Fujifilm - GFX100RF 102MP Mirrorless Digital Camera Compact Rangefinder Style - Silver

Quality has never been so portable: FUJIFILM GFX100RF digital camera is a large format camera that’s compact enough to fit in a small bag, making it the ultimate everyday carry. Its rangefinder style design is a tactile tour de force with machined aluminum dials offering premium handling experience. Furthermore, the offset viewfinder not only echoes the X100VI and GFX50R, but it also has deeper photographic roots, loved by some of the 20th century’s photographic pioneers. The camera is weather resistant when the supplied adapter ring and a compatible filter are attached, so it’s perfect for image-making in all conditions. Dial into classic composition: FUJIFILM GFX100RF is the first Fujifilm camera to feature an Aspect Ratio dial. Positioned on the back of the camera, it provides rapid access to nine image formats, many of which have appeared on previous analog Fujifilm models. Ratios include 4:3 from the legendary FUJIFILM GX680, 65:24 from the panoramic FUJIFILM TX-1 and 1:1 from Fujifilm’s first camera; the FUJICA Six. Legacy film inspired looks: Offering unrivalled creativity, the 20 Film Simulations in FUJIFILM GFX100RF are directly inspired by Fujifilm’s 90 years of experience in color science to deliver unique in-camera looks. Leverage color reproduction inspired by our analog heritage to create stunning images straight out of camera, whether you want to work in color or black & white. The ultimate image: Using a 102-megapixel large format sensor that is almost 70% larger than full frame, GFX100RF delivers unsurpassed image quality that GFX Systems are renowned for. The camera can create 16-bit RAW image files for stunning detail and color, plus it offers a wide dynamic range, low noise - with native ISO down to 80 - and outstanding sharpness. Multiple image file formats are also available, including 10-bit HEIF. Engineered to deliver: Designed to deliver stunning sharpness from center to edges, the fixed 35mm lens on FUJIFILM GFX100RF offers an angle of view equivalent to 28mm on full frame sensors and features a close focus of just 20cm (7.8 inches). Thanks to the resolution density of the sensor, digital teleconverter options for 45mm, 63mm and 80mm are also available – expanding compositional possibilities, while the lens’s leaf shutter provides near silent operation, minimal sensor shake, and flash sync at all mechanical shutter speeds. Take full control: Underlining the camera’s creative controls, GFX100RF features an internal 4-stop neutral density filter for greater control over optical exposure. Ideal for use in bright conditions when a scenario demands a wider aperture or slower shutter speed, the filter neither degrades nor colors the image, instead providing great flexibility to create the image how you see it.

CREATE WITHOUT COMPROMISE: Creating high-quality, ready-to-share video content is easy thanks to FUJIFILM X-M5 digital camera’s large LCD with interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats for instant sharing and look great on camera with built-in skin smoothing - all selected just by tapping the camera’s bright, detailed screen. BIGGER. BETTER: FUJIFILM X-M5 digital camera has an imaging sensor up to 16x bigger than those in most Smartphones, so it produces superior results in nearly all situations. X-M5’s bigger sensor ensures that colors are richer, videos and photos have more detail and low light results are less muddy or grainy – all without relying on post-processing software to correct hardware limitations. Enjoy all the favorite features from your Smartphone, including slow motion and 4K video, then take your creativity even further with X-M5’s professional-level features that will help elevate your content to new levels. QUALITY, NOT QUANTITY: On-the-move content creators need a camera to be small, light, and versatile - FUJIFILM X-M5 digital camera offers all this and more! One of Fujifilm’s smallest and lightest X Series cameras to date, it combines a professional quality sensor with the flexibility of interchangeable lenses, so you can step up quality and performance without having to lug a big bag of equipment around. Don’t be held back by the fixed lens and small sensor on your Smartphone! Instead, with a family of over 35 X Mount lenses, that cover up to 40x of optical zoom, the creative options are limitless, even if the content features tiny details or distant subjects. Plus, when you want to keep creating, it’s as easy as switching your battery, or using your high-capacity memory card. GREAT SOUND, NO BARRIERS: Audio quality can make or break a video, which is why FUJIFILM X-M5 digital camera features three built-in microphones to deliver optimum sound. Four modes are available – Surround, Front Priority, Back Priority and Front & Back Priority – allowing the option to change sensitivity based on sound direction. Additionally, environmental noise, such as wind or traffic, can be detected and reduced, while speech is optimized, whether you’re standing in front of or behind the camera. X-M5 also features a standard 3.5mm socket for those who prefer using an external microphone. The socket is perfectly positioned on the rear of the camera, so it does not interfere with movement of the large vari-angle touchscreen LCD. A USB-C connection on the grip gives extra accessory options and enables on-the-go battery charging, without affecting LCD screen movements. CREATIVE LOOKS AT YOUR FINGERTIPS: Following the lead of the trend-setting FUJIFILM X-T50, FUJIFILM X-M5 digital camera features a dedicated Film Simulation mode dial. This allows you to instantly access up to 20 creative looks based on Fujifilm’s iconic analog film. The Film Simulation modes can be applied to videos, photos and live streams for a consistent look on all your output. FULLY FOCUSED: FUJIFILM X-M5 digital camera isn’t just great for video - it’s perfect for photographs, too. It features the same built-in AI-driven subject detection autofocus as FUJIFILM X100VI and X-T50 digital cameras which, along with the latest generation image processor, are designed to deliver incredible focus accuracy in nearly all lighting conditions, even if your subject is moving at high speed.

CREATE WITHOUT COMPROMISE: Creating high-quality, ready-to-share video content is easy thanks to FUJIFILM X-M5 digital camera’s large LCD with interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats for instant sharing and look great on camera with built-in skin smoothing - all selected just by tapping the camera’s bright, detailed screen. BIGGER. BETTER: FUJIFILM X-M5 digital camera has an imaging sensor up to 16x bigger than those in most Smartphones, so it produces superior results in nearly all situations. X-M5’s bigger sensor ensures that colors are richer, videos and photos have more detail and low light results are less muddy or grainy – all without relying on post-processing software to correct hardware limitations. Enjoy all the favorite features from your Smartphone, including slow motion and 4K video, then take your creativity even further with X-M5’s professional-level features that will help elevate your content to new levels. QUALITY, NOT QUANTITY: On-the-move content creators need a camera to be small, light, and versatile - FUJIFILM X-M5 digital camera offers all this and more! One of Fujifilm’s smallest and lightest X Series cameras to date, it combines a professional quality sensor with the flexibility of interchangeable lenses, so you can step up quality and performance without having to lug a big bag of equipment around. Don’t be held back by the fixed lens and small sensor on your Smartphone! Instead, with a family of over 35 X Mount lenses, that cover up to 40x of optical zoom, the creative options are limitless, even if the content features tiny details or distant subjects. Plus, when you want to keep creating, it’s as easy as switching your battery, or using your high-capacity memory card. GREAT SOUND, NO BARRIERS: Audio quality can make or break a video, which is why FUJIFILM X-M5 digital camera features three built-in microphones to deliver optimum sound. Four modes are available – Surround, Front Priority, Back Priority and Front & Back Priority – allowing the option to change sensitivity based on sound direction. Additionally, environmental noise, such as wind or traffic, can be detected and reduced, while speech is optimized, whether you’re standing in front of or behind the camera. X-M5 also features a standard 3.5mm socket for those who prefer using an external microphone. The socket is perfectly positioned on the rear of the camera, so it does not interfere with movement of the large vari-angle touchscreen LCD. A USB-C connection on the grip gives extra accessory options and enables on-the-go battery charging, without affecting LCD screen movements. CREATIVE LOOKS AT YOUR FINGERTIPS: Following the lead of the trend-setting FUJIFILM X-T50, FUJIFILM X-M5 digital camera features a dedicated Film Simulation mode dial. This allows you to instantly access up to 20 creative looks based on Fujifilm’s iconic analog film. The Film Simulation modes can be applied to videos, photos and live streams for a consistent look on all your output. FULLY FOCUSED: FUJIFILM X-M5 digital camera isn’t just great for video - it’s perfect for photographs, too. It features the same built-in AI-driven subject detection autofocus as FUJIFILM X100VI and X-T50 digital cameras which, along with the latest generation image processor, are designed to deliver incredible focus accuracy in nearly all lighting conditions, even if your subject is moving at high speed.