The Polaroid Now Generation 3 Instant Camera is the classic analog instant camera, optimized for sharper pictures in more lighting conditions. Includes a Polaroid Color i-Type Film Pack for 8 instant photographs with white frames. Featuring a better light meter position, improved ranging sensor, upgraded two-lens autofocus system, built-in tripod mount, filter compatibility and even self-timer and double-exposure modes. All in a classic Polaroid look made with 40% recycled materials. Available in new colors, rechargeable with USB-C and compatible with Polaroid i-Type Film to capture real life in iconic, full-sized Polaroid pictures.

The super bubbly INSTAX MINI 12 instant camera is bursting with joy, creativity and color. Not only is this iconic instant camera available in five super cute and appealing tones – Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White – it’s fully loaded with easy-to-use modes and controls. Designed to keep up with life, the INSTAX MINI 12 instant camera is ready to go with a simple twist of the lens. Twist again and you’re in Close-up mode, perfect for selfies. Combined with the perfectly positioned selfie mirror, automatic flash control and INSTAX MINI instant photos, the INSTAX MINI 12 instant camera is a selfie extraordinaire. But that’s not all the Close-up mode can do. When activated, the viewfinder neatly pairs up with the lens, so what you see is what you get – no object shifts in your final INSTAX photo! (FYI the fancy term for this is parallax correction.) Because when you’re this close, there’s no room for error. Plus, with automatic exposure, you can simply aim and click. No need to adjust any settings, just simply fun photos every time. And with that in mind, once you have snapped, your INSTAX MINI instant photo will eject in five seconds (development time approximately 90 seconds). All without compromising on image quality. That deserves high fives all around. When you’re finished capturing memories, twist the lens again to turn the INSTAX MINI 12 instant camera off. But the fun doesn’t end there. Download the free INSTAX UP! App for a new way to keep all your INSTAX photos digitally, in one place. All you have to do is use the App to scan your physical INSTAX photos with your Smartphone and they’ll be turned into sharable, digital photos that you can edit, tag and save. Ready to twist & go?

Capture real life on the Go. Our most portable, wearable, take anywhere-able Polaroid Go Generation 2 instant camera has been upgraded with a large aperture range, precise light sensor, and on-point-exposure settings to make your pictures even better. It’s really small (the smallest instant camera in the world) but comes with big creative potential featuring a selfie mirror, self-timer, double exposure, and can be paired with its own teeny tiny color filters. All in the classic design, and now made with 30% recycled materials. Includes a Polaroid Color Go Film Double Pack for 16 color instant photographs with white frames. Compatible with Polaroid Go film, our smallest Polaroid instant film format.