I have been staring at my new Frame since I received it, still awed by the clarity of A Starry Night -- seriously, I'm seeing each of Van Gogh's brush strokes! I realized after purchasing it that this TV serves 2 purposes. Instead of having a dead black mirror on the wall most of the time, it's now a piece of art for display -- and I can change the art whenever I like! And I can change the mat options for each piece of art, as well as run my favorite artworks as a slideshow. As for the TV function, it's also fantastic: Picture is amazing, especially since there's no glare at all. Sound is much better than expected for a TV that's so thin -- so much so, I'm not using a sound bar. The remote control is also a piece of art. Incredibly simple and intuitive to use. And white, matching my modern decor. Samsung outdid themselves with this TV!

Writing review after 3 months of ownership: The Frame is unquestionably as much an art-piece as it is a tv. It makes our living space much nicer looking when it's on art-mode. The matte finish makes a huge difference compared to the gloss version so definitely go matte if you're buying more for the art. FYI, individual art pieces are $20 to buy or you can pay $4.99/mo for unlimited access (albeit rented). The wall mount the Frame comes with is perfect for getting that art-piece feel as it basically sits flush on the wall. Installation definitely requires 2 people! The tv picture quality is also good. I wouldn't say superb. I think I've been spoiled by having top of the line LG's over the years but the Frame is no slouch either. I must write that sometimes the Frame's smart switch fumbles over itself say, when you jump from gaming mode to tv mode. Sometimes it happens simply when going from art to tv mode - reds are super accented and everything is way too saturated. I find that turning the tv off and on will fix it and it's not a HUGE issue because it doesn't always happen. This leads me to my biggest gripe - the Samsung OS is painfully slow. Just jumping around menus will agitate me because the button will feel stuck but really it's just taking too long to move from input to input. Then of course if you're trying to quickly move inputs you inevitably go too far and click the wrong thing, have to go back, erase, etc. This obviously isn't a deal breaker because I didn't return the tv and truly am mostly happy with the tv overall but as a tech-y guy I really question why they didn't afford the $3000 tv a faster processor. In fact, I got the tv around black Friday for $2000 and had I paid full price I likely would have returned it. LG's OS is far superior in this regard if this sounds like an issue for you. All in all, I'm very satisfied with the tv and hoping it lasts me a while!

Can’t say enough good things about this tv . I love that I can wake and look at the tv and the weather outside is reflected on the paining on it . If it’s snowing the painting show snow . It’s the coolest thing . I love that the remove can charge itself. I love how easy it is to use apps . I love it all

We have 4 very large windows and light filtering blinds so i was really drawn by the matte finish and it has not disappointed. Pixture still is incredible, Tizen UI has gotten better over time and the tv plays very well on my xbox series x. It completely eliminates all glare (although these pictures may not do it justice)

This tv is the best I have ever owned!!! I love all the art content it really adds to our decor instead of being the typical tv black hole on the wall during parties. It is definitely a conversation piece and so much fun to look at different works of art on. The matte quality provides so much texture and realistic qualities to the art as well. There is no glare from light which I really appreciate as well. This is exactly why I purchased the tv and I didn’t expect anything else. I was shocked that when watching tv or movies the picture quality is exceptional and far exceeds our previous 4k Samsung tv which we only bought 7 years ago. Don’t think about it- just buy this tv!!!!!!!!!!