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Your full frame journey begins with the Z 5. Simple yet sophisticated, compact yet powerful, the Z 5 is built to grow with you. It’s everything you’d expect from a full frame mirrorless camera —intense detail, expansive views, brilliant low light capabilities, 4K video and more—plus all the innovative tools you need to push the limits of your creativity. Pairing the 24 megapixel Z 5 with the compact, all-in-one NIKKOR Z 24-200mm f/4-6.3 VR zoom lens, this kit gives you ultimate flexibility. Go where your inspiration takes you — capturing incredible 4K videos, wide-angle interiors, expansive landscapes, telephoto close-ups, and wildlife. And that’s just the beginning.

This is the full-frame mirrorless camera for those who sweat every little detail. There's the ultra-high resolution of 45.7 megapixels with no optical low-pass filter. The power of dual processors. 4K Ultra HD video at 60p. The next-generation 493-point autofocus system. High-speed shooting with the buffer capacity to match. Two card slots. Tons of creative features. Flexible power options. Compatibility with a vertical battery grip. Wireless connectivity with smartphones and laptops and so much more.

Discover the LUMIX S9, the ultimate tool for content creators looking to stand out in the world of social media. This compact full frame mirrorless camera offers superior image quality, easy-to-use functions, and a sleek colorful design. With the LUMIX S9 digital camera, you can create exceptional content like a pro.

This is what a hybrid still and video mirrorless camera is meant to be. 24.5MP BSI sensor and high-speed shooting with the buffer capacity to match. 4K Ultra HD video at 60p*. Outstanding low-light capabilities. Next-generation autofocus. The power of dual processors. Two card slots. Tons of creative features. Flexible power options. Compatibility with a vertical battery grip. Wireless connectivity with smartphones and laptops and so much more.*8-Bit and DX-crop mode only

Sony Alpha 7C II – Full-frame Interchangeable Lens Camera with 33.0 MP sensor, 4K video, AI based subject recognition, Log shooting, LUT handling and vlog functions.

CREATE WITHOUT COMPROMISE: Creating high-quality, ready-to-share video content is easy thanks to FUJIFILM X-M5 digital camera’s large LCD with interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats for instant sharing and look great on camera with built-in skin smoothing - all selected just by tapping the camera’s bright, detailed screen. BIGGER. BETTER: FUJIFILM X-M5 digital camera has an imaging sensor up to 16x bigger than those in most Smartphones, so it produces superior results in nearly all situations. X-M5’s bigger sensor ensures that colors are richer, videos and photos have more detail and low light results are less muddy or grainy – all without relying on post-processing software to correct hardware limitations. Enjoy all the favorite features from your Smartphone, including slow motion and 4K video, then take your creativity even further with X-M5’s professional-level features that will help elevate your content to new levels. QUALITY, NOT QUANTITY: On-the-move content creators need a camera to be small, light, and versatile - FUJIFILM X-M5 digital camera offers all this and more! One of Fujifilm’s smallest and lightest X Series cameras to date, it combines a professional quality sensor with the flexibility of interchangeable lenses, so you can step up quality and performance without having to lug a big bag of equipment around. Don’t be held back by the fixed lens and small sensor on your Smartphone! Instead, with a family of over 35 X Mount lenses, that cover up to 40x of optical zoom, the creative options are limitless, even if the content features tiny details or distant subjects. Plus, when you want to keep creating, it’s as easy as switching your battery, or using your high-capacity memory card. GREAT SOUND, NO BARRIERS: Audio quality can make or break a video, which is why FUJIFILM X-M5 digital camera features three built-in microphones to deliver optimum sound. Four modes are available – Surround, Front Priority, Back Priority and Front & Back Priority – allowing the option to change sensitivity based on sound direction. Additionally, environmental noise, such as wind or traffic, can be detected and reduced, while speech is optimized, whether you’re standing in front of or behind the camera. X-M5 also features a standard 3.5mm socket for those who prefer using an external microphone. The socket is perfectly positioned on the rear of the camera, so it does not interfere with movement of the large vari-angle touchscreen LCD. A USB-C connection on the grip gives extra accessory options and enables on-the-go battery charging, without affecting LCD screen movements. CREATIVE LOOKS AT YOUR FINGERTIPS: Following the lead of the trend-setting FUJIFILM X-T50, FUJIFILM X-M5 digital camera features a dedicated Film Simulation mode dial. This allows you to instantly access up to 20 creative looks based on Fujifilm’s iconic analog film. The Film Simulation modes can be applied to videos, photos and live streams for a consistent look on all your output. FULLY FOCUSED: FUJIFILM X-M5 digital camera isn’t just great for video - it’s perfect for photographs, too. It features the same built-in AI-driven subject detection autofocus as FUJIFILM X100VI and X-T50 digital cameras which, along with the latest generation image processor, are designed to deliver incredible focus accuracy in nearly all lighting conditions, even if your subject is moving at high speed.

Sony Alpha 7C – small and light Full Frame Compact Mirrorless Interchangeable Lens Camera with 24.2MP backside illuminated sensor, 4K video, side flip-out LCD and 5-axis in-body image stabilization

Packed with the options that creators, vloggers and streamers want, the Z30 sports a flip-out touchscreen to keep you in front of the camera. Featuring 4K video that will help you stand out, fast, reliable autofocus, crystal clear audio, creative in-camera filters and convenient controls—all in a compact, lightweight package that will inspire your best work yet.

Canon’s all-new 45 Megapixel full-frame sensor is at the heart of the EOS R5’s superb image quality, which also leads the way for impressive 8K DCI cinematic movie capture with the ability to extract 35.4 Megapixel still images. Focus and speed are paramount in the EOS R5, providing impressive continuous capture at speeds of up to 20 frames-per-second and with Dual Pixel CMOS AF II capability, to track split second movements of even the most elusive of subjects. With 1,053 Automatic AF zones, it is easier than ever to photograph people with the use of Eye, Face and Head Detection AF, or intuitively track the whole body, face or eye of cats, dogs, or birds with Animal Detection AF. The 5-axis in-body image stabilization can effectively compensate for camera shake with approximately 8 stops of stabilization with use of both non-stabilized, and optically image stabilized lenses. Connectivity like 5GHz and 2.4GHz Wi-Fi and Bluetooth, is also included.