
Rating 4.8 out of 5 stars with 460 reviews
4.8- Picture Quality (333)
- OLED Quality (50)
- Brightness (28)
- Ease of Use (19)
- Black Level (13)
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
- Rated 5 out of 5 stars
Top brand !
I’m absolutely thrilled that I finally made my dream a reality and bought this incredible Samsung 77” S90F OLED TV from Best Buy! It was quite an expensive gift for myself, but it’s 100% worth every penny. The picture quality is simply breathtaking — perfect blacks, vibrant and rich colors, outstanding detail, and incredible contrast. Movies and series look cinematic, and gaming on it is next-level with super low input lag and smooth performance. The Tizen system is fast and intuitive, and the built-in sound is surprisingly good for a TV (though I still added a soundbar). The design is sleek and premium with almost no bezels — it looks stunning in my living room. Brightness is more than enough even during the day, but at night with the lights off, it’s pure magic. Yes, it’s a big investment, but this is true premium quality. If you’re thinking about a large OLED, don’t hesitate — this TV brings real joy every single time you turn it on.
This review is from Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Posted by ROMAN
- Rated 5 out of 5 stars
Skeptical
At first I was a little skeptical in making the purchase of the Samsung 77 inch TV with anti glare, given the added expense: reading reviews as to the pros and cons on picture clarity and sharpness. As stated, I made the plunge on purchase as we have five windows in the room where the TV will be placed. What struck me, when setting up the TV is that it is shipped with a clear plastic film over the screen. With the film on the screen, I could see the reflection of all the windows. However, once we remove the film, there’s absolutely no glare, picture quality is outstanding and we have no regrets on the purchase.
This review is from Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Posted by Rich
- Rated 5 out of 5 stars
S90F 77 Review
Easily mounted providing outstanding color and picture quality. Vibrant colors and superior blacks. Sound optimization features work well with on board tv speakers. Anti-glare screen is awesome! Highly recommended
This review is from Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Posted by JamesG
- Rated 5 out of 5 stars
True Theater Experience at Home
Absolutely worth every penny. The picture quality is unreal. Crisp details, vibrant colors, and deep blacks make everything look cinematic. The sound is surprisingly powerful even without a soundbar. Setup was quick and easy, and the smart features are fast and intuitive. It truly feels like having a movie theater in my living room. No regrets about spending more on this one. You definitely get what you pay for.
This review is from Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Posted by MonicaW
- Rated 5 out of 5 stars
Excellent picture color smoothness and depth.
I purchased the 77" S90F TV along with the Kanto PMX700 Pro full-motion wall mount and had Best Buy handle the installation. The installers arrived on time, kept me informed throughout the process, and mounted everything quickly and exactly at the height I wanted. They even aligned the TV to my seated eye level, which makes viewing more comfortable with no need to look up or strain my eyes. I also purchased the HW-Q990F soundbar system, and everything worked seamlessly right out of the box. After some light tweaking and researching recommended settings, the picture became even clearer and more lifelike. I now find myself watching TV more often—and sometimes admiring the picture instead of the content. While I briefly considered upgrading to the S95S for extra brightness when the lights are fully on, the S90F looks outstanding in lower-light viewing. Colors pop beautifully, and the 77" size is perfect for our 16' x 16' basement, especially coming from a 55" TV. The soundbar performs impressively, especially considering the smaller subwoofer. Even at lower volumes, the bass feels deep and realistic, often making me double-check whether a sound came from the TV or the room itself. I haven’t fully dialed in the audio settings yet, but I’m confident I’ll get the sound just right. And I'll attach the soundbar to the TV's mound soon too. The only downside so far is that the TV has frozen a few times, requiring a short wait to regain control. While frustrating, the overall picture and sound quality outweigh the issues for now.
This review is from Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Posted by BruceW