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Unleash your creativity with the FUJIFILM X-T50 Mirrorless Camera, a fusion of cutting-edge technology and timeless photographic tradition. With its dedicated film simulation dial, you'll effortlessly evoke the nostalgic charm of classic film styles or craft your own unique aesthetic with custom settings. Seamlessly compatible with FUJIFILM's renowned X-Series lenses, this camera opens up a world of possibilities, while its 1.4x and 2x digital teleconverter expands your creative horizons.

Unleash your creativity with the FUJIFILM X-T50 Mirrorless Camera, a fusion of cutting-edge technology and timeless photographic tradition. With its dedicated film simulation dial, you'll effortlessly evoke the nostalgic charm of classic film styles or craft your own unique aesthetic with custom settings. Seamlessly compatible with FUJIFILM's renowned X-Series lenses, this camera opens up a world of possibilities, while its 1.4x and 2x digital teleconverter expands your creative horizons.

The α6700 with new kit lens, E PZ 16–50 mm F3.5–5.6 OSS II – Compact APS-C standard power zoom lens with Optical SteadyShot, AF during zooming, and versatile power zoom optimized for still and movie

Built for your daily life, FUJIFILM X-T30 III blends vintage style with smart features. Quickly switch between 20 Film Simulations or create your own look thanks to a dedicated Film Simulation dial. AI-based autofocus tracks subjects smoothly, and the battery lasts to keep up with your day. A single switch activates Intelligent Auto for simple use, while intuitive manual controls offer full creative freedom. The addition of 6.2K video recording lets you explore new creative avenues beyond still images. Available in your choice of three classic colors to match your vibe and fitted with the new wide-angle XC13-33mmF3.5-6.3 OIS lens, FUJIFILM X-T30 III offers flexibility and performance in a compact, stylish package.

Experience the joy of Film Simulations with FUJIFILM X-T50 digital camera. The first X Series camera to offer a dedicated, Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode. The camera shares many features with the iconic X100VI but offers the added versatility of being able to change lenses. Common features include the detail-packed, high resolution 40.2-megapixel X-Trans CMOS 5 HR sensor, video up to 6.2K/30P, plus a 1.4x and 2x Digital Teleconverter for additional framing versatility, no matter which lens is in use. X-T50’s compact dimensions and modest weight make it the perfect travel companion, with a re-designed handgrip and up to 7.0 stops of in-body image stabilization1 giving the flexibility to leave a tripod at home and the confidence to work hand-held. It’s family friendly too, with easy to use analog controls and the latest autofocus algorithm featuring Deep Learning AI subject tracking - perfect for pin-sharp results on a broad range of subjects. Collaborating is simple too, thanks to X-T50’s native Frame.io Camera to Cloud connectivity, which allows instant sharing of photos and videos the moment they’re created. Wherever your image-making travels may take you, the journey starts here.
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