iPhone 16. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colors. And A18 chip.

Just the right amount of everything. A new dual‑camera system captures more of what you see and love. An all‑day battery life lets you do more and charge less. And high‑quality video, so your memories look better than ever. It just got a whole lot harder to take a bad photo. All‑new dual‑camera system. Take your photos from wide to ultra wide. A redesigned interface uses the new Ultra Wide camera to show you what’s happening outside the frame — and lets you capture it. Shoot and edit videos as easily as you do photos. It’s the world’s most popular camera, now with a whole new perspective. Shoot and edit high-quality video in a smartphone. iPhone 11 shoots beautifully sharp 4K video at 60 fps across all its cameras. The Ultra Wide camera captures four times more scene, so it’s perfect for action shots like your dog catching a frisbee. If you’re recording a performance — say, your kid’s piano recital — when you zoom in, the audio zooms too. And now you can edit videos as easily as you do photos. New Ultra Wide camera. Go big — the new Ultra Wide camera captures four times more scene. Think breathtaking landscapes that go on forever. Capturing the entire stage and crowd at a music festival. And vacation shots that show the whole family — including the views you traveled 11,000 miles for. Introducing Night mode. Shooting in low light doesn’t have to be a shot in the dark. Night mode is a new feature that turns on automatically for low‑light photos like you’ve never seen. There’s no need for flash, colors are more natural, and photos are brighter. Take portraits to new places. With new kinds of portraits and more lighting controls, the dual cameras in iPhone 11 work together to create stunning images. And Portrait mode now works with everything you love to shoot — that includes your best friends, two‑legged or four. Start shooting video instantly with QuickTake. Take a video simply by holding the shutter while in photo mode. Then swipe to the right to continue recording. If you’re shooting outdoors, A13 Bionic can use machine learning to automatically track a moving subject. Introducing the slofie. Everything looks cooler at 120 fps, even if you’re just saying cheese, waving hi, or tossing your hair in the breeze. And now you can add more of everything to your selfies thanks to the new 12MP TRUEDepth camera. Just turn your iPhone to landscape and the camera automatically zooms out to fit more in. Front glass and back glass are strengthened through a dual ion‑exchange process. Water resistant to twice the depth. iPhone 11 is water resistant up to 2 meters for up to 30 minutes — double the depth of iPhone XR.1. All-day battery life. Hardware and software work together to get the most out of your battery. And thanks to fast‑charge capability, you can recharge in less time. A13 Bionic is so powerful, everything you do is fast and fluid. It also works in the most power‑efficient way possible, so your battery lasts longer. In fact, A13 Bionic is so advanced, it’s years ahead of the pack. The most secure facial authentication in a smartphone. Face ID lets you unlock your iPhone instantly, and it’s even more secure than Touch ID. With just a glance you can sign in to apps, access accounts, and pay with Apple Pay. And setting it up is quick and simple. Every feature in iPhone is designed to protect your personal information. Face ID doesn’t store or share your photo. When you send an iMessage or make a FaceTime call, your data is encrypted. And Maps tells you where you’re going without sharing where you’ve been. iPhone holds its value longer. Every iPhone is engineered with premium materials and built to last. But when it’s finally time to let go — we feel you — trade it in for your next iPhone. Your old one will be recycled or go to a new owner.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminum unibody design, A19 Pro chip, all 48MP rear cameras, and best-ever battery life.