I’m an over of the 75 inch Z9K and a 65 inch Z9D. I actually had a second Z9D that I gave to my sister and this Z9K took its place. I purchased all three from Best Buy. Both televisions are premium products from Sony and both have a fantastic picture. I almost went with an OLED but I love the HDR pop that comes from having a TV with this kind of brightness. I think the Z9K gives me black levels that are pretty close to OLED and with the extra brightness - I think it’s the best of both worlds. The last thing I will note is the speakers on this tv are the best I’ve ever heard. Don’t need a sound bar but still recommend a home theater system to compliment this bad boy. Sony has been great with firmware updates on my Z9D to further improve its performance and I have no doubt that they will do the same on the Z9K.

Phenomenal television. The picture is movie quality like, blacks are extremely dark, the brightness illuminates my entire living room while watching at night.

Tv looks excellent when it works, very bright excellent under vivid mode. Dolby vision is extremely dark even with this being the brightest tv in the market. Massive input lag when using remote and watching a movie Already has flickering lights less than 1 week of ownership Gonna return and get another one hopefully this tv is a one off issue.

Excellent Sony in my humble opinion. It has a lot of features for setup with 2.1 hdmi, upscaling to 8k, and camera included for auto adjustment and connection to my Marantz 8805A, Verizon cable, Apple TV, Sony BluRay player. Absolutely excellent color and brightness with different viewing options- standard, IMAX, cinematic etc

Very happy with this TV. We have had a plasma for the past many years and hesitated to replace it because we care about the rich colors and blacks. We are happy with this technology -- colors are very good indeed. We play some video games but use it primarily to watch movies.