority.
Thank you for your feedback on our ZVE10 camera. We're glad to hear that you loved our camera and find it versatile to use. Thanks again for choosing Sony!
If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.
Rubychelle
1-21-2024
Sony Social Support
Pros mentioned:
Camera quality
Cons mentioned:
Battery life
Rated 5 out of 5 stars
Sony zv e10
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Best camera The Sony ZV-E10 is an impressive camera tailored for content creators, offering a versatile blend of features and performance. With its 24.2MP APS-C sensor, the image quality is sharp and vibrant, making it ideal for both video and photography.
One of its standout features is the excellent autofocus system, which quickly locks onto subjects and maintains focus, even during movement. The camera also boasts impressive 4K video capabilities, with options for high frame rates and various picture profiles, allowing for greater creative control.
The vari-angle touchscreen is a major plus for vloggers, making it easy to frame shots from different angles. The microphone input and headphone jack enhance audio quality, a crucial factor for video production.
The ZV-E10 is lightweight and compact, perfect for on-the-go shooting, although the battery life could be better for extended sessions. Overall, it’s a fantastic choice for anyone looking to elevate their content creation, offering professional-quality features in a user-friendly package.
Hi MohammedhuzefaK, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved it and found it as the best camera. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 9-26-2024 Sony Social Support
Pros mentioned:
Camera quality, Ease of use, Size
Rated 5 out of 5 stars
The Best Vlogging camera every Creator needs
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Amazing 4K camera Under 1K! Easy to use and small enough to carry it anywhere! This is your confirmation.. I am a vlogger and use this camera everyday ..Get the camera!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello TriciaB, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great vlogging camera. We are happy you are enjoying your unit. If you have any questions please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/07/2025) Sony Social Support
Pros mentioned:
Camera quality
Cons mentioned:
Battery life
Rated 4 out of 5 stars
Sony ZV-E10 Review
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I was soo excited to get this camera to begin my journey of content creation and vlogging. This was my first camera so it was exciting but personally a little tricky understanding how to adjust all the settings. My favorite part of the camera is the IMovie button for vlogging where it’ll automatically edit the settings for you while your recording to make sure you get the best quality and lighting for your video. I had this camera for about a month and eventually exchanged it for a different camera. Here are my pros and cons for the Sony ZV-E10
Pros
- It comes with everything you need to charge the camera
- it’s small and portable
- It comes with a microphone to attach to the camera for noise cancellation
- Imovie Setting for Vlogging
- Video quality was really good
Cons
- I didn’t like that the Sony ZV-E10 doesn’t have an internal flash
- wasn’t the easiest to take photos as a beginner
- It also wouldn’t allow me to connect to the Sony creators app so it would take a really long time to transfer videos from my camera to my phone via Wifi.
Hi Emme, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. Thank you very much for this review and thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 10-31-2024 Sony Social Support
Pros mentioned:
Camera quality, Ease of use, Weight
Rated 5 out of 5 stars
Camare sony
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Posted . Owned for 3 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Good camera and practical , easy used and light weight
Hello VictorL, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great vlogging camera. We are happy you are enjoying your unit. If you have any questions please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/07/2025) Sony Social Support
Pros mentioned:
Camera quality
Cons mentioned:
Battery life
Rated 4 out of 5 stars
Perfect First Camera for Content Creators/Vloggers
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Awesome first little camera. I was torn between getting this guy and the Canon M50 MkII, but after careful consideration I decided to go with the Sony ZV-E10. Battery life works great on this thing, even when recording in 4K 30FPS, but I would still always suggest getting a battery plate and picking up a few Sony NPF batteries if you're planning to make long vlogs with this camera and don't anticipate having easy access to wall sockets. Great thing is that you can also use a hefty power bank as well since it also charges through USB C. If you're torn between the Sony ZV1 and the Sony ZV-E10, I'd strongly suggest putting down the extra $50 in order to get the interchangeable lenses, since it's more than worth it in the long run. I just picked up the Sigma 16mm F1.4 for it and I absolutely love the shots I get on this thing.
Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to leave a review, and provide feedback. We are happy to hear you are enjoying the Alpha ZV-E10, and all its neat features. Happy Shooting!! Amy (Sony Social Support).
Pros mentioned:
Camera quality
Cons mentioned:
Battery life
Rated 4 out of 5 stars
Nice image quality. Battery life...so so.
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I am a beginner in photography and videography and started off with a Canon Rebel T2. I will say, that Canon is great for those that don't know photography lingo (like ISO, aperture and shutter speed). But once you get the hang of this camera, the image quality is so nice! The one kind of negative thing I will say about this camera is the battery life. I can maybe get away with using for a days outing of taking pictures but it does go down pretty quick. I am still getting used to all the features of this camera, but the more I use it, the easier it is to take quality shots/videos, and the more I appreciate it.
Hello MeghanK, The Sony Alpha ZV-E10 is a great camera. Once your learn the features you will definitely be amazed with it If you have any questions or concerns please reach out to us here at Sony's General Consumer Support: 239-245-6360. Sony's commitment to customer satisfaction is our top priority. - Edward (11/3/2024) Sony Social Support
Pros mentioned:
Camera quality, Ease of use
Rated 5 out of 5 stars
Very Beginner Friendly!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I have had this camera for about a month now and I wanted to get a feel for it before leaving a review. So far I can say I absolutely love it and I am glad I invested into this camera as it is also my first camera. I am a content creator and make beauty content and I have LOVED the results of what I’m filming for and can see a big difference in my content already. Now I’m not a camera savvy girl but it is beginner friendly with tutorials out there to really learn the camera. So I would definitely recommend if you considering creating content and I love how my vlogs come out now!
Hi CourtneyrV, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you absolutely love our camera and how it is beginners friendly to content creators. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support)
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
The best Vlogging camera
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Posted . Owned for 5 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
this is my first time ever buying a purchase from Best Buy by myself. I’m a college student that is in the Tish program at NYU. Studying film and television. And I wanted a new camera to start my content journey with YouTube and shooting short films, solo and going into Best Buy at the amazing help ever with picking out the best camera the stand and setting up my own first credit card to buy the purchase. Overall, this camera has been the best purchased a new lens for my camera. My content has been amazing using this camera. I wouldn’t recommend any other camera to a beginner Vlogger or film student that wants to just do little short films off there camera.
Hi AsharyahA, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera and that your overall experience has been amazing. Thank you for choosing Sony. -Linda 2-9-25 Sony Social Support
Pros mentioned:
Camera quality
Cons mentioned:
Battery life
Rated 5 out of 5 stars
Its perfect for vlogging/videography
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Perfect for creating content, photos are great but its lacking IBIS and EVF. It does has digital stabilization and catalyst browse which helps with stabilizing footage. Battery dies fairly quickly when making videos make sure to stock up on batteries or a 3rd party continuous power adapter from amazon. It has a mic input and it can charge and be used while charging via USB-C which is a big plus. Pair this with a good sigma/sony lens and this is a everyday beast. The photos and video from this camera can compete with sony bigger camera especially if you are already familiar with what your doing. Over all i do recommend this camera especially if your looking to create better content for social media. The phone is ok but nothing like having real crispy creamy authentic bokeh backgrounds in your videos.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The **Alpha ZV-E10** is an excellent choice for beginners looking to take their content creation to the next level! It's a compact, lightweight camera that packs a punch with its user-friendly features. Setting it up is a breeze, and its intuitive controls make it simple to get started, even for those new to photography or video.
One of the standout features is the **battery life**, which is impressive for a camera of this size. You can easily shoot for hours without worrying about running out of juice—perfect for long shoots or travel. Plus, the **easy transfer to mobile devices** makes it super convenient to share your photos and videos instantly.
Overall, the ZV-E10 is a fantastic mix of portability, performance, and ease of use. Whether you're capturing photos or creating videos, this camera will help you produce high-quality content without the steep learning curve!
Hi MonicaTorres, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as the perfect camera especially for beginners. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 11-27-2024 Sony Social Support
Pros mentioned:
Camera quality, Ease of use
Rated 5 out of 5 stars
Not too expensive camera
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This reviewer received promo considerations or sweepstakes entry for writing a review.
If you are looking for a camera mostly for photography and not too expensive then this item would be the best. It’s easy to use and quality is very nice.
Hello Sunny, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great camera! We are glad you are enjoying your unit. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (2/17/2025) Sony Social Support
Cons mentioned:
Battery life
Rated 3 out of 5 stars
Its a 2019 Camera in 2022
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Posted . Owned for 6 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I don't get the huge number of positive reviews on this except to note that they are massively "tech insider" program reviews. This is a very average camera. It has an old sensor used for a long time on Sony cameras. It has a very old and low quality screen. It has an old battery that isn't very well suited for a video oriented camera - it would be well suited for a photo-focused camera. It has an old menu system that doesn't even support touchscreen use. The only touchscreen functionality I could get working was touch to focus. Anywhere else it doesn't work. The onboard stabilization is weak in that it adds a massive crop to smooth out video. Meanwhile cheaper action cameras can get better stabilization from <10% crop. I'm guessing because the processor is too weak (probably also old tech).
I am coming from a Samsung NX500 camera from 2016 and that thing had a better resolution OLED screen and proper touchscreen operation. It also had a 28mp sensor that was also fast with great colors. If that NX500 didn't break I would return this in a second because this is 2x the price. I just find it hard to believe people are OK with this price and performance in 2022. The market is so stagnant that this is acceptable?
In 2022 we should have GPS on board without installing an app on my phone and doing a clunky connection every time I want to geo tag photos. We should have a working touchscreen. We should have an OLED if there is no view-finder.
So with the cons out of the way.. I will say the camera is fast and auto focus is great. The lens selection is OK, I ended up buying the Sony 10-18mm because of the huge crop on image stabilization, but the aperture on that lens at F4 is not great for video. I mostly use the Sigma 16mm and Sony 50mm and 36mm lenses.
One feature I love about this camera is the gyro data. Using Sony's catalyst browse software you get a really smooth video with very little crop - unlike the onboard stabilization. I found the on-board mic to be useless but thankfully Sony makes a very expensive hotshoe mic that is cable free and sounds amazing. The ECM-B1M is a must have if you buy this.
In summary, I've gotten some great family videos out of it thanks to the Sony 50mm and Sigma 16mm lens and the Sony microphone. I also use the Ronin SC-1 gimbal which handles the weight perfectly even with a cell phone mounted on top. I would still recommend this camera, because alternatives are similar in being dated and stagnant. If Samsung was in the game still I think we would be in an entirely different landscape on this size camera because in 6 years they for sure would have added the gyro stabilization and a mic input and that alone would make it better than this for the sensor and OLED.
Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to leave a review, and provide feedback. Amy (Sony Social Support).
Rated 5 out of 5 stars
The Best Camera Investment!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The Sony ZV-E10 has been a complete game-changer for my content. As a YouTuber focused on lifestyle and cinematic sit-down videos, I needed a camera that could deliver professional quality without being overly complicated—and this one nailed it. Paired with my Sigma 16mm f/1.4 lens, the clarity and background blur are insane. My videos now look clean, crisp, and way more professional. The flip screen is perfect for self-recording, and the autofocus tracks me smoothly every time. Whether I’m filming vlogs or cinematic sit-downs at home, this camera has helped me bring my vision to life. It’s hands down one of the best things I’ve ever bought from Best Buy!
Hello Jaleya, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great camera! Sharp quality pictures. We are happy you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (6/22/2025) Sony Social Support
Pros mentioned:
Camera quality
Rated 5 out of 5 stars
Amazing Camera for Photography and Videography
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This camera has been an incredible addition to my photography and content creation gear. The image quality is outstanding, with sharp details and vibrant colors. It performs exceptionally well in both bright and low-light conditions. The autofocus is fast and accurate, making it perfect for capturing moving subjects. The video quality is also impressive, ideal for vlogs and professional projects. The design is sleek and lightweight, which makes it easy to carry around for travel and outdoor shoots. Highly recommended for both beginners and professionals!
Hi OrlandoR, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this amazing kit and it's features. Thank you for choosing Sony. -Linda 1-17-25 Sony Social Support
Pros mentioned:
Camera quality, Ease of use, Size
Rated 5 out of 5 stars
Sony ZV-E10
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Run to get this camera! The quality is amazing. It is clear, crisp, and vibrant. Easy to use and compact enough to bring on the go.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi NicoleSmith, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your feedback about the ZVE10 camera. We are glad to hear that you loved it because of its great quality. Thank you for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 12-9-2023 Sony Social Support