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Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black

Model: ILCE7M3K/B
SKU: 6213100
Sold byBest Buy

Customers are saying

Customers praise the product's exceptional camera quality, ease of use, and strong overall performance, with many also highlighting its impressive battery life, lightweight design, and fantastic auto-focus. However, some customers find the menu system to be a drawback and note its high price. A few also mention a learning curve and issues with the touch screen functionality.

Generated by AI based on customer reviews.
See it in-store: Maplewood (6.2 miles away) 
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Features
  • FE 28-70mm F3.5-5.6 OSS standard zoom lens

    This focal range is great for everyday shots, including everything from spectacular landscapes to exceptional close-ups.

  • 24.2MP resolution delivers gorgeous shots with lifelike detail

    The Exmor R full-frame CMOS sensor produces high-resolution photos with intense clarity.

  • ISO 100-51,200 (expandable to 50-204,800)

    Shoots sharp photos and videos in almost any lighting conditions, so you can capture brilliant sunrises, sunsets and nighttime images.

  • Don't miss a shot with high-speed continuous shooting

    Take photos at up to 10 fps to easily create detailed photos of sporting events and other fast-moving action.

  • Fast hybrid AF with 693 phase detection and 425 contrast detection focus points

    Ensures accurate tracking, and automatic, single-shot, continuous, direct manual and manual focus modes provide flexibility.

  • High-resolution 4K HDR videos

    The camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow that offers wide dynamic range for highly precise and lifelike movie images without color grading.

  • Wirelessly stream still images and movies to a smartphone, PC or TV

    Built-in Wi-Fi allows simple connectivity.* The NFC (Near-Field Communication) technology supports remote operation via a compatible device.

  • 2.95" TFT touch-screen monitor

    The 921,600-dot resolution and five-step brightness control offer clear visuals for framing or reviewing shots, and the tilting design makes it easy to find the right angle.

  • New front-end LSI and BIONZ X image processor

    These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range and massive 15-stop dynamic range at low sensitivity settings.

  • Electronic viewfinder makes it easy to frame shots

    The XGA OLED viewfinder with 2,359,296-dot resolution, auto and manual brightness control, five-step manual color temperature control and 100% coverage provide a great view.

  • TTL (Through-the-Lens) preflash control

    Helps you achieve optimal lighting conditions with a compatible external flash (not included).

  • Image sensor shift mechanism with five-axis compensation

    Helps counteract the effects of camera shake and vibration for quality videos.

  • Face detection and eye AF

    This camera detects up to eight individual faces, and its fast and accurate eye autofocus ensures stunning portraits.

  • HDMI output allows easy connection to HDTV

    Easily connect your camera to an HDTV for immediate movie playback. An HDMI cable is required (sold separately).

  • Two media card slots for storing and transferring images

    Accept Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD, SDHC, SDXC, microSD, microSDHC (adapter required), microSDXC (adapter required) memory cards (not included).

  • * Requires high-speed Internet service.

See all features
Specifications
  • Image Sensor Size
    35mm Full Frame (36 x 24 mm)
    Effective Pixels
    24.2 megapixels
    Standardized Video Resolution
    4K (2160p)
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Reviews

Customers are sayingCustomers praise the product's exceptional camera quality, ease of use, and strong overall performance, with many also highlighting its impressive battery life, lightweight design, and fantastic auto-focus. However, some customers find the menu system to be a drawback and note its high price. A few also mention a learning curve and issues with the touch screen functionality.
This summary was generated by AI based on customer reviews.
  • Camera Quality (1128)
  • Ease of use (221)
  • Overall Performance (151)
  • Battery Life (61)
  • Weight (41)
  • Menu (15)
  • Price (13)
  • Learning Curve (6)
  • Touch Screen (4)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Still the #1 Workhorse Camera in 2026

    The Sony a7 III is still one of the best cameras you can buy in 2026. Even though newer models exist, this camera continues to deliver outstanding performance, reliability, and image quality. The 24.2MP full-frame sensor produces beautiful, sharp images with excellent dynamic range and low-light performance. Autofocus is fast and accurate, and the camera can shoot up to 10 frames per second, which makes it great for sports, portraits, events, and everyday photography. (Digital Camera World) What really makes the a7 III special is the balance of performance and value. It’s a true hybrid camera that handles both photography and 4K video very well, while still being compact and durable. Even years after its release, many photographers still use it professionally because it’s so dependable and versatile. (Glint Photography) Battery life is excellent, the grip feels great in the hand, and Sony’s E-mount lens system gives you access to some of the best lenses available. For the price, it’s still one of the best full-frame cameras on the market. If you want a powerful, reliable camera that can handle almost anything, the Sony a7 III remains a top choice and a true classic. Highly recommended.

    Posted by JOHNNYD

  • Rated 5 out of 5 stars

    Great camera

    I am a beginner, and this camera is great for learning. The pictures look sharp and clean, even in low light. Colors look natural. The camera focuses fast and does a good job finding the subject. Video quality is very good and looks smooth. The camera feels strong and well made. It does not feel cheap. Battery lasts a long time. I am new to cameras, but a professional friend recommended this one. I am very happy with it and think it’s a great choice to grow with.

    Posted by AnaK

  • Rated 5 out of 5 stars

    The Camera That Made Me Fall in Love With Photogra

    I’ve owned everything from point-and-shoots to DSLR setups over the years, but nothing has impacted my photography the way the Sony a7III has. I bought it at Best Buy a few months ago after debating between a few mirrorless options, and I can honestly say this camera has reignited my creativity. The image quality is incredible, even straight out of camera. Dynamic range, low-light performance, and sharpness all live up to the hype. I mostly shoot portraits, live music, and family events — and the eye autofocus alone has saved me from missing so many once-in-a-lifetime shots. It just works. What really surprised me, though, is how intuitive the a7III feels. I’m not a full-time professional, but this camera makes me feel like one. It doesn’t get in the way — it helps me tell better stories. The battery life is solid, dual card slots give peace of mind, and paired with a fast prime, this thing is a powerhouse. I’ve since taken it on vacations, used it for client work, and captured some of my favorite personal photos ever. It’s more than a tool — it’s something I now bring with me everywhere. If you’re on the fence about upgrading to a full-frame mirrorless system, this is the one. It’s not the newest kid on the block anymore, but it’s still one of the smartest investments I’ve made. And yes, if this review wins the $400 gift card, I already know it’s going toward a new lens. Because with the a7III, you want to shoot more. And that says everything.

    Posted by JimmyMcUsb

  • Rated 5 out of 5 stars

    Excellent performance and versatility

    The Sony A7 III is a highly regarded camera known for its excellent performance and versatility. Here are some key points to consider: 1. Image Quality: The A7 III features a full-frame 24.2-megapixel sensor, delivering impressive image quality with excellent dynamic range and low-light capabilities. It produces sharp, detailed images with beautiful colors. 2. Autofocus: The camera's autofocus system is top-notch, with 693 phase-detection autofocus points and advanced subject tracking. It provides fast, accurate focusing, making it suitable for various shooting scenarios, including action photography. 3. Performance: The A7 III offers a remarkable shooting speed of up to 10 frames per second, ensuring you can capture fast-moving subjects with ease. Its high ISO performance allows for low-light shooting without significant noise. 4. Video Capabilities: This camera excels in video recording, capable of capturing 4K footage with superb detail and dynamic range. It supports various recording formats, including S-Log2 and S-Log3, which are beneficial for post-processing and color grading. 5. Ergonomics and Handling: The A7 III features a solid build quality, comfortable grip, and intuitive controls. Its tilting touchscreen and high-resolution electronic viewfinder make it easy to compose and review your shots. 6. Battery Life: With its improved battery, the A7 III offers a respectable battery life, allowing for extended shooting sessions without the need for frequent charging. While the Sony A7 III is a fantastic camera, it's worth considering your specific needs and budget before making a purchase. There may be other options available depending on your preferences, such as the A7R IV or A7S III, which offer higher resolution or specialized video capabilities, respectively.

    Posted by RubenL

  • Rated 5 out of 5 stars

    Sony a7 III

    The Sony a7 III is hands down one of the best cameras out there. What makes it even more special for me is that it’s my very first camera. and despite being packed with professional features, it’s beginner-friendly too. The image quality is outstanding, the autofocus is fast and reliable, and the low-light performance is impressive. It’s lightweight for a full-frame camera, and the menu system, while it takes a little getting used to, offers tons of customization once you get the hang of it.

    Posted by AngelD

From the Manufacturer

Compare similar products

Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black
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Capture stunning portraits and beautiful action shots with this Sony a7 III full-frame mirrorless camera with FE 28-70mm standard zoom lens. Optical SteadyShot image stabilization delivers blur-free, crisp images, while the seven-blade circular aperture delivers more natural-looking bokeh effects. With its dust- and moisture-resistant design, this camera is ideal for both indoor and outdoor photo shoots.

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Pros for Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black
Overall Performance, Battery Life, Camera Quality, Ease of use, WeightThere were no pros for this productBattery Life, Image Quality, Ease of Use, Autofocus, ErgonomicsOverall Performance, Battery Life, Lens Compatibility
Cons for Sony - Alpha 7 III Mirrorless [Video] Camera with FE 28-70 mm F3.5-5.6 OSS Lens - Black
Menu, Price, Learning Curve, Touch ScreenThere were no cons for this productOverheatingThere were no cons for this product

Specs

Questions & Answers
  • Does this not come with a battery charger of any kind?

    Hi berg, the box will not come with a battery charger but it will come with the micro USB cable that can be use to charge the battery using a USB power adapter or through a computer USB port.

    Answered by SonyListens
    SonyListens response
  • Does this camera support wireless image transfer?

    Yes, the built-in Wi-Fi allows you to wirelessly stream still images and movies to a compatible smartphone, PC or TV.

    This question and answer was generated by AI based on customer and product data.
  • What is the resolution of the camera sensor?

    This camera uses a 24.2MP Exmor R full-frame CMOS sensor.

    This question and answer was generated by AI based on customer and product data.
  • Does this camera have a touchscreen?

    Yes, the camera has a 2.95" TFT touch-screen monitor.

    This question and answer was generated by AI based on customer and product data.
  • Can I connect this camera to my TV to view images?

    Yes, you can easily connect the camera to an HDTV for immediate movie playback using an HDMI cable (sold separately).

    This question and answer was generated by AI based on customer and product data.
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