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Best Buy customers often prefer the following products when searching for color toys.

Toys are a big business, and as the toy industry has grown, so too have the number of manufacturers and the number of toys. The most popular toys tend to be those that are colorfully packaged, with bright colors and bold graphics. Browse the top-ranked list of color toys below along with associated reviews and opinions.

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  1. Barbie - Color Reveal Totally Denim Series 11.5" Doll - Styles May Vary - Front_Zoom
    Top comment

    "The girls had fun opening all the surprises that came with the Barbie Color Reveal Doll we received. It was the pink haired doll, and the color change streak in the hair was a fun addition. ...Great toys...My son wanted s toy and you delivered. Thank you so much"

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    Product Description

    Barbie Color Reveal dolls deliver an unboxing experience full of surprises -- six of them, including a doll whose look is revealed with water!  Inspired by Y2K, the Barbie Totally Denim Series dolls include a patchwork skirt, a fun-shaped purse, shoes, and a plug-in color-change ponytail. Hair color changes with hot or icy cold water. Use the packaging tube to store these and other accessories. Includes doll and 6 surprises. Each doll sold separately, subject to availability. Dolls cannot stand alone. Colors and decorations may vary.
    See all Dolls
    Top comment

    "The girls had fun opening all the surprises that came with the Barbie Color Reveal Doll we received. It was the pink haired doll, and the color change streak in the hair was a fun addition. ...Great toys...My son wanted s toy and you delivered. Thank you so much"

    See all customer reviews

    Product Description

    Barbie Color Reveal dolls deliver an unboxing experience full of surprises -- six of them, including a doll whose look is revealed with water!  Inspired by Y2K, the Barbie Totally Denim Series dolls include a patchwork skirt, a fun-shaped purse, shoes, and a plug-in color-change ponytail. Hair color changes with hot or icy cold water. Use the packaging tube to store these and other accessories. Includes doll and 6 surprises. Each doll sold separately, subject to availability. Dolls cannot stand alone. Colors and decorations may vary.
    See all Dolls
    See all Dolls
  2. LEGO - Technic Heavy-Duty Bulldozer Building Set, Construction Toy 42163 - Front_Zoom
    Top comment

    "Its a great toy to learn how mechanisms work yo a small degree"

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    Product Description

    Give young vehicle fans a treat with the LEGO Technic Heavy-Duty Bulldozer (42163) toy set for kids aged 7+ who love construction toys. Inspired by real bulldozers, the yellow color scheme captures the imaginations of new Technic builders, encouraging boys and girls to develop new building skills. Authentic details include the tracks and the blade, which kids can lift and lower using the element on top of the bulldozer. This set makes a great gift idea for kids who love vehicles. LEGO Technic construction sets feature realistic details that introduce young LEGO builders to engineering in an approachable way. Give kids a fun building adventure with the LEGO Builder app, which lets them zoom in and rotate models in 3D and track their progress. Contains 195 pieces.
    See all Building Sets & Blocks
    Top comment

    "Its a great toy to learn how mechanisms work yo a small degree"

    See all customer reviews

    Product Description

    Give young vehicle fans a treat with the LEGO Technic Heavy-Duty Bulldozer (42163) toy set for kids aged 7+ who love construction toys. Inspired by real bulldozers, the yellow color scheme captures the imaginations of new Technic builders, encouraging boys and girls to develop new building skills. Authentic details include the tracks and the blade, which kids can lift and lower using the element on top of the bulldozer. This set makes a great gift idea for kids who love vehicles. LEGO Technic construction sets feature realistic details that introduce young LEGO builders to engineering in an approachable way. Give kids a fun building adventure with the LEGO Builder app, which lets them zoom in and rotate models in 3D and track their progress. Contains 195 pieces.
    See all Building Sets & Blocks
    See all Building Sets & Blocks
  3. eKids - Disney Bluetooth Karaoke & Microphone with EZ Link+ Technology - White - Front_Zoom

    Product Description

    This Bluetooth Karaoke Player with Microphone has innovative EZ Link+ Technology, which connects to popular Disney music via your preferred streaming service (app required). Stream and sing along with your favorite Disney songs using the wireless microphone, while color-changing light patterns enhance your karaoke performance. The built-in Bluetooth speaker can wirelessly stream audio of any kind, whether you use the EZ Link app or not. Enjoy high quality sound when performing popular playlists, then record and save your ‘hit single’ to share with friends and family!
    See all Kids' Electronics

    Product Description

    This Bluetooth Karaoke Player with Microphone has innovative EZ Link+ Technology, which connects to popular Disney music via your preferred streaming service (app required). Stream and sing along with your favorite Disney songs using the wireless microphone, while color-changing light patterns enhance your karaoke performance. The built-in Bluetooth speaker can wirelessly stream audio of any kind, whether you use the EZ Link app or not. Enjoy high quality sound when performing popular playlists, then record and save your ‘hit single’ to share with friends and family!
    See all Kids' Electronics
    See all Kids' Electronics
  4. Barbie - Color Reveal Cozy Cute Tees Series Lamb 11.5" Doll - Front_Zoom
    Top comment

    "It was like opening two toys in one....Really cute Doll with costume. And color changing hair."

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    Product Description

    Barbie Cutie Reveal Cozy Cute Tees dolls offer the cutest unboxing experience with 10 surprises! Discover a sweet Lamb wearing a sewn-on t-shirt with the word "Dream." Remove the plush costume to reveal a posable Barbie doll with long, colorful hair. Get cozier with more surprises to open like a headband, satin skirt and matching mini pet. Reverse the plush top for a fleece jacket and flip the costume head for a pet bed. Icy cold water adds even more cuteness with color-change transformations on the doll's hair and mini pet -- warm water changes them back for repeat fun! Kids will love discovering all the cute surprises in this cozy cute Barbie Cutie Reveal series. Includes doll in animal costume and 10 surprises. Doll cannot stand alone.
    See all Dolls
    Top comment

    "It was like opening two toys in one....Really cute Doll with costume. And color changing hair."

    See all customer reviews

    Product Description

    Barbie Cutie Reveal Cozy Cute Tees dolls offer the cutest unboxing experience with 10 surprises! Discover a sweet Lamb wearing a sewn-on t-shirt with the word "Dream." Remove the plush costume to reveal a posable Barbie doll with long, colorful hair. Get cozier with more surprises to open like a headband, satin skirt and matching mini pet. Reverse the plush top for a fleece jacket and flip the costume head for a pet bed. Icy cold water adds even more cuteness with color-change transformations on the doll's hair and mini pet -- warm water changes them back for repeat fun! Kids will love discovering all the cute surprises in this cozy cute Barbie Cutie Reveal series. Includes doll in animal costume and 10 surprises. Doll cannot stand alone.
    See all Dolls
    See all Dolls
  5. NECA - Teenage Mutant Ninja Turtles (The Last Ronin) 7” Scale Action Figure - Ultimate Elite Synja Patrol Bot - Front_Zoom
    Top comment

    "Very fun toy from the Ninja Turtle universe! NECA does an incredible job on these figures from their appearance to articulation and really bring the comics to life!...Dis da bute fig. NECA do it gud! Color match de target set bute!"

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    Product Description

    From the Teenage Mutant Ninja Turtles comic book series, The Last Ronin! In a future NYC far different than the one we know today, a lone surviving turtle goes on a seemingly hopeless mission to obtain justice for his fallen family and friends. This SYNJA Patrol Bot action figure is authentic to the comic book depiction and stands in 7” scale, with a white and red color scheme. Includes interchangeable heads, extra hands, sword & sheath, laser, and mousers. Comes in collector-friendly window box packaging with opening flap featuring a custom illustration by Ben Bishop.
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    Top comment

    "Very fun toy from the Ninja Turtle universe! NECA does an incredible job on these figures from their appearance to articulation and really bring the comics to life!...Dis da bute fig. NECA do it gud! Color match de target set bute!"

    See all customer reviews

    Product Description

    From the Teenage Mutant Ninja Turtles comic book series, The Last Ronin! In a future NYC far different than the one we know today, a lone surviving turtle goes on a seemingly hopeless mission to obtain justice for his fallen family and friends. This SYNJA Patrol Bot action figure is authentic to the comic book depiction and stands in 7” scale, with a white and red color scheme. Includes interchangeable heads, extra hands, sword & sheath, laser, and mousers. Comes in collector-friendly window box packaging with opening flap featuring a custom illustration by Ben Bishop.
    See all Action Figures
    See all Action Figures
  6. Barbie - Color Reveal Cozy Cute Tees Series Lion 11.5" Doll - Front_Zoom
    Top comment

    "The Barbie Color Reveal Cozy Cute Tees Series Lion 11.5" Doll is an absolute delight! ...The thing our little girl likes best about it is the color changing effect with warm water and ice water its really neat."

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    Product Description

    Barbie Cutie Reveal Cozy Cute Tees dolls offer the cutest unboxing experience with 10 surprises! Discover a bashful Lion wearing a sewn-on t-shirt with the word "Hope." Remove the plush costume to reveal a posable Barbie doll with long, colorful hair. Get cozier with more surprises to open like a headband, satin skirt and matching mini pet. Reverse the plush top for a fleece jacket and flip the costume head for a pet bed. Icy cold water adds even more cuteness with color-change transformations on the doll's hair and mini pet -- warm water changes them back for repeat fun! Kids will love discovering all the cute surprises in this cozy cute Barbie Cutie Reveal series. Includes doll in animal costume and 10 surprises. Dolls cannot stand alone.
    See all Dolls
    Top comment

    "The Barbie Color Reveal Cozy Cute Tees Series Lion 11.5" Doll is an absolute delight! ...The thing our little girl likes best about it is the color changing effect with warm water and ice water its really neat."

    See all customer reviews

    Product Description

    Barbie Cutie Reveal Cozy Cute Tees dolls offer the cutest unboxing experience with 10 surprises! Discover a bashful Lion wearing a sewn-on t-shirt with the word "Hope." Remove the plush costume to reveal a posable Barbie doll with long, colorful hair. Get cozier with more surprises to open like a headband, satin skirt and matching mini pet. Reverse the plush top for a fleece jacket and flip the costume head for a pet bed. Icy cold water adds even more cuteness with color-change transformations on the doll's hair and mini pet -- warm water changes them back for repeat fun! Kids will love discovering all the cute surprises in this cozy cute Barbie Cutie Reveal series. Includes doll in animal costume and 10 surprises. Dolls cannot stand alone.
    See all Dolls
    See all Dolls
  7. LEGO - Roses Botanical Collection Building Set 40460 - Multi - Front_Zoom
    Top comment

    "I would purchase more if Lego came out with more colors!...I do hope that more flowers and more roses in other colors will be available in the future."

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    Product Description

    Mark a special occasion with these LEGO Roses (40460). They’re the perfect gift for Valentine’s Day, Mother’s Day, Woman's Day or just to let someone know how much they’re cherished. This set is sure to bring a beautiful burst of color when displayed in a vase. This easy-to-assemble set comes with 2 red blooms, green leaves and length-adjustable stems. Combine with LEGO Tulips (40461) to add extra color to this brick-built bouquet. The set is also compatible with the LEGO Flower Bouquet (10280). Contains 120 pieces.
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    Top comment

    "I would purchase more if Lego came out with more colors!...I do hope that more flowers and more roses in other colors will be available in the future."

    See all customer reviews

    Product Description

    Mark a special occasion with these LEGO Roses (40460). They’re the perfect gift for Valentine’s Day, Mother’s Day, Woman's Day or just to let someone know how much they’re cherished. This set is sure to bring a beautiful burst of color when displayed in a vase. This easy-to-assemble set comes with 2 red blooms, green leaves and length-adjustable stems. Combine with LEGO Tulips (40461) to add extra color to this brick-built bouquet. The set is also compatible with the LEGO Flower Bouquet (10280). Contains 120 pieces.
    See all Building Sets & Blocks
    See all Building Sets & Blocks
  8. Jazwares - Pokemon Select - 3" Metallic Figure - Squirtle - Front_Zoom
    Top comment

    "Toy...Kids love the toy! Kept them entertained for 3 days!...great toy...great toy, my little girl love ti, mjsjslsorjwlsikzjclwikdjfs"

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    Product Description

    Forge your battle mettle with Pokémon Select Metallic Squirtle. This exclusive 3-inch Battle Figure is made with special metallic material and is an official entry in the Pokémon Select Series. It’s only available in 2023 so grab one now and train harder than ever. Officially licensed Pokémon product from Jazwares. Ages 4+
    See all Pokemon Collectibles
    Top comment

    "Toy...Kids love the toy! Kept them entertained for 3 days!...great toy...great toy, my little girl love ti, mjsjslsorjwlsikzjclwikdjfs"

    See all customer reviews

    Product Description

    Forge your battle mettle with Pokémon Select Metallic Squirtle. This exclusive 3-inch Battle Figure is made with special metallic material and is an official entry in the Pokémon Select Series. It’s only available in 2023 so grab one now and train harder than ever. Officially licensed Pokémon product from Jazwares. Ages 4+
    See all Pokemon Collectibles
    See all Pokemon Collectibles
  9. Barbie - Pup Adoption Playset with Doll - Multicolor - Front_Zoom
    Top comment

    "Great toy...Very cute toy for all ages....Toys...This is a good toys the materials is very good I recommend for the kids."

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    Product Description

    Barbie doll is adopting puppies with the Pup Adoption playset. Storytelling pieces let young animal lovers become a new dog owner and care for, nurture and train two adorable puppies. Color-change transformation adds role-play fun to feeding and potty time, and a working pet carrier expands nurturing play. Doll cannot stand alone.
    See all Dolls
    Top comment

    "Great toy...Very cute toy for all ages....Toys...This is a good toys the materials is very good I recommend for the kids."

    See all customer reviews

    Product Description

    Barbie doll is adopting puppies with the Pup Adoption playset. Storytelling pieces let young animal lovers become a new dog owner and care for, nurture and train two adorable puppies. Color-change transformation adds role-play fun to feeding and potty time, and a working pet carrier expands nurturing play. Doll cannot stand alone.
    See all Dolls
    See all Dolls
  10. NECA - Friday the 13th 7"- Ultimate Part 6 - Front_Zoom
    Top comment

    "Cool replica very detailed and on point with the movie character and colors of clothing"

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    Product Description

    From the Friday the 13th fear franchise, we present the definitive collector’s version of Jason as he appeared in Part 6: Jason Lives! This deluxe 7” scale action figure features a gruesome, freshly unearthed sculpt and over 25 points of articulation. It’s loaded with accessories, too: removable mask, a machete and a knife that both fit into sheaths on his belt, the fence post that reanimated him and his tombstone. Packaged in a collector-friendly deluxe window box.
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    Top comment

    "Cool replica very detailed and on point with the movie character and colors of clothing"

    See all customer reviews

    Product Description

    From the Friday the 13th fear franchise, we present the definitive collector’s version of Jason as he appeared in Part 6: Jason Lives! This deluxe 7” scale action figure features a gruesome, freshly unearthed sculpt and over 25 points of articulation. It’s loaded with accessories, too: removable mask, a machete and a knife that both fit into sheaths on his belt, the fence post that reanimated him and his tombstone. Packaged in a collector-friendly deluxe window box.
    See all Action Figures
    See all Action Figures
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