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Best Buy customers often prefer the following products when searching for custom smartphone.

Today's smartphones are more than just phones. They're pocket-size computers that can run apps, take photos, and connect to the internet. They're also status symbols—the ultimate accessory. Browse the top-ranked list of custom smartphones below along with associated reviews and opinions.

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  1. OnePlus - 12 512GB (Unlocked) - Silky Black - Front_Zoom
    Top comment

    "Only down side is if you join the red cable club the custom service takes weeks to get anything fixed for you...The camera is the best I've ever seen on a mid-range priced smartphone. I love it."

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    Product Description

    The NEW OnePlus 12 is powered by Snapdragon 8 Gen 3, with up to 16GB of RAM. With the fastest wireless charging in North America, it powers through everything effortlessly. Enjoy all your content on a brilliant 120Hz Super Fluid AMOLED display, with dynamic refresh rate. The 4th Generation Hasselblad Camera System for Mobile captures incredible photos & videos, making the OnePlus 12 the perfect everyday companion for capturing your favorite memories. Packed with premium hardware specs & intuitive OxygenOS 14 software, the OnePlus 12 is our most complete smartphone experience. Only when using the 50W AIRVOOC Charger by OnePlus.
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    Top comment

    "Only down side is if you join the red cable club the custom service takes weeks to get anything fixed for you...The camera is the best I've ever seen on a mid-range priced smartphone. I love it."

    See all customer reviews

    Product Description

    The NEW OnePlus 12 is powered by Snapdragon 8 Gen 3, with up to 16GB of RAM. With the fastest wireless charging in North America, it powers through everything effortlessly. Enjoy all your content on a brilliant 120Hz Super Fluid AMOLED display, with dynamic refresh rate. The 4th Generation Hasselblad Camera System for Mobile captures incredible photos & videos, making the OnePlus 12 the perfect everyday companion for capturing your favorite memories. Packed with premium hardware specs & intuitive OxygenOS 14 software, the OnePlus 12 is our most complete smartphone experience. Only when using the 50W AIRVOOC Charger by OnePlus.
    See all All Unlocked Cell Phones
    See all All Unlocked Cell Phones
  2. Google - Pixel 8 128GB (Unlocked) - Hazel - Front_Zoom

    Model: GA04823-US
    SKU: 6559243
    Top comment

    "The latest addition to Google’s renowned smartphone lineup, and it continues to deliver on the promise of exceptional Android experiences. ...It is a flagship smartphone released by Google in late 2023. It featured notable improvements in camera technology, a custom-designed Google Tensor SoC for enhanced AI capabilities, and an updated design and form factor The camera system on the Pixel 8 was praised for its image quality and computational photography capabilities, which are areas where Google's Pixel series has traditionally excelled. "

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    Product Description

    Meet Pixel 8. The helpful phone engineered by Google, with an amazing camera, powerful security, and an all-day battery. [1] With Google AI, you can do more, even faster – like fix photos, screen calls, and get answers. [2] And Pixel 8 has personal safety features for added peace of mind. [3]
    See all All Unlocked Cell Phones
    Top comment

    "The latest addition to Google’s renowned smartphone lineup, and it continues to deliver on the promise of exceptional Android experiences. ...It is a flagship smartphone released by Google in late 2023. It featured notable improvements in camera technology, a custom-designed Google Tensor SoC for enhanced AI capabilities, and an updated design and form factor The camera system on the Pixel 8 was praised for its image quality and computational photography capabilities, which are areas where Google's Pixel series has traditionally excelled. "

    See all customer reviews

    Product Description

    Meet Pixel 8. The helpful phone engineered by Google, with an amazing camera, powerful security, and an all-day battery. [1] With Google AI, you can do more, even faster – like fix photos, screen calls, and get answers. [2] And Pixel 8 has personal safety features for added peace of mind. [3]
    See all All Unlocked Cell Phones
    See all All Unlocked Cell Phones
  3. Google - Pixel 8 256GB (Unlocked) - Obsidian - Front_Zoom
    Top comment

    "Great smartphone...Excellent condition. Fast smartphone, awesome photo, it is a great option to chose as a new smartphone....Best smartphone that I have ever had...This phone is the best smartphone that I have ever had. I love it!!! Transferring apps and data between my old android smartphone and the Pixel 8 went flawlessly."

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    Product Description

    Meet Pixel 8. The helpful phone engineered by Google, with an amazing camera, powerful security, and an all-day battery. [1] With Google AI, you can do more, even faster – like fix photos, screen calls, and get answers. [2] And Pixel 8 has personal safety features for added peace of mind. [3]
    See all All Unlocked Cell Phones
    Top comment

    "Great smartphone...Excellent condition. Fast smartphone, awesome photo, it is a great option to chose as a new smartphone....Best smartphone that I have ever had...This phone is the best smartphone that I have ever had. I love it!!! Transferring apps and data between my old android smartphone and the Pixel 8 went flawlessly."

    See all customer reviews

    Product Description

    Meet Pixel 8. The helpful phone engineered by Google, with an amazing camera, powerful security, and an all-day battery. [1] With Google AI, you can do more, even faster – like fix photos, screen calls, and get answers. [2] And Pixel 8 has personal safety features for added peace of mind. [3]
    See all All Unlocked Cell Phones
    See all All Unlocked Cell Phones
  4. Google - Pixel 8 Pro 128GB (Unlocked) - Obsidian - Front_Zoom
    Top comment

    "Best computer on the smartphone market!...Excellent smartphone....Excellent smartphone. Awesome capabilities, top quality."

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    Product Description

    Introducing Pixel 8 Pro, the all-pro phone engineered by Google. It’s sleek, sophisticated, powerful, and secure. With Google AI, you can do more, even faster. [1] The triple camera system includes a dedicated 5x telephoto lens, improved autofocus, and full-resolution photography with Pro controls. And the all-day battery charges faster than ever. [2] [3]
    See all All Unlocked Cell Phones
    Top comment

    "Best computer on the smartphone market!...Excellent smartphone....Excellent smartphone. Awesome capabilities, top quality."

    See all customer reviews

    Product Description

    Introducing Pixel 8 Pro, the all-pro phone engineered by Google. It’s sleek, sophisticated, powerful, and secure. With Google AI, you can do more, even faster. [1] The triple camera system includes a dedicated 5x telephoto lens, improved autofocus, and full-resolution photography with Pro controls. And the all-day battery charges faster than ever. [2] [3]
    See all All Unlocked Cell Phones
    See all All Unlocked Cell Phones
  5. Google - Pixel 8 128GB (Unlocked) - Obsidian - Front_Zoom
    Top comment

    "Best camera in smartphone...Smartphone"

    See all customer reviews

    Product Description

    Meet Pixel 8. The helpful phone engineered by Google, with an amazing camera, powerful security, and an all-day battery. [1] With Google AI, you can do more, even faster – like fix photos, screen calls, and get answers. [2] And Pixel 8 has personal safety features for added peace of mind. [3]
    See all All Unlocked Cell Phones
    Top comment

    "Best camera in smartphone...Smartphone"

    See all customer reviews

    Product Description

    Meet Pixel 8. The helpful phone engineered by Google, with an amazing camera, powerful security, and an all-day battery. [1] With Google AI, you can do more, even faster – like fix photos, screen calls, and get answers. [2] And Pixel 8 has personal safety features for added peace of mind. [3]
    See all All Unlocked Cell Phones
    See all All Unlocked Cell Phones
  6. Google - Geek Squad Certified Refurbished Pixel 6 Pro 128GB (Unlocked) - Sorta Sunny - Front_Zoom

    Product Description

    Introducing Pixel 6 Pro, the completely redesigned, fully loaded Google 5G phone.* With a powerful camera system, next-gen security, and the custom-built Google Tensor processor, it’s the smartest and fastest Pixel yet.

    See all All Unlocked Cell Phones

    Product Description

    Introducing Pixel 6 Pro, the completely redesigned, fully loaded Google 5G phone.* With a powerful camera system, next-gen security, and the custom-built Google Tensor processor, it’s the smartest and fastest Pixel yet.

    See all All Unlocked Cell Phones
    See all All Unlocked Cell Phones
  7. Google - Geek Squad Certified Refurbished Pixel 6 Pro 128GB (Unlocked) - Cloudy White - Front_Zoom

    Product Description

    Introducing Pixel 6 Pro, the completely redesigned, fully loaded Google 5G phone.* With a powerful camera system, next-gen security, and the custom-built Google Tensor processor, it’s the smartest and fastest Pixel yet.

    See all All Unlocked Cell Phones

    Product Description

    Introducing Pixel 6 Pro, the completely redesigned, fully loaded Google 5G phone.* With a powerful camera system, next-gen security, and the custom-built Google Tensor processor, it’s the smartest and fastest Pixel yet.

    See all All Unlocked Cell Phones
    See all All Unlocked Cell Phones
  8. Apple - Geek Squad Certified Refurbished iPhone XS with 64GB Memory Cell Phone (Unlocked) - Space Gray - Front_Zoom

    Product Description

    iPhone XS features a 5.8-inch Super Retina display with custom-built OLED panels for an HDR display that provides the industry’s best color accuracy, true blacks, and remarkable brightness.¹ Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance.² And iOS 12—the most advanced mobile operating system—with powerful new tools that make iPhone more personal than ever.

    See all All iPhone

    Product Description

    iPhone XS features a 5.8-inch Super Retina display with custom-built OLED panels for an HDR display that provides the industry’s best color accuracy, true blacks, and remarkable brightness.¹ Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance.² And iOS 12—the most advanced mobile operating system—with powerful new tools that make iPhone more personal than ever.

    See all All iPhone
    See all All iPhone
  9. Apple - Geek Squad Certified Refurbished iPhone XS Max with 64GB Memory Cell Phone (Unlocked) - Space Gray - Front_Zoom

    Product Description

    iPhone XS Max features a 6.5-inch Super Retina display with custom-built OLED panels for an HDR display that provides the industry's best color accuracy, true blacks, and remarkable brightness.¹ Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance.² And iOS 12 – the most advanced mobile operating system – with powerful new tools that make iPhone more personal than ever.

    See all All iPhone

    Product Description

    iPhone XS Max features a 6.5-inch Super Retina display with custom-built OLED panels for an HDR display that provides the industry's best color accuracy, true blacks, and remarkable brightness.¹ Advanced Face ID lets you securely unlock your iPhone, log in to apps, and pay with just a glance. The A12 Bionic chip with next-generation Neural Engine uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. A breakthrough 12MP dual-camera system takes your portraits to the next level with Portrait mode, Portrait Lighting, enhanced bokeh, and all-new Depth Control. Water resistance.² And iOS 12 – the most advanced mobile operating system – with powerful new tools that make iPhone more personal than ever.

    See all All iPhone
    See all All iPhone
  10. Apple - Pre-Owned iPhone XS Max 64GB (Unlocked) - Silver - Front_Zoom

    Product Description

    Super Retina. In Big and Bigger. An all-screen design gives you a large, beautiful canvas for everything you love to do. And iPhone Xs Max makes it massive, with a screen that measure 6.5 inches - our largest display ever on an iPhone. Custom-built OLED. The OLED panels in iPhone Xs Max allow for an HDR display with the industry's best color accuracy, true blacks, and remarkable brightness and contrast. They're the sharpest displays, with the highest pixel density, on any Apple device. A new level of water resistance. The most durable glass in a smartphone, sealed and precision-fitted with surgical-grade stainless steel band, helps create a more water-resistant enclosure - up to 2 meters for 30 minutes. iPhone Xs Max even resists spills from Coffee, Tea, Soda, and more. The A12 Bionic, with our next-generation Neural Engine, delivers incredible performance. It uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. Sensors, processors, algorithms, and you. An innovative dual-camera system integrates the ISP, the Neural Engine, and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. A picture is worth a trillion operations. The iPhone Xs dual-camera system harnesses the unprecedented power of the Neural Engine and its ability to perform five trillion operations per second. Together with the Apple-designed ISP, it works like the world's fastest photographer's assistant to help turn your pictures into showstoppers. Security made simple. Face ID reinvente the way we unlock, log in, and pay. Some of our most sophisticated technologies - the TrueDepth camera system, the Secure Enclave, and the Neural Engine - make it the most secure facial authentication ever in a smartphone. And even faster and easier to use.
    See all All iPhone

    Product Description

    Super Retina. In Big and Bigger. An all-screen design gives you a large, beautiful canvas for everything you love to do. And iPhone Xs Max makes it massive, with a screen that measure 6.5 inches - our largest display ever on an iPhone. Custom-built OLED. The OLED panels in iPhone Xs Max allow for an HDR display with the industry's best color accuracy, true blacks, and remarkable brightness and contrast. They're the sharpest displays, with the highest pixel density, on any Apple device. A new level of water resistance. The most durable glass in a smartphone, sealed and precision-fitted with surgical-grade stainless steel band, helps create a more water-resistant enclosure - up to 2 meters for 30 minutes. iPhone Xs Max even resists spills from Coffee, Tea, Soda, and more. The A12 Bionic, with our next-generation Neural Engine, delivers incredible performance. It uses real-time machine learning to transform the way you experience photos, gaming, augmented reality, and more. Sensors, processors, algorithms, and you. An innovative dual-camera system integrates the ISP, the Neural Engine, and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. A picture is worth a trillion operations. The iPhone Xs dual-camera system harnesses the unprecedented power of the Neural Engine and its ability to perform five trillion operations per second. Together with the Apple-designed ISP, it works like the world's fastest photographer's assistant to help turn your pictures into showstoppers. Security made simple. Face ID reinvente the way we unlock, log in, and pay. Some of our most sophisticated technologies - the TrueDepth camera system, the Secure Enclave, and the Neural Engine - make it the most secure facial authentication ever in a smartphone. And even faster and easier to use.
    See all All iPhone
    See all All iPhone
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