Ginger Root - Nisemono - VINYL LP
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When an artist sets out to build a universe it is often overwhelming and is lost in translation as they try to captivate their fans with rich visuals and concept around the music. The challenges that come with the concept are juxtaposed with the opportunity to create something truly impactful for the project. Nisemono showcases Ginger Root combining all the aspects of his work to extend the music into a new world. The phrase loosely translates to Inchfraud or fakeInch, and is yet another part of the universe. The EP sets out to immerse the listeners in a world fully crafted by Lew. Nisemono tells the story of Ginger Root's role in delivering the latest project for the biggest star in Japan, Kimiko Takeguchi. He is called in to help craft her vision and bring the music to life ahead of her American debut. The project brings an immense amount of pressure to the artist's career as it is meant to introduce her to the rest of the world. When Takeguchi is set to make her debut in America she decides to walk away from it all after dealing with the pressure of her career. In that moment her management needs to do anything they can to deliver an artist in America, and see Ginger Root as the perfect alternative who is standing side stage at the late night performance. Ginger Root is thrust into the spotlight and becomes a star. Nisemono tells the story of his fraudulent rise to fame and equally quick fall. The story echoes some of the sentiments Ginger Root experienced in the past year as they saw their music flirt with virality and the new influx of fans that came with the EP, City Slicker. Ginger Root's universe is not one dimensional, and rather than just being consumed like a normal EP the listener is expected to become a viewer. The visual universe of Nisemono is highly stylized, and the project is meant to invoke the feelings of the Japanese Inchidol eraInch that came in
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- GenreRockDescriptionWhen an artist sets out to build a universe it is often overwhelming and is lost in translation as they try to captivate their fans with rich visuals and concept around the music. The challenges that come with the concept are juxtaposed with the opportunity to create something truly impactful for the project. Nisemono showcases Ginger Root combining all the aspects of his work to extend the music into a new world. The phrase loosely translates to Inchfraud or fakeInch, and is yet another part of the universe. The EP sets out to immerse the listeners in a world fully crafted by Lew. Nisemono tells the story of Ginger Root's role in delivering the latest project for the biggest star in Japan, Kimiko Takeguchi. He is called in to help craft her vision and bring the music to life ahead of her American debut. The project brings an immense amount of pressure to the artist's career as it is meant to introduce her to the rest of the world. When Takeguchi is set to make her debut in America she decides to walk away from it all after dealing with the pressure of her career. In that moment her management needs to do anything they can to deliver an artist in America, and see Ginger Root as the perfect alternative who is standing side stage at the late night performance. Ginger Root is thrust into the spotlight and becomes a star. Nisemono tells the story of his fraudulent rise to fame and equally quick fall. The story echoes some of the sentiments Ginger Root experienced in the past year as they saw their music flirt with virality and the new influx of fans that came with the EP, City Slicker. Ginger Root's universe is not one dimensional, and rather than just being consumed like a normal EP the listener is expected to become a viewer. The visual universe of Nisemono is highly stylized, and the project is meant to invoke the feelings of the Japanese Inchidol eraInch that came inArtistGinger RootTitleNisemonoFormatVINYLLabelAcrophase Records
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When an artist sets out to build a universe it is often overwhelming and is lost in translation as they try to captivate their fans with rich visuals and concept around the music. The challenges that come with the concept are juxtaposed with the opportunity to create something truly impactful for the project. Nisemono showcases Ginger Root combining all the aspects of his work to extend the music into a new world. The phrase loosely translates to Inchfraud or fakeInch, and is yet another part of the universe. The EP sets out to immerse the listeners in a world fully crafted by Lew. Nisemono tells the story of Ginger Root's role in delivering the latest project for the biggest star in Japan, Kimiko Takeguchi. He is called in to help craft her vision and bring the music to life ahead of her American debut. The project brings an immense amount of pressure to the artist's career as it is meant to introduce her to the rest of the world. When Takeguchi is set to make her debut in America she decides to walk away from it all after dealing with the pressure of her career. In that moment her management needs to do anything they can to deliver an artist in America, and see Ginger Root as the perfect alternative who is standing side stage at the late night performance. Ginger Root is thrust into the spotlight and becomes a star. Nisemono tells the story of his fraudulent rise to fame and equally quick fall. The story echoes some of the sentiments Ginger Root experienced in the past year as they saw their music flirt with virality and the new influx of fans that came with the EP, City Slicker. Ginger Root's universe is not one dimensional, and rather than just being consumed like a normal EP the listener is expected to become a viewer. The visual universe of Nisemono is highly stylized, and the project is meant to invoke the feelings of the Japanese Inchidol eraInch that came in
Illa J - Off Days In London [VINYL LP] date 10/11/2024
Step inside the world of Ginger Root. Cameron Lew makes it easy to do so; every considered detail is his own manifestation, written, designed, and executed as an all-encompassing diorama of sound and sight. A multi-instrumentalist, producer, songwriter, and visual artist from Southern California, Lew has crafted his project steadily since 2017, inviting a fervent and growing legion of fans into storylines drawn across mediums captivating albums with accompanying films and globe-spanning tours. The Ginger Root sound - handmade yet immaculately polished synth-pop, alt-disco, boogie, and soul - takes shape through Lew's lens as an Asian-American growing up enamored by 1970s and '80s music, specifically the creative and cultural dialogue between Japanese City Pop and it's Western counterparts from French Pop to Philly Soul to Ram-era McCartney. He spins his retro-minded influences and proliferates savvily in the present, synthesizing a songwriter's wit, an editor's eye, and a producer's resource into something singular and modern. SHINBANGUMI, his long-awaited third LP, and Ghostly International debut set for physical in 2024 with a visual album component, translates roughly to a new season of a show. It finds Lew more poised, idiosyncratic, and intentional than ever in a new chapter of life, unlocking Inchexactly what Ginger Root should sound and feel like,Inch he says. InchIn terms of instrumentation and musicality, it's the first time that I felt very confident and comfortable with what everything should be comprised of. On the more personal side, I'm coming out of the last four years of writing, touring, and living as a different person; SHINBANGUMI is a to showcase my new self.Inch In parallel with the songs and his real-life artist story, unfolding across the sequential music video series, Lew resumes the conceptual narrative from his 2022 EP Nisemono, which fo
The debut project from Ginger Root which explores his coming of age and discovery of his sound self coined as Aggressive Elevator Soul.
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