Customer Ratings & Reviews

I’m absolutely thrilled that I finally made my dream a reality and bought this incredible Samsung 77” S90F OLED TV from Best Buy! It was quite an expensive gift for myself, but it’s 100% worth every penny. The picture quality is simply breathtaking — perfect blacks, vibrant and rich colors, outstanding detail, and incredible contrast. Movies and series look cinematic, and gaming on it is next-level with super low input lag and smooth performance. The Tizen system is fast and intuitive, and the built-in sound is surprisingly good for a TV (though I still added a soundbar). The design is sleek and premium with almost no bezels — it looks stunning in my living room. Brightness is more than enough even during the day, but at night with the lights off, it’s pure magic. Yes, it’s a big investment, but this is true premium quality. If you’re thinking about a large OLED, don’t hesitate — this TV brings real joy every single time you turn it on.

Absolutely worth every penny. The picture quality is unreal. Crisp details, vibrant colors, and deep blacks make everything look cinematic. The sound is surprisingly powerful even without a soundbar. Setup was quick and easy, and the smart features are fast and intuitive. It truly feels like having a movie theater in my living room. No regrets about spending more on this one. You definitely get what you pay for.

At first I was a little skeptical in making the purchase of the Samsung 77 inch TV with anti glare, given the added expense: reading reviews as to the pros and cons on picture clarity and sharpness. As stated, I made the plunge on purchase as we have five windows in the room where the TV will be placed. What struck me, when setting up the TV is that it is shipped with a clear plastic film over the screen. With the film on the screen, I could see the reflection of all the windows. However, once we remove the film, there’s absolutely no glare, picture quality is outstanding and we have no regrets on the purchase.

Easily mounted providing outstanding color and picture quality. Vibrant colors and superior blacks. Sound optimization features work well with on board tv speakers. Anti-glare screen is awesome! Highly recommended

I purchased the 77" S90F TV along with the Kanto PMX700 Pro full-motion wall mount and had Best Buy handle the installation. The installers arrived on time, kept me informed throughout the process, and mounted everything quickly and exactly at the height I wanted. They even aligned the TV to my seated eye level, which makes viewing more comfortable with no need to look up or strain my eyes. I also purchased the HW-Q990F soundbar system, and everything worked seamlessly right out of the box. After some light tweaking and researching recommended settings, the picture became even clearer and more lifelike. I now find myself watching TV more often—and sometimes admiring the picture instead of the content. While I briefly considered upgrading to the S95S for extra brightness when the lights are fully on, the S90F looks outstanding in lower-light viewing. Colors pop beautifully, and the 77" size is perfect for our 16' x 16' basement, especially coming from a 55" TV. The soundbar performs impressively, especially considering the smaller subwoofer. Even at lower volumes, the bass feels deep and realistic, often making me double-check whether a sound came from the TV or the room itself. I haven’t fully dialed in the audio settings yet, but I’m confident I’ll get the sound just right. And I'll attach the soundbar to the TV's mound soon too. The only downside so far is that the TV has frozen a few times, requiring a short wait to regain control. While frustrating, the overall picture and sound quality outweigh the issues for now.

Went into store thinking I was interested in newer "nano" LED technology. After visually comparing with OLED it was still very clear the better technology and picture. Yes there is the burn-in risk but simply not leaving static content and images using it as a TV. We are using it in a family room with a lot of windows and bright. Some minor screen reflections during the day, but 90% of our viewing is the evening. Interface/apps very responsive and easy to add. Using eArc HDMI to Sonos Arc and it detected and works flawless including volume control from remote. Solar charging option as well as USB-C on remote. Very thin remote with no batteries required! The angle of viewing is perfect given the size and shape of the space. Extremely happy a month later with the purchase. Samsung TVs overall have been very reliable.

This TV is absolutely stunning! The picture quality is top of its class. The size is perfect and feels like the perfect addition to our home. There were concerns of if it was too big but it fits perfect and the adjustment to the size is quick and easy, AND WORTH IT! Can't recommend the TV enough as well as getting it mounted professionally with the right mount.

This 77” Samsung S90F OLED is a beast! The 4K picture pops with vibrant colors and inky blacks, making movies feel like you’re in the scene. Samsung Vision AI upscales old shows to near-4K glory, and the Tizen OS is snappy, though app navigation can be a bit quirky. HDMI sync with my soundbar was seamless, and the slim design looks slick on my wall. Geek Squad’s install was a bonus! Only gripe? The remote’s voice commands are hit-or-miss. A dazzling TV that’s almost too good for my Netflix binges.

I had such a great experience with Geek Squad! They came out to set up my new TV and did an amazing job. The technicians were on time, friendly, and super professional. They made sure everything was connected perfectly, explained how everything worked, and even cleaned up before they left. My TV looks great and works flawlessly. I’m so glad I went with Geek Squad—highly recommend their setup service!

[Employee of bestbuy] Excellent picture quality. Super fast and snappy through the menus and gaming with the ps5 on this thing is amazing. Completely blown away at the picture quality and performance on this tv. Had the tv for 3 months now and no regrets. I highly recommend this tv to anyone looking for a top tier oled. Great for movies , streaming , sports and gaming.

I bought a 65 inch g5 OLED, and while I was happy with the picture, the Dolby vision performance was dim and disappointing. I also realized that most content didn't take advantage of it high nits capability. It also had some Black crush and colors did not shine as bright as QD OLED. I decided to go to the mini LED route and went with the QM9K -a 6000nits beast. The picture was amazing but the highly reflective screen it felt like I was looking into a mirror and the viewing angle was poor in that I would sit on the edge of my couch and see a picture degradation on the far side of the screen. Having owned an S90D, I was happy with that but I wasn't kidding on his daytime performing but I went ahead and decide to pick up the s90f. To my shopping surprise, best 90 f was a much bigger upgrade from the s90d that I anticipated. Daytime performance was significantly better, with no more faded blacks and HDR impact was much improved, rivaling my G5 in dim lighting condition. The colors were the best, OLED advantages over mini led were clear, and I was quite shocked how good and bright it was. The S90F is the best performer in 2025 hands down. There isn't one thing I'm letdown by. It's a stunner, and at its price,.it can't be beat.

Great tv great picture, love the slim design. However its hard to handle because the screen is so thin.

This TV is fabulous! I got a great deal on Black Friday, Best Buy delivery was exceptional! I also bought a high end Samsung sound bar and the Q Symphony surround sound is amazing! Wish I did this years ago! The TV turns fir necwit a gesture as I walk by and the built in Alexa works great. Set up was fool proof. The Samsung SmartThings app on my phone seamlessly interfaces with the entire sound system! Do yourself a favor. Buy this TV! I highly recommend this TV!

Incredible TV and awesome installation experience! This is my 1st OLED. I decided to put a 77" on the wall rather than upgrading from a 55" to a 65." It was a GREAT decision. The TV is amazing! Furthermore, I decided to use the Best Buy's service provider who was R&R Tech Services to install on my wall. They were fantastic! Turns out I had no studs for the TV wall mount I purchased. This provider had exactly what I needed and installed my 77" OLED Samsung perfectly and quickly. They were professional, respectful and very experienced. Super job R&R! My experience on this purchase was the BEST! Thank you BEST BUY!

I used my Samsung 55 inch TV and recently bought this 77 inch tv to upgrade my living room. It’s a huge difference! Definitely worth the price! It’s smooth to play PS5 pro ! Love it

The depth of color and black levels are incredible, after reading some articles through various forums a small amount of tweaking makes this shine even more. Highly recommend.

This TV has blown me away. I have never seen such a clear picture before. Besides of course being in store. I was debating this one as I was looking at a Panasonic with the close specs. The picture wasn’t as good as this one. Worth the price difference.

Super sharp picture with true blacks, more than large enough for sports watching my ONLY disappointment is with Samsungs clunky interface and home screen. Can't get HBO MAX icon to pop up by itself have to go through HULU? weird...anyways other than that a great tv

Amazing for movies, streaming, and gaming. On this tv, the HDR, color, input lag and features make it the best in its price bracket. My old tv was an lg c series and would dim the colors in game mode. The Samsung s90f doesn’t do that. Games look and play great. Only minor complaint is the remote. It’s small, grey, and smooth. Fits perfectly in couch cushions.

Honestly, the best TV I’ve ever owned. Has amazing picture. Requires almost no calibration adjustment. Does a great job with SDR and HDR content I’ve got windows in my living room room, I don’t have any reflection or glare issues. Makes high emotion sports look amazing. Makes my PS5 pro games look amazing. TV gets plenty bright, much brighter than the Qled I replaced. Super happy with the TV so far. And I bought the five-year warranty so I have no concerns about longevity. Below photo my old TV is at the top this TV is at the bottom.