Ignite your creativity with a lens that delivers soft, beautiful background bokeh and unparalleled resolution. Its splash and dustproof design allows you to shoot in any weather, while its lightweight, portable build invites adventure. The 34mm (35mm equivalent) wide-angle lens elevates your images, offering clarity and beauty wherever your passion takes you. Trust us, once youve tried an F1.8 prime lens, theres no looking back.

Ignite your creativity with a lens that delivers soft, beautiful background bokeh and unparalleled resolution. Its splash and dustproof design allows you to shoot in any weather, while its lightweight, portable build invites adventure. The 34mm (35mm equivalent) wide-angle lens elevates your images, offering clarity and beauty wherever your passion takes you. Trust us, once youve tried an F1.8 prime lens, theres no looking back.

Versatile yet simple, the black M.Zuiko Digital 25mm f/1.8 II Lens from OM System is an IPX1-rated 50mm equivalent prime for Micro Four Thirds mirrorless cameras. Its normal field of view is complemented by a fast f/1.8 maximum aperture for controlling depth of field and producing selective focus effects, and it also benefits working in difficult lighting conditions. Two aspherical elements with ZERO coating are used in the optical design to help reduce spherical aberrations in order to achieve a high degree of sharpness, and these elements also help to reduce the overall size and weight of the lens. Additionally, a Movie & Still Compatible (MSC) autofocus system is employed to deliver quick, quiet, and precise focusing performance to suit both video and photo applications.

Sleek but well-spec'd, the silver OM-D E-M10 Mark IV meshes many of Olympus's flagship features and technologies with the compact and highly portable E-M10 design. Incorporating the 20.3MP Micro Four Thirds sensor and TruePic VIII image processor, the E-M10 Mark IV is characterized by its UHD 4K video recording capabilities, fast 8.7 fps continuous shooting rate, and wide ISO 200-25600 sensitivity range to suit working in a variety of lighting conditions. The sensor also employs a 121-point contrast-detection AF system, which uses subject detection algorithms from the E-M1-series, for fast, accurate, and intelligent focusing performance. Additionally, 5-axis sensor-shift image stabilization is also featured, which compensates for approximately 4.5 stops of camera shake for sharper handheld shooting.

The all-new Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens features an 18.8x zoom ratio, the world’s largest for an APS-C format mirrorless lens. Covering the entire range from wide-angle to super-telephoto, this extremely versatile lens brings the full range of photographic subjects within reach, from landscapes and portraits to wildlife and sports photography.
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