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Customer Ratings & Reviews

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Customer reviews

Rating 4.5 out of 5 stars with 2694 reviews

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96%
would recommend
to a friend

Customers are saying

Customers highly value the 32" Class (31.5" Diag.) - LED - 1080p - Smart - HDTV Roku TV for its excellent picture quality, user-friendly smart TV interface, and simple setup process. Many customers mentioned being very happy with the TV's picture quality and found it to be a great value for the price. While some customers expressed concerns about the remote control, the overall positive feedback on the TV's core features makes it a popular choice among consumers.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 2,694 reviews
  • Pros mentioned:
    Smart tv
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Love the Roku tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Became interested in the Roku option since I didn't want to invest in another Blu-ray player and was primarily looking to stream Netflix and use the television for over the air HD. Pleasantly surprised that it met all my expectations and wow! I would recommend Roku tv to others. The television at 1080 meets all my HD needs. Only downfall the over the air information does not include what is playing next. Also the remote I love it but it it more like an Apple device in that it only has a couple of buttons so Apple users of iPad devices will have no problem.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great picture!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this tv. The setup was easy and fast. My HDMI ports on my old tv were broken so I needed a new one and didn't realize how bad my old tv was until I got this one. The picture is crisp and clear and I really notice how great the picture is every time I turn it on. The only negative is the remote. I really don't like it. It's small and it has to be aimed directly at the tv (unlike the other ROKU remote I have that works no matter where you are in the room). The volume control is on the side which is weird but I'm getting used to it. I may have to research to see if a replacement ROKU remote is available and use a universal remote for volume control and power. For the price and the picture, It's a small price to pay. The sleep timer feature is great though.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Fantastic Roku Experience!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ok, I admit I've been skeptical of Roku devices in general. I mainly got this TV to work as my desktop's monitor. It has plenty of space for two documents side-by-side, but it isn't big enough that I need to sit 10 feet away just to see the whole picture. I didn't even consider that the TV was a Roku enabled TV. I'm glad I got it! I love the remote for easy access. The TV turns right on so it gives the illusion that my PC boots in a second. Plus, I don't have to go to the effort of turning on the PC when I just want to watch Netflix or listen to the radio. I've been very pleased with this unit's performance. It was easy to put together and comes with a good stand for setting on my desk.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Setup

    Rated 5 out of 5 stars

    Amazing and easy to use.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy to set up and use. Tons of amazing features and a must have for anyone who loves Netflix or Hulu.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    All around great TV.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this item as a Christmas gift for my mother. I was looking for something not to complicated and easy to navigate. This was the perfect size, great picture and a great value.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great TV for online streaming

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv was purchased knowing it was only going to be used with online streaming services (Netflix mostly) It works great for that. I have not hooked anything else up to it yet, so I cannot comment on how well it works with other devices. The wifi works great on this TV I have not had any issue with the TV finding connection, nor do I have to wait for movies to buffer. Easy to hook up, plug in and follow directions. Easy on screen set up. (Again not speaking to the hook ups of other devices just the Tv and wifi set up.) Lost one star because I hate that the sound buttons on the remote are on the side, I accidentally mute it just holding the remote a lot. Overall great tv, I wish I had this in my dorm room in college

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Easy

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to assemble and easy to use. Picture quality is awesome. The only drawback is the remote. It's quite limiting, but it is the standard Roku remote. Other than that, Insignia makes a really great tv.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great quality and value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went into best buy without knowing exactly what I wanted. After a well informed staff spent about 15 minutes with me, I left with a TV that I had never heard of and unsure what to expect. The TV was as easy as could be to set up. Wireless instructions were simple, no complicated manual and fast to get going. After 5 minutes with the TV and my computer, I was watching TV over my wireless network. The TV size is such that I can move it easily if I want to take it somewhere, will operate on any wireless, allowing flexibility and functionality. The picture was more vibrant than I expected and the price far better than I had planned. A Win, win, win.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I reviewed many brands of smart tv's and was extremely divided as to what tv to purchase. I finally came across this brand and was extremely impressed with the many favorable reviews. I made a decision and bought the Insignia 32" with Roku. I am so happy I waited and have found the tv of my dreams. Easy installation, beautiful picture and sound, great selection of apps and movies at a great price. Only disappointment is that I didn't catch it on sale when it was a lower price. No regrets with my purchase though.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    great picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv is perfect for my needs. the picture is sharp and crisp - no complaints there at all. it was easy breezy to set up. all good. my only complaint is not with the tv but with the "geek squad" inspection - i bought an open box tv, but one that had the "geek squad" guarantee, well, they seemed to miss the fact that the frame was cracked. while this doesn't affect the picture, etc. i was a little disappointed. i know you get what you pay for but i opted for the tv with the geek squad guarantee for a reason. uh oh. you guys kind of dropped the ball on that one. but again, let me stress - the TV IS GREAT.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Great smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Smart TV - good quality picture, easy to set up Only reason I did not give it a 5 is the remote seems too simplified and you end up with more on screen movement to get around.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Good TV for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking for a replacement bedroom TV. With that in mind, spending hundreds of dollars for a TV that wouldn't be watched that much did not appeal to me. The store rep said this TV was okay, but recommended another one that was about $100 more expensive if I wanted top of the line picture. I am very happy I saved myself money. The picture is good, and not having to buy a Roku is even better. The negatives that people seem to bring up in all the reviews are the same ones that I had: no numbers on remote, setting up the cable took about 30 minutes for the TV to find all of the channels, etc, but for the price the negatives seem minimal.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Nice TV for my Toddler's Playroom

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was looking for an inexpensive tv for my son's playroom. I didn't want to add another DIRECTV Genie mini due to satellite and cable being so expensive as it is so I decided to go with this RokuTV. It has a beautiful picture with all of my son's favorite shows like Mickey Mouse, Thomas, Sesame Street, and Little Einsteins. Setup was very easy and connection to the Internet took less than 30 seconds. Overall, this is a nice TV with plenty of features and more than enough channels and apps to keep you entertained all without having to spend extra money for cable and satellite.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv
    Cons mentioned:
    Remote control

    Rated 3 out of 5 stars

    good TV for what it is

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture. Decent sound. Dependable WiFi connection. Roku works flawlessly. Seems to have difficulty steaming certain video files from my NAS hard drive, which in all honesty is the main reason I bought a new TV for my son. It says some files are corrupt and unplayable even though they play fine on all my other devices. Also seems to default to secondary audio tracks on bluray rips. Hoping a software upgrade will fix this soon. Remote is missing a number/key pad, and volume is on the side which can be annoying.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Don't Sleep On The House Brand.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed to pick up a gift for a friend who was moving into a new place. He asked for smart tv and he is not a brand snob. Right out of the box this Insignia was easy to set up and provided a great picture. The ROKU interface was intuitive and I came off as the best bud ever. Don't let the fact that it is not a "name brand" deter you. Try one out and be amazed at what you get at this price point. I was so impressed that I just added one to my kitchen.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 4 out of 5 stars

    Decent brand, quality and affordability

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had an Insignia brand tv prior to this purchase, it was a 22 inch and I felt it was time to upgrade to a bigger screen. Initially I wanted something around 39"-43", but the prices were more than I was willing to cough up. I didn't want a smart tv, but this roku tv solved my "I don't have a DVD/blue ray player and I can't buy a tv and a player. Unfortunately the tv I had shipped to store turned out to be damaged and I was inconvienced by the replacement process. That's a best buy issue and shouldn't detract from the quality of tv. So far so good, I will report back if something changes.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great Value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted this for a child's room and it fits the bill perfectly. At 32" and 1080p it's just the right size to provide a great quality picture and not be so big that it needs it's own stand or wall mount. The integrated Roku works just as good if not better than my Roku Stick. I would have preferred that it used a wireless remote like the Roku Stick instead of infrared, but for this price point I understand why that was not done.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 5 out of 5 stars

    More than we expected for the price we paid

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We purchased this tv for our twin toddlers' bedroom and maybe we just weren't familiar with a Smart TV and it's functions, but we are very pleased with all the viewing options we have on this tv. No need to hook satellite to the tv and we are not paying anything extra to watch our kids' favorite shows. The picture is great and it's more than we expected for the sale price we paid. We are very satisfied at this time.

    I would recommend this to a friend
  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great value, great design

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed a small set with Netflix capability and like our Roku 3, which is connected to our main living room TV. So we decided to try a set with Roku integrated. Great decision. For a few dollars more than similar sets without Roku, we now have a super easy to use solution for the bedroom. I love that additional HDMI and other inputs appear as channels (and can be renamed): no more figuring out how to change the input when we want to watch cable, broadcast TV or a Roku channel; and the remote is so refreshingly simple. Setup was also a breeze, especially since we already had a Roku account. We signed in and all of our channels were there. We'll very likely be getting the 55" version when we upgrade our living room set later this year. Two small nits: (1) the remote doesn't have the headphone jack which our Roku 3 has. It's a great feature for watching when my wife is asleep or reading. (2) the dedicated buttons for Netflix, Rdio and etc. are not programmable, so when Rdio went belly up, we now have a useless button that could be used for Spotify or another channel. This drawback is common to all Roku remotes. Overall, highly recommended, especially for cord cutters (or potential cord cutters).

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Smart tv

    Rated 5 out of 5 stars

    Perfect for bedroom or college

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was on sale at BB before the holidays. I love my Sony Bravia in the family room but could not find a smaller version for the bedroom. I thought I was settling for a lesser Smart TV but boy was I wrong! The apps are great, the speakers project sound, when I turn it on it comes on quickly. The worst thing is that you cannot key in a specific TV channel but, instead, have to scroll the hundreds of channels to get from 121 to 2. But as it's in the bedroom, this is a small sacrifice. Great Smart TV for a great price.

    I would recommend this to a friend