The super bubbly INSTAX MINI 12 instant camera is bursting with joy, creativity and color. Not only is this iconic instant camera available in five super cute and appealing tones – Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White – it’s fully loaded with easy-to-use modes and controls. Designed to keep up with life, the INSTAX MINI 12 instant camera is ready to go with a simple twist of the lens. Twist again and you’re in Close-up mode, perfect for selfies. Combined with the perfectly positioned selfie mirror, automatic flash control and INSTAX MINI instant photos, the INSTAX MINI 12 instant camera is a selfie extraordinaire. But that’s not all the Close-up mode can do. When activated, the viewfinder neatly pairs up with the lens, so what you see is what you get – no object shifts in your final INSTAX photo! (FYI the fancy term for this is parallax correction.) Because when you’re this close, there’s no room for error. Plus, with automatic exposure, you can simply aim and click. No need to adjust any settings, just simply fun photos every time. And with that in mind, once you have snapped, your INSTAX MINI instant photo will eject in five seconds (development time approximately 90 seconds). All without compromising on image quality. That deserves high fives all around. When you’re finished capturing memories, twist the lens again to turn the INSTAX MINI 12 instant camera off. But the fun doesn’t end there. Download the free INSTAX UP! App for a new way to keep all your INSTAX photos digitally, in one place. All you have to do is use the App to scan your physical INSTAX photos with your Smartphone and they’ll be turned into sharable, digital photos that you can edit, tag and save. Ready to twist & go?

The app-connected Polaroid Now+ Generation 2 instant camera gives you creative control through the Polaroid App: Aperture priority, light painting, double exposure, self-timer, manual mode and more—plus 5 lens filters you can attach to the camera. All in a classic design, and now made with 40% recycled materials. Compatible with Polaroid i-Type & 600 film in the original Polaroid instant film format.

Enjoy film camera creativity and simple sharing with FUJIFILM X half digital camera. It features 26 analog-inspired film and filter options; alongside unique functionality that will make content stand out. Combine two still images, two videos, or one of each with the unique 2-in-1 mode, or relive the experience of using film with Film Camera mode, which lets you create without distraction. Compact and lightweight, X half can be carried wherever you go and is so easy to use that it can be handed around to friends and family to make great memories. The one-inch sensor and fixed, wide-angle lens will help you make content you’ll want to share – and it’s so easy to do it. Connect directly to select instax printers (sold separately) to hand out mementos, or use the dedicated X half app to share the results far and wide!